87 Product Marketing jobs in Kanpur

About Us

Konnector is a leading sales enablement platform for SaaS companies to run automated campaigns on LinkedIn, email, and calls. Konnector helps thousands of SDRs in tons of SAAS companies automate their outbound reach outs.

Location:  Remote

Experience: 0 to 3 years

What You’ll Do

As a Product Marketing Executive, your role will blend research, content creation, and automation:

Key Responsibilities

• SEO Research & Writing : Identify high-performing content topics using tools like SEMrush and Ahrefs and write SEO-optimized blog posts aligned with GTM strategy.
• Landing Page Creation : Develop and optimize SEO-focused pages (competitor, use case, feature-based) with proper meta tags, headers, and internal links.
• Identify Video Content topics and Automate & Repurpose using Ai : Use AI tools (e.g., HeyGen, Pictory) to create videos and repurpose long-form content into various formats across platforms.
• Community marketing: identify sales communities and join them. create communities 
• SEO Micro-Tools Research : Propose and prototype small tools or utilities to boost backlinks and organic growth using no-code or with dev team support.
• Sales enablement: Building lead lists for sales team
• Content creation : Create Product related video and written content
• Partnerships : Reach-out to potential partnerships and handle end to end partnerships

You Should Apply If You:

• Have a strong mix of creativity and analytical thinking
• Love writing and experimenting with SEO-driven content
• Have used ChatGPT, Jasper, or Notion AI to help scale content
• Enjoy automating repeatable tasks and improving efficiency
• Are curious about AI, SaaS, and the future of content-driven growth

Nice-to-Have:

• Past experience with B2B SaaS, developer tools, or AI products
• Experience with Notion, Webflow, Canva, or other content tools
• Familiarity with Substack, Medium, Zapier, Buffer, or Publer for content distribution

Konnector is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

• Develop and execute comprehensive go-to-market strategies for new and existing products.
• Define product positioning, value propositions, and key messaging for target audiences.
• Conduct market research, competitive analysis, and customer segmentation.
• Create compelling sales collateral, presentations, case studies, and other marketing materials.
• Develop and manage product launch plans, coordinating with all relevant teams.
• Enable sales teams with product knowledge, training, and effective selling tools.
• Drive demand generation activities in collaboration with the marketing team.
• Gather market feedback and insights to inform product roadmap and strategy.
• Lead and mentor a team of product marketing professionals.

• MBA or Master's degree in Marketing, Business, or a related field.
• 7+ years of experience in product marketing, with a strong understanding of FMCG or related industries.
• Proven experience in developing and executing successful go-to-market strategies.
• Excellent written and verbal communication skills, with a talent for storytelling.
• Strong analytical and strategic thinking abilities.
• Experience in leading cross-functional teams and managing complex projects.
• Proficiency with marketing automation and CRM tools.
• Ability to thrive and lead effectively in a remote work environment.

Chargebee is a subscription billing and revenue management platform powering some of the fastest-growing brands around the world today, including Calendly, Hopin, Pret-a-Manger, Freshworks, Okta, Study.com, and others. Thousands of SaaS and subscription-first businesses process over billions of dollars in revenue every year through the Chargebee platform. Headquartered in San Francisco, USA, our 500+ team members work remotely throughout the world, including India, the Netherlands, Paris, Spain, Australia, and the USA.

Chargebee has raised over $480 million in capital and is funded by Accel, Sequoia, Tiger Global, Insight Partners, Steadview Capital, and Sapphire Ventures. And we’re on a mission to push the boundaries of subscription revenue operations. Not just ours, but every customer and prospective business on a recurring revenue model.

Job Summary:

Chargebee is seeking a Product Marketing Manager who will play an integral role in supporting our growth. In this role, you will help develop and execute effective marketing strategies—including competitive intelligence, go-to-market planning, and integrated campaign management—that drive product adoption and revenue. You’ll partner closely with product, marketing, sales, and customer success teams to ensure Chargebee remains the partner of choice for organizations looking to scale their subscription businesses.

Roles and Responsibilities:

Market Research & Competitive Intelligence

• Conduct market research to identify trends, customer needs, and new opportunities.
• Perform ongoing competitive analysis to inform product positioning and keep Chargebee ahead of industry shifts.

Go-to-Market Strategy

• Assist in planning and executing GTM strategies for new product launches and feature enhancements.
• Coordinate with cross-functional teams (product, sales, customer success) to ensure successful rollouts.

