189 Marketing Manager jobs in Kanpur

Digital Marketing Manager – Astrology Brand (Night Shift | US Market)

Location: Remote (India based, Night Shift – aligned to US time zone)

Company: Start up brand in Astrology Services – A new-age Astrology Services brand for the US market

About Us

We are an astrology-led services brand launching exclusively for the US audience . Our mission is to combine ancient wisdom with modern delivery, offering trusted astrology guidance to individuals seeking clarity, confidence, and growth. We are now looking for a Digital Marketing Manager who can build our brand from the ground up and drive measurable growth in the US market.

Role Overview

As our Digital Marketing Manager , you will be the driving force behind AstroXperts’ digital presence. From crafting brand positioning to executing high-impact campaigns, you will take full ownership of digital marketing and lead generation across channels. This is a night shift role to align with US market hours.

Key Responsibilities

• Develop and execute digital marketing strategy to build AstroXperts into a recognized US brand.
• Drive performance marketing campaigns across Google, Meta, and other digital platforms.
• Create and implement content & social media strategy (organic + paid) that resonates with the US audience.
• Plan and optimize SEO/SEM, influencer marketing, and email campaigns for lead generation.
• Build brand authority from scratch through storytelling, campaigns, and community engagement.
• Track KPIs, analyze performance, and optimize campaigns for ROI.
• Collaborate with design, content, and operations teams to ensure cohesive messaging.

What We’re Looking For

• 3–6 years of proven experience in digital marketing with a strong portfolio of campaigns targeting US markets .
• Demonstrated success in brand building from scratch (preferably for startups or new categories).
• Hands-on expertise in Google Ads, Meta Ads, SEO/SEM, LinkedIn, and influencer partnerships .
• Strong grasp of analytics, conversion tracking, and performance optimization .
• Creative storyteller with the ability to connect with a global audience.
• Willingness to work in night shifts (US hours) – non-negotiable.
• Experience in wellness, lifestyle, or astrology domain is a plus but not mandatory.

What We Offer

• Opportunity to lead the digital marketing function from day one .
• A chance to shape and grow an international brand in the US market .
• Collaborative, growth-oriented environment with global exposure.
• Competitive compensation with performance-linked incentives.

Key Responsibilities

• Plan, launch, and manage PPC campaigns across Google, Meta, LinkedIn, and YouTube. • Achieve and sustain 10K+ monthly leads with a strong focus on quality and conversion. • Optimize campaigns daily for CPL, CTR, CAC, ROAS, and conversions. • Conduct keyword research, ad copywriting, audience segmentation, and targeting. • Perform A/B testing for creatives, landing pages, and CTAs. • Implement remarketing, retargeting, and lookalike audience strategies. • Collaborate with content/design teams for high-performing ad creatives and landing pages. • Monitor ad spends, adjust bids, and ensure maximum ROI from budgets. • Provide weekly/monthly performance reports with actionable insights. • Stay updated with latest PPC trends, tools, and platform updates.

Requirements • 5 + years of hands-on PPC marketing experience, preferably in EdTech lead generation. • Proven ability to generate 10K+ monthly leads through PPC campaigns. • Expertise in Google Ads (Search, Display, YouTube), Meta Ads Manager, LinkedIn Ads. • Strong knowledge of conversion funnels, bidding strategies, and attribution models. • Proficiency in Google Analytics (GA4), Tag Manager, Data Studio, CRM tools. • Experience managing medium to large ad budgets with strong ROI. • Analytical, detail-oriented, and performance-driven mindset.

Budget upto 17 LPA

6 days working

Experience in campaign designing for edtech/education industry is mandatory

Experience in SEO is a plus

swaroop

• Develop and execute integrated digital marketing strategies across multiple platforms including social media, email, search engines, and display advertising.
• Manage and optimize SEO and SEM campaigns to increase organic and paid search visibility.
• Create engaging and compelling content for social media, blogs, and other digital channels.
• Oversee social media strategy, community management, and paid social campaigns.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
• Develop and implement email marketing campaigns to nurture leads and engage existing customers.
• Collaborate with cross-functional teams (e.g., sales, product development) to ensure brand consistency and achieve marketing objectives.
• Manage digital marketing budget effectively and track ROI for all initiatives.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Generate regular reports on campaign performance and present insights to stakeholders.
• Identify opportunities for growth and innovation in the digital marketing space.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Manager or similar role, with a strong portfolio of successful campaigns.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, HubSpot, Mailchimp, and social media management platforms.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work autonomously and manage multiple projects simultaneously in a remote environment.
• Creative mindset with a passion for data-driven decision-making.
• Demonstrated ability to develop and implement innovative marketing strategies.

• Develop and implement end-to-end digital marketing strategies across all relevant channels.
• Manage and optimize SEO, SEM, social media, email marketing, and content marketing efforts.
• Oversee the creation and execution of paid advertising campaigns (Google Ads, social media ads).
• Analyze website traffic, campaign performance, and user engagement data.
• Identify key performance indicators (KPIs) and report on marketing effectiveness.
• Manage and optimize the company's social media presence and engagement strategies.
• Develop and manage the digital marketing budget effectively.
• Collaborate with content creators, designers, and sales teams to ensure cohesive messaging.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Drive lead generation and customer acquisition through effective digital campaigns.
• Conduct market research and competitor analysis to identify new opportunities.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of success.
• Strong understanding of SEO, SEM, content marketing, social media, and email marketing.
• Experience with marketing automation tools and CRM systems.
• Proficiency in analytics tools such as Google Analytics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and organizational abilities.
• Exceptional communication and interpersonal skills, with the ability to work effectively in a remote team environment.
• Demonstrated ability to manage budgets and deliver measurable results.

• Develop and implement effective digital marketing strategies across various channels.
• Manage and optimize SEO, SEM, PPC, social media, and email marketing campaigns.
• Oversee content creation and distribution to engage target audiences.
• Analyze campaign performance using web analytics tools and provide actionable insights.
• Manage the digital marketing budget and ensure optimal resource allocation.
• Conduct market research and competitor analysis to identify opportunities.
• Collaborate with internal teams (sales, product, content) to ensure brand consistency.
• Monitor social media channels and manage online reputation.
• Explore and implement new digital marketing technologies and trends.
• Report on key performance indicators (KPIs) and campaign effectiveness.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing with a proven track record of success.
• Expertise in SEO, SEM, Google Analytics, and various advertising platforms (Google Ads, Social Media Ads).
• Strong understanding of content marketing, social media management, and email marketing.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in marketing automation tools and CRM systems.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work effectively in a fast-paced, hybrid work environment.