834 Marketing Manager jobs in Mumbai
Marketing Campaigns
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**Some careers open more doors than others.**
If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
**Principal Responsibilities**
- Deliver against agreed marketing plans, support the HSBC growth strategy and CMB and GBM objectives and drive sustainable revenue by focusing on the value proposition while investing in strategic operational and digital projects that will enable long-term growth
- Lead and manage the full delivery of Marketing campaigns from briefing to delivery across multi channels
- Achievement of relevant business and function scorecard targets
- Help identify and engage the right prospects. Extend, deepen and grow opportunities with existing customers
- Ensure customer and revenue-focussed marketing plans/budgets are in place and in alignment with regional and global marketing objectives
- Demonstrate the Business story by showcasing meaningful examples that bring our proposition and brand to life
- Drive outstanding customer interactions across all touch points. Showcase real and meaningful ways to differentiate ourselves. Provide timely and digestible content to support RMs with client conversations
- Continue to support the business to unlock customer insight to improve customer experience with the bank and keep customers at the heart of what we do
- Drive actionable insights by understanding customers, the business and the wider market. Bring the customer to the table
- Adopt an integrated and digital led approach to marketing including social media / content strategy. Focus on key digital developments and areas of innovation to drive a consistent customer experience across our geographies and segments
- Form close relationships with media and creative agencies to ensure appropriate and effective responses
- Work with a range of key stakeholders across the business and organization to share outputs and best practice, securing alignment and buy-in of campaign objectives
Requirements
- Post graduate
- Minimum 8+ years in advertising or marketing. An experience of working on a global brand will preferred
- Excellent understanding of the creative process, marketing strategy and branding
- Should have excellent communication and interpersonal skills
- Should be able to build a rapport with and maintain strong relationships with external suppliers and senior stakeholders including legal, compliance and risk teams
- Strong knowledge of procedures within a global financial institution
- Ability to work on own initiative, under pressure, and deliver projects on time and within budget
- Strong influencing and negotiating skills
- High ethical standards; ability to manage confidential and sensitive information effectively
- Working effectively in a rapidly changing and demanding environments, across time zones and across business. Activities internally and externally
**Useful Link**
Link to Careers Site: Click** **HERE**
You’ll achieve more at HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.
- Issued by The Hongkong and Shanghai Banking Corporation Limited, India_
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Marketing Manager
Posted 6 days ago
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Job Description
**Job Number** 25106325
**Job Category** Sales & Marketing
**Location** Navi Mumbai Marriott Hotel, D 264, TTC Estate, Navi Mumbai, Maharashtra, India, 400703VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
**CORE WORK ACTIVITIES**
**Hotel Marketing and Advertising**
- Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
- Executes email marketing, and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
**Social Media Content Management**
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
**Public Relations and Visual Asset Management**
- Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Writes and distributes all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
**Direct Marketing and Collateral Development**
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
- Promotes collection of competitors collateral and publicity on a monthly basis.
- Manages the execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
**General**
- Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
- Helps with the publication of hotel's newsletter(s).
- Supports communications duties and functions as deemed necessary.
- Assists in the liaison and execution of joint F&B promotions.
- Works with eCommerce to verify the Hotel's website and related websites are updated on a regular basis.
- Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
- Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
- Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
- Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of "Wonderful Hospitality. Always." by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that's synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand's namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment. In joining JW Marriott, you join a portfolio of brands with Marriott International. **Be** where you can do your best work,? **begin** your purpose, **belong** to an amazing global? team, and **become** the best version of you.
Marketing Manager
Posted 3 days ago
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Department: Marketing
Role: Manager / Assistant Manager
Location: Mumbai
Primary Purpose: Manager/Assistant Manager - Marketing. Experience in managing campaigns, creative understanding, analyzing data, and engaging with online communities. End to end campaign execution across platforms under the guidance of the reporting manager.
Key Activities (Critical activities of the job)
Online and Offline Campaign execution:
- Creating a marketing deck for the strategy and execution plan
- Support the execution of the campaign/ project across all media platforms
Campaign Management:
- Support the execution of paid digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.), including budget tracking and optimization.
- Assist with campaign tracking, monitor key metrics, and prepare performance reports.
- Analyze and adjust campaigns to optimize for higher ROI, engagement, and conversions.
SEO & SEM Support:
- Assist in optimizing content for search engines to improve organic rankings and increase website traffic.
- Help track SEO performance and suggest improvements to content and website architecture.
- Support in keyword research and implementing on-page SEO best practices for digital content.
Community Engagement:
- Assist in building and maintaining online communities, engaging with followers, customers, and influencers.
- Monitor brand mentions, track social sentiment, and respond to online reviews and feedback promptly.
- Help identify influencers and opportunities for partnerships and collaborations to boost brand presence.
Analytics & Reporting:
- Track and analyze digital marketing performance, including website traffic, social media engagement, paid ads, and conversions.
- Help generate weekly/monthly performance reports and provide insights to improve campaign strategies.
- Use data to identify trends and opportunities for improvement, presenting recommendations to senior management.
Email Marketing:
- Support the execution of email marketing campaigns, including list segmentation, content creation, testing, and reporting.
- Assist in building email automation workflows and analyzing performance metrics (open rates, click-through rates, etc.).
Brand Consistency & Collaboration:
- Ensure all digital marketing activities are aligned with the brand’s messaging, values, and goals.
- Collaborate with internal teams (design, content, sales) to ensure the digital marketing strategy supports overall business objectives.
Stay Updated on Real estate Trends:
- Keep up-to-date with the latest trends, tools, and best practices in traditional and digital marketing.
- Suggest new tactics, platforms, or tools that could improve the effectiveness of digital marketing strategies.
Qualification:
- MBA in Marketing
Prior Experience:
- Minimum 3+ years of experience in marketing role.
- Worked on lead generation campaigns
- Familiarity with powerpoint, excel, social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) and digital advertising (PPC, display ads, social ads).
Expected Competencies/Personality Attributes:
- Proficient at written and verbal communication
- Power point skills
- Positive attitude and team playing ability
Marketing Manager
Posted 3 days ago
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Job Description
Location: Bangalore / Mumbai
Experience: 5+ Years
Employment Type: Full-Time
About the RoleWe’re looking for a dynamic Marketing Manager to lead digital and offline campaigns, drive brand visibility, and support business growth through strategic marketing initiatives.
Key Responsibilities- Lead ATL, digital, and physical branding campaigns
- Oversee performance marketing, SEO/SEM, and social media
- Manage agencies and internal teams for end-to-end execution
- Track budgets, ROI, and campaign performance
- Ensure brand consistency across all touchpoints
- Contribute to creative strategy and content direction
- 5+ years of marketing experience (digital + offline)
- Strong in campaign planning, analytics , and execution
- Proficient in managing budgets and marketing tools
- Excellent communication and stakeholder management skills
- Bachelor's degree in Marketing or related field
Send your resume to
- #MarketingManager #HiringNow #DigitalMarketing #BrandStrategy #JoinOurTeam #FirstMeridian
Marketing Manager
Posted 3 days ago
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Job Title: Marketing Manager – Brand & Digital
We are looking for a strategic and hands-on Marketing Professional to lead brand positioning, content strategy, digital growth, and user acquisition across the PINC Group. The ideal candidate brings a strong balance of creative thinking and data-driven execution, with the ability to conceptualize and lead high-impact campaigns that drive business results.
- What We’re Looking For
- Prior experience in brand, content, and digital marketing roles
- A strong portfolio showcasing original campaigns and content
- Strong analytical and execution skills and understanding of digital performance metrics
- Excellent project management and interpersonal communication
- Self-starter with a creative mindset and a passion for storytelling
- Ability to review creative output and give actionable feedback to in-house designers based on design thinking principles
Key Responsibilities
Brand and Content Leadership
- Own and shape the brand voice and visual identity across all platforms
- Plan and execute integrated marketing campaigns across both organic and paid channels including LinkedIn, Instagram, Twitter, Email, and WhatsApp
- Creation of engaging and relevant content—videos, articles, newsletters, social media posts, and microsites
- Work closely with stakeholders to deliver aligned messaging for wellness, culture, leadership, and product narratives
- Digital Growth and Social Media Management
- Manage performance marketing through Meta Ads, Google Ads, and SEO tools
- Develop and implement follower growth strategies across key platforms
- Oversee online reputation management and ensure timely responses to messages, comments, and reviews
- Track digital trends, platform updates, and competitive activity to refine content and engagement strategies
- Performance Marketing and Acquisition
- Drive monthly user acquisition for digital properties such as the PINC Wealth Smallcase Microsite
- Scale traffic and conversions through SEO, social media, paid ads, email marketing, and referral sources
- Monitor and report performance using tools like Google Analytics and social platform insights
Website and Asset Management
- Write content and manage the design process for new websites
- Ensure all digital and offline marketing assets are brand-compliant and performance-optimized
- Project and Stakeholder Management
- Coordinate with cross-functional teams including HR, Finance, Business, and Product for aligned communication
- Plan and execute internal and external events, webinars, and campaigns with clear KPIs
Marketing Manager
Posted 3 days ago
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Job Description
About Us:
Gusto Foods is a fast-growing food brand known for Gourmet sauces. We're passionate about quality, sustainability, and delivering an exceptional brand experience. We're seeking a creative and strategic Marketing Manager to join our team and help us grow our presence in a competitive market.
Position Summary:
The Marketing manager will be responsible for developing and executing marketing strategies that drive brand awareness, Brand collaborations, representing the brand, and sales growth. You’ll work cross-functionally with sales, creative, social media and PR internally and with external vendors. The manager is the bridge between the co-founder and the team and has to ensure completion of tasks by the team.
Location: Lower Parel - Mumbai
Job Type: Full-time in-office position.
Reports to: Co-Founder
Key Responsibilities:
• Brand Strategy: Develop and implement brand plans to support short and long-term business goals by doing brand collaborations, events, and NPD ideas.
• Product Positioning: Define and refine product positioning, messaging, and packaging to resonate with target audiences.
• Marketing Campaigns: Lead integrated marketing campaigns (digital, retail, PR, influencer, events) from concept to execution.
• Social Media: Coordinate with the agency and the team on developing a great social calendar with execution.
• Sales Support: Collaborate with Horeca sales staff and explore any brand collaboration activity.
• Budget Management: Manage brand budget and deliver programs on time and within scope.
• Strategy: Creating a product launch strategy and doing the necessary bits for its execution.
• Agency & Vendor Management: Oversee external partners, including creative, media, and PR agencies.
Qualifications:
• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus)
• 2-3 years of brand management or marketing experience, preferably in the food, CPG, or FMCG sector
• Strong understanding of branding, consumer behaviour, and product marketing, PR and marketing
• Excellent project management and organisational skills
• Experience with digital marketing, social media, and e-commerce is a plus
• Data-driven with strong analytical skills
• Creative mindset with attention to detail and passion for food
Marketing Manager
Posted 3 days ago
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International Marketing Manager (US Centric)
Company: Cables-Conductors Conglomerate
Location: Mumbai, India (with international travel as required)
Job Overview
We are seeking a dynamic and strategic International Marketing Manager to lead global marketing initiatives for our Client's Cables & Conductor business. The ideal candidate will be responsible for expanding The Company's international footprint, more particularly in the US, driving brand visibility, and generating demand across key global markets.
Key Responsibilities- Develop and execute global marketing strategies tailored to the electrical & Industrial Cable industry
- Conduct market research to identify growth opportunities in target regions
- Lead product positioning and launch campaigns across international markets
- Collaborate with sales, R&D, and production teams to align marketing efforts
- Manage international trade shows , exhibitions, and B2B networking events
- Ensure compliance with international regulations and cultural sensitivities
- Oversee digital marketing and content localization for global audiences
- Build and maintain relationships with international distributors and EPC clients
- Monitor and analyze campaign performance and adjust strategies accordingly
- Prepare marketing budgets , forecasts, and executive reports
- Bachelor’s in Engineering with Master’s degree in Management,
- 7–12 years of experience in B2B marketing , preferably in the electrical or industrial sector
- Proven track record in international market development
- Strong understanding of global trade practices , export documentation, and compliance
- Excellent communication and cross-cultural negotiation skills
- Proficiency in CRM tools , digital platforms, and analytics software
- Willingness to travel internationally
- Prior experience working with EPC contractors , utilities, and industrial clients
- Exposure to tendering processes and government contracts
- Familiarity with conductor and cable manufacturing processes
KPIs:
· Quarterly MarCom calendar published and approved by Week 1 of each quarter.
