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46 Senior Marketing Analyst jobs in Mumbai

Senior Marketing Analyst

400605 Thane, Maharashtra ₹950000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time

Our client is a fast-growing consumer goods company seeking a highly analytical Senior Marketing Analyst to drive data-informed marketing strategies. This role is based in Thane and requires a blend of analytical rigor and creative thinking to optimize campaign performance and understand market dynamics. You will be responsible for analyzing marketing data, identifying trends, and providing actionable insights to improve campaign effectiveness and customer engagement.

Key Responsibilities:

Analyze marketing campaign performance across various channels (digital, social media, email, traditional) to measure ROI and identify areas for optimization.
Develop and maintain key marketing performance indicators (KPIs) and dashboards to track progress against objectives.
Conduct market research and competitive analysis to identify emerging trends and opportunities.
Segment customer data to develop targeted marketing strategies and personalize customer experiences.
Utilize A/B testing and other experimental designs to optimize marketing messages, creative assets, and targeting.
Collaborate with marketing, sales, and product teams to translate data insights into actionable strategies.
Perform deep-dive analysis on customer behavior, lifetime value, and churn prediction.
Present findings and recommendations to senior management and stakeholders in a clear and concise manner.
Stay current with the latest marketing analytics tools and techniques.
Manage data sources and ensure data integrity for marketing analytics.

Qualifications:

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field. Master's degree is a plus.
Minimum of 5 years of experience in marketing analytics, data analysis, or a similar role.
Proven experience with marketing analytics tools such as Google Analytics, Adobe Analytics, Tableau, Power BI, or similar.
Proficiency in SQL for data extraction and manipulation.
Strong understanding of statistical analysis and modeