Head of Digital Marketing Strategy

400601 Thane, Maharashtra ₹1200000 Annually WhatJobs

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Job Description

full-time
Our client is seeking a visionary and results-driven Head of Digital Marketing Strategy to lead their online presence and growth initiatives. This is a fully remote position, empowering you to strategize and execute from anywhere, while collaborating with teams that may be situated near Thane, Maharashtra, IN . You will be responsible for developing and implementing comprehensive digital marketing strategies across multiple channels to drive brand awareness, customer acquisition, engagement, and retention. This role requires a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will lead a team of digital marketing specialists, manage marketing budgets, and measure the effectiveness of campaigns against key performance indicators (KPIs). The ideal candidate will have a proven track record of success in developing and executing data-driven digital marketing strategies that deliver measurable business results. You will stay ahead of industry trends, experiment with new technologies, and continuously optimize campaigns for maximum ROI. Responsibilities include:
  • Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
  • Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Manage and mentor a team of digital marketing specialists.
  • Define KPIs, track campaign performance, and provide regular reports on key metrics and insights.
  • Optimize marketing campaigns for lead generation, customer acquisition, and conversion rates.
  • Manage the digital marketing budget, ensuring efficient allocation of resources.
  • Conduct market research and competitor analysis to identify opportunities and challenges.
  • Collaborate with product, sales, and customer success teams to ensure integrated marketing efforts.
  • Stay abreast of the latest digital marketing trends, tools, and technologies.
  • Drive innovation and experimentation within the digital marketing function.
Qualifications:
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
  • Demonstrated success in developing and implementing impactful digital marketing strategies.
  • In-depth knowledge of SEO, SEM, social media advertising, content marketing, and email marketing platforms.
  • Strong analytical skills with experience in web analytics tools (e.g., Google Analytics).
  • Proven ability to manage marketing budgets and drive ROI.
  • Excellent leadership, team management, and communication skills.
  • Experience with marketing automation platforms and CRM systems.
  • Ability to thrive in a fast-paced, remote work environment.
  • Certifications in Google Ads, HubSpot, or similar are a plus.
This is a significant opportunity for a strategic marketing leader to shape the digital future of a growing organization.
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Director of Digital Marketing Strategy

400001 Mumbai, Maharashtra ₹110000 Annually WhatJobs

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full-time
Our client is seeking a visionary and results-oriented Director of Digital Marketing Strategy to lead their marketing efforts from our Mumbai, Maharashtra hub. This senior role will be responsible for developing and executing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. You will lead a talented team of marketing professionals, fostering a collaborative and high-performance environment. Key responsibilities include overseeing search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and affiliate marketing strategies. The Director will analyze market trends, identify new opportunities, and translate insights into actionable strategies. You will manage the digital marketing budget, measure the effectiveness of campaigns, and provide regular reports on performance to senior leadership. Strong analytical skills, a deep understanding of digital marketing metrics, and proficiency with marketing automation tools are essential. The ideal candidate will possess exceptional leadership, communication, and project management skills, with a proven track record of success in developing and implementing data-driven marketing strategies. This role requires a strategic thinker with a passion for innovation and a commitment to achieving outstanding business results. Join us and play a crucial role in shaping our client's brand presence and driving their market leadership.
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Marketing Strategy Intern

Mumbai, Maharashtra ₹360000 - ₹720000 Y Elephant Ideas Marketing LLP

Posted 1 day ago

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Job Description

Marketing Strategy Intern

Location:
Vashi (Work from Home with occasional Saturdays WFO for shoots/meetings)

Stipend:
₹15,000/month

Opportunity:
Possible full-time role after internship

About Us

Elephant Ideas Marketing is a strategy-driven marketing agency based in Vashi, helping brands and individuals grow through storytelling, content, and community-driven campaigns.

Role Overview

We're looking for a
Marketing Strategy Intern
to support the founder in building personal brand presence across Instagram, LinkedIn and PR touchpoints. This role is ideal for someone who understands the pulse of digital audiences, is creative with content ideas, and can execute with speed.

Key Responsibilities

  • Develop and execute
    personal marketing strategies
    for the Founder (Instagram Creator Profile & LinkedIn growth).
  • Work on
    Founder PR initiatives
    including outreach, speaking opportunities, and collaborations.
  • Ideate and script content ideas tailored for reels, shorts, and professional posts.
  • Coordinate and support during
    shoots
    (occasional Saturdays WFO in Vashi).
  • Edit short-form videos and assist with basic design/branding requirements.
  • Track growth metrics and suggest strategies for audience engagement and reach.

