97 Product Marketing jobs in Kanpur

About Moneyfactory

We’re building the next generation of personal finance. Our proprietary innovation will redefine how people understand their financial strength. It’s not a feature — it’s the foundation of Moneyfactory.

The Role

We’re looking for a Product Marketing Lead to own the zero → one journey of this innovation. This is a fractional role with full ownership . No ad budgets. No fluff. Your job is to make this innovation understood, trusted, and adopted — from the ground up.

What You’ll Do

• Translate a complex financial idea into a simple, powerful narrative .
• Craft the in-app story (onboarding, education, trust-building).
• Build the external narrative (site, decks, thought leadership).
• Design adoption loops that pull users in organically .
• Take end-to-end responsibility for this vertical — juniors can be added later, but you own it now.

What We’re Looking For

• You’ve already launched product narratives in fintech or other complex products.
• You can show live proof of your work.
• Strong individual contributor capacity — self-motivated, ownership-driven.
• AI-native — you use AI daily to ship faster and better.
• Comfortable fractionally (retainer-based) with clear upside (SARs/equity pathway).

Chargebee is a subscription billing and revenue management platform powering some of the fastest-growing brands around the world today, including Calendly, Hopin, Pret-a-Manger, Freshworks, Okta, Study.com, and others. Thousands of SaaS and subscription-first businesses process over billions of dollars in revenue every year through the Chargebee platform. Headquartered in San Francisco, USA, our 500+ team members work remotely throughout the world, including India, the Netherlands, Paris, Spain, Australia, and the USA.

Chargebee has raised over $480 million in capital and is funded by Accel, Sequoia, Tiger Global, Insight Partners, Steadview Capital, and Sapphire Ventures. And we’re on a mission to push the boundaries of subscription revenue operations. Not just ours, but every customer and prospective business on a recurring revenue model.

Job Summary:

Chargebee is seeking a Product Marketing Manager who will play an integral role in supporting our growth. In this role, you will help develop and execute effective marketing strategies—including competitive intelligence, go-to-market planning, and integrated campaign management—that drive product adoption and revenue. You’ll partner closely with product, marketing, sales, and customer success teams to ensure Chargebee remains the partner of choice for organizations looking to scale their subscription businesses.

Roles and Responsibilities:

Market Research & Competitive Intelligence

• Conduct market research to identify trends, customer needs, and new opportunities.
• Perform ongoing competitive analysis to inform product positioning and keep Chargebee ahead of industry shifts.

Go-to-Market Strategy

• Assist in planning and executing GTM strategies for new product launches and feature enhancements.
• Coordinate with cross-functional teams (product, sales, customer success) to ensure successful rollouts.

Campaign Management

• Manage and optimize marketing campaigns (digital, email, social, etc.) to promote Chargebee’s offerings.
• Analyze campaign performance and adjust tactics to achieve pipeline and revenue goals.

Customer Segmentation & Insights

• Work with the broader marketing team to segment customers and personalize messaging and positioning.
• Gather feedback from customer-facing teams to identify new pain points, opportunities, and areas for improvement.

Sales Enablement & Stakeholder Management

• Partner with the sales team to provide competitive intelligence, product insights, and targeted collateral.
• Engage stakeholders to align marketing initiatives with Chargebee’s overall business objectives.

Pricing & Product Lifecycle

• Support the development of pricing strategies based on market research and competitor analysis.
• Contribute to product lifecycle management, ensuring successful introductions and phase-outs.

Performance Tracking & Optimization

• Work with marketing operations to track and report on key metrics using platforms like Salesforce and Marketo.
• Identify opportunities to improve engagement and pipeline generation, iterating on campaigns and strategies as needed.

Requirements:

• 5+ years of experience in pricing subscriptions, growth, product management, product marketing, or related GTM roles within B2B.
• Proven track record in competitive analysis, go-to-market strategy and execution, and project management.
• Strong understanding of customer segmentation, messaging, and positioning.
• Familiarity with marketing automation platforms (e.g., Marketo, Salesforce) for campaign analytics.
• Excellent communication and storytelling skills, with the ability to collaborate cross-functionally.
• Demonstrated ability to manage product launches and support sales enablement efforts.
• Self-starter with strong project management and problem-solving skills.
• Comfortable working in a fast-paced environment and data-driven decision-making.
• Experience in B2B Pipeline Generation, including ROI analysis, is a plus.

We are looking for a Product Marketing Manager who will act as a strategic enabler for sales and growth . This is an Individual Contributor (IC) role, responsible for driving end-to-end product marketing for our AI-powered and Generative AI healthcare solutions , with a strong focus on Revenue Cycle Management (RCM) .

The ideal candidate comes from product-based organizations , thrives in startup culture , has hands-on experience scaling products across growth stages , and understands how to market AI-powered healthtech solutions to the US market .

