166 Marketing Roles jobs in Kanpur
Digital Marketing Strategy Manager
208001 Kanpur, Uttar Pradesh
₹1000000 Annually
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Posted 10 days ago
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Job Description
Our client is seeking a creative and data-driven Digital Marketing Strategy Manager to lead their online marketing efforts in a fully remote capacity. This role is responsible for developing, implementing, and managing comprehensive digital marketing campaigns that enhance brand awareness, drive customer acquisition, and foster customer loyalty. You will oversee all aspects of digital marketing, including SEO/SEM, email marketing, social media marketing, content marketing, and paid advertising (PPC). The ideal candidate possesses a deep understanding of the latest digital marketing trends, tools, and best practices. You will analyze market trends, customer behavior, and competitor activities to identify opportunities and develop innovative strategies. Key responsibilities include setting clear marketing objectives, defining target audiences, and managing campaign budgets effectively. You will be responsible for measuring and reporting on the performance of all digital marketing campaigns against key performance indicators (KPIs) such as ROI, CPA, and conversion rates. Collaboration with internal teams, including sales, product development, and design, will be essential to ensure cohesive marketing efforts. This position requires exceptional analytical, strategic thinking, and communication skills, with a proven ability to manage complex projects in a remote setting. You should be proficient in using marketing automation platforms, CRM software, and analytics tools (e.g., Google Analytics, SEMrush, HubSpot). We are looking for a proactive and results-oriented individual who can thrive in a fast-paced, dynamic, and entirely virtual environment. Join us to shape our digital presence and drive significant growth from your home office, supporting our conceptual operational center in Kanpur, Uttar Pradesh, IN .
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Director of Digital Marketing Strategy
208001 Kanpur, Uttar Pradesh
₹100000 Annually
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Posted 16 days ago
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Job Description
Our client is seeking a visionary and highly strategic Director of Digital Marketing Strategy to lead their digital presence initiatives from a remote setting. This is a crucial role responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and engagement across all digital channels. You will be at the forefront of leveraging data analytics, emerging technologies, and creative campaigns to achieve marketing objectives. The ideal candidate possesses a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing. You will lead a team of digital marketing specialists, guiding them in the development and implementation of innovative campaigns. Responsibilities include setting ambitious digital marketing goals, defining target audiences, optimizing marketing spend for maximum ROI, and continuously analyzing campaign performance to drive improvements. This role demands exceptional leadership, strategic thinking, strong analytical skills, and the ability to inspire and motivate a remote team. You will be responsible for staying ahead of digital marketing trends and ensuring the company remains competitive in the online space. The ability to translate complex data into actionable insights and communicate strategic direction effectively to senior leadership is essential. We are looking for an experienced digital marketing leader who can drive significant growth and build a powerful online brand presence. Responsibilities:
- Develop and execute a comprehensive digital marketing strategy aligned with business goals.
- Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Set digital marketing KPIs and continuously monitor campaign performance against goals.
- Analyze marketing data and provide actionable insights to optimize campaigns and improve ROI.
- Manage and mentor a remote team of digital marketing professionals.
- Develop and manage the digital marketing budget effectively.
- Identify new digital marketing opportunities and emerging trends.
- Ensure consistent brand messaging and voice across all digital platforms.
- Collaborate with product, sales, and customer service teams to create integrated marketing campaigns.
- Manage relationships with external agencies and vendors as needed.
- Drive innovation in digital marketing approaches and technologies.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8-10 years of experience in digital marketing, with a proven track record of success.
- Extensive experience in developing and executing multi-channel digital marketing strategies.
- Strong expertise in SEO, SEM, social media, content marketing, and analytics tools.
- Demonstrated ability to lead and manage remote teams.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal abilities.
- Experience with marketing automation platforms and CRM systems.
- Proven ability to manage budgets and deliver measurable results.
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1
Marketing Manager - Brand Strategy
208001 Kanpur, Uttar Pradesh
₹800000 Annually
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Posted 10 days ago
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Job Description
Our client is seeking an innovative and results-oriented Marketing Manager specializing in Brand Strategy for their operations in **Kanpur, Uttar Pradesh, IN**. This role is pivotal in shaping and elevating our brand's presence in the market. You will be responsible for developing, implementing, and overseeing comprehensive brand strategies that resonate with our target audience and drive business growth. This hybrid role offers a blend of in-office collaboration and remote flexibility, allowing you to contribute effectively while maintaining a healthy work-life balance. The ideal candidate will have a strong understanding of market dynamics, consumer behavior, and the ability to translate insights into actionable brand initiatives. You will work closely with product development, sales, and creative teams to ensure brand consistency and impact across all touchpoints.
Key Responsibilities:
Key Responsibilities:
- Develop and execute integrated brand strategies that align with overall business goals.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Define and articulate brand positioning, messaging, and visual identity.
- Oversee the creation of marketing campaigns across various channels (digital, traditional, events).
- Manage the brand budget and allocate resources effectively.
- Collaborate with product management to ensure product roadmaps align with brand strategy.
- Work with the creative team to develop compelling marketing collateral and advertising materials.
- Monitor brand performance metrics and consumer feedback, making adjustments as needed.
- Lead cross-functional teams to ensure brand consistency across all consumer touchpoints.
- Develop and manage relationships with external agencies and partners.
- Stay updated on industry trends and emerging marketing technologies.
- Organize and lead brand workshops and training sessions.
- Contribute to the development of new product launches and market entry strategies.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Minimum of 6 years of experience in brand management or marketing strategy, preferably within a fast-paced industry.
- Proven track record of developing and executing successful brand strategies that drive measurable results.
- Strong understanding of consumer insights, market segmentation, and competitive analysis.
- Excellent communication, presentation, and interpersonal skills.
- Experience with digital marketing, social media, and content strategy.
- Ability to manage multiple projects, prioritize effectively, and meet deadlines.
- Proficiency in marketing analytics and reporting tools.
- Strategic thinker with a creative and innovative approach.
- Experience in managing budgets and agency relationships.
- Demonstrated leadership abilities and experience working in a hybrid team environment.
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Head of Digital Marketing & E-commerce Strategy (FMCG)
208001 Kanpur, Uttar Pradesh
₹2200000 Annually
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Posted today
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and visionary Head of Digital Marketing & E-commerce Strategy. This is a leadership position responsible for defining and executing the company's digital presence and online sales strategy. The ideal candidate will possess a deep understanding of the FMCG market, combined with expertise in leveraging digital channels to drive brand awareness, customer engagement, and revenue growth. This role is fully remote, enabling you to shape our digital future from anywhere.
Responsibilities:
Responsibilities:
- Develop and implement a comprehensive digital marketing and e-commerce strategy aligned with overall business objectives.
- Lead and manage all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Oversee the strategy and performance of our e-commerce platforms, driving sales and optimizing user experience.
- Analyze market trends, competitor activities, and customer insights to identify new opportunities and threats.
- Manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI.
- Develop and execute data-driven campaigns to increase brand visibility, lead generation, and customer acquisition.
- Collaborate with product development, sales, and supply chain teams to ensure seamless online product launches and inventory management.
- Build and nurture a high-performing digital marketing team, providing guidance and mentorship.
- Establish key performance indicators (KPIs) and regularly report on the performance of digital marketing and e-commerce initiatives.
- Stay updated on the latest digital marketing tools, technologies, and best practices.
- Drive innovation in digital customer engagement and personalized marketing efforts.
- Manage relationships with external agencies and technology partners.
- Ensure brand consistency and messaging across all digital touchpoints.
- Master's degree in Marketing, Business Administration, or a related field.
- 10+ years of experience in digital marketing and e-commerce, with at least 5 years in a leadership role, preferably within the FMCG industry.
- Proven success in developing and executing impactful digital marketing strategies that have driven significant growth.
- Expertise in various digital marketing platforms and tools (e.g., Google Analytics, Google Ads, social media management tools, CRM systems).
- Strong understanding of e-commerce platforms, online merchandising, and conversion rate optimization (CRO).
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional leadership, team management, and communication skills.
- Strategic thinker with a creative and innovative mindset.
- Experience managing significant marketing budgets.
- Familiarity with emerging digital trends and technologies, including AI in marketing.
- Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
- Demonstrated ability to collaborate effectively across different departments.
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Digital Marketing Specialist - Campaign Management
208001 Kanpur, Uttar Pradesh
₹55000 Annually
WhatJobs
Posted 13 days ago
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Job Description
Our client is seeking a creative and data-driven Digital Marketing Specialist to join their growing team in Kanpur, Uttar Pradesh, IN . This role is instrumental in developing, executing, and optimizing integrated digital marketing campaigns across various online channels. You will be responsible for driving brand awareness, lead generation, and customer engagement through strategic use of SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a strong understanding of digital marketing analytics, a passion for performance optimization, and the ability to translate marketing strategies into measurable results. Key Responsibilities:
- Developing and executing comprehensive digital marketing strategies to achieve business objectives.
- Managing and optimizing paid advertising campaigns (PPC) on platforms like Google Ads and social media.
- Implementing SEO best practices to improve organic search rankings and website traffic.
- Creating engaging and shareable content for social media platforms, blogs, and email newsletters.
- Developing and managing email marketing campaigns, including list segmentation and A/B testing.
- Monitoring, analyzing, and reporting on campaign performance using tools like Google Analytics and other relevant platforms.
- Identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
- Collaborating with internal teams (design, sales, product) to ensure brand consistency and campaign alignment.
- Managing the digital marketing budget and optimizing spend for maximum ROI.
- Conducting market research and competitor analysis to identify new opportunities.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a proven track record of successful campaign management.
- Hands-on experience with Google Ads, Facebook Ads Manager, and other advertising platforms.
- Proficiency in SEO tools and techniques (e.g., SEMrush, Ahrefs, Google Search Console).
- Strong understanding of social media marketing, content marketing, and email marketing strategies.
- Experience with Google Analytics and ability to interpret data to drive insights.
- Excellent written and verbal communication skills.
- Creative thinking and strong analytical abilities.
- Ability to manage multiple projects simultaneously and meet deadlines in a dynamic environment.
- Experience working in a hybrid team setting is a plus.
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4
Digital Marketing Specialist
208001 Kanpur, Uttar Pradesh
₹65000 Monthly
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Posted 2 days ago
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Job Description
Our client, an innovative e-commerce startup, is seeking a creative and data-driven Digital Marketing Specialist to drive online presence and customer engagement. This fully remote role is perfect for a motivated individual with a passion for digital strategies and a proven track record of success in online marketing campaigns. You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including social media, search engines, email, and content marketing. Your goal will be to increase brand awareness, generate leads, and drive conversions.
Key responsibilities include managing social media platforms, creating engaging content, and running targeted advertising campaigns (e.g., Google Ads, Facebook Ads). You will conduct SEO analysis and implement strategies to improve website ranking and organic traffic. Email marketing campaigns, including newsletter creation and automation, will also be part of your remit. You will track and analyze campaign performance using analytics tools (e.g., Google Analytics), providing regular reports on key metrics and insights. Based on data, you will optimize campaigns for better ROI. This role requires strong knowledge of digital marketing tools and platforms, excellent copywriting and communication skills, and a creative mindset. The ability to work independently, manage multiple projects, and adapt to the evolving digital landscape is crucial. This position is based in Kanpur, Uttar Pradesh, IN .
Key responsibilities include managing social media platforms, creating engaging content, and running targeted advertising campaigns (e.g., Google Ads, Facebook Ads). You will conduct SEO analysis and implement strategies to improve website ranking and organic traffic. Email marketing campaigns, including newsletter creation and automation, will also be part of your remit. You will track and analyze campaign performance using analytics tools (e.g., Google Analytics), providing regular reports on key metrics and insights. Based on data, you will optimize campaigns for better ROI. This role requires strong knowledge of digital marketing tools and platforms, excellent copywriting and communication skills, and a creative mindset. The ability to work independently, manage multiple projects, and adapt to the evolving digital landscape is crucial. This position is based in Kanpur, Uttar Pradesh, IN .
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5
Digital Marketing Specialist
208001 Kanpur, Uttar Pradesh
₹60000 Annually
WhatJobs
Posted 7 days ago
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Job Description
Our client is looking for a talented and results-driven Digital Marketing Specialist to join their fully remote team, supporting operations from Kanpur, Uttar Pradesh, IN . This role is crucial for driving online growth and enhancing our client's digital presence across various platforms. You will be responsible for developing, implementing, and managing marketing campaigns that promote our client and its products/services. This includes SEO/SEM, social media marketing, email marketing, content marketing, and display advertising campaigns.
The ideal candidate will have a strong understanding of current online marketing trends and technologies, coupled with a passion for data analysis to optimize campaign performance. You will manage the social media strategy for the company, creating engaging content, monitoring social channels, and interacting with followers. Experience with Google Analytics and other web analytics tools is essential for tracking website traffic and campaign effectiveness. You will also collaborate with internal teams to create landing pages and optimize user experience.
Key responsibilities include planning and executing all digital marketing, including email, social media, and display advertising campaigns. Measuring and reporting on the performance of all digital marketing campaigns (ROI and KPIs). Developing and executing strategies for SEO/SEM to increase organic visibility. Creating engaging content for blog posts, social media, and other digital channels. Managing and growing social media communities. Identifying new trends and opportunities for growth. Collaborating with designers to improve user experience.
Qualifications: Bachelor's degree in Marketing, Communications, or a related field. Proven working experience in digital marketing, preferably as a Digital Marketing Specialist or similar role. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Solid knowledge of website analytics tools (e.g., Google Analytics). Experience in content marketing and social media management. Excellent written and verbal communication skills. Ability to work independently and manage multiple projects simultaneously. This is a fully remote position, offering flexibility and the opportunity to work from anywhere.
The ideal candidate will have a strong understanding of current online marketing trends and technologies, coupled with a passion for data analysis to optimize campaign performance. You will manage the social media strategy for the company, creating engaging content, monitoring social channels, and interacting with followers. Experience with Google Analytics and other web analytics tools is essential for tracking website traffic and campaign effectiveness. You will also collaborate with internal teams to create landing pages and optimize user experience.
Key responsibilities include planning and executing all digital marketing, including email, social media, and display advertising campaigns. Measuring and reporting on the performance of all digital marketing campaigns (ROI and KPIs). Developing and executing strategies for SEO/SEM to increase organic visibility. Creating engaging content for blog posts, social media, and other digital channels. Managing and growing social media communities. Identifying new trends and opportunities for growth. Collaborating with designers to improve user experience.
Qualifications: Bachelor's degree in Marketing, Communications, or a related field. Proven working experience in digital marketing, preferably as a Digital Marketing Specialist or similar role. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Solid knowledge of website analytics tools (e.g., Google Analytics). Experience in content marketing and social media management. Excellent written and verbal communication skills. Ability to work independently and manage multiple projects simultaneously. This is a fully remote position, offering flexibility and the opportunity to work from anywhere.
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6
Digital Marketing Specialist
208001 Kanpur, Uttar Pradesh
₹45000 Monthly
WhatJobs
Posted 10 days ago
Job Viewed
Job Description
Our client is seeking a creative and results-driven Digital Marketing Specialist to join their fully remote marketing team. This role is perfect for an individual passionate about leveraging digital channels to enhance brand visibility, drive engagement, and achieve marketing objectives. You will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including social media, email marketing, SEO/SEM, and content marketing. The ideal candidate has a strong understanding of digital marketing trends, analytics, and campaign optimization. This position offers the flexibility to work remotely, collaborate with a global team, and contribute to impactful marketing campaigns.
Key Responsibilities:
Key Responsibilities:
- Develop and implement effective digital marketing strategies to reach target audiences.
- Manage and optimize social media profiles and campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Create engaging and compelling content for various digital channels, including website copy, blog posts, and social media updates.
- Plan and execute email marketing campaigns, including segmentation, automation, and performance tracking.
- Implement SEO strategies to improve website ranking and organic traffic.
- Manage and optimize paid advertising campaigns (SEM/PPC) on platforms like Google Ads and social media.
- Analyze website traffic, campaign performance, and user behavior using analytics tools (e.g., Google Analytics).
- Generate regular reports on key digital marketing metrics and provide insights for improvement.
- Collaborate with graphic designers and web developers to create marketing assets and landing pages.
- Stay informed about the latest digital marketing trends, tools, and best practices.
- Conduct market research and competitor analysis to identify opportunities.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing roles.
- Proven experience in managing social media, email marketing, SEO, and SEM campaigns.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing software).
- Strong content creation and copywriting skills.
- Excellent analytical and data interpretation abilities.
- Creative thinking and problem-solving skills.
- Strong communication and collaboration skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Understanding of branding and user experience principles.
This advertiser has chosen not to accept applicants from your region.
7
Digital Marketing Specialist
208001 Kanpur, Uttar Pradesh
₹750000 Annually
WhatJobs
Posted 16 days ago
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Job Description
Our client, a rapidly expanding e-commerce enterprise, is seeking a talented and results-driven Digital Marketing Specialist to spearhead their online marketing initiatives. This role offers a hybrid work arrangement, combining remote flexibility with essential in-office collaboration to foster innovation and teamwork. You will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products across various digital channels. Your expertise in SEO, SEM, social media marketing, content marketing, and email marketing will be critical to driving website traffic, generating leads, and increasing customer engagement. This position requires a strategic thinker with a proven track record of achieving measurable marketing objectives.
Key responsibilities:
Qualifications:
Key responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Manage and optimize search engine marketing (SEM) campaigns, including Google Ads and Bing Ads.
- Implement search engine optimization (SEO) best practices to improve organic search rankings.
- Oversee social media marketing efforts across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Create engaging and persuasive content for blog posts, social media, email newsletters, and website landing pages.
- Design and manage email marketing campaigns, including segmentation, automation, and performance tracking.
- Analyze campaign performance data using tools like Google Analytics, identifying trends and making data-driven recommendations for improvement.
- Collaborate with the sales and product teams to ensure marketing efforts support overall business objectives.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies.
- Manage the digital marketing budget and ensure optimal ROI.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of hands-on experience in digital marketing.
- Proven experience with SEO/SEM, Google Analytics, social media management, and email marketing platforms.
- Proficiency in content creation and copywriting.
- Strong analytical skills and the ability to interpret complex data sets.
- Excellent project management and organizational abilities.
- Creative thinking and a passion for digital innovation.
- Ability to work effectively both independently and as part of a collaborative team in a hybrid environment.
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