What We're Looking For

  • Strong understanding of
    Instagram & LinkedIn growth strategies
    .
  • Skills in
    video editing, content creation, and social media marketing
    .
  • Creative mindset with attention to trends, storytelling, and personal branding.
  • Proactive and self-driven with the ability to work independently (WFH profile).
  • Prior exposure to creator marketing or PR is a plus.

What You'll Gain

  • Hands-on experience in
    personal branding and digital marketing strategy
    .
  • Exposure to real-time content creation, shoots, and PR opportunities.
  • Direct mentorship from the founder with a path to a
    full-time role
    .

How to Apply:

  • Send your resume, portfolio (if any), and a short note on why you'd like to work with us at

    .
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Remote Head of Digital Marketing Strategy

400001 Mumbai, Maharashtra ₹150000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client is looking for an innovative and results-driven Head of Digital Marketing Strategy to lead their online presence from anywhere. This is a fully remote position requiring a strategic thinker with a proven track record of success in developing and executing comprehensive digital marketing campaigns. You will be responsible for setting the digital marketing vision, defining key performance indicators (KPIs), and overseeing the implementation of strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will possess a deep understanding of the digital landscape, emerging trends, and advanced analytics tools. Your role will involve managing a remote team of marketing professionals, fostering a collaborative and high-performing environment. You will conduct market research, competitor analysis, and customer segmentation to identify new growth opportunities. Excellent analytical skills are required to measure campaign performance, derive insights, and optimize strategies for maximum ROI. You will manage the digital marketing budget effectively and report on campaign results to senior leadership. Experience in A/B testing, conversion rate optimization (CRO), and marketing automation platforms is essential. A strong understanding of branding and user experience is also crucial. This role requires outstanding leadership, communication, and project management skills. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree or MBA being a significant advantage. A minimum of 10 years of progressive experience in digital marketing, with at least 3-5 years in a leadership role, is necessary. This is a unique opportunity to shape the digital future of a growing organization, driving brand awareness and customer acquisition.
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Growth Marketing Strategy | Remote- Mumbai

Mumbai, Maharashtra BrowserStack

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Job Description

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:

  • BrowserStack is Great Place to Work-Certified™

  • Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

  • Ranked in Forbes Cloud 100 in 2021 - for the second time

  • Featured in LinkedIn Top Startups India 2018

  • Location
    This is a remote opportunity. But the base location of the role holder has to be Mumbai

    Role in a Nutshell

    As a Growth Marketing Strategist, you will play a pivotal role in driving the company's marketing strategy to increase Marketing Pipe and align with business objectives. You will mentor a team of content strategists, technical marketers, leveraging your expertise in Problem Solving, Communication, and Leadership to drive business metrics.

    Desired Experience

  • 9-12 years of experience, preferably in B2B SaaS.
  • Prior experience in management consulting, growth strategy, or product strategy is a plus.
  • Proven track record of developing long-term business plans and driving measurable outcomes.
  • Demonstrated success in managing and mentoring teams.
  • Proficiency in using marketing tools (e.g., Google Analytics) for performance tracking.
  • What will you do

    Strategy Development & Implementation

  • Develop and execute a comprehensive business strategy that aligns with business goals to drive marketing pipe.
  • Identify, prioritize, and manage strategic initiatives to enhance product revenue and market share.
  • Collaborate with cross-functional teams to ensure alignment with brand messaging and business priorities.
  • Team Leadership & Mentorship

  • Manage and mentor a team of content strategists, technical marketers, fostering a culture of creativity, collaboration, and continuous improvement.
  • Set direction and establish clear goals for the Digital Marketing Team.
  • Performance Analysis & Market Insights

  • Analyze and track marketing performance using analytics tools like Google Analytics.
  • Stay updated on industry trends, competitor activities, and market dynamics to refine strategies.
  • Leverage insights to inform long-term content plans and improve content ROI.
  • Strategic Execution

  • Lead key projects or workstreams related to the company's growth and product strategy.
  • Take ownership of strategic initiatives, driving them from conceptualisation to execution and outcome assessment.
  • Benefits:


    In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

  • Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

  • Gratuity as per payment of Gratuity Act, 1972

  • Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

  • Remote-First work environment that allows our people to work from anywhere in India

  • Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience

  • This advertiser has chosen not to accept applicants from your region.