You will own brand strategy, positioning, GTM, content leadership, and sales enablement , ensuring consistency in how our solutions are represented across all channels.

Key Responsibilities

• Shape and evolve brand identity, positioning, and tone of voice for AI-powered healthcare solutions.
• Ensure consistent messaging across digital, events, launches, analyst briefings, and executive communications.
• Develop and execute a multi-format content strategy (blogs, whitepapers, case studies, webinars, videos, podcasts, presentations).
• Partner with sales and product teams to craft narratives that resonate with SaaS buyers and healthcare executives.
• Design and implement GTM strategies for new products, features, and partnerships.
• Lead multi-channel campaigns (email, paid search, LinkedIn, retargeting, events) to drive awareness and pipeline.
• Translate market/customer insights into actionable GTM plans that fuel adoption and revenue growth.
• Build sales enablement tools (battlecards, ROI calculators, objection guides, competitive decks).
• Deliver client demos, tailored pitches, and executive-level presentations.
• Train sales teams with messaging, case studies, and success stories to accelerate closures.
• Manage demand generation campaigns across SEO/SEM, paid media, email, and social.
• Leverage analytics to optimize targeting, conversions, and campaign performance.
• Present ROI insights to leadership, linking initiatives directly to sales pipeline.
• Collaborate with product, sales, design, and leadership to align strategies.
• Optimize workflows with MarTech tools (Hubspot, GA, LinkedIn Campaign Manager, WordPress).

Required Skills & Experience

• 8–10 years in product marketing, with 6+ in SaaS/AI/GenAI.
• Proven success across growth stages (0→1, 1→10, 10→100+).
• Strong sales enablement experience with playbooks, content, and GTM assets.
• Expertise in demand generation, inbound/outbound, and ABM.
• Proficiency in Hubspot, GA, SEO tools, and campaign managers.
• Excellent storytelling, communication, and analytics-driven decision-making.

Nice to Have

• Startup or global SaaS experience (US, APAC, EMEA).
• Knowledge of US healthcare payer/provider and RCM.
• Familiarity with Canva, Adobe Premiere, or Descript.
• Passion for AI, healthcare innovation, and data-driven transformation.

• Design and implement comprehensive market research projects, including surveys, questionnaires, and focus group protocols.
• Collect and analyze quantitative and qualitative data from various sources, such as market reports, databases, and direct research.
• Identify key market trends, customer needs, and competitive activities.
• Interpret research findings and translate them into actionable insights and strategic recommendations.
• Prepare detailed reports and presentations summarizing research methodologies, findings, and conclusions.
• Conduct competitor analysis, identifying strengths, weaknesses, opportunities, and threats.
• Monitor industry trends and provide regular updates on market dynamics.
• Collaborate with internal teams to understand their research needs and provide relevant market intelligence.
• Utilize statistical software and tools for data analysis and interpretation.
• Present research findings to management and cross-functional teams.
• Ensure the accuracy and integrity of collected data and research findings.
• Stay abreast of new research methodologies and technologies.

This role is for one of the Weekday's clients

We are looking for a Marketing Manager to join our team and drive digital marketing initiatives. The ideal candidate should have at least 1 year of hands-on experience in social media marketing, Facebook Ads, and Google Ads , with a passion for leveraging digital platforms to enhance brand visibility and generate leads. This role involves strategic planning, execution, and performance analysis of marketing campaigns to support business growth.

Requirements

• Develop and implement digital marketing strategies to drive online traffic, engagement, and brand awareness.
• Plan, execute, and optimize PPC campaigns on platforms like Google Ads and Facebook Ads .
• Manage and maintain social media profiles (Facebook, Instagram, Google) while creating engaging content.
• Launch and manage online advertising campaigns to enhance brand visibility and reach target audiences.
• Design and execute lead generation campaigns tailored for home buyers through Google Ads and social media .
• Monitor and analyze campaign performance metrics , adjusting strategies for maximum ROI.

• Strong knowledge of Google Ads, Facebook Ads, and social media marketing .
• Ability to develop and execute effective digital marketing campaigns .
• Experience in content creation and audience engagement strategies .
• Familiarity with digital marketing tools such as Google Analytics, SEO tools, email marketing platforms, and social media management software .
• Strong analytical and problem-solving skills with the ability to derive insights from data.
• Excellent communication skills , creative thinking, and the ability to manage multiple projects in a fast-paced environment.

• Experience: Minimum 1 year of proven experience in digital marketing and campaign execution .
• Education: Bachelor’s degree in Marketing, Business, Communications , or a related field (or equivalent experience).
  Adaptability: Ability to thrive in a dynamic environment , managing multiple priorities effectively.