134 Product Marketing jobs in Kanpur

Job Title: Product Analyst – Marketing

Location: Kolkata / Pune (Work from Office)

Compensation: ₹18 LPA Fixed + ₹2 LPA Variable

Eligibility: Candidates from IITs or NITs only

About House of EdTech

House of EdTech is transforming the learning experience through technology, innovation, and data. Our mission is to make learning measurable, impactful, and scalable. The Performance Marketing team is central to this vision — combining creativity with data analytics to drive precision-led growth.

Role Overview

We are seeking a Product Analyst – Marketing to join our Performance Marketing team. This role demands a strong mathematical mindset, analytical thinking, and the ability to extract strategic insights from complex datasets. You will directly contribute to optimizing marketing performance, improving user acquisition strategies, and driving ROI across digital platforms.

Key Responsibilities

• Analyze and interpret large-scale marketing data from platforms such as Meta, Google Ads, YouTube, and programmatic channels.
• Develop predictive and attribution models to optimize marketing spend and performance.
• Create and maintain dashboards and reports for campaign tracking and business KPIs.
• Work closely with Product and Growth teams to design and test data-driven marketing experiments.
• Identify trends, audience behaviors, and optimization opportunities through advanced data analytics.
• Drive actionable insights to improve CAC, LTV, conversion rates, and retention metrics.

Required Skills and Qualifications

• B.Tech or M.Tech from IITs or NITs .
• Strong foundation in Mathematics, Statistics, or Engineering .
• 0–3 years of experience in data analytics, product analytics, or marketing analytics (freshers with exceptional quantitative ability are welcome).
• Proficiency in SQL, Python, and Advanced Excel .
• Working knowledge of tools like Power BI, Tableau, or Google Data Studio .
• Exceptional problem-solving and logical reasoning ability.
• Interest in marketing, growth analytics, and data-led decision-making.

What We Offer

• High-impact role managing data for multi-crore marketing budgets.
• Exposure to cutting-edge digital growth strategies in a fast-scaling edtech environment.
• Collaborative culture with cross-functional learning across Product, Tech, and Marketing.
• Transparent, performance-based variable structure of up to ₹12 LP
• A data-first organization that rewards analytical excellence and measurable impact.

Application Process

Send your resume and a short note on “How you use numbers to solve problems” to

Subject line: Application – Product Analyst (Marketing)

Job Title: Product Analyst – Marketing

Location: Kolkata / Pune (Work from Office)

Compensation: ₹18 LPA Fixed + ₹2 LPA Variable

Eligibility: Candidates from IITs or NITs only

About House of EdTech

House of EdTech is transforming the learning experience through technology, innovation, and data. Our mission is to make learning measurable, impactful, and scalable. The Performance Marketing team is central to this vision — combining creativity with data analytics to drive precision-led growth.

Role Overview

We are seeking a Product Analyst – Marketing to join our Performance Marketing team. This role demands a strong mathematical mindset, analytical thinking, and the ability to extract strategic insights from complex datasets. You will directly contribute to optimizing marketing performance, improving user acquisition strategies, and driving ROI across digital platforms.

Key Responsibilities

• Analyze and interpret large-scale marketing data from platforms such as Meta, Google Ads, YouTube, and programmatic channels.
• Develop predictive and attribution models to optimize marketing spend and performance.
• Create and maintain dashboards and reports for campaign tracking and business KPIs.
• Work closely with Product and Growth teams to design and test data-driven marketing experiments.
• Identify trends, audience behaviors, and optimization opportunities through advanced data analytics.
• Drive actionable insights to improve CAC, LTV, conversion rates, and retention metrics.

Required Skills and Qualifications

• B.Tech or M.Tech from IITs or NITs .
• Strong foundation in Mathematics, Statistics, or Engineering .
• 0–3 years of experience in data analytics, product analytics, or marketing analytics (freshers with exceptional quantitative ability are welcome).
• Proficiency in SQL, Python, and Advanced Excel .
• Working knowledge of tools like Power BI, Tableau, or Google Data Studio .
• Exceptional problem-solving and logical reasoning ability.
• Interest in marketing, growth analytics, and data-led decision-making.

What We Offer

• High-impact role managing data for multi-crore marketing budgets.
• Exposure to cutting-edge digital growth strategies in a fast-scaling edtech environment.
• Collaborative culture with cross-functional learning across Product, Tech, and Marketing.
• Transparent, performance-based variable structure of up to ₹12 LP
• A data-first organization that rewards analytical excellence and measurable impact.

