50 Marketing Strategy jobs in Mumbai

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:

Location
This is a remote opportunity. But the base location of the role holder has to be Mumbai

Role in a Nutshell

As a Growth Marketing Strategist, you will play a pivotal role in driving the company's marketing strategy to increase Marketing Pipe and align with business objectives. You will mentor a team of content strategists, technical marketers, leveraging your expertise in Problem Solving, Communication, and Leadership to drive business metrics.

Desired Experience

What will you do

Strategy Development & Implementation

Team Leadership & Mentorship

Performance Analysis & Market Insights

Strategic Execution

Benefits:

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

• Developing and executing cutting-edge digital marketing strategies to achieve business objectives.
• Managing and optimizing paid advertising campaigns (SEM, social media ads) to maximize reach and conversion rates.
• Implementing SEO strategies to improve organic search rankings and drive website traffic.
• Developing and executing email marketing campaigns for customer acquisition and retention.
• Overseeing social media marketing efforts, including content creation, community engagement, and paid social advertising.
• Creating and managing content marketing initiatives, including blog posts, articles, and other collateral.
• Analyzing campaign performance using web analytics tools (e.g., Google Analytics) and providing regular reports with insights and recommendations.
• Managing marketing budgets effectively to ensure optimal resource allocation and ROI.
• Collaborating with cross-functional teams, including sales, product development, and design, to ensure aligned marketing efforts.
• Staying up-to-date with the latest digital marketing trends, tools, and best practices.
• Testing and iterating on marketing strategies to continuously improve performance.

Who are we and what do we do?

BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers.

With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test management—all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more —helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle.

Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing.

About BrowserStack:

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centres. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognised by leading organisations around the world:

Role in Nutshell:

You will partner with different teams on cross-functional projects to ensure strategic alignment of business goals and improve operational excellence to maximize efficiency and effectiveness. You will be a crucial link between the team leads and the leadership. You will work on a diverse set of problems and challenges to deliver on growth goals; to partner on go-to-market initiatives and overall strategy.

Desired Experience:

What will you do?

Benefits:

In addition to your total compensation, you will be eligible for the following benefits, which will be governed by the Company policy:

• Develop and implement data-driven e-commerce marketing strategies to drive customer acquisition and revenue growth.
• Manage and optimize all digital marketing channels, including SEO, SEM, PPC, social media, email, and affiliate marketing.
• Create and execute compelling marketing campaigns across various platforms to enhance brand visibility and customer engagement.
• Analyze website traffic, user behavior, and conversion funnels to identify optimization opportunities.
• Conduct A/B testing on landing pages, ad copy, and email campaigns to improve performance.
• Manage the e-commerce marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Develop and implement strategies for customer retention and loyalty programs.
• Collaborate with content creators and designers to develop engaging marketing collateral.
• Stay abreast of the latest trends and best practices in e-commerce and digital marketing.
• Prepare regular reports on marketing performance, insights, and recommendations to senior management.
• Identify and leverage new growth opportunities through emerging digital channels and technologies.
• Manage relationships with third-party marketing agencies and technology providers.
• Analyze competitor activities and market trends to inform strategy.
• Contribute to product strategy by providing insights into customer preferences and market demand.
• Drive continuous improvement in website performance and user experience.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or Master's degree is a plus.
• Minimum of 5 years of experience in e-commerce growth marketing and digital strategy.
• Proven success in driving customer acquisition, conversion, and retention through digital channels.
• Expertise in SEO, SEM, Google Analytics, social media advertising, and email marketing platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Experience with e-commerce platforms (e.g., Shopify, Magento) and CRM systems.
• Excellent project management and communication skills.
• Creative thinking and problem-solving abilities.
• Ability to thrive in a fast-paced, remote work environment.
• Experience in performance marketing and ROI optimization is essential.

Description

Mission & Responsibilities

Previous Experience & Industry Background

Qualifications & Languages:

Soft skills & Competencies

Technical Skills

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Contract Type :

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.