· Minimum 80% execution rate of planned activities per quarter.
Qualifications
- Marketing Strategy, Campaign Management, and Social Media Management skills
- Experience in Market Research and Data Analysis
- Content Creation and Public Relations skills
- Knowledge of Digital Marketing tools and techniques
- Excellent communication and interpersonal skills
- Strong organizational and project management skills
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Marketing Manager
Posted 9 days ago
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Exciting Opportunity at Ipca Laboratories Ltd, Mumbai!
Are you a Science graduate with a Master's in Pharmacy or Management? We are looking for a Marketing Manager to join our dynamic team in Mumbai.
Key Requirements:
- 10 years of extensive experience in Product Management
- Previous roles as PE/PM/Sr PM
- Preferably experienced in Diabetes, Cardiac Therapy, or General Medicine Therapy
- Age range: 35 to 38 years
- Mumbai-based candidates only
- Ideally leading a Product Management team currently
Interested in this role? Share your resume at
Marketing Manager
Posted 13 days ago
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JOB DESCRIPTION
Summary/Objective:
The Marketing Manager is responsible for performing duties on a professional level and works closely with House of Spices Inc., Marketing & Sales, Purchase, Senior Management and staff in supporting designated geographic regions. This position carries out responsibilities in the following functional areas of House of Spices Inc., India: This position will be responsible for developing, implementing and executing strategic marketing plans for HOS.
Essential Functions
- Prepare marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan that align with company goals
- Supervise and manage the creative team – In house + Agencies
- Support sales team with up-to-date and aligned marketing materials
- Plan, create and oversee the design, content, and production of all marketing materials
- Plan promotional and awareness campaigns and in market support
- Manage all POS development and execution of online and print materials for campaigns
- Working in partnership with the creative team, develop creative briefs and guide them to meet objectives for all advertising and public-facing communications, including print, digital
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Monitor, track, and document campaign results; analyse data/returns/customer response
- Cultivate and integrate new ideas and campaigns that align with current and future sales goals
- Work with product development team to manage new product development.
- Manage launch campaigns for new products.
- Develop and lead on Social media and digital media campaigns.
- Oversee content creation – social + TVC
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Competencies
- Teamwork.
- Communication.
- Consultation.
- Ethical Practice.
- Problem Solving
- Relationship Management.
Supervisory Responsibility
This position has no direct supervisory responsibilities but does serve as a coach and mentor for other positions in the department. It would have the design team and Marketing coordinator position report to marketing manager.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers, photocopiers and smartphones.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision abilities required by this job include close vision and ability to adjust focus. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.
Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday.
Travel
Travel is expected for this position. ( local travel)
Required Education and Experience
- Bachelor's Degree in Marketing, Advertising and ten plus years of experience in FMCG FOOD COMPANY only
- Knowledge of US market /export markets will be added advantage
Preferred Education and Experience
- Bachelor's Degree in Marketing, Advertising or related field
- Ten plus years of experience in Marketing
- Sound Knowledge of MS Office tools (Excell, Power Point etc.)
- Understanding of effective marketing strategies, materials, and channels
- Proven experience developing marketing plans and campaigns
- Sound experience in coordinating ad shoots and working with creative agencies
- Thorough knowledge of Media landscape – TV ,Social ,Digital
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Good interpersonal & people management skills
- Taking initiative & go getter
- Excellent oral and written communication skills
- Aptitude in problem-solving
- Desire to work as a team with a result driven approach
- Working with start-up environment
AAP/EEO Statement
House of Spices Inc; provides equal employment opportunity to all individuals regardless of their race, colour, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Marketing Manager
Posted 13 days ago
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Overview
C5i
C5i is a pure-play AI & Analytics provider that combines the power of human perspective with AI technology to deliver trustworthy intelligence. The company drives value through a comprehensive solution set, integrating multifunctional teams that have technical and business domain expertise with a robust suite of products, solutions, and accelerators tailored for various horizontal and industry-specific use cases. At the core, C5i’s focus is to deliver business impact at speed and scale by driving adoption of AI-assisted decision-making.
