60 Marketing Services jobs in Kanpur

This is a full-time remote position for a tenacious and results-obsessed Lead Generation Specialist at VarenyaZ. This role is fundamental to our growth and is purely focused on performance. You will be responsible for identifying, sourcing, and qualifying a high volume of prospective clients for our market research reports. Your primary objective is to build and deliver a consistent pipeline of sales-ready leads, directly fueling our revenue engine.

Key Responsibilities:

• Proactively hunt for and source new sales opportunities through strategic online research, database building, and leveraging professional networking platforms.
• Build, manage, and continuously enrich targeted B2B contact lists, focusing on key decision-makers and influencers within our target industries.
• Execute multi-channel outreach campaigns (primarily email and LinkedIn) to qualify prospects and generate interest in our market research offerings.
• Meticulously track and manage all lead data and interactions within our CRM, ensuring data accuracy and a clean pipeline.
• Work in close collaboration with the sales team to understand lead quality, refine targeting criteria, and ensure a seamless handover process.
• Monitor and report on key lead generation metrics, focusing on volume, quality, and conversion rates.

Mandatory Requirements:

• Minimum of 2 years of proven experience in a dedicated B2B lead generation or sales development role, preferably within the market research, data, or B2B services industry.
• A demonstrable and proven track record of consistently generating a minimum of 50 qualified leads per month. Applicants must be prepared to discuss and evidence this performance.
• Hands-on expertise with modern lead generation tools (Apollo.io) and CRM platforms.
• Exceptional research skills with a knack for uncovering key contact information and business intelligence.
• A relentless, target-driven mindset with a clear focus on achieving and exceeding monthly quotas.

What We’re Looking For:

• Experience marketing and selling high-value intangible products, such as research reports, data, or B2B consulting services is a significant advantage.
• A deep understanding of the B2B sales funnel and lead qualification processes.
• Strong, concise written communication skills tailored for professional outreach.
• A highly organized and methodical approach to managing a large volume of prospects.
• You are self-motivated, resilient, and thrive on the challenge of hitting ambitious targets in an independent, remote environment.

If you are a high-performing lead generation professional who is motivated by clear targets and wants to make a direct and measurable impact on business growth, we strongly encourage you to apply.

Industry: Market Research / Information Services

Employment Type: Full-time

About Alkem:

Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, that manufactures and sells pharmaceutical generics, formulations and nutraceuticals in India and globally over 50 countries. We have consistently been ranked amongst the five pharmaceutical companies in India. Our portfolio includes illustrious brands like Clavam, Pan, Pan-D, and Taxim-O, which feature amongst the top 50 pharmaceutical brands in India.

Key Responsibilities:

Market Intelligence & Analysis:

• Conduct in-depth qualitative and quantitative research on therapeutic areas, product portfolios, competitors, and industry trends.
• Analyze market performance using IQVIA, SMSRC, HealthPlix, and other syndicated data sources.
• Track and report KPIs including prescription trends, market share, brand performance, patient flow, and competitive dynamics.
• Collaborate with brand teams and leadership to provide data-driven insights for strategic initiatives, forecasting, and business planning.
• Identify opportunities in new therapy areas, geographies, or product launches based on market insights.

Sales Force Excellence:

• Analyze field effort data to generate actionable insights and improve operational effectiveness.
• Develop CRM-based analytics and track sales force KPIs (coverage, frequency, call average, PCPM, territory performance).
• Perform performance gap analysis at division, region, territory, and individual levels.
• Conduct territory alignment and mapping based on potential, geography, and workload.
• Support headcount planning and deployment strategies.

Dashboard & Presentation

• Design, automate, and maintain business dashboards in Excel, Power BI, or Tableau for clear visualization of market and sales data.
• Deliver regular performance reports and monthly divisional presentations for internal stakeholders

Stakeholder Management:

• Partner with sales, marketing, and external vendors to ensure research quality and relevance.
• Present findings and recommendations to leadership and cross-functional teams, leveraging AI-enabled platforms.

Project Management:

• Lead and support custom market research studies, including vendor coordination, survey design, data validation, and analysis.

Qualifications & Skills:

• Bachelor’s or Master’s degree in Pharmacy, Statistics, or related field.
• 2–5 years of experience in pharmaceutical market research, analytics, or consulting.
• Proficiency in Excel, PowerPoint, Power BI, and Tableau.
• Strong expertise in leveraging AI and automation solutions.
• Excellent analytical skills with the ability to translate complex datasets into actionable insights.
• Strong communication and presentation abilities.
• Solid understanding of pharmaceutical sales and marketing operations.

About Alkem:

Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, that manufactures and sells pharmaceutical generics, formulations and nutraceuticals in India and globally over 50 countries. We have consistently been ranked amongst the five pharmaceutical companies in India. Our portfolio includes illustrious brands like Clavam, Pan, Pan-D, and Taxim-O, which feature amongst the top 50 pharmaceutical brands in India.

Key Responsibilities:

Market Intelligence & Analysis:

• Conduct in-depth qualitative and quantitative research on therapeutic areas, product portfolios, competitors, and industry trends.
• Analyze market performance using IQVIA, SMSRC, HealthPlix, and other syndicated data sources.
• Track and report KPIs including prescription trends, market share, brand performance, patient flow, and competitive dynamics.
• Collaborate with brand teams and leadership to provide data-driven insights for strategic initiatives, forecasting, and business planning.
• Identify opportunities in new therapy areas, geographies, or product launches based on market insights.

Sales Force Excellence:

• Analyze field effort data to generate actionable insights and improve operational effectiveness.
• Develop CRM-based analytics and track sales force KPIs (coverage, frequency, call average, PCPM, territory performance).
• Perform performance gap analysis at division, region, territory, and individual levels.
• Conduct territory alignment and mapping based on potential, geography, and workload.
• Support headcount planning and deployment strategies.

Dashboard & Presentation

• Design, automate, and maintain business dashboards in Excel, Power BI, or Tableau for clear visualization of market and sales data.
• Deliver regular performance reports and monthly divisional presentations for internal stakeholders

Stakeholder Management:

• Partner with sales, marketing, and external vendors to ensure research quality and relevance.
• Present findings and recommendations to leadership and cross-functional teams, leveraging AI-enabled platforms.

Project Management:

• Lead and support custom market research studies, including vendor coordination, survey design, data validation, and analysis.

Qualifications & Skills:

• Bachelor’s or Master’s degree in Pharmacy, Statistics, or related field.
• 2–5 years of experience in pharmaceutical market research, analytics, or consulting.
• Proficiency in Excel, PowerPoint, Power BI, and Tableau.
• Strong expertise in leveraging AI and automation solutions.
• Excellent analytical skills with the ability to translate complex datasets into actionable insights.
• Strong communication and presentation abilities.
• Solid understanding of pharmaceutical sales and marketing operations.