    Sr.Lead - Marketing Strategy & Operations (Location: Mumbai)

    Mumbai, Maharashtra BrowserStack

    Posted today

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    Job Description

    Who are we and what do we do?

    BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers.

    With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test management—all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more —helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle.

    Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing.

    About BrowserStack:

    BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centres. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

    BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

    At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognised by leading organisations around the world:

  • BrowserStack is Great Place to Work-Certified™

  • Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

  • Ranked in Forbes Cloud 100 in 2023 - for the third time

  • Featured in LinkedIn Top Startups India 2018

  • Role in Nutshell:

    You will partner with different teams on cross-functional projects to ensure strategic alignment of business goals and improve operational excellence to maximize efficiency and effectiveness. You will be a crucial link between the team leads and the leadership. You will work on a diverse set of problems and challenges to deliver on growth goals; to partner on go-to-market initiatives and overall strategy.

    Desired Experience:

  • At least 6+ yrs years of relevant experience in management consulting firms or investment banks; or similar BizOps experience in the technology domain.

  • Structured thinking, strong problem-solving skills and a solid business sense.

  • Proficient in analytics and be able to develop actionable insights using data.

  • Be able to multitask, prioritize, rapidly iterate and manage communications with different functions in a fast-paced startup environment.

  • Strong interpersonal, communication and presentation skills.

  • Background and experience in technology is highly preferred.

  • Experience in marketing in SaaS and enterprise software is a plus.

  • An MBA from a class A institution and an IIT or technology qualification will be a strong plus.

  • What will you do?

  • Analyse unstructured, ambiguous and complex challenges facing the organisation making judicious use of qualitative and quantitative data; gather insights, define problems and identify underlying opportunities.

  • Make Compelling Recommendations; develop a tactical plan to execute and translate them into results.

  • Assist leadership team with planning and roadmap for growth priorities

  • Lead initiatives to optimise the efforts of function owners-on strategic alignment, being analytical driven and day-to-day operational matters if needed.

  • Lead Cross-functional initiatives and special projects that are of strategic importance and highest priority for the leadership team.

  • Act as a link between co-founders and function owners; build consensus amongst different stakeholders.

  • Evaluate And Track Key Performance Indicators; set a culture of being data-driven across the organisation.

  • Conducting thorough market research to identify emerging trends, competitive landscapes, and potential opportunities for innovation.

  • Ensuring that all growth strategies and initiatives prioritise delivering value to customers and enhancing their experience.

  • Benefits:

    In addition to your total compensation, you will be eligible for the following benefits, which will be governed by the Company policy:

  • Medical insurance for self, spouse, up to 2 dependent children and Parents or Parents-in-law up to INR 5,00,000.

  • Gratuity as per payment of Gratuity Act, 1972.

  • Unlimited Time Off to ensure our people invest in their well-being, rest and rejuvenate, and spend quality time with family and friends.

  • Remote-First work environment that allows our people to work from anywhere in India.

  • Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience.

  • Benefits:

    In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

  • Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

  • Gratuity as per payment of Gratuity Act, 1972

  • Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

  • Remote-First work environment that allows our people to work from home

  • Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience

  • This advertiser has chosen not to accept applicants from your region.

    Head Marketing and Strategy

    Mumbai, Maharashtra ₹2000000 - ₹2500000 Y Omam Consultants

    Posted today

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    Job Description

    Role & responsibilities

    Head Marketing will be responsible for the organizations growth strategy and revenue targets while serving as the brand champion.

    The role focuses on building a customer-centric brand that leverages data insights, strategic partnerships, technological innovation, and market expansion to balance brand integrity with measurable business outcomes.

    • Develop and execute a marketing vision aligned with business strategy.
    • Lead the marketing team to drive brand growth, market share, and align with long-term objectives.
    • Lead both offline and digital marketing initiatives with a strong understanding of integrated campaign planning, while managing multi-brand strategies.
    • Oversee campaigns that meet both short- and long-term goals, including product launches and brand expansion.
    • Manage marketing budgets for maximum impact and ROI.
    • Drive omni-channel demand and execute integrated brand strategies across ATL, BTL, digital marketing, PR, content, and social media; bring expertise in innovation management using the Stage-Gate process, as well as acquisition and retention marketing.
    • Implement revenue-driven marketing strategies that support top-line growth.

