1248 Marketing Manager jobs in Delhi

Industry : EdTech

Experience Level : 4-7 years

Position Type : Full-Time

BS Eduworld is a leading EdTech company committed to revolutionizing the way education is delivered and consumed. We offer innovative learning solutions for students and professionals globally, making high-quality education more accessible. We are looking for a talented and driven Digital Marketing Manager to join our dynamic team and help drive our global lead generation efforts across key digital platforms.

We are seeking an experienced Digital Marketing Manager with a strong focus on global lead generation to oversee our online marketing strategy and campaigns. You will be responsible for creating and executing lead generation campaigns on LinkedIn, Meta (Facebook), and Google Ads, targeting audiences worldwide. The ideal candidate will have proven experience in executing high-impact campaigns that successfully generate leads from multiple regions and markets. You will develop, manage, and optimize digital marketing strategies that attract qualified leads and contribute to our business growth on a global scale.

• Develop and execute global lead generation strategies across LinkedIn, Meta (Facebook), and Google Ads, focusing on key regions and markets for our EdTech products.
• Identify and target specific audience segments across different geographic regions to generate high-quality leads .
• Develop and tailor strategies for various markets, understanding regional differences in behavior, interests, and cultural nuances.

• Manage end-to-end campaign execution across global markets, from ideation to targeting, analysis, and reporting.
• Continuously optimize campaigns through A/B testing, audience segmentation, and tracking conversion performance across diverse regions.
• Set and manage paid ad budgets for global campaigns, monitor ROI, and ensure KPIs are consistently met.

• Collaborate with the creative team to ensure that ad creatives, copy, and landing pages are designed to resonate with regional target audiences.
• Provide insights and feedback on how creative assets can be optimized to increase conversions across different global markets.

• Track, analyze, and report on the performance of global campaigns, using analytics tools such as Google Analytics , LinkedIn Insights , Meta Ads Manager , and Google Ads .
• Provide actionable insights on CPL (Cost Per Lead) , CAC (Customer Acquisition Cost) , and ROI across multiple countries and regions.

• Stay updated on the latest trends, best practices, and innovations in EdTech marketing and global digital advertising .
• Conduct competitor analysis in various global markets and research industry-specific keywords, platforms, and audience behaviors to improve lead generation efforts.

• Work closely with sales and product teams to align global marketing campaigns with business objectives and sales strategies.
• Support the sales team in nurturing leads through the funnel and converting them into long-term customers.

• Experience : 4-7 years of proven experience in digital marketing, particularly global lead generation in the EdTech industry .
• Platforms Expertise : Strong experience in managing campaigns on LinkedIn Ads , Meta (Facebook) Ads , and Google Ads , targeting multiple regions globally.
• Lead Generation : In-depth knowledge of global lead generation strategies through paid digital channels, with experience in scaling lead generation efforts across various markets.
• Analytical Skills : Proficiency in using analytics tools (Google Analytics, LinkedIn Insights, Meta Ads Manager, Google Ads) to track, analyze , and optimize campaigns for global performance.
• Ad Copy and Creative : Strong understanding of effective ad copywriting , collaborating with design teams on creative direction, and optimizing landing pages for conversions in various global markets.
• Communication : Excellent verbal and written communication skills.
• Adaptability : Ability to work in a fast-paced environment and adapt to shifting priorities, particularly in the context of global lead generation .

• Experience with CRM tools such as HubSpot , Salesforce , or similar platforms.
• Familiarity with SEO and Content Marketing strategies that complement paid campaigns on a global scale.
• Experience working in an agile environment and collaborating with cross-functional teams across different regions.

• Innovative Work Culture : Join a passionate, dynamic team in a fast-growing EdTech company.
• Growth Opportunities : We believe in fostering growth, offering opportunities for professional development and career advancement.
• Impactful Work : Be part of an organization that is transforming the future of education.
• Competitive Compensation : Attractive salary and benefits package.

Please send your resume and a cover letter detailing your experience with global lead generation in the EdTech industry to In your cover letter, make sure to highlight specific global campaigns or projects where you’ve successfully generated leads via LinkedIn, Meta, and Google Ads.

Job Summary -

We are searching for a highly-creative digital marketing manager/lead generation manager for our D2C Vertical.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

Our ideal candidate is someone with experience in marketing and lead generation campaigns.

In addition to being an outstanding communicator, you should also demonstrate excellent interpersonal and analytical skills.

Responsibilities -

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring lead generation campaigns and their budgets.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with the team to brainstorm new and innovative growth strategies.

Requirements -

• Bachelor’s degree in marketing or relevant field.
• A minimum of 4 years experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms including Meta and Google, best practices, and website analytics.
• Highly creative with excellent analytical abilities.

Digital Marketing Manager

Role Overview : We are seeking a strategic, creative, and data-driven Digital Marketing Manager to lead our digital growth initiatives. This role will be responsible for crafting and executing digital marketing campaigns that drive user acquisition, engagement, retention, and brand awareness. You will work closely with the content, design, product, and community teams to grow and energize our user base.

Key Responsibilities :

Full Funnel D2C – Growth

• Design, execute, and continuously refine digital marketing strategies across social media, search, email, and mobile to achieve brand and revenue objectives.
• End-to-End Growth Ownership – Manage the entire growth funnel from Acquisition → Activation → Retention, ensuring seamless customer journeys and measurable business impact.•

Performance Marketing

• Lead and optimize paid acquisition campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, and additional high-impact channels including programmatic.
• KPI-Driven Optimization – Monitor and improve key metrics including CAC, CTR, CPM, and ROAS to maximize campaign efficiency and profitability.

Content, Social Media & Community Growth

• Lead organic and paid content strategies across social channels, collaborating with creators and influencers to amplify brand reach and virality.
• Drive community growth and retention through onboarding, re-engagement, and referral programs that foster loyalty and sustained engagement.

SEO, GEO & Analytics

• Strengthen web and app visibility through SEO best practices and Generative Engine Optimization (GEO) strategies, ensuring content is discoverable by both search engines and AI-driven platforms.
• Monitor, analyse, and report on performance using GA4, Meta Business Suite, and Salesforce CRM dashboards, leveraging insights for rapid optimization and measurable business impact.

AI Automation, Agentic AI & Autonomous Commerce

• Deploy AI-powered marketing automation to streamline campaigns, enhance personalization, and optimize customer engagement.
• Leverage Agentic AI for intelligent decision-making and real-time adaptability, and implement autonomous e-commerce systems that self-optimize acquisition, retention, and revenue growth with minimal manual intervention.

Cross-Functional & Partner Collaboration

• Work seamlessly with internal teams and external agencies to align strategies, coordinate execution, and deliver on overarching business, marketing, and growth objectives.

Requisites

• 4 - 7 years of experience in digital marketing, preferably in B2C / community / social / lifestyle platforms.
• Strong knowledge of digital channels including social, email, PPC, influencer, SEO, GEO and mobile.
• Hands on experience, leveraging chatbots and conversational AI to drive user engagement, automate customer support and boost campaign conversion.
• Experience with tools like Google Ads, Meta Ads Manager, Google Analytics and social scheduling tools.
• Excellent analytical skills with a test-and-learn mindset.
• Creativity and empathy to connect with a primarily female audience.
• Strong project management and communication skills.
• Passion for building community-driven brands.
• Experience marketing to Tier 2/3 cities in India.

We are seeking a dynamic and results-driven Marketing Manager to lead our online and offline marketing efforts. This role involves developing integrated campaigns, managing the brand presence across platforms, and driving customer acquisition, engagement, and retention.

Key Responsibilities:

Online Marketing:

• Plan and execute digital marketing strategies (SEO, SEM, PPC, email, social media, content marketing).
• Manage social media accounts, monitor engagement, and analyze performance metrics.
• Oversee website performance and ensure effective lead generation through digital channels.
• Coordinate with agencies and freelancers for creative assets, performance marketing, etc.
• Track ROI for online campaigns using tools like Google Analytics, Meta Business Suite, etc.

Offline Marketing:

• Plan and execute offline campaigns including print, radio, outdoor (OOH), and events.
• Collaborate with sales teams for promotional events, exhibitions, and in-store branding.
• Handle vendor negotiations, budgeting, and logistics for offline campaigns.
• Conduct market research and competitor analysis to support offline strategies.

Cross-Channel Coordination:

• Ensure brand consistency across all marketing channels.
• Lead campaign brainstorming, execution, and post-campaign analysis.
• Monitor marketing KPIs and generate performance reports for senior management.
• Manage and mentor a team of marketing executives and coordinate with design/content teams.

Requirements:

• Bachelors or Masters degree in Marketing, Business, or a related field.
• 4–8 years of experience in both digital and traditional marketing.
• Strong knowledge of marketing tools (Google Ads, Meta Ads, HubSpot, Mailchimp, Canva, etc.).
• Experience in budgeting, campaign planning, and project management.
• Excellent communication, analytical, and leadership skills.

Preferred candidate profile

SPECIALIZATION IN SWIGGY & ZOMATO PLATFORMS ADS AND OFFERS

We are seeking a driven and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in performance marketing, a proven track record of managing successful campaigns, and a deep understanding of the e-commerce landscape. This is a hands-on role that requires a strategic mindset, excellent execution skills, and the ability to thrive in a fast-paced, deadline-driven environment.

Key Responsibilities:

• Campaign Management:
  Plan, execute, and optimize digital advertising campaigns across key platforms, including Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, Shopping).
• Performance Marketing:
  Drive measurable results through a data-driven approach, focusing on key performance indicators (KPIs) such as ROAS, CPA, and conversion rates.
• Search Engine Optimization (SEO):
  Develop and implement effective SEO strategies to improve organic search rankings, increase website traffic, and enhance overall online visibility.
• Content Creation & Social Media:
  Develop and manage a comprehensive content calendar for social media accounts, ensuring consistent, engaging, and on-brand content.
• Client Management:
  Serve as the primary point of contact for clients, building strong relationships, communicating campaign performance, and providing strategic recommendations.
• E-commerce Focus:
  Leverage extensive experience in the e-commerce industry to develop and execute strategies that directly drive online sales and customer acquisition.
• Reporting & Analysis:
  Monitor campaign performance, generate detailed reports, and provide insights to inform future marketing decisions.
• Deadline Orientation:
  Manage multiple projects and deadlines effectively, ensuring all deliverables are completed on time and to a high standard.

Required Qualifications:

• 2-3 years of proven experience in a digital marketing role.
• Demonstrated expertise in running and optimizing paid campaigns on Meta Ads and Google Ads.
• In-depth knowledge of SEO principles and best practices.
• Must have direct experience working in the e-commerce industry.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and client-handling skills.
• Highly organized, proactive, and capable of working independently.

How to Apply:

Urgent Hiring: 1 Position Open

Location: Pitapura, Delhi

Salary: 3-4 Lacs

Mail your CV or call

Key Responsibilities:

• Develop, plan, and execute digital marketing strategies across multiple channels (SEO, SEM, social media, email marketing, content marketing, and paid campaigns).
• Manage and optimize online campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms.
• Oversee content creation for website, blogs, and social media to ensure alignment with brand tone and marketing goals.
• Conduct keyword research, competitor analysis, and performance tracking using tools like Google Analytics, SEMrush, and Search Console.
• Develop strategies to increase organic traffic and improve search engine rankings (SEO).
• Collaborate with the design and content teams to create engaging and high-performing creatives and ads.
• Monitor campaign performance and ROI, prepare weekly/monthly reports, and recommend improvements.
• Manage and grow company presence across social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
• Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing tools and analytics platforms (Google Ads, Meta Business Suite, Google Analytics, SEO tools).
• Experience in running and optimizing paid ad campaigns (PPC, display, remarketing).
• Excellent communication, analytical, and project management skills.
• Ability to work collaboratively with cross-functional teams.

Job Types: Full-time, Permanent, Fresher, Internship

Pay: ₹5, ₹10,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person

Formulating and handling the SEM, SMM, PPC strategy for our e-commerce platform as well as thirdparty platforms Amazon, Flipkart, etc

Conduct Audits, Keyword research, competitor analysis for strategizing marketing efforts

Help create PPC strategies

We are hiring a 
Senior Manager – Performance Marketing & Lead Generation
 to take complete ownership of our 
digital acquisition channels
. This role is designed for a 
hands-on expert
 who can plan, execute, and optimize high-volume campaigns across 
Google Ads, Meta Ads, WhatsApp marketing, and Local SEO
 to deliver measurable business growth.

As a 
senior individual contributor
, you will be responsible for driving 
lead generation, campaign efficiency, and ROI
, while ensuring seamless lead tracking and reporting.

Key Responsibilities

1. Performance Marketing & PPC

• Lead 
  Google Ads campaigns (Search, Display, YouTube)
   for high-volume lead generation.
• Optimize campaign structure, bidding strategies, and audience targeting to hit 
  CPL & ROI goals
  .
• Own the full performance funnel – from ad clicks to lead conversion.

