7,149 Product Manager jobs in India

Responsibilities:

• Develop and implement strategic marketing plans to achieve company objectives.

• Conduct market research to identify trends, opportunities, and competitors in the

finance software industry.

• Lead digital marketing campaigns across various channels, including social media,

email, and online advertising.

• Collaborate with product development team to ensure marketing strategies align with

product features and updates.

• Analyse marketing data and metrics to track campaign performance and optimize

future strategies.

Qualifications:

• Bachelor’s degree in marketing, Business, or related field; MBA preferred.

• 3 to 5 years of experience in marketing.

• Proven track record of successfully launching and managing marketing campaigns for

software products.

• Strong analytical skills and ability to interpret marketing data to make strategic

decisions.

• Excellent communication.

• Knowledge of accounting and finance industry trends and regulations is a plus.

About RISA Labs

Cancer patients face not just a disease, but a broken system where delays in treatment are common due to outdated, error-prone workflows. RISA Labs is changing that with our Business Operating System as a Service (BOSS) - a powerful platform built for the vertical complexity of healthcare, that transforms healthcare operations. Unlike simple automation tools, BOSS breaks down complex workflows into small tasks, managed by smart AI agents like LLMs, digital twins, and reinforcement learners. This creates a digital workforce that doubles the efficiency of healthcare teams, letting a 1,000-person institution operate like it has 2,000 staff overnight.

Founders

RISA was founded by Kshitij Jaggi and Kumar Shivang, IIT Kanpur alumni with a proven track record from their previous healthcare startup, Urban Health. Their vision is to streamline oncology care through cutting-edge technology.

Funding

RISA Labs is backed by $3.5 million in seed funding, led by Flipkart co-founder Binny Bansal, with support from Oncology Ventures, General Catalyst, z21 Ventures, Odd Bird VC, and angel investor Ashish Gupta.

Role Overview

The Product Marketing Manager will lead the development of clear messaging, integrated marketing campaigns and GTM strategies for RISA's AI-powered solutions, driving awareness, adoption, and engagement across multiple channels. This role will focus on optimizing lead capture, sales enablement, and performance analysis, ensuring alignment with growth objectives and customer outcomes.

Roles & Responsibilities

• Track competitive landscape, conduct research, and synthesize customer/market insights for refining messaging and identifying opportunities for differentiation. Leverage these insights to optimize marketing campaigns and drive product adoption
• Develop clear messaging and value propositions for RISA’s products by persona and segment, translating technical capabilities into real-world outcomes (e.g., faster time-to-therapy, fewer denials, improved utilization)
• Execute integrated campaigns across webinars, digital channels, and emails to drive awareness and generate high-quality leads. Develop content to effectively communicate product benefits and value
• Build high-impact GTM assets (one-pagers, battlecards, ROI calculators, landing pages, case studies) and aid sales enablement to support deal closure and customer engagement.
• Partner cross-functionally with Sales, Product, and Design teams to align GTM strategies and amplify customer outcomes
• Optimize lead capture workflows through CRM tools (Salesforce, HubSpot) and marketing automation. Streamline lead qualification and improve response speed, resulting in higher engagement and conversion rates
• Use tools to track and analyze campaign performance and leverage data to continuously refine marketing strategies, ensuring alignment with growth objectives
• Define and monitor PMM KPIs to measure and refine messaging, adoption, and overall impact

Qualifications

• 2 to 4 years in B2B product marketing (software, AI, or data), with strong writing and communication skills
• Skilled at turning complex products into clear, differentiated messaging and collateral
• Experience driving campaigns across channels (web, email, events, in-product)
• Data-informed mindset with ability to define KPIs and act on insights
• Collaborative partner to Product, Sales, Design, and Customer Success; Bachelor’s degree or equivalent experience

Bonus Points

• Familiarity with oncology operations (e.g., prior auth, pathway management, infusion scheduling, oral oncolytics, revenue cycle)
• Experience with enterprise AI or workflow platforms; ability to explain technical concepts clearly

About Company

HCLSoftware, founded in 2019, is the software business division of HCLTech. We develop, market, and sell software products across various categories, including Business & Industry Applications, Cybersecurity, Data & Analytics, AI & Intelligent Operations, Sovereign Collaboration, Total Experience, and Specialized Software.

