52 Senior Marketing Analyst jobs in Mumbai

We are seeking a detail-oriented Marketing Data Analyst to join our Marketing Analytics team. The ideal candidate will bring 2–4 years of experience in campaign performance analysis, reporting, and data-driven optimization. This role requires strong analytical skills, expertise in SQL and BI tools, and an ability to translate complex datasets into actionable insights that improve engagement and ROI. Prior experience in healthcare, pharma, or life sciences marketing analytics is highly desirable.

Key Responsibilities:

Experience & Qualifications:

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Job Title: Digital Marketing Executive Company

Hegxcorp Location: Mira Road, Mumbai Salary: ₹15,000 – ₹0,000/month (based on experience)

Job Type: Full-Time, In-Office

About the Role

Hegxcorp is looking for a digital marketing professional to manage and grow our online presence. This role is ideal for someone who understands how digital marketing works and is ready to handle things independently — from running ad campaigns to social media content, SEO, and reporting. If you're creative, driven, and looking to grow in a digital-first environment, we'd love to connect.

Key Responsibilities

Plan and post content across social media platforms (Instagram, Facebook, LinkedIn, etc.)

Run and manage paid ad campaigns (Google Ads, Meta/Facebook Ads)

Work on SEO strategies to improve website visibility

Create basic graphics using tools like Canva

Write short-form content for social media, blogs, and emailers

Update website content (basic knowledge of WordPress is helpful)

Monitor performance and prepare weekly/monthly reports

Stay up to date with marketing trends and competitor activities

Who We're Looking For

1–2 years of experience in digital marketing (freelance or agency background welcome)

Good understanding of social media platforms and ad tools

SEO knowledge

Comfortable with Canva or similar tools

Strong communication skills and a proactive mindset

Must be able to work independently and meet deadlines

Bonus if You Have:

WordPress or website handling experience

Experience with email tools like Mailchimp or Sendinblue

Advance video editing or reel creation

Job Type: Full-time

Pay: ₹10, 0,000.00 per month

Work Location: In person

We are seeking a Senior Marketing Analyst to lead marketing analytics across all acquisition channels. The successful candidate will manage campaign execution and deliver actionable insights on CPT, CPA, CAC, ROI, attribution uniqueness, overlap, and creative-level performance.

This position is suited for candidates from Tier-1 engineering institutes (IITs or equivalent) with at least 5 years of relevant experience in a dynamic, high-growth startup environment.

Requirements

• Manage and optimize performance of marketing campaigns across acquisition channels.
• Analyze marketing performance metrics: CPT, CPA, CAC, ROI, attribution, overlap, and creative effectiveness.
• Build data models and dashboards to monitor channel efficiency and ROI.
• Conduct attribution analysis to identify uniqueness and minimize overlap across campaigns.
• Partner with product, growth, and creative teams to align marketing strategies with business objectives.
• Perform advanced A/B and multivariate testing to refine targeting, messaging, and creative performance.
• Provide leadership with insights and recommendations to guide business decisions.

Qualifications & Experience

● B.Tech from IIT or Tier-1 engineering college (mandatory).

● Minimum 5 years of experience in performance marketing analytics within a high-growth startup.

● Prior experience in fintech, trading, or crypto industries is highly desirable.

Skills:

● Strong analytical skills with expertise in SQL, Excel, and BI tools (Tableau, Power BI, Looker).

● Proficiency in digital marketing platforms (Google Ads, Meta Business Manager, etc.).

● Strong problem-solving, communication, and data storytelling skills.

● Self-motivated, adaptable, and results-oriented.

AxureOne is a pan-India recruitment and staffing firm helping companies hire the right talent, across both Non-IT and IT roles. Whether you're looking for permanent employees or contractual staff, we offer flexible and reliable hiring solutions as per your business needs.

The Role

As a Digital Marketing Analyst, you will strategize, execute, and optimize paid marketing campaigns to drive business growth for our clients. You will work with internal teams and clients to develop data-driven marketing strategies, manage and performance, and improve return on ad spend (ROAS).

Key Responsibilities: 

• Plan and launch ad campaigns across Meta to achieve client goals.
• Analyze performance metrics and optimize campaigns for better reach, engagement, and conversions.
• Develop ad creative ideas and strategies that align with audience behavior and business objectives.
• Write high-converting ad copies and scripts tailored for video and image-based creatives.
• Conduct in-depth competitor research to identify gaps and opportunities in positioning and messaging.
• Improve lead quality and funnel efficiency through refined targeting and chat automation.
• Track and report campaign performance, providing actionable insights for better decision-making.
• Collaborate with clients and internal teams to refine marketing strategies and maximize ROI.
• Brainstorm and implement creative marketing angles that stand out in saturated markets.

Ideal Profile

Requirements

• 1+ years of experience in performance marketing, particularly in Meta Ads.
• Strong analytical skills and a data-driven approach to marketing.
• Demonstrated skill in writing persuasive ad copy and engaging video scripts.
• Experience in audience targeting, budget management, and campaign scaling.
• Strong creative thinking and understanding of how to craft messages that convert.
• Ability to interpret campaign data and implement necessary optimizations.
• Familiarity with competitor analysis frameworks and market positioning tactics.
• Strong communication and problem-solving skills.
• Experience working with a team to execute and refine marketing strategies.

Benefits

• Career growth & learning opportunities
• Team building & fun work culture
• Performance bonuses as per company policy

What's on Offer?

• Opportunity to make a positive impact

The Offer

• Opportunity to make a positive impact

The Job

As a Digital Marketing Analyst, you will strategize, execute, and optimize paid marketing campaigns to drive business growth for our clients. You will work with internal teams and clients to develop data-driven marketing strategies, manage and performance, and improve return on ad spend (ROAS).