C5i caters to some of the world’s largest enterprises, including many Fortune 500 companies. The company’s clients span Technology, Media, and Telecom (TMT), Pharma & Lifesciences, CPG, Retail, Banking, and other sectors. C5i has been recognized by leading industry analysts like Gartner and Forrester for its Analytics and AI capabilities and proprietary AI-based platforms.
Global offices
United States | Canada | United Kingdom | United Arab of Emirates| India
Job Responsibilities
We are looking for a strategic and hands-on Product Marketer to lead the go-to-market efforts and success of our IP’s and solution offerings. This individual will be responsible for crafting compelling narratives, executing multi-channel campaigns, and ensuring our solutions stand out in a crowded market. The ideal candidate blends a deep understanding of the analytics and AI domain from a B2B marketing perspective; and is adept at using the latest AI tools to scale impact efficiently.
- 1. Strategic Positioning & Messaging:
- Translate complex product capabilities into clear, differentiated messaging aligned with buyer needs and market trends.
- Ensure consistency across all customer-facing assets—website, decks, collateral, videos, and social.
- 2.Website Optimization & SEO: Lead the strategy and execution for product-related content on our website, ensuring it’s optimized for SEO and drives high-quality traffic.
- Collaborate with web developers and content teams to enhance user experience, making sure the website effectively communicates our product capabilities and benefits.
- 3. Content Creation & Strategy: Lead the creation of high-impact marketing plan for materials, including case studies, whitepapers, webinars, and videos, showcasing the real-world impact of our solutions.Drive a content calendar aligned to product roadmaps and campaign priorities, leveraging tools like Gamma , Chatgpt , Notion , and Notebook LLM for scale.
- 4. Digital Marketing & Social Media: Plan and execute performance-focused campaigns for IP’s and offerings across LinkedIn, email, and paid media.
- Use tools like Heygen and ElevenLabs to create engaging, AI-powered video content and anchor content leveraging the content writers and SME’s.
- Build thought leadership and community on social media around our AI and analytics expertise.
- 5. Email Campaigns & Lead Nurturing: Design automated email workflows to guide prospects across the funnel with personalized messaging.
- A/B test subject lines, CTAs, and content using tools like HubSpot or Instantly.ai to improve conversion metrics.
- Analyse email performance data and optimize campaigns to improve ROI and drive revenue growth.
- 6. Product Launches & Go-to-Market Strategy: Plan and execute go-to-market strategies for new product launches, working closely with product, sales, and customer success teams to ensure successful rollouts.
- Monitor launch performance and adjust tactics as needed to meet or exceed business objectives.
- 7. Competitive Intelligence & Market Research: Conduct in-depth market research to identify trends, opportunities, and threats, keeping a pulse on the competitive landscape.
- Perform competitive analysis to inform product positioning and marketing strategies, ensuring our products maintain a competitive edge.
- 8. Sales Enablement: Develop and deliver sales enablement tools, including pitch decks, battle cards, and demo scripts, to empower the sales team to effectively position and sell our solutions.
- Provide ongoing support and training to the sales team, ensuring they are equipped with the latest product information and competitive insights.
- 9. Performance Analysis & Reporting: Define and track key performance indicators (KPIs) to measure the success of product marketing and GTM campaign initiatives, using data to refine strategies and improve outcomes.
- Prepare and present regular reports on marketing activities, campaign performance, and market trends to stakeholders.
Requirements & Qualifications:
- 5+ years of experience in product marketing, with a focus on technology, data analytics, or AI-driven products and solutions.
- Strong proficiency in AI marketing tools like Claude.ai , Gamma , ElevenLabs , Heygen , Notion , etc.
- Proven track record of developing and executing successful go-to-market strategies for B2B products.
- Strong understanding of digital marketing, SEO, content marketing, and social media strategies.
- Excellent communication and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences.
- Strong analytical skills and a data-driven approach to decision-making.
- Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
- Qualification preferred: Bachelor’s in computer science with an MBA in marketing.
C5i is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, age, marital status, disability, gender identity, etc. If you have a disability or special need that requires accommodation, please keep us informed about the same at the hiring stages for us to factor necessary accommodations.