We drive customer success through continuous product innovation, serving over 20,000 organizations, including many Fortune 100 and Fortune 500 companies. We are also a proud partner of Scuderia Ferrari.

As a fast-growing, $2B+ software business, we have an incredible global workforce of 8,000+ employees. Join us and make an impact from Day 1—this is an exciting time to be part of HCLSoftware as we expand, invest, and grow!

Responsibilities

• Product Launch : Lead the development and execution of go-to-market strategies for new product launches, ensuring successful market entry and adoption.
• Messaging and Positioning : Craft compelling product messaging and positioning that differentiates our products in the market and resonates with target audiences.
• Market Research: Conduct thorough market research to understand customer needs, competitive landscape, and market trends, informing product positioning and marketing strategies.
• Content Creation: Collaborate with the content team to create compelling marketing content, including blog posts, white papers, case studies, and webinars, that drive awareness and generate leads.
• Demand Generation: Develop and execute demand generation campaigns that drive lead generation and pipeline growth.
• Cross-Functional Collaboration: Work closely with product management, sales, marketing, digital, and other teams to ensure alignment and drive product success.
• GTM enablement – Work with various teams to plan & execute programs that communicate value propositions, provide high-value sales tools, and focused training to help them excel.
• Evangelism – Serve as the primary advocate and go-to thought leader for the offering when engaging and influencing customers, partners, analysts, and other key stakeholders.

Qualifications

• Experience: Total experience of 10 years + with 7+ years of product marketing experience along with managing a high performing team, preferably in a B2B SaaS company
• Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Skills

• Strong understanding of product marketing principles and best practices.
• Excellent communication skills in English - written, verbal, and presentation skills, with an eye for quality and attention to detail.
• Proven success in leading global campaign teams with a focus on pipeline creation, partner-led growth, and measurable outcomes.
• Expertise in designing and managing multi-channel marketing campaigns, including email, paid media, ABM, and website optimization.
• Ability to collaborate with diverse cross-functional teams, across geographies; including top management, product, engineering, operations, sales, and marketing.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Passion for technology and innovation.

Please note: This is a hybrid role that requires in-office presence three days per week.

HCL AppScan, AI-powered Application Security Platform for Modern Development, is seeking an experienced and strategic Director of Product Marketing to lead our product marketing efforts. This role is crucial for driving the market success and growth of our AppScan portfolio. The ideal candidate will possess a deep understanding of application security, software development lifecycles, and the competitive landscape.

As a senior leader, you will manage and mentor a team of product marketers , provide strategic direction , and foster a culture of collaboration and innovation. You will be responsible for defining our go-to-market strategies, positioning, messaging, and sales enablement, ensuring that our products resonate with target audiences and drive significant business impact.

Responsibilities

• Develop and Execute Go-to-Market Strategies: Lead the planning and execution of comprehensive go-to-market strategies for new product launches and existing product enhancements. This includes defining target markets, buyer personas, and competitive differentiation.
• New Version Launches - Planning and Execution: Orchestrate the end-to-end launch plan for new product versions, major features, and significant updates, ensuring maximum market impact and adoption.
• Product Positioning and Messaging: Craft compelling and differentiated product positioning and messaging that highlights the unique value proposition of HCL AppScan solutions. Ensure consistent messaging across all internal and external communications.
• Content Creation and Thought Leadership: Develop high-quality marketing content, including datasheets, whitepapers, presentations, videos, solution briefs, case studies, website copy, and blog posts. Provide strategic thought leadership in the application security domain, representing HCL AppScan at key industry forums and influencing market direction.
• Sales Enablement: Collaborate closely with the sales team to create effective sales tools, training materials, and competitive intelligence to empower them to effectively articulate the value of HCL AppScan products.
• Cross-Functional Collaboration: Work closely with product management, engineering, sales, and corporate marketing teams to ensure alignment on product roadmap, launch plans, and overall business objectives.
• Demand Generation Support: Partner with demand generation teams to develop and execute integrated marketing campaigns that drive leads and pipeline for HCL AppScan.
• Team Management: Build, mentor, and lead a high-performing product marketing team. Foster professional growth, provide coaching and feedback, and ensure operational excellence across all product marketing initiatives.
• Analyst Relations: Support engagement with leading industry analysts to ensure favorable positioning and comprehensive coverage of HCL AppScan solutions.

