Manager- Consumer Insights
Posted today
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About the Role
We are seeking a dynamic and results-driven Manager/Senior Manager, Consumer Insights to build and scale our insights function. As part of a fast-growing organization, you will lead end-to-end research initiatives, influence key business decisions, and drive meaningful impact. This role requires a strategic mindset, hands-on execution, and cross-functional collaboration to deliver actionable consumer insights.
Location: Govandi East
Key Responsibilities
- Lead & Develop Insights Function – Build and drive a strategic roadmap of qualitative and quantitative research programs to support marketing and cross-functional teams. li>End-to-End Research Execution – Scope research initiatives with local and international business leaders, manage research design, oversee data collection and analysis, and ensure impactful outcomes.
- strong>Brand Equity & Consumer Segmentation – Leverage first-principle approaches and innovative methodologies to drive strategic thinking in brand positioning and market opportunity sizing.
- strong>Agile Research & Quick Feedback Loops – Implement agile research techniques for rapid insights, enabling data-driven marketing and product decisions.
- Internal Consumer Insights Programs – Measure the impact of brand, content, service, and product initiatives on key consumer metrics such as awareness, salience, and consideration.
Agency & Vendor Management – Develop and maintain relationships with external research partners to ensure high-quality, cost-efficient execution of research initiatives. - strong>Data Synthesis & Commercial Insights – Integrate external sources (e.g., Nielsen, Kantar) with internal sales data to uncover opportunities and enhance commercial decision-making.
- Strategic Stakeholder Collaboration – Work closely with sales and marketing teams to transform insights into actionable strategies that drive business growth.
- strong>Primary vs. Secondary Research Decision-Making – Assess when to conduct primary research versus leveraging secondary sources to optimize insights gathering.
Key Skills & Qualifications
- + years of experience in market research, consumer insights, or a related field (preferably in a consumer-driven industry).
- trong analytical mindset with expertise in data interpretation, trend analysis, and storytelling through insights .
- Excel (macros, pivot tables, charts) and experience in dashboard creation .
- take ownership of initiatives and drive them to completion. < i>Experience working in fast-paced or smaller teams is an advantage. < i>Background in research agencies is a plus. < i>Excellent communication skills , with the ability to present insights in a clear, compelling manner to stakeholders.
Consumer Insights Specialist
Posted today
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Job Description
About the Role
We are seeking a proactive and insights-driven Consultant to join our Digital Insights Delivery team. This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands. You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.
Key Responsibilities
- Manage delivery of recurring digital and social media reports with focus on consumer behavior and content trends.
- Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
- Draft structured, insight-rich narratives aligned to business goals and audience priorities.
- Validate tagging, queries, and data outputs completed by junior team members.
- Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches.
- Engage in strategic discussions to optimize the value of insights across brand teams.
- Assist with metadata tagging, taxonomy validation, and dataset curation as needed.
- Support ad hoc research or POC requests with relevant consumer/contextual analysis.
What We’re Looking For
- 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
- Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
- Strong grasp of KPIs like engagement, sentiment, share of voice, and content format.
- Proven track record in storytelling using PowerPoint and Excel-based dashboards.
- Understanding of digital consumer behavior, audience segmentation, and content performance metrics.
- Excellent written and verbal communication skills, especially in a business reporting context.
- Highly detail-oriented, self-driven, and organized under tight timelines.
Good to Have
- Boolean query writing experience.
- Exposure to entertainment, sports, fashion, QSR, or lifestyle categories.
- Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.
Why Join Us
- Work on high-impact insight reports that inform marketing and content strategy for top global brands.
- Collaborate with a dynamic team that blends creativity and analytics.
- Gain exposure to a wide range of categories and digital KPIs.
- Be part of a transparent, growth-focused environment where your voice matters.
Consumer Insights Specialist
Posted today
Job Viewed
Job Description
About the Role
We are seeking a proactive and insights-driven Consultant to join our Digital Insights Delivery team. This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands. You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.
Key Responsibilities
- Manage delivery of recurring digital and social media reports with focus on consumer behavior and content trends.
- Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
- Draft structured, insight-rich narratives aligned to business goals and audience priorities.
- Validate tagging, queries, and data outputs completed by junior team members.
- Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches.
- Engage in strategic discussions to optimize the value of insights across brand teams.
- Assist with metadata tagging, taxonomy validation, and dataset curation as needed.
- Support ad hoc research or POC requests with relevant consumer/contextual analysis.
What We’re Looking For
- 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
- Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
- Strong grasp of KPIs like engagement, sentiment, share of voice, and content format.
- Proven track record in storytelling using PowerPoint and Excel-based dashboards.
- Understanding of digital consumer behavior, audience segmentation, and content performance metrics.
- Excellent written and verbal communication skills, especially in a business reporting context.
- Highly detail-oriented, self-driven, and organized under tight timelines.
Good to Have
- Boolean query writing experience.
- Exposure to entertainment, sports, fashion, QSR, or lifestyle categories.
- Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.
Why Join Us
- Work on high-impact insight reports that inform marketing and content strategy for top global brands.