    Preferred candidate profile

    Education

    • Master of Business Administration (MBA) in Marketing or global equivalent degree.

    Experience

    • 15-20 years of marketing experience within hospitality/travel/service industry.
    This advertiser has chosen not to accept applicants from your region.
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    Head of Digital Marketing & Brand Strategy, FMCG

    400001 Mumbai, Maharashtra ₹1800000 Annually WhatJobs

    Posted 2 days ago

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    Job Description

    full-time
    Our client is a rapidly expanding player in the FMCG sector and is looking for a visionary Head of Digital Marketing & Brand Strategy to lead our online presence and brand perception. This is a fully remote role where you will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer engagement, and sales growth. The ideal candidate will have a deep understanding of the FMCG market, coupled with extensive experience in all facets of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and performance advertising. You will lead a dynamic team, manage the digital marketing budget, and work closely with brand management, sales, and product development to ensure a cohesive and impactful brand message across all touchpoints. Key responsibilities include defining digital marketing objectives, developing innovative campaigns, analyzing campaign performance, and identifying opportunities for optimization and growth. You will also be responsible for staying ahead of digital trends and emerging technologies to maintain our competitive edge. This role demands strong analytical skills, creativity, and the ability to translate complex data into actionable insights. Excellent leadership, communication, and project management skills are essential for this senior position. As a remote-first role, you will have the autonomy to shape our digital future from anywhere, contributing significantly to our brand's success in the competitive FMCG landscape. We seek a strategic thinker with a proven ability to deliver measurable results and build strong, engaging brands in the digital space. Your passion for consumer insights and digital innovation will be key to driving our brand forward.

    Responsibilities:
    • Develop and implement overarching digital marketing strategies to enhance brand visibility and drive customer acquisition.
    • Manage all digital marketing channels including SEO, SEM, social media, email marketing, and display advertising.
    • Create and oversee content marketing strategies to engage target audiences.
    • Analyze campaign performance metrics and provide actionable insights for optimization.
    • Manage the digital marketing budget and allocate resources effectively.
    • Lead and mentor the digital marketing team.
    • Collaborate with brand and product teams to ensure brand consistency across all digital platforms.
    • Identify emerging digital trends and technologies to maintain a competitive advantage.
    • Oversee website performance and user experience optimization.
    • Manage relationships with external agencies and vendors.
    Qualifications:
    • Master's degree in Marketing, Digital Media, Business Administration, or a related field.
    • 7+ years of experience in digital marketing, with a significant portion in the FMCG sector.
    • Proven track record of developing and executing successful digital marketing campaigns.
    • Expert knowledge of SEO, SEM, social media marketing, content marketing, and analytics tools.
    • Strong understanding of brand management principles and consumer behavior.
    • Excellent leadership, communication, and interpersonal skills.
    • Demonstrated ability to manage budgets and teams effectively.
    • Proficiency in data analysis and reporting.
    • Experience with e-commerce platforms and strategies is a plus.
    • Ability to thrive in a remote, fast-paced, and results-driven environment.
    This advertiser has chosen not to accept applicants from your region.

    Executive Digital Strategy

    Mumbai, Maharashtra Havas Group

    Posted today

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    Job Description

    Description

    :

    Mission & Responsibilities

  • Participate in producing best business outcomes and effective, innovative media plans for global clients
  • Suggest strategy based on solid insights
  • Provide support to local markets on global clients as required
  • Contribute to new business pitches
  • Coordinate colleagues in strategy roles within local markets to support successful global pitch assignments
  • Previous Experience & Industry Background

  • 2+ years experience in strategic planning
  • Media, Brand, Consultancy
  • Qualifications & Languages:

  • Bachelor’s or Master’s degree in Business, Marketing or Advertising
  • Languages: English (Fluent)
  • Soft skills & Competencies

  • Strategy
  • Storytelling
  • Strategic communications planning
  • Media and media planning
  • Communication skills
  • Written & presentation skills
  • Collaborative
  • Ability to distil information & complex research findings
  • Listen to client needs
  • Delivery oriented
  • Doer
  • Strategic thinker
  • Technical Skills

  • Office software
  • #LI-RB1

    Contract Type :

    Permanent

    Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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