2. Meta (Facebook & Instagram) Ads

• Run and scale 
  conversion-led campaigns
   across Meta platforms.
• Execute 
  remarketing, lookalike audiences, and A/B testing
   to maximize reach and conversions.
• Ensure 
  consistent creative testing
   and landing page optimization.

3. WhatsApp & Direct Marketing

• Design and execute 
  WhatsApp Business API campaigns
   for lead nurturing and re-engagement.
• Integrate with lead forms and retargeting to boost response rates.
• Personalize communication to 
  improve conversion velocity
  .

4. Local SEO & Geo-Targeted Marketing

• Optimize 
  Google Business Profiles (GBP/GMB)
   across multiple dealership and service locations.
• Implement 
  hyperlocal SEO and ads
   to drive walk-ins and local leads.
• Track listing performance and continuously improve local visibility.

5. Lead Tracking, Analytics & Reporting

• Track all 
  campaign-generated leads
   via Bitrix24 CRM and analytics tools.
• Own reporting on 
  CPL, CPA, CTR, ROAS, lead quality, and conversion ratios
  .
• Build 
  data dashboards (GA4, Google Data Studio, ad dashboards)
   with actionable insights for management.

Ideal Candidate Profile

• 6–10 years of 
  hands-on digital marketing experience
   with a focus on 
  lead generation & performance marketing
  .
• Proven success in managing 
  large-scale PPC and social ad budgets
   with strong ROI.
• Expertise in 
  Google Ads, Meta Ads, WhatsApp marketing, and local SEO
  .
• Strong analytical skills – able to 
  optimize campaigns in real time
  .
• Self-driven, strategic thinker who can 
  own outcomes independently
  .

About The Opportunity
We operate as a full-service digital marketing agency serving B2B and B2C clients across e-commerce, SaaS, and enterprise services—delivering performance-driven acquisition and brand-growth programs. You will join a fast-paced marketing services team that builds measurable campaigns across paid, organic, email, and conversion optimisation channels.

Primary Title:
Digital Marketing Manager |
Location:
India (On-site)

Role & Responsibilities

• Own and execute the end-to-end digital marketing strategy across paid search, paid social, SEO, email, and CRO to meet lead-generation and revenue targets.
• Plan, launch and optimise PPC campaigns (Google Ads, Microsoft Ads) and paid social (Meta, LinkedIn) — manage budgets, bidding strategies and creative tests to maximise ROAS and reduce CPA.
• Drive organic growth through technical SEO, content-led campaigns and backlink initiatives in close partnership with content and development teams.
• Implement tracking (UTMs), set up GA4 and BI dashboards, run regular performance analysis and present actionable insights and forecasts to stakeholders.
• Build and optimise marketing automation and lead-nurturing flows (CRM handoff, lead scoring) to improve conversion velocity and lifetime value.
• Coach and coordinate with designers, content creators and junior marketers; implement process improvements and testing roadmaps (A/B tests, multivariate tests).

Skills & Qualifications
Must-Have

• 2 years- 4 years of experience in digital marketing with demonstrable success running paid and organic channels.
• Proven hands-on experience with Google Ads and Meta Ads; strong focus on CPA and ROAS-driven campaign optimisation.
• Solid analytics skills: GA4 implementation/analysis, Excel/Sheets proficiency; familiarity with dashboards (Looker/Power BI) and UTM strategy.
• Excellent communicator with strong stakeholder management skills; available to work on-site in India.

Preferred

• Experience with marketing automation platforms (HubSpot, Marketo) and CRM integrations for lead management.
• Previous agency experience or background in e-commerce / B2B SaaS verticals and conversion rate optimisation (CRO).

Benefits & Culture Highlights

• Performance-driven compensation with opportunities for bonuses and professional growth.
• Collaborative, agency-style on-site environment with clear career paths and mentoring.
• Support for certifications and upskilling (Google Ads, GA4, marketing automation).

This role is keyword-optimised for candidates searching for Digital Marketing Manager, Performance Marketing, PPC Manager, SEO & SEM roles. If you are results-oriented, analytically strong and enjoy leading multi-channel programs on-site in India, we want to hear from you.

Skills: meta ads,market trends,team management,google ads,communication,seo,analytical tools