808 Nielsen jobs in Mumbai

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Our client is a Tier 1 multinational company (MNC) in the FMCG sector, known for its nationwide presence and market leadership. Recognized for its strong organizational culture, the company is committed to employee development, innovation, and sustainable growth. It consistently ranks among the top employers in the industry.

Hiring Criteria

Education: Regular MBA with Tier 1 / 2 B School.

Work Exp: Candidates from FMCG companies or agencies like Nielsen, Kantar etc. Candidates who are working with Nielsen, Kantar handling FMCG Clients.

Candidate should be very strong in Quant research and Nielsen RMS.

Key Work Experience:

Quantitative Research / quant research methodologies

Brand health tracking.

Concept testing.

Product testing.

Pricing studies.

Ad and campaign effectiveness.

Shopper Studies etc

Role Overview:

We are seeking a highly motivated and analytical Consumer Insights Manager to join our dynamic FMCG team. The role will focus on leading quantitative research initiatives and leveraging syndicated data (such as RMS) to drive strategic brand and business decisions.

Key Responsibilities:

Lead the design, execution, and analysis of quantitative research studies, including brand health tracking, concept testing, product testing, pricing studies, ad and campaign effectiveness, and shopper studies.

Manage ongoing brand health tracking programs, providing actionable insights to marketing and leadership teams.

Analyze and interpret Retail Measurement Services (RMS) data to monitor market trends, brand performance, and competitive landscape.

Partner with cross-functional teams (Marketing, Innovation, Sales, R&D) to embed consumer insights into brand strategies and product development.

Manage relationships with external research agencies and ensure high-quality and timely delivery of research projects.

Develop concise, visually engaging, and strategic presentations to communicate insights and recommendations to senior stakeholders.

Conduct shopper insights studies to enhance understanding of consumer behavior in-store and across channels.

Key Skills & Competencies:

• Strong expertise in quantitative research methodologies and tools.
• Hands-on experience with RMS data analysis (e.g., Nielsen, Kantar, etc.)
• Proficiency In designing and managing concept & product testing, brand tracking, pricing research, and advertising effectiveness studies.
• Analytical thinker with strong storytelling and data visualization skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong interpersonal and communication skills to collaborate effectively with internal stakeholders and external partners.

Qualifications:

• MBA/PGDM in Marketing, Business Analytics, Statistics, or related field.
• 5 to 12 years of experience in consumer insights, preferably in the FMCG sector.
• Experience in working with top research agencies and syndicated data providers (Nielsen, Kantar, etc.) is preferred.

About the Role

We are seeking a dynamic and results-driven Manager/Senior Manager, Consumer Insights  to build and scale our insights function. As part of a fast-growing organization, you will lead end-to-end research initiatives, influence key business decisions, and drive meaningful impact. This role requires a strategic mindset, hands-on execution, and cross-functional collaboration to deliver actionable consumer insights.

Location: Govandi East

Key Responsibilities

• Lead & Develop Insights Function  – Build and drive a strategic roadmap of qualitative and quantitative research programs to support marketing and cross-functional teams.
li>End-to-End Research Execution  – Scope research initiatives with local and international business leaders, manage research design, oversee data collection and analysis, and ensure impactful outcomes. Marketing Performance & Business Reviews  – Deliver brand health tracking, campaign KPIs, and program effectiveness insights for weekly, monthly, and quarterly business reviews.
• strong>Brand Equity & Consumer Segmentation  – Leverage first-principle approaches and innovative methodologies to drive strategic thinking in brand positioning and market opportunity sizing.
• strong>Agile Research & Quick Feedback Loops  – Implement agile research techniques for rapid insights, enabling data-driven marketing and product decisions.
• Internal Consumer Insights Programs  – Measure the impact of brand, content, service, and product initiatives on key consumer metrics such as awareness, salience, and consideration.
• Agency & Vendor Management  – Develop and maintain relationships with external research partners to ensure high-quality, cost-efficient execution of research initiatives.
Market & Category Trend Analysis  – Identify emerging trends and translate them into actionable business insights for forecasting and strategic planning.
• strong>Data Synthesis & Commercial Insights  – Integrate external sources (e.g., Nielsen, Kantar) with internal sales data to uncover opportunities and enhance commercial decision-making.
• Strategic Stakeholder Collaboration  – Work closely with sales and marketing teams to transform insights into actionable strategies that drive business growth.
• strong>Primary vs. Secondary Research Decision-Making  – Assess when to conduct primary research versus leveraging secondary sources to optimize insights gathering.

Key Skills & Qualifications

• + years of experience in market research, consumer insights, or a related field  (preferably in a consumer-driven industry).
• trong analytical mindset  with expertise in data interpretation, trend analysis, and storytelling through insights .
• Excel  (macros, pivot tables, charts) and experience in dashboard creation .
Understanding of digital marketing  and its impact on consumer behavior (a plus).
• take ownership of initiatives  and drive them to completion.
< i>Experience working in fast-paced or smaller teams  is an advantage. < i>Background in research agencies  is a plus. < i>Excellent communication skills , with the ability to present insights in a clear, compelling manner  to stakeholders.

Role Overview:

Designation/Title: Senior Manager/Associate Vice President - Consumer Insights

We are seeking a dynamic and analytical Programming Strategy & Insights Manager to join our Research & Strategy team. This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders. You will act as the bridge between the quantitative research team, qualitative researchers, and the programming strategy function — synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities :

Quantitative Analysis:

• Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
• Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms
• Insight Generation
• Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior
• Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
• Strategy & Narrative Building:
• Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
• Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.
• Cross-Functional Collaboration:
• Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.
• Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

Key Requirements:

• Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
• Experience:
• 12 +years of experience in a media/entertainment environment with a strong focus on audience research and insights.
• Deep working knowledge of BARC software and television/digital audience measurement systems.
• Technical & Analytical Skills:
• Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
• Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
• Soft Skills:
• Strong communicator with the ability to translate numbers into clear, actionable stories.
• Collaborative mindset with the ability to work across diverse teams.
• High attention to detail and a strategic thinker.

Preferred Qualifications:

• Experience in broadcast, streaming, or digital content strategy.
• Exposure to qualitative research methods and the integration of consumer insights.
• Prior work in fast-paced environments with content or creative teams.

Role Overview:

Designation/Title: Senior Manager/Associate Vice President - Consumer Insights

We are seeking a dynamic and analytical Programming Strategy & Insights Manager to join our Research & Strategy team. This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders. You will act as the bridge between the quantitative research team, qualitative researchers, and the programming strategy function — synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities
:

Quantitative Analysis:

• Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
• Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms
• Insight Generation
• Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior
• Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
• Strategy & Narrative Building:
• Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
• Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.
• Cross-Functional Collaboration:
• Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.
• Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

Key Requirements:

• Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
• Experience:
• 12 +years of experience in a media/entertainment environment with a strong focus on audience research and insights.
• Deep working knowledge of BARC software and television/digital audience measurement systems.
• Technical & Analytical Skills:
• Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
• Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
• Soft Skills:
• Strong communicator with the ability to translate numbers into clear, actionable stories.
• Collaborative mindset with the ability to work across diverse teams.
• High attention to detail and a strategic thinker.

Preferred Qualifications:

• Experience in broadcast, streaming, or digital content strategy.
• Exposure to qualitative research methods and the integration of consumer insights.
• Prior work in fast-paced environments with content or creative teams.

Role Overview:

Designation/Title: Senior Manager/Associate Vice President - Consumer Insights

We are seeking a dynamic and analytical Programming Strategy & Insights Manager to join our Research & Strategy team. This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders. You will act as the bridge between the quantitative research team, qualitative researchers, and the programming strategy function — synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities :

Quantitative Analysis:

• Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
• Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms
• Insight Generation
• Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior
• Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
• Strategy & Narrative Building:
• Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
• Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.
• Cross-Functional Collaboration:
• Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.
• Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

Key Requirements:

• Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
• Experience:
• 12 +years of experience in a media/entertainment environment with a strong focus on audience research and insights.
• Deep working knowledge of BARC software and television/digital audience measurement systems.
• Technical & Analytical Skills:
• Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
• Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
• Soft Skills:
• Strong communicator with the ability to translate numbers into clear, actionable stories.
• Collaborative mindset with the ability to work across diverse teams.
• High attention to detail and a strategic thinker.

Preferred Qualifications:

• Experience in broadcast, streaming, or digital content strategy.
• Exposure to qualitative research methods and the integration of consumer insights.
• Prior work in fast-paced environments with content or creative teams.

Position Title

CPW Analyst I, Consumer Insights

Function/Group

Consumer & Market Insights (CMI)

Location

Mumbai

Shift Timing

11 am to 8 pm

Role Reports to

Manager

Remote/Hybrid/in-Office

Hybrid

ABOUT GENERAL MILLS 

We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate

us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

JOB OVERVIEW  

Function Overview

The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects,

curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.

Our mission in CMI ‘globally’ is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.

We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.

CMI Mumbai is an extension of General Mills CMI global organization, working closely with Growth Analytics & Foresights central teams,

and all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI’s JV with Nestle). We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.

For more details about General Mills please visit this Link

Key Accountabilities

Project management and execution

· Accountable for end-to-end project management

o Develop proficiency in using DIY research platforms like Qualtrics, Dynata, QualSights, Synthesio etc.

o Responsible for questionnaire designing and survey programming on DIY platform

o Synthesize data and analysis into impactful, action-orientated reports for internal stakeholders

o Ensuring each project is delivered on time with high accuracy

· Creating a story out of the insights using compelling narratives, visuals, and data-driven evidence

Vendor management

· Partner with external research agencies to drive high quality and actionable deliverables

Stakeholder management

· Understanding stakeholder requirements and suggesting appropriate research methods based on business requirement

· Effectively managing conversations with stakeholders with minimum supervision

· Communicate key findings and present actionable recommendations to stakeholders and leadership team

Minimum Qualifications

Preferred Qualifications  

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

We're looking for a
Marketing Analyst
to join our growing team and help transform data into actionable insights that drive performance, retention, and revenue.

About the Role

In this role, you will partner closely with marketing, product, and business teams to measure campaign effectiveness, optimize spend, and uncover growth opportunities across digital and lifecycle channels. Your work will directly influence marketing strategy and customer experience across the funnel.

Responsibilities

• Analyze marketing performance across paid media, CRM, SEO, and other digital channels
• Build and maintain dashboards (Google Data Studio, Power BI, etc.) to track KPIs like
  CAC, LTV, ROAS, churn, conversions
• Conduct customer cohort analysis, funnel deep-dives, and retention diagnostics
• Design and evaluate experiments (A/B tests, geo-tests, incrementality studies)
• Provide insights on creative performance, targeting, and budget efficiency
• Work with cross-functional teams to reduce funnel drop-offs and boost engagement
• Support segmentation, churn prediction, and cross-sell/upsell initiatives

Requirements

• 3–5 years of experience in D2C marketing analytics (healthtech, e-comm, consumer internet preferred)
• Strong command of
  SQL
  , and experience with tools like
  GA4, AppsFlyer, Power BI, Google Data Studio
• Comfortable working with attribution models, funnel metrics, and performance data
• Bonus: Experience in Python/R for advanced analytics
• Business-oriented mindset with strong storytelling and presentation skills

Impact Metrics

• Improved marketing ROI and LTV:CAC ratio
• Optimized budget allocation and reduced acquisition cost
• Timely, accurate reporting for decision-making
• Measurable lift in retention and campaign performance through experimentation

If you're passionate about using data to fuel growth and innovation in healthcare, let's connect

Be part of a purpose-driven team transforming the future of health and wellness.

We are seeking a detail-oriented Marketing Data Analyst to join our Marketing Analytics team. The ideal candidate will bring 2–4 years of experience in campaign performance analysis, reporting, and data-driven optimization. This role requires strong analytical skills, expertise in SQL and BI tools, and an ability to translate complex datasets into actionable insights that improve engagement and ROI. Prior experience in healthcare, pharma, or life sciences marketing analytics is highly desirable.

Key Responsibilities:

Experience & Qualifications:

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