703 Marketing Strategies jobs in Mumbai

• Develop and execute data-driven digital marketing strategies across multiple platforms.
• Manage and optimize paid search (PPC) campaigns, including Google Ads and Bing Ads.
• Create and manage social media advertising campaigns (Facebook, Instagram, LinkedIn, etc.).
• Oversee display advertising and programmatic buying efforts.
• Analyze campaign performance data, identify trends, and provide actionable recommendations.
• Conduct keyword research, audience targeting, and conversion rate optimization (CRO).
• Manage advertising budgets effectively to maximize ROI.
• Collaborate with content creators and web developers to ensure campaign assets are aligned.
• Prepare regular performance reports for clients and internal stakeholders.
• Stay up-to-date with the latest digital marketing trends and technologies.

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, with a focus on performance marketing and paid media.
• Proven success in managing and optimizing PPC, social media advertising, and display campaigns.
• Expertise with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant platforms.
• Strong understanding of SEO, content marketing, and email marketing principles.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Ability to manage multiple projects simultaneously in a remote environment.
• Exceptional communication and presentation skills.

• Develop and execute comprehensive digital marketing strategies focused on performance metrics (CPA, ROAS, CPL).
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Conduct keyword research, audience segmentation, and bid management to improve campaign performance.
• Create compelling ad copy, visual assets, and landing pages that resonate with target audiences.
• Monitor campaign performance, analyze data, and generate regular reports with actionable insights.
• Implement A/B testing and other optimization techniques to improve conversion rates and campaign efficiency.
• Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
• Manage marketing budgets effectively to achieve campaign objectives and ROI targets.
• Identify and test new growth opportunities and emerging digital marketing channels.
• Utilize marketing analytics tools (e.g., Google Analytics, Adobe Analytics) to track website traffic and user behavior.
• Contribute to the overall marketing strategy and provide insights on campaign performance.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
• Proven experience managing successful paid campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Demonstrable success in achieving KPIs such as ROAS, CPA, and conversion rates.
• Proficiency with digital marketing tools, analytics platforms (Google Analytics), and ad management software.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills for crafting ad copy and reporting.
• Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
• Creative thinking and a keen eye for detail in campaign execution and creative development.
• Understanding of SEO, content marketing, and other digital marketing disciplines is a plus.

• Develop and execute digital marketing strategies.
• Manage PPC, SEO, social media advertising, and email marketing campaigns.
• Analyze campaign performance data and provide optimization recommendations.
• Collaborate with creative and content teams.
• Manage marketing automation and analytics platforms.
• Track and report on key marketing metrics and KPIs.
• Stay current with digital marketing trends and best practices.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a focus on performance campaigns.
• Proven experience with PPC, SEO, and social media advertising.
• Proficiency in Google Analytics, Google Ads, and other marketing tools.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Experience in a hybrid work environment is beneficial.

Overview:

The role oversees the strategic development of the brand’s identity, voice, and global presence.

Combining brand management with high-level communications and PR strategy, the position ensures that the brand resonates with discerning audiences, maintains its prestige, and cultivates meaningful connections across luxury media, influencers, and cultural spheres. The position merges strategic branding with high-touch PR and storytelling, ensuring the brand remains timeless, prestigious, and culturally influential.

• Define and refine the brand’s core identity, values, and positioning within the luxury landscape.
• Translate the creative vision into long-term brand narratives and seasonal storytelling.
• Ensure a seamless connection between product and market relevance.

• Develop a consistent, elegant brand voice across all platforms and content, from campaigns to communication.
• Craft messaging frameworks for product launches, collaborations, and milestone brand moments.
• Ensure all communications reflect the brand’s tone: refined, aspirational, and globally resonant.

• Build and maintain relationships with top-tier fashion editors, stylists, journalists, and luxury media platforms.
• Oversee press releases, editorial placements, and interviews with the brand founder.
• Manage fashion week presence, look book distribution, and global PR outreach strategies.

• Cultivate relationships with high-impact personalities, cultural tastemakers, and luxury influencers.
• Oversee product seeding, red carpet placements, and exclusive gifting strategies.
• Ensure all partnerships align with the brand’s exclusivity and image.

• Conceptualize and execute press previews, trunk shows, brand dinners, and high-touch client events.
• Partner with global teams to deliver luxury experiences across flagship openings, pop-ups, and collaborations.
• Ensure all touchpoints—from invitation to execution—embody the brand’s elegance and storytelling.

• Position the brand’s leadership (e.g., Founder, Creative Director, CEO) as voices of authority in fashion, culture, and sustainability (if applicable).
• Develop narratives and responses for sensitive issues, maintaining the brand’s integrity and public trust.

• Work closely with product, marketing, digital, and retail teams to ensure brand integrity across all channels.
• Align internal teams around brand priorities, campaign rollouts, and press strategies.

• Monitor brand equity, media coverage, and campaign performance using qualitative and quantitative tools.
• Adapt strategies based on insights to strengthen resonance with global luxury audiences.

This role is key to shaping and communicating our brand’s legacy. We seek a visionary who can blend tradition with modern relevance, ensuring our voice remains timeless.

Please send your application to

Overview:

The role oversees the strategic development of the brand’s identity, voice, and global presence.

Combining brand management with high-level communications and PR strategy, the position ensures that the brand resonates with discerning audiences, maintains its prestige, and cultivates meaningful connections across luxury media, influencers, and cultural spheres. The position merges strategic branding with high-touch PR and storytelling, ensuring the brand remains timeless, prestigious, and culturally influential.

• Define and refine the brand’s core identity, values, and positioning within the luxury landscape.
• Translate the creative vision into long-term brand narratives and seasonal storytelling.
• Ensure a seamless connection between product and market relevance.

• Develop a consistent, elegant brand voice across all platforms and content, from campaigns to communication.
• Craft messaging frameworks for product launches, collaborations, and milestone brand moments.
• Ensure all communications reflect the brand’s tone: refined, aspirational, and globally resonant.

• Build and maintain relationships with top-tier fashion editors, stylists, journalists, and luxury media platforms.
• Oversee press releases, editorial placements, and interviews with the brand founder.
• Manage fashion week presence, look book distribution, and global PR outreach strategies.

• Cultivate relationships with high-impact personalities, cultural tastemakers, and luxury influencers.
• Oversee product seeding, red carpet placements, and exclusive gifting strategies.
• Ensure all partnerships align with the brand’s exclusivity and image.

• Conceptualize and execute press previews, trunk shows, brand dinners, and high-touch client events.
• Partner with global teams to deliver luxury experiences across flagship openings, pop-ups, and collaborations.
• Ensure all touchpoints—from invitation to execution—embody the brand’s elegance and storytelling.

• Position the brand’s leadership (e.g., Founder, Creative Director, CEO) as voices of authority in fashion, culture, and sustainability (if applicable).
• Develop narratives and responses for sensitive issues, maintaining the brand’s integrity and public trust.

• Work closely with product, marketing, digital, and retail teams to ensure brand integrity across all channels.
• Align internal teams around brand priorities, campaign rollouts, and press strategies.

• Monitor brand equity, media coverage, and campaign performance using qualitative and quantitative tools.
• Adapt strategies based on insights to strengthen resonance with global luxury audiences.

This role is key to shaping and communicating our brand’s legacy. We seek a visionary who can blend tradition with modern relevance, ensuring our voice remains timeless.

Please send your application to

Overview:

The role oversees the strategic development of the brand’s identity, voice, and global presence.

Combining brand management with high-level communications and PR strategy, the position ensures that the brand resonates with discerning audiences, maintains its prestige, and cultivates meaningful connections across luxury media, influencers, and cultural spheres. The position merges strategic branding with high-touch PR and storytelling, ensuring the brand remains timeless, prestigious, and culturally influential.

• Define and refine the brand’s core identity, values, and positioning within the luxury landscape.
• Translate the creative vision into long-term brand narratives and seasonal storytelling.
• Ensure a seamless connection between product and market relevance.

• Develop a consistent, elegant brand voice across all platforms and content, from campaigns to communication.
• Craft messaging frameworks for product launches, collaborations, and milestone brand moments.
• Ensure all communications reflect the brand’s tone: refined, aspirational, and globally resonant.

• Build and maintain relationships with top-tier fashion editors, stylists, journalists, and luxury media platforms.
• Oversee press releases, editorial placements, and interviews with the brand founder.
• Manage fashion week presence, look book distribution, and global PR outreach strategies.

• Cultivate relationships with high-impact personalities, cultural tastemakers, and luxury influencers.
• Oversee product seeding, red carpet placements, and exclusive gifting strategies.
• Ensure all partnerships align with the brand’s exclusivity and image.

• Conceptualize and execute press previews, trunk shows, brand dinners, and high-touch client events.
• Partner with global teams to deliver luxury experiences across flagship openings, pop-ups, and collaborations.
• Ensure all touchpoints—from invitation to execution—embody the brand’s elegance and storytelling.

• Position the brand’s leadership (e.g., Founder, Creative Director, CEO) as voices of authority in fashion, culture, and sustainability (if applicable).
• Develop narratives and responses for sensitive issues, maintaining the brand’s integrity and public trust.

