What Jobs are available for Marketing Managers in Mumbai?

• Develop and implement innovative digital marketing strategies to achieve business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email, and display advertising.
• Define key performance indicators (KPIs) and track campaign performance using analytics tools.
• Manage the digital marketing budget and allocate resources effectively.
• Lead and mentor the digital marketing team, fostering professional growth.
• Analyze market trends, competitor activities, and customer insights to identify opportunities.
• Collaborate with cross-functional teams (product, sales, content) to ensure brand consistency and integrated campaigns.
• Drive continuous improvement and optimization of digital marketing efforts.
• Stay abreast of emerging digital technologies and best practices.

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven expertise in SEO, SEM, content marketing, social media, and email marketing.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Demonstrated ability to develop and execute successful digital marketing strategies.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing marketing budgets and vendor relationships.

• Develop and implement innovative digital marketing strategies aligned with FMCG business objectives.
• Oversee all digital marketing channels including SEO, SEM, social media, email, and paid advertising.
• Manage the digital marketing budget, ensuring optimal allocation and ROI.
• Analyze campaign performance, generate insightful reports, and provide data-driven recommendations.
• Lead and mentor a remote digital marketing team.
• Conduct market research and competitive analysis to identify new opportunities.
• Collaborate with product and sales teams to ensure cohesive brand messaging.
• Drive website traffic, lead generation, and customer acquisition through digital initiatives.
• Stay abreast of the latest digital marketing trends and technologies.
• Develop and execute strategies for customer engagement and retention.

• Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in digital marketing, with at least 5 years in a leadership role within the FMCG sector.
• Proven track record of developing and executing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Experience with marketing automation platforms and analytics tools (e.g., Google Analytics, HubSpot).
• Strong analytical and problem-solving skills.
• Excellent communication, leadership, and team management abilities.
• Demonstrated experience in managing remote teams is essential.
• Creative thinking and ability to innovate in a dynamic market.

• Develop and execute a data-driven content marketing strategy aligned with business goals.
• Create high-quality, engaging, and SEO-optimized content for various digital platforms (blogs, websites, social media, email).
• Conduct thorough keyword research, competitor analysis, and audience segmentation.
• Plan and manage editorial calendars, ensuring timely content production and publication.
• Collaborate with design and multimedia teams to create compelling visual and video content.
• Optimize existing content for improved search engine rankings and user engagement.
• Monitor content performance using analytics tools and provide regular reports on key metrics (e.g., traffic, engagement, conversions).
• Identify opportunities for content repurposing and distribution across multiple channels.
• Stay up-to-date with the latest digital marketing trends, SEO best practices, and content marketing innovations.
• Manage relationships with freelance writers and content creators as needed.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5-7 years of experience in digital marketing, with a strong emphasis on content strategy and creation.
• Proven success in developing and executing content marketing campaigns that drive measurable results.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and best practices for content optimization.
• Proficiency in using content management systems (e.g., WordPress) and marketing automation tools.
• Experience with analytics platforms (e.g., Google Analytics) to track content performance.
• Ability to think strategically and creatively to develop innovative content ideas.
• Excellent project management and organizational skills.
• Demonstrated ability to work independently and collaborate effectively in a remote team environment.

Company Description

Bombay School of Make-up & Hair (BSMH) is a specialized training institute offering professional make-up artistry and hair styling courses. Located in India, BSMH is renowned for being the first makeup academy in the country to provide training in advanced prosthetic make-up. We focus on individualized training to prepare students from various backgrounds for careers in the bridal, fashion, and Bollywood industries. BSMH provides job assistance through partner recruiters, ensuring students receive the necessary skill, knowledge, and business intelligence to succeed in the industry.

Role Description

This is a full-time on-site role for a Digital Marketing Manager, based in Mumbai. The Digital Marketing Manager will be responsible for developing and implementing digital marketing strategies, managing social media accounts, generating leads, analyzing web analytics, and optimizing online presence. The role involves collaborating with different departments to ensure marketing efforts align with overall business objectives.

Qualifications

• Digital Marketing and Online Presence Optimization skills
• Social Media Marketing and Lead Generation skills
• Marketing and Web Analytics skills
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team environment
• Bachelor’s degree in Marketing, Business, or a related field is a plus
• Experience in the beauty or education industry is a plus

Designation: Performance Marketing- Manager

Experience: 3-5 Years

Budget: 9-15 LPA

Roles and Responsibilities:

Performance Marketing:

• Plan, execute, and optimize paid digital campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms.
• Develop, implement, and manage PPC campaigns to maximize ROI and reduce customer acquisition costs (CAC).
• Leverage data analytics and consumer insights to enhance campaign effectiveness and drive continuous improvement.
• Monitor KPIs such as CTR, conversion rates, ROAS, and customer retention metrics.
• Conduct A/B testing of ad creatives, landing pages, and marketing copy to improve campaign performance.
• Collaborate with creative teams to develop high-performing ad creatives and landing pages.
• Stay updated with digital marketing trends, algorithms, and industry best practices.

Online Channel Management:

• Manage and grow an online sales channel, ensuring strong visibility and sales performance.
• Develop and execute promotional campaigns and partnerships to enhance online sales.
• Optimize product listings, pricing strategies, and customer experience to drive conversions.
• Analyse online channel performance and implement strategies for continuous improvement.
• Coordinate with supply chain and logistics teams to ensure smooth fulfilment and inventory management.
• Monitor competitor activities and market trends to stay ahead in the digital space.

Interested Candidates can share their profile on

• Develop, implement, and manage innovative digital marketing strategies to achieve business objectives.
• Oversee the execution of SEO, SEM, paid social media, email marketing, and other digital advertising campaigns.
• Manage the content marketing strategy, including content creation, distribution, and promotion across various channels.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations for optimization.
• Manage the digital marketing budget and allocate resources effectively to maximize ROI.
• Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Collaborate with sales, product, and creative teams to ensure cohesive brand messaging and integrated marketing efforts.
• Stay up-to-date with the latest digital marketing technologies, trends, and best practices.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive experience in digital marketing, with at least 2 years in a management or leadership role.
• Proven track record of successfully developing and executing data-driven digital marketing campaigns that deliver measurable results.
• Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic actions.
• Proficiency in marketing automation platforms and CRM systems.
• Excellent communication, presentation, and project management skills.
• Experience managing a team and fostering a positive work environment.