25 Product Manager jobs in Kochi

About KeyValue

KeyValue is a product development start-up, building highly scalable web and enterprise class software with a team of engineers specialized in Core Product Development.

We have the single-most vision of being the best product development start-up from India and to reach it, we have a single strategy: That of creating the Best of all Talent Pools and the Best of all Work Environments ever possible!

In our belief, every man is truly the owner of his/her work, his craft and can do the best when each sailor sailing on our ship can see the horizon that we all are sailing towards. For us, the best talents are the open-minded, ever-learning and all-embracing ones. We create, live and code on the cloud.

We are looking for a Product Manager with 2 to 4 years of experience who is passionate about building products that customers love. You will join a young and fast-paced environment and work with cross-functional teams to design, build and roll-out products.

What you will do:

• Manage from concept, to design, sample production, testing, forecast and finally product end of life.
• Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch.
• Delivers the operating plan: the achievement of growth objectives including market share, revenue, profit and return on investment for all the channels/categories of business and/or key customers.
• Responsible for research, strategic planning and implementation.
• To set the long-term vision and strategy for your company’s products. Communicate this strategy to all of the relevant participants and stakeholders.
• Appraise new product ideas and strategize appropriate to-market plans.
• Scope and prioritize activities based on business and customer impact.
• Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective.
• Contribute to team effort by accomplishing related results as needed.
• Join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company’s/client’s vision and strategy. Work closely with UX/UI, engineering teams and other stakeholders involved to deliver with quick time-to-market and optimal resources.
• Understanding of customer experience, identifying and filling product gaps and generating new ideas that improve customer experience.
• Translate business strategy into product strategy.
• Translate product strategy into detailed requirements and prototypes.
• Execute product strategy.

What makes you a great fit:

• MBA from a reputable institution, with a preference for candidates who have graduated from the Indian Institute of Management (IIM).
• Excellent command of the English language, both written and spoken.
• Effective communication and interpersonal abilities.
• Creative thinking and a results-driven approach to product development.

• Develop and execute product marketing strategies for new and existing FMCG products.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Define product positioning, messaging, and value propositions.
• Create compelling go-to-market plans for product launches.
• Develop sales enablement materials, including presentations, brochures, and training guides.
• Collaborate with cross-functional teams (Product Development, Sales, R&D, Communications) to ensure alignment.
• Monitor product performance, market trends, and consumer feedback.
• Manage product marketing budgets and measure campaign ROI.
• Identify and develop new market opportunities for product expansion.
• Stay abreast of industry best practices and emerging marketing technologies.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in product marketing, preferably within the FMCG industry.
• Demonstrated success in developing and executing product marketing strategies.
• Strong understanding of consumer insights, market segmentation, and branding.
• Excellent market analysis, strategic planning, and project management skills.
• Superb written and verbal communication, presentation, and interpersonal skills.
• Ability to work independently and collaboratively in a remote team environment.
• Proficiency in marketing analytics tools and CRM systems.
• Creative thinking and a passion for consumer products.
• MBA or advanced marketing certification is a plus.

• Develop and implement comprehensive product marketing strategies for FMCG products, from launch to lifecycle management.
• Conduct thorough market research, competitive analysis, and consumer insight gathering to identify opportunities and threats.
• Define product positioning, messaging, and value propositions that resonate with target consumers.
• Create compelling marketing collateral, including product descriptions, sales tools, presentations, and digital content.
• Develop and execute integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
• Collaborate closely with product development, sales, and communications teams to ensure alignment and successful product launches.
• Monitor product performance, analyze sales data, and gather market feedback to inform future strategies.
• Manage product marketing budgets and ensure optimal allocation of resources.
• Stay abreast of FMCG industry trends, emerging consumer behaviors, and competitive activities.
• Build strong relationships with key stakeholders, including retailers, distributors, and internal teams.
• Lead cross-functional teams to achieve product marketing objectives.
• Develop and deliver effective product training to sales and support teams.
• Ensure brand consistency and adherence to brand guidelines across all marketing initiatives.

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a strong asset.
• Significant experience in product marketing within the Fast-Moving Consumer Goods (FMCG) industry.
• Proven track record of developing and executing successful go-to-market strategies.
• Strong understanding of consumer behavior, market segmentation, and brand management principles.
• Excellent market analysis, strategic planning, and project management skills.
• Exceptional written and verbal communication skills, with the ability to craft persuasive marketing messages.
• Proficiency in digital marketing tools and social media platforms.
• Experience with data analysis and performance measurement tools.
• Ability to work effectively in a remote, collaborative environment.
• Creative thinking and a passion for innovation in marketing.
• Demonstrated ability to lead and influence cross-functional teams.

• Developing and implementing go-to-market strategies for new and existing FMCG products.
• Conducting in-depth market research, competitive analysis, and consumer insights to identify growth opportunities.
• Defining product positioning, messaging, and value propositions for target audiences.
• Collaborating with cross-functional teams, including product development, sales, and creative agencies, to execute marketing plans.
• Managing product launch timelines, budgets, and resources effectively.
• Developing and overseeing integrated marketing campaigns across various channels (digital, social media, traditional advertising, PR).
• Monitoring campaign performance, analyzing results, and optimizing strategies for maximum ROI.
• Managing brand guidelines and ensuring consistent brand representation across all marketing materials.
• Staying abreast of industry trends, consumer behavior, and emerging marketing technologies within the FMCG sector.
• Presenting marketing plans and performance reports to senior leadership.

• Develop and execute comprehensive product marketing strategies for new and existing FMCG products.
• Conduct market research and competitive analysis to identify consumer needs, market trends, and opportunities for growth.
• Define product positioning, messaging, and value propositions that resonate with target audiences.
• Collaborate with product development, sales, and creative teams to ensure alignment and successful product launches.
• Create compelling marketing collateral, sales enablement materials, and campaign briefs.
• Manage and optimize marketing budgets to maximize ROI.
• Plan and oversee integrated marketing campaigns across various channels, including digital, social media, PR, and traditional advertising.
• Analyze campaign performance and market feedback to refine strategies and improve effectiveness.
• Monitor consumer insights and adjust marketing approaches to stay relevant and competitive.
• Stay informed about industry best practices and emerging marketing technologies.
• Manage relationships with external agencies and vendors as needed.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 6 years of experience in product marketing, with a significant focus on the FMCG sector.
• Proven track record of successfully launching and growing consumer products.
• Deep understanding of the FMCG market, including consumer purchasing habits and distribution channels.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Strong creative flair and ability to develop compelling marketing narratives.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
• Proficiency in digital marketing strategies, social media marketing, and content marketing.
• Experience with market research methodologies and tools.
• Ability to work independently, manage multiple priorities, and deliver results in a fast-paced, remote environment.
• Demonstrated leadership and team collaboration capabilities.

• Developing and executing comprehensive product marketing strategies and go-to-market plans for FMCG products.
• Conducting market research, competitive analysis, and consumer insights to identify market opportunities and trends.
• Defining product positioning, messaging, and value propositions that resonate with target audiences.
• Creating compelling marketing collateral, sales tools, and communication materials.
• Collaborating with the product development team to influence product roadmaps based on market feedback and strategic priorities.
• Working closely with the sales team to equip them with the knowledge and tools needed to sell effectively.
• Managing product launch activities, ensuring successful and timely market entry.
• Monitoring product performance, market share, and ROI, and making data-driven recommendations for optimization.
• Developing and managing marketing budgets for assigned product lines.
• Staying abreast of industry developments, competitor activities, and emerging consumer behaviors.