Campaign Management

• Manage and optimize marketing campaigns (digital, email, social, etc.) to promote Chargebee’s offerings.
• Analyze campaign performance and adjust tactics to achieve pipeline and revenue goals.

Customer Segmentation & Insights

• Work with the broader marketing team to segment customers and personalize messaging and positioning.
• Gather feedback from customer-facing teams to identify new pain points, opportunities, and areas for improvement.

Sales Enablement & Stakeholder Management

• Partner with the sales team to provide competitive intelligence, product insights, and targeted collateral.
• Engage stakeholders to align marketing initiatives with Chargebee’s overall business objectives.

Pricing & Product Lifecycle

• Support the development of pricing strategies based on market research and competitor analysis.
• Contribute to product lifecycle management, ensuring successful introductions and phase-outs.

Performance Tracking & Optimization

• Work with marketing operations to track and report on key metrics using platforms like Salesforce and Marketo.
• Identify opportunities to improve engagement and pipeline generation, iterating on campaigns and strategies as needed.

Requirements:

• 5+ years of experience in pricing subscriptions, growth, product management, product marketing, or related GTM roles within B2B.
• Proven track record in competitive analysis, go-to-market strategy and execution, and project management.
• Strong understanding of customer segmentation, messaging, and positioning.
• Familiarity with marketing automation platforms (e.g., Marketo, Salesforce) for campaign analytics.
• Excellent communication and storytelling skills, with the ability to collaborate cross-functionally.
• Demonstrated ability to manage product launches and support sales enablement efforts.
• Self-starter with strong project management and problem-solving skills.
• Comfortable working in a fast-paced environment and data-driven decision-making.
• Experience in B2B Pipeline Generation, including ROI analysis, is a plus.

We are looking for a Product Marketing Manager who will act as a strategic enabler for sales and growth . This is an Individual Contributor (IC) role, responsible for driving end-to-end product marketing for our AI-powered and Generative AI healthcare solutions , with a strong focus on Revenue Cycle Management (RCM) .

The ideal candidate comes from product-based organizations , thrives in startup culture , has hands-on experience scaling products across growth stages , and understands how to market AI-powered healthtech solutions to the US market .

You will own brand strategy, positioning, GTM, content leadership, and sales enablement , ensuring consistency in how our solutions are represented across all channels.

Key Responsibilities

• Shape and evolve brand identity, positioning, and tone of voice for AI-powered healthcare solutions.
• Ensure consistent messaging across digital, events, launches, analyst briefings, and executive communications.
• Develop and execute a multi-format content strategy (blogs, whitepapers, case studies, webinars, videos, podcasts, presentations).
• Partner with sales and product teams to craft narratives that resonate with SaaS buyers and healthcare executives.
• Design and implement GTM strategies for new products, features, and partnerships.
• Lead multi-channel campaigns (email, paid search, LinkedIn, retargeting, events) to drive awareness and pipeline.
• Translate market/customer insights into actionable GTM plans that fuel adoption and revenue growth.
• Build sales enablement tools (battlecards, ROI calculators, objection guides, competitive decks).
• Deliver client demos, tailored pitches, and executive-level presentations.
• Train sales teams with messaging, case studies, and success stories to accelerate closures.
• Manage demand generation campaigns across SEO/SEM, paid media, email, and social.
• Leverage analytics to optimize targeting, conversions, and campaign performance.
• Present ROI insights to leadership, linking initiatives directly to sales pipeline.
• Collaborate with product, sales, design, and leadership to align strategies.
• Optimize workflows with MarTech tools (Hubspot, GA, LinkedIn Campaign Manager, WordPress).

Required Skills & Experience

• 8–10 years in product marketing, with 6+ in SaaS/AI/GenAI.
• Proven success across growth stages (0→1, 1→10, 10→100+).
• Strong sales enablement experience with playbooks, content, and GTM assets.
• Expertise in demand generation, inbound/outbound, and ABM.
• Proficiency in Hubspot, GA, SEO tools, and campaign managers.
• Excellent storytelling, communication, and analytics-driven decision-making.

Nice to Have

• Startup or global SaaS experience (US, APAC, EMEA).
• Knowledge of US healthcare payer/provider and RCM.
• Familiarity with Canva, Adobe Premiere, or Descript.
• Passion for AI, healthcare innovation, and data-driven transformation.