Application Process

Send your resume and a short note on “How you use numbers to solve problems” to

Subject line: Application – Product Analyst (Marketing)

• Develop and implement effective product marketing strategies for FMCG products.
• Create compelling product positioning and messaging that resonates with target audiences.
• Lead go-to-market planning and execution for new product launches.
• Conduct market research, analyze consumer insights, and monitor competitive activities.
• Develop and manage marketing collateral, content, and digital marketing campaigns.
• Collaborate with product development and sales teams to ensure alignment and success.
• Track and analyze marketing campaign performance, providing regular reports and insights.
• Manage product lifecycle marketing activities.
• Identify opportunities for product innovation and portfolio expansion.
• Build and maintain strong relationships with internal and external stakeholders.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Minimum of 6 years of experience in product marketing, specifically within the FMCG sector.
• Proven success in developing and launching new products in the consumer goods market.
• Strong understanding of consumer behavior, market dynamics, and branding.
• Excellent written and verbal communication skills, with the ability to craft persuasive marketing copy.
• Proficiency in digital marketing tools and analytics platforms.
• Demonstrated ability to manage multiple projects simultaneously in a remote setting.
• Strategic thinker with strong analytical and problem-solving abilities.
• Creative and innovative mindset with a passion for consumer brands.

• Develop and implement comprehensive product marketing strategies for FMCG products.
• Conduct market research, competitive analysis, and consumer insights gathering.
• Define product positioning, value propositions, and messaging.
• Lead the go-to-market strategy and execution for new product launches.
• Develop and manage integrated marketing campaigns across various channels.
• Collaborate with product development, sales, and creative teams to ensure alignment.
• Manage product lifecycle marketing activities and optimizations.
• Analyze campaign performance, market feedback, and sales data to drive strategy adjustments.
• Create compelling marketing collateral, presentations, and sales tools.
• Stay abreast of FMCG industry trends and best practices.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of experience in product marketing, with a significant focus on the FMCG sector.
• Proven track record of successful product launches and marketing campaigns in FMCG.
• Strong understanding of consumer behavior, market dynamics, and branding in the FMCG space.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Superior communication, presentation, and project management abilities.
• Experience working in a hybrid professional environment.
• Proficiency in marketing analytics tools and CRM systems.

• Develop and implement innovative marketing strategies for FMCG products.
• Conduct thorough market research and competitor analysis to identify opportunities and threats.
• Define product positioning, value propositions, and key messaging for target segments.
• Create and manage integrated marketing campaigns across various channels.
• Collaborate with product development teams to ensure market readiness and successful launches.
• Manage marketing budgets and track ROI for all campaigns.
• Analyze sales data and market feedback to optimize marketing efforts.
• Build strong relationships with internal stakeholders and external partners.
• Present marketing plans and performance reports to senior management.
• Stay abreast of the latest FMCG industry trends and consumer preferences.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Minimum of 5-7 years of progressive experience in product marketing, specifically within the FMCG sector.
• Proven track record of successfully launching and growing FMCG brands.
• Strong understanding of the Indian FMCG market dynamics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in digital marketing tools and platforms.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work autonomously in a remote setting and manage deadlines effectively.

• Develop and implement comprehensive product marketing plans, including positioning, messaging, and go-to-market strategies.
• Conduct in-depth market research and competitive analysis to identify trends, opportunities, and threats.
• Define target customer segments and develop tailored marketing campaigns.
• Craft persuasive product messaging and collateral that resonates with consumers.
• Collaborate closely with product management, sales, and marketing teams to ensure alignment and successful product launches.
• Manage product lifecycle marketing, from introduction to growth and maturity.
• Track and analyze campaign performance, providing insights and recommendations for optimization.
• Develop and maintain strong relationships with key stakeholders across the organization.
• Stay abreast of industry best practices and emerging marketing technologies.
• Lead and mentor junior marketing team members in a remote setting.

• Master's degree in Marketing, Business Administration, or a related field.
• 7+ years of progressive experience in product marketing, with a significant focus on the FMCG industry.
• Demonstrated success in developing and executing impactful product marketing strategies.
• Exceptional understanding of consumer insights and market dynamics within the FMCG space.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent written and verbal communication skills, with a knack for compelling storytelling.
• Proven ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Experience with digital marketing channels and analytics tools is essential.
• A proactive and results-oriented mindset with a passion for building strong brands.

• Develop and execute comprehensive product marketing strategies for FMCG products.
• Conduct market research, consumer analysis, and competitive intelligence to identify opportunities and threats.
• Define product positioning, messaging, and value propositions for target segments.
• Lead product launches, including go-to-market plans, promotional activities, and sales enablement materials.
• Collaborate with the R&D team on product development and innovation based on market insights.
• Work closely with the sales team to ensure effective product execution and drive sales performance.
• Manage the product lifecycle, including product optimization and end-of-life strategies.
• Analyze sales data, market trends, and campaign performance to measure success and identify areas for improvement.
• Develop creative marketing collateral, including presentations, datasheets, and digital content.
• Manage product marketing budgets and ensure efficient allocation of resources.
• Stay abreast of industry trends, emerging technologies, and best practices in FMCG marketing.
• Present product strategies and performance updates to senior leadership.
• Foster strong relationships with internal stakeholders and external partners.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a strong asset.
• Minimum of 6 years of experience in product marketing or brand management, preferably within the FMCG industry.
• Demonstrated success in developing and launching new products in the consumer goods space.
• In-depth understanding of FMCG market dynamics, consumer behavior, and retail channels.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Excellent written and verbal communication and presentation skills.
• Proficiency in market research tools and methodologies.
• Experience with digital marketing strategies and execution is a plus.
• Proven ability to collaborate effectively with cross-functional teams in a remote setting.
• Strategic thinker with a passion for understanding and influencing consumer choices.