- Collaborate with a dynamic team that blends creativity and analytics.
- Gain exposure to a wide range of categories and digital KPIs.
- Be part of a transparent, growth-focused environment where your voice matters.
Consumer Insights Specialist
Posted today
Job Viewed
Job Description
About the Role
We are seeking a proactive and insights-driven Consultant to join our Digital Insights Delivery team. This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands. You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.
Key Responsibilities
- Manage delivery of recurring digital and social media reports with focus on consumer behavior and content trends.
- Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
- Draft structured, insight-rich narratives aligned to business goals and audience priorities.
- Validate tagging, queries, and data outputs completed by junior team members.
- Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches.
- Engage in strategic discussions to optimize the value of insights across brand teams.
- Assist with metadata tagging, taxonomy validation, and dataset curation as needed.
- Support ad hoc research or POC requests with relevant consumer/contextual analysis.
What We’re Looking For
- 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
- Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
- Strong grasp of KPIs like engagement, sentiment, share of voice, and content format.
- Proven track record in storytelling using PowerPoint and Excel-based dashboards.
- Understanding of digital consumer behavior, audience segmentation, and content performance metrics.
- Excellent written and verbal communication skills, especially in a business reporting context.
- Highly detail-oriented, self-driven, and organized under tight timelines.
Good to Have
- Boolean query writing experience.
- Exposure to entertainment, sports, fashion, QSR, or lifestyle categories.
- Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.
Why Join Us
- Work on high-impact insight reports that inform marketing and content strategy for top global brands.
- Collaborate with a dynamic team that blends creativity and analytics.
- Gain exposure to a wide range of categories and digital KPIs.
- Be part of a transparent, growth-focused environment where your voice matters.
CPW Analyst I, Consumer Insights
Posted today
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Job Description
Position Title
CPW Analyst I, Consumer Insights
Function/Group
Consumer & Market Insights (CMI)
Location
Mumbai
Shift Timing
11 am to 8 pm
Role Reports to
Manager
Remote/Hybrid/in-Office
Hybrid
ABOUT GENERAL MILLS
We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.
How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate
us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out
General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.
With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out
We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.
JOB OVERVIEW
Function Overview
The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects,
curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.
Our mission in CMI ‘globally’ is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.
We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.
CMI Mumbai is an extension of General Mills CMI global organization, working closely with Growth Analytics & Foresights central teams,
and all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI’s JV with Nestle). We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.
For more details about General Mills please visit this Link
Key Accountabilities
Project management and execution
· Accountable for end-to-end project management
o Develop proficiency in using DIY research platforms like Qualtrics, Dynata, QualSights, Synthesio etc.
o Responsible for questionnaire designing and survey programming on DIY platform
o Synthesize data and analysis into impactful, action-orientated reports for internal stakeholders
o Ensuring each project is delivered on time with high accuracy
· Creating a story out of the insights using compelling narratives, visuals, and data-driven evidence
Vendor management
· Partner with external research agencies to drive high quality and actionable deliverables
Stakeholder management
· Understanding stakeholder requirements and suggesting appropriate research methods based on business requirement
· Effectively managing conversations with stakeholders with minimum supervision
· Communicate key findings and present actionable recommendations to stakeholders and leadership team
Minimum Qualifications
Preferred Qualifications
COMPANY OVERVIEW
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
Research Executive Consumer Insights (Bfsi)
Posted today
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Job Description
**ABOUT THIS JOB**
We won’t say we can predict the future, but our team of Market Research Analysts gets pretty close. This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today’s leading global companies.
**RESPONSIBILITIES**
Maintain a client service orientation by managing day-to-day administration of client service and coordinating on analysis and reporting of assigned research projects.
- Maintain an accurate, complete, up-to-date and insightful client business profiles to be shared with senior management
- Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards
- Assist in sales activities in conjunction with senior staff in terms of preparation of proposal and credential presentations
- Provide "in office" research, administrative and operational support to senior staff
- Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc and perform quality checks on all reports for alignment to request, accuracy and correctness
**A LITTLE BIT ABOUT YOU**
- Proactive.
- Able to influence and persuade.
- Strong customer service and interpersonal communication skills.
- Ability to analyse and interpret data in a challenging and insightful manner.
- Strong and articulate verbal and written communication skills.
- Efficient time management, ability to multi-task and detail-oriented.
- Displays maturity and creative problem-solving skills in handling crises.
- Recommend improvements in work processes within area of responsibility.
- Analyses and interprets financial information to ensure the achievement of business targets and early identification of issues/crisis.
**QUALIFICATIONS**
- Postgraduate or MBA from a well-known institute
- 2 to 4 years’ experience in Quantitative Consumer Insights role
- Strong Client Focus and Proactiveness
- Working knowledge of statistics and multivariate analysis
- Working knowledge of research techniques and methodologies
Additional Information
**About NielsenIQ**
NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
Senior Marketing Analyst
Posted 11 days ago
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Job Description
Key Responsibilities:
- Analyze marketing campaign performance across various channels (digital, social media, email, traditional) to measure ROI and identify areas for optimization.
- Develop and maintain key marketing performance indicators (KPIs) and dashboards to track progress against objectives.
- Conduct market research and competitive analysis to identify emerging trends and opportunities.
- Segment customer data to develop targeted marketing strategies and personalize customer experiences.
- Utilize A/B testing and other experimental designs to optimize marketing messages, creative assets, and targeting.
- Collaborate with marketing, sales, and product teams to translate data insights into actionable strategies.
- Perform deep-dive analysis on customer behavior, lifetime value, and churn prediction.
- Present findings and recommendations to senior management and stakeholders in a clear and concise manner.
- Stay current with the latest marketing analytics tools and techniques.
- Manage data sources and ensure data integrity for marketing analytics.
Qualifications:
- Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field. Master's degree is a plus.
- Minimum of 5 years of experience in marketing analytics, data analysis, or a similar role.
- Proven experience with marketing analytics tools such as Google Analytics, Adobe Analytics, Tableau, Power BI, or similar.
- Proficiency in SQL for data extraction and manipulation.
- Strong understanding of statistical analysis and modeling techniques.
- Excellent data visualization and presentation skills.
- Ability to translate complex data into actionable business insights.
- Strong problem-solving and critical thinking abilities.
- Experience in the consumer goods sector is an advantage.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
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Digital Marketing Analyst
Posted today
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Role Summary:
We are seeking a proactive and creative Digital Adoption & Change Enablement Specialist to lead initiatives that drive the adoption and usage of our digital platforms (such as portal, mobile app as well as internal digital tools). This cross-functional role combines digital marketing, change management, and communications to ensure our employees and partners are engaged, enabled, and empowered to use our digital platforms effectively.
Key Responsibilities:
Partner & Customer Engagement
Internal Change Management
Analytics & Reporting
Cross-Functional Collaboration
Key Skills & Qualifications:
Experience working in tech distribution, B2B environments, or partner ecosystems is advantageous.
Key Skills
What’s In It For You?
Don’t meet every single requirement? Apply anyway.
At Tech Data, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!
We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates.
Digital Marketing Analyst
Posted today
Job Viewed
Job Description
Role Summary:
We are seeking a proactive and creative Digital Adoption & Change Enablement Specialist to lead initiatives that drive the adoption and usage of our digital platforms (such as portal, mobile app as well as internal digital tools). This cross-functional role combines digital marketing, change management, and communications to ensure our employees and partners are engaged, enabled, and empowered to use our digital platforms effectively.
Key Responsibilities:
Partner & Customer Engagement
Internal Change Management
Analytics & Reporting
Cross-Functional Collaboration
Key Skills & Qualifications:
Experience working in tech distribution, B2B environments, or partner ecosystems is advantageous.
Key Skills
What’s In It For You?
Don’t meet every single requirement? Apply anyway.
At Tech Data, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!
We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates.
Digital Marketing Analyst Manager
Posted today
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Job description
Position Objective:
The objective of this position is to drive Performance and regular marketing through use of Digital
channels, CRM and Loyalty analytics, and analytics dashboards such as GA, MoEngage, Firebase, etc.
Major Responsibilities:
Monthly Audit and health check of all Ecommerce channels – Website, Msite, App, and whatsapp
Daily tracking of traffic and conversions across all channels, and reporting the same.
-monthly/ Monthly reporting of user acquisition, profile, sources of acquisition and conversion,
acquisition by platforms, channels, devices, country, etc
bsite analytics in terms of Bounce rate, page views, time spent, etc
strument conversion points and optimize user funnels
an and execute all digital marketing campaigns including Search, Remarketing, Facbook CPC,
Promoted Posts, Google click to call, App install, GDN, Affiliate network marketing, Lookalike, GMB
marketing and SEO
ecute all in-house campaigns including Whatsapp broadcast, SMS, Email marketing
asure and report performance of all digital marketing campaigns, and assess against goals (ROI and
KPIs)
entify trends and insights, and optimize spend and performance based on the insights
ainstorm new and creative growth strategies
an, execute, and measure experiments and conversion tests
llaborate with internal teams to create landing pages and optimize user experience
ilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
and customer touch points
llaborate with agencies and other vendor partners
aluate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate
M / Loyalty Analytics – identify trends in major customer cohorts
C / Loyalty Analytics – Identify niches / untapped segments of customers for potential to upgrade
spends / increase frequency
C / Loyalty Analytics – Data analysis to understand reasons for degrowth in store/region/category
Key Competencies:
A ity to take key strategic decisions for Digital Marketing and content development
ility to analyse and develop campaign strategies to increase customer base and footfall based on
key data
understanding of the market and consumer insights and trends
cellent communication and interpersonal skills
oficient in MS Office – in particular in Excel to handle data analysis and interpretation.
Technical Competencies:
C ified Google Adwords Professional
rtified Google Analytics Training
perience in using dashboards such as Moengage, Firebase, Appsflyer
perience in CRM/Analytics software such as Salesforce, Tableau, SAP
mpaign management experience in Facebook, and Google Search
Apply now-