Qualifications

• 15+ years of experience in product marketing, with at least 5+ years in a leadership role, preferably within the application security or cybersecurity software industry.
• Proven track record of successfully launching and growing enterprise software products.
• Domain Expertise:
• Strong understanding of application security concepts, including SAST, DAST, IAST, and SCA.
• Familiarity with the DevSecOps and SDLC processes.
• Knowledge of the competitive landscape in application security.
• Marketing Skills:
• Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear, concise, and compelling marketing messages.
• Strong analytical skills to interpret market data and make data-driven decisions.
• Proficiency in creating sales enablement tools and training materials.
• Leadership & Collaboration:
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders at all levels.
• Excellent interpersonal skills and a collaborative approach.
• Education: Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus.

What We Offer

• Opportunity to lead product marketing for a leading application security solution.
• Collaborative and innovative work environment.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.

About Livspace

Livspace is Asia’s leading omni-channel home interiors and renovation platform. We are

reimagining the future of Home Tech and Tech-enabled Interiors, combining design,

technology, and e-commerce to transform how people create their dream homes. With

exciting opportunities ahead in the Home Tech domain, we are looking for passionate and

driven professionals to join us in shaping this journey.

About the Role

We are seeking a Product Marketing Manager (PMM) who will play a dual role as a Program

Manager to ensure smooth, end-to-end go-to-market (GTM) execution. This role requires a

unique mix of strategic thinking, customer-centric positioning, and strong program

management to align stakeholders across business, creative, and marketing teams. As the

PMM, you will define the product narrative, craft compelling GTM strategies, and ensure

flawless execution—bridging the gap between product vision and customer adoption.

Key Responsibilities

• Go-to-Market Strategy: Develop and own GTM plans for new product launches and feature rollouts.
• Positioning & Messaging: Create compelling product positioning, value propositions, and narratives tailored to different customer segments.
• Cross-functional Collaboration: Partner with Product, Business, Creative, Sales, and Marketing teams to ensure seamless alignment and execution.
• Program Management: Drive timelines, deliverables, and stakeholder coordination to ensure smooth GTM execution.
• Sales & Business Enablement: Develop collateral, playbooks, and training material to enable business and sales teams.
• Market Insights: Conduct competitive analysis, gather customer insights, and translate them into actionable product and marketing strategies.
• Performance Tracking: Define GTM success metrics, track performance, and optimize Campaigns based on data.

Requirements

• 3-5 years of experience in Product Marketing, Program Management, or related roles (experience in e-commerce, consumer tech, or home/interiors domain is a plus).
• Strong background in go-to-market planning and execution.
• Proven ability to work cross-functionally with business, product, creative, and marketing teams.
• Excellent program management and stakeholder management skills.
• Strong storytelling, positioning, and content creation capabilities.
• Data-driven approach with experience in tracking KPIs and measuring impact.
• Exceptional communication and presentation skills.
• MBA or equivalent degree preferred.

Position Overview

Credhive is a seed-funded fintech platform providing B2B Intelligence products like Sales-Intelligence (prospect discovery & ranking) and EWS / Entity Alert Monitoring (early-warning signals for portfolios) . We’re looking for an experienced Product Marketing Manager (PMM) —ideally with banking/credit/fintech exposure—to craft positioning, packaging, and launch motions that turn product capability into commercial outcomes. You’ll translate complex data products into clear, credible narratives for lenders, insurers, and B2B finance teams, while enabling sales and powering product-led growth. You will be the first hire in the Product Marketing team and will work directly with the founder.