Key Responsibilities: 

• Plan and launch ad campaigns across Meta to achieve client goals.
• Analyze performance metrics and optimize campaigns for better reach, engagement, and conversions.
• Develop ad creative ideas and strategies that align with audience behavior and business objectives.
• Write high-converting ad copies and scripts tailored for video and image-based creatives.
• Conduct in-depth competitor research to identify gaps and opportunities in positioning and messaging.
• Improve lead quality and funnel efficiency through refined targeting and chat automation.
• Track and report campaign performance, providing actionable insights for better decision-making.
• Collaborate with clients and internal teams to refine marketing strategies and maximize ROI.
• Brainstorm and implement creative marketing angles that stand out in saturated markets.

The Profile

Requirements

• 1+ years of experience in performance marketing, particularly in Meta Ads.
• Strong analytical skills and a data-driven approach to marketing.
• Demonstrated skill in writing persuasive ad copy and engaging video scripts.
• Experience in audience targeting, budget management, and campaign scaling.
• Strong creative thinking and understanding of how to craft messages that convert.
• Ability to interpret campaign data and implement necessary optimizations.
• Familiarity with competitor analysis frameworks and market positioning tactics.
• Strong communication and problem-solving skills.
• Experience working with a team to execute and refine marketing strategies.

Benefits

• Career growth & learning opportunities
• Team building & fun work culture
• Performance bonuses as per company policy

The Employer

Our client is a pan-India recruitment and staffing firm helping companies hire the right talent, across both Non-IT and IT roles. Whether you're looking for permanent employees or contractual staff, they offer flexible and reliable hiring solutions as per your business needs.

Role Summary:

We are seeking a proactive and creative Digital Adoption & Change Enablement Specialist to lead initiatives that drive the adoption and usage of our digital platforms (such as portal, mobile app as well as internal digital tools). This cross-functional role combines digital marketing, change management, and communications to ensure our employees and partners are engaged, enabled, and empowered to use our digital platforms effectively.

Key Responsibilities:

Partner & Customer Engagement

Internal Change Management

Analytics & Reporting

Cross-Functional Collaboration

Key Skills & Qualifications:

Key Skills

What’s In It For You?

Don’t meet every single requirement? Apply anyway.

At Tech Data, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!

We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates. 

Role Summary:

We are seeking a proactive and creative Digital Adoption & Change Enablement Specialist to lead initiatives that drive the adoption and usage of our digital platforms (such as portal, mobile app as well as internal digital tools). This cross-functional role combines digital marketing, change management, and communications to ensure our employees and partners are engaged, enabled, and empowered to use our digital platforms effectively.

Key Responsibilities:

Partner & Customer Engagement

Internal Change Management

Analytics & Reporting

Cross-Functional Collaboration

Key Skills & Qualifications:

Key Skills

What’s In It For You?

Don’t meet every single requirement? Apply anyway.

At Tech Data, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!

We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates. 

• Develop and implement robust tracking and measurement strategies for all digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
• Monitor, analyze, and report on key performance indicators (KPIs) such as website traffic, conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS), and engagement metrics.
• Utilize advanced analytics tools (e.g., Google Analytics 4, Adobe Analytics, Tableau) to identify trends, patterns, and actionable insights.
• Conduct A/B testing and multivariate testing to optimize website content, landing pages, and ad creatives.
• Generate comprehensive performance reports and dashboards for marketing stakeholders, translating complex data into clear, concise recommendations.
• Collaborate with marketing managers and specialists to understand campaign objectives and provide data-driven guidance for strategy development and optimization.
• Analyze customer journey data to identify friction points and opportunities for improvement.
• Stay abreast of the latest trends and best practices in digital marketing analytics and data visualization.
• Provide insights into audience segmentation and targeting strategies.
• Assist in the forecasting of marketing performance and budget allocation.
• Champion a data-driven culture within the marketing department.

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, Computer Science, or a related analytical field.
• Minimum of 5 years of experience in digital marketing analytics or a related data analysis role.
• Expert proficiency with web analytics platforms like Google Analytics (GA4 is essential) and Adobe Analytics.
• Strong experience with data visualization tools (e.g., Tableau, Power BI, Looker Studio).
• Proficiency in SQL for data extraction and manipulation is highly desirable.
• Familiarity with A/B testing platforms and methodologies.
• Excellent understanding of digital marketing channels and their respective metrics.
• Strong analytical, critical thinking, and problem-solving skills.
• Exceptional communication and presentation skills, with the ability to convey complex data insights to diverse audiences.
• Ability to work independently and manage multiple projects effectively in a remote setting.

• Analyzing the performance of marketing campaigns across various channels (digital, traditional, social media, email, etc.).
• Developing and maintaining dashboards and reports to track key marketing KPIs and metrics.
• Conducting in-depth analysis of customer data to identify patterns, trends, and opportunities for engagement and retention.
• Utilizing marketing analytics tools (e.g., Google Analytics, Adobe Analytics, CRM systems) to gather and interpret data.
• Providing strategic recommendations to optimize campaign effectiveness, media spend, and audience targeting.
• Conducting market research and competitive analysis to inform marketing strategies.
• Measuring ROI and effectiveness of marketing initiatives.
• Collaborating with marketing teams to define campaign objectives and measurement frameworks.
• Presenting findings and recommendations to stakeholders in a clear and concise manner.
• Identifying opportunities for A/B testing and other optimization techniques.
• Staying current with emerging trends and technologies in marketing analytics.