Your Role:  As a Product Marketing Specialist  at LearnTube, you will be the bridge between product, growth, and the user. You’ll turn insight into action by understanding our users deeply, translating product value into compelling narratives, and designing experiments that move key metrics. You’ll own the marketing funnel, craft sharp positioning, drive adoption, and scale revenue-driving campaigns across channels.

You’ll work directly with the founders to bring new features, journeys, and growth loops to life combining storytelling, data, and execution. You’ll be expected to take ownership from day one and operate at the intersection of product, growth, and GTM turning insight into impact at speed.

What You'll Do:

• Own and execute growth experiments across the entire funnel from onboarding to retention and referrals
• Run paid marketing and performance campaigns with a clear eye on ROI and CAC:LTV
• Write high-converting, user-first copy across landing pages, WhatsApp, and in-product journeys
• Collaborate with product, content, and sales teams to align GTM, messaging, and conversion strategy
• Use AI tools to scale creative production , personalize communication, and automate campaigns
• Analyze funnel and cohort data to identify drop-offs, run rapid A/B tests , and double down on what works
• Bring user insights into growth through qualitative feedback, user calls, and market research

What's In It For You?

• Build from 0→1:  Own end-to-end growth strategy at an AI-first startup that’s scaling fast your ideas won’t just sit in a doc, they’ll shape the product.
• Direct access to founders:  Work shoulder-to-shoulder with decision-makers, not buried under layers of hierarchy.
• Real impact, real velocity:  See the results of your work in days (not quarters) and grow 10x faster than at a traditional org.

What Makes You a Great Fit:

• You’re a doer with a bias to action you can go from insight → plan → execution without waiting for hand-holding.
• You’ve worked in growth/product marketing roles at high-velocity B2C startups and understand funnel obsession.
• You’re sharp with copy you write like a human, not a template, and can persuade with clarity.
• You have a strong understanding of users especially the aspiring professionals in India’s Tier 1–3 landscape.
• You understand how AI works , and how to apply tools like ChatGPT, Notion AI, Synthesia, etc. in your daily growth playbook.
• You thrive in ambiguity, love solving problems, and think like a mini-founder , not just a marketer.
• Bonus: Experience in ed-tech, career-tech, or consumer internet  is a huge plus.

About Us:  At LearnTube, we’re on a mission to make learning accessible, affordable, and engaging for millions of learners globally. Using Generative AI , we transform scattered internet content into dynamic, goal-driven courses with:

• AI-powered tutors that teach live, solve doubts in real time, and provide instant feedback.
• Seamless delivery through WhatsApp, mobile apps, and the web, with over 2 million+ learners across 64 countries.

Meet the Founders: LearnTube was founded by Shronit Ladhani and Gargi Ruparelia , who bring deep expertise in product development and ed-tech innovation. Shronit, a TEDx speaker, is an advocate for disrupting traditional learning, while Gargi’s focus on scalable AI solutions drives our mission to build an AI-first company that empowers learners to achieve career outcomes.

We’re proud to be recognized by Google as a Top 20 AI Startup  and are part of their 2024 Startups Accelerator: AI First Program , giving us access to cutting-edge technology, credits, and mentorship from industry leaders.

At LearnTube, we believe growth is a team sport . We’re a fast-moving, AI-first startup where:

• Ownership > Titles:  You’ll run big bets from day one, no micromanagement.
• Speed > Perfection:  We’d rather test, learn, and iterate in days than polish in quarters.
• AI-first mindset:  We don’t just “use AI”; we build, experiment, and push it into everything we do.
• Radical candor:  Feedback is direct, fast, and always aimed at making each other better.
• Learners at heart:  Everyone here is obsessed with learning whether that’s upskilling users or upskilling ourselves.

If you thrive in ambiguity, speed, and problem-solving , you’ll fit right in.

Hiring For USA based Multinational Company

We are seeking a detail-oriented and analytical Market Research Analyst to support data-driven decision-making by collecting, analyzing, and interpreting market data. The ideal candidate will help the organization understand current market conditions, customer preferences, and competitive landscapes to guide strategic planning, product development, and marketing initiatives.

• Conduct primary and secondary research to gather market intelligence on industry trends, customer behavior, and competitor performance.
• Design and execute surveys, focus groups, interviews, and observational studies to collect data.
• Analyze customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Compile and analyze statistical data using modern tools and software (e.g., Excel, SPSS, R, Python, Tableau).
• Interpret data trends and patterns to provide actionable insights and strategic recommendations.
• Monitor and forecast marketing and sales trends based on research findings.
• Prepare clear and compelling reports, dashboards, charts, and presentations for internal stakeholders.
• Present research findings to senior leadership and cross-functional teams.
• Translate complex data into understandable insights for business strategy, product development, and marketing.
• Track competitor products, pricing, sales, and marketing strategies.
• Benchmark performance against key competitors and industry standards.
• Work closely with marketing, product, sales, and executive teams to align research goals with business objectives.
• Provide insights to support campaign development, go-to-market strategy, and customer segmentation.