• Work closely with product, marketing, digital, and retail teams to ensure brand integrity across all channels.
• Align internal teams around brand priorities, campaign rollouts, and press strategies.

• Monitor brand equity, media coverage, and campaign performance using qualitative and quantitative tools.
• Adapt strategies based on insights to strengthen resonance with global luxury audiences.

This role is key to shaping and communicating our brand’s legacy. We seek a visionary who can blend tradition with modern relevance, ensuring our voice remains timeless.

Please send your application to

The Brand Strategy Head/ Creative Director will be responsible for the overall brand strategy in the influencer marketing space. They will undertake efficient management of all account maintenance tasks in coordination with the team. Insight-driven strategies are expected along with efficient handling of all campaigns and pitches that are proposed from time to time

RESPONSIBILITIES:

• Taking a disruptive & impactful way of Influencer Powered Marketing for top brands & agencies at scale. Building and executing strategy to get more brands to take up WORD’s marketing services and solutions.

• Connecting with the team and working on creative and data-driven plans and campaigns.

• Ideating and churning creative pitches on branded content for prospective clients.

• Utilize knowledge and understanding of the client’s products/services and industry to inform sound strategy and recommendations.

• Effectively manage all daily tasks as well as guide development and education of Assistant Strategist

• Working with teams to ensure that clients’ campaign deliverables & objectives are met efficiently.

• Monitor campaign delivery and make adjustments/recommendations accordingly. Participate in client communication and provide inputs to the sales team.

• Partner with brand marketers, agencies, and cross commerce into our campaigns.

• Build briefs that inspire agency partners to create meaningful ideas rooted in consumer truths and insights.

WHAT WE ARE LOOKING FOR:

• 8-10 years of experience in creative thinking and branding exercise

• Strong digital marketing knowledge and experience

• Forte in creative thinking and building brand stories

• Logical thinking/ strategic omnichannel perspective

• Thorough research and analytical capabilities

• Presentation and communication skills

ABOUT WORD:

WORD ( is an influencer marketing agency with an integrated platform that helps brands connect with the most influential voices on Social Media. We at WORD produce highly engaging, shareable content across the most interesting genres and get brands to engage with the right people at the right time. WORD is a venture by Alchemy Advertising Pvt. Ltd., a new age agency solving for the next-gen of users coming online by delivering solutions across verticals like Digital Media, Content, Influencer Marketing, Digital Audio & Localisation solutions.

Overview:

The role oversees the strategic development of the brand’s identity, voice, and global presence.

Combining brand management with high-level communications and PR strategy, the position ensures that the brand resonates with discerning audiences, maintains its prestige, and cultivates meaningful connections across luxury media, influencers, and cultural spheres. The position merges strategic branding with high-touch PR and storytelling, ensuring the brand remains timeless, prestigious, and culturally influential.

• Define and refine the brand’s core identity, values, and positioning within the luxury landscape.
• Translate the creative vision into long-term brand narratives and seasonal storytelling.
• Ensure a seamless connection between product and market relevance.

• Develop a consistent, elegant brand voice across all platforms and content, from campaigns to communication.
• Craft messaging frameworks for product launches, collaborations, and milestone brand moments.
• Ensure all communications reflect the brand’s tone: refined, aspirational, and globally resonant.

• Build and maintain relationships with top-tier fashion editors, stylists, journalists, and luxury media platforms.
• Oversee press releases, editorial placements, and interviews with the brand founder.
• Manage fashion week presence, look book distribution, and global PR outreach strategies.

• Cultivate relationships with high-impact personalities, cultural tastemakers, and luxury influencers.
• Oversee product seeding, red carpet placements, and exclusive gifting strategies.
• Ensure all partnerships align with the brand’s exclusivity and image.

• Conceptualize and execute press previews, trunk shows, brand dinners, and high-touch client events.
• Partner with global teams to deliver luxury experiences across flagship openings, pop-ups, and collaborations.
• Ensure all touchpoints—from invitation to execution—embody the brand’s elegance and storytelling.

• Position the brand’s leadership (e.g., Founder, Creative Director, CEO) as voices of authority in fashion, culture, and sustainability (if applicable).
• Develop narratives and responses for sensitive issues, maintaining the brand’s integrity and public trust.

• Work closely with product, marketing, digital, and retail teams to ensure brand integrity across all channels.
• Align internal teams around brand priorities, campaign rollouts, and press strategies.

• Monitor brand equity, media coverage, and campaign performance using qualitative and quantitative tools.
• Adapt strategies based on insights to strengthen resonance with global luxury audiences.

This role is key to shaping and communicating our brand’s legacy. We seek a visionary who can blend tradition with modern relevance, ensuring our voice remains timeless.

Please send your application to