Key Responsibilities

• Positioning & Messaging: Own ICPs and use-case narratives for India and broader Asia (MSME to mid-market).
• Go-to-Market & Launches: Build launch plans (tiers, goals, channels, timelines) for new features and data feeds; coordinate with Product and leadership to hit activation and pipeline targets.
• Pricing & Packaging: Partner with Product and Revenue on credit-based/seat-based models, bundles, and enterprise plans; run win-loss and price-sensitivity loops to refine offers.
• Sales Enablement: Create pitch decks, one-pagers, talk tracks, objection-handling guides, ROI calculators, and demo scripts tailored to lenders, insurers, and enterprise B2B teams.
• Metrics & Reporting: Own a PMM scorecard—SQLs and pipeline influence, launch adoption, activation and conversion rates, content-sourced opportunities, and win-rate lift.
• Customer & Market Insight: Lead customer interviews, surveys, and competitive scans; maintain market maps and battlecards; feed insights back into roadmap and campaigns.
• Product-Led Growth Support: Collaborate on in-product onboarding, prompts, and upgrade paths; define PQL signals and partner on experiments that move free-to-paid conversion.

Qualifications

• MBA or equivalent degree , preferably with a focus on marketing or a related field.
• 3–6+ years in B2B product marketing or closely related roles; banking/credit/fintech experience strongly preferred.
• Proven ability to craft positioning for data-heavy products and to enable enterprise/regulated sales motions.
• Proven ability to conduct market research and competitive analysis.
• Strong analytical skills and proficiency in measuring marketing performance.
• Bonus if you have dealt with large multinational corporations, insurance companies and banks.

What We Offer

• High-ownership scope across positioning, packaging, launches, and enablement of our products.
• Competitive salary tied to measurable GTM impact.
• Ability to travel for periodic product/marketing summits in India; rapid growth path toward Head of Product Marketing

Company Description

XTEN-AV is a leading professional AV design platform that uses AI to automate multiple types of drawings and documents. Our platform allows AV designers, integrators, and manufacturers to replace legacy methods of design and documentation, and increase their efficiency and productivity by 10X. Our team is passionate about transforming the AV industry and participating in the next industrial revolution.

Key Responsibilities:

• Develop and execute marketing strategies to position XTEN-AV and it's functionalities as the go-to AV design and proposal software.
• Collaborate with the marketing team to ensure unified product messaging and cohesive campaign execution.
• Strategize and create conversion enabling content for the website and the various channels of marketing.
• Analyze technical content performance and engagement metrics to identify popular facets of the platform, optimize strategy, and measure the effectiveness of marketing efforts.
• Develop engaging content that highlights XTEN-AV’s unique value proposition to the target market.
• Conduct market research and competitive analysis to refine marketing strategies and identify opportunities.
• Manage social media and create campaigns that resonate with the target audience and increase engagement with informative- technical content.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field.
• 1 year of experience in product marketing, preferably in the SaaS industry.
• Strong analytical and research skills to interpret market data and customer insights.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to develop persuasive messaging and content.
• Familiarity with digital marketing channels and tools.
• Strong project management and cross-functional collaboration skills.
• Proficiency in creating marketing and product explainer videos.

Benefits:

• Competitive salary
• Collaborative and innovative work environment

About Open:

OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.

We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Product Marketing Manager

Experience:- 5-8

Location:- Bangalore

Responsibilities:

●Product Positioning & Messaging

○ Craft differentiated positioning for Open’s products (AP, AR, Compliance, PG, Open Capital).

○ Build narratives that resonate with key customer segments (Enterprises, Startups, CFOs,

finance teams).

● Go-to-Market (GTM) Strategy

○ Develop GTM playbooks for product launches and feature rollouts.

○ Partner with Product and Growth teams to experiment and define pricing plans and launch

timelines for features/modules

● Demand Generation

○ Partner with Performance Marketing, SEO, and Content teams to design campaigns that

generate pipeline.

○ Ensure campaigns map to the right buyer personas and business use cases.

● Customer Engagement & Retention

○ Partner with the Product team to design onboarding journeys, adoption campaigns, and loyalty

programs.

○ Drive product engagement, email nurture, and lifecycle marketing to boost retention.

○ Build customer feedback loops to influence product roadmap

○ Improve product usage and retention

● Sales Enablement

○ Create sales collateral (pitch decks, one-pagers, battlecards, ROI calculators).

○ Train sales teams on product positioning, buyer personas, and objection handling.

● Market Research & Competitive Intelligence

○ Conduct customer, market, and competitor research to guide product strategy.

○ Build competitive battlecards and update stakeholders regularly.

● Customer Voice & Advocacy

○ Gather customer insights, case studies, and testimonials.

○ Work with Customer Success to drive adoption, retention, and cross-sell opportunities.

● Analytics & Reporting

○ Define KPIs for product marketing success (adoption, pipeline influence, win rates).

○ Track and report impact of marketing initiatives on product growth.

● Thought Leadership & Content

○ Collaborate with founders, PR, and content writers to establish Open as a fintech thought leader.

○ Drive product-led storytelling (blogs, webinars, industry reports)

Requirements

● 5–7 years of experience in Product Marketing (preferably B2B SaaS/Fintech).

● MBA Graduate or equivalent

● Strong background in GTM strategy, positioning, and messaging.

● Experience working closely with Product, Sales, and Marketing teams.

● Excellent communication & storytelling skills (written + verbal)

● Analytical mindset - ability to measure and communicate product marketing ROI.

● Familiarity with fintech or financial SaaS markets is a plus.

Why work at Open?

• You will be part of the early tribe that is changing the way business banking rolls.
• Every atom of your work will impact the way millions of businesses are run.
• You will work with some of the brightest minds who will celebrate your quirks.
• You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.

About the Company

The organization is building an AI-powered Business Operating System as a Service (BOSS) that transforms complex workflows into streamlined, intelligent processes. Their technology leverages advanced AI agents—such as LLMs, digital twins, and reinforcement learners—to reimagine operations in one of the world’s most challenging industries. By creating a digital workforce, they empower institutions to operate with significantly higher efficiency, scalability, and precision.

Role Overview

We are seeking a Product Marketing Manager to drive clear messaging, integrated campaigns, and go-to-market strategies for cutting-edge AI solutions. This individual will play a key role in building awareness, driving adoption, and enabling customer success through impactful storytelling and data-driven execution.

Key Responsibilities

• Track competitive landscape, conduct research, and synthesize market/customer insights to refine messaging and identify opportunities for differentiation.
• Translate technical product capabilities into clear, outcome-driven messaging tailored to segments and personas.
• Execute multi-channel marketing campaigns (digital, webinars, email) to generate awareness and high-quality leads.
• Develop impactful GTM assets such as one-pagers, battlecards, ROI calculators, case studies, and landing pages to support sales and customer engagement.
• Collaborate cross-functionally with Sales, Product, and Design to align GTM strategy and amplify customer outcomes.
• Optimize lead capture, qualification, and engagement workflows using CRM and marketing automation tools.
• Track and analyze campaign performance, iterating strategies to drive stronger outcomes.
• Define, measure, and monitor key PMM KPIs to improve messaging, adoption, and overall impact.

Qualifications

• 2–4 years of experience in B2B product marketing (software, AI, or data), with strong communication and storytelling skills.
• Proven ability to simplify complex products into compelling, differentiated messaging.
• Hands-on experience executing campaigns across multiple channels.
• Analytical and data-informed approach with ability to define KPIs and act on insights.
• Collaborative mindset and proven ability to work closely with Product, Sales, Design, and Customer Success teams.
• Bachelor’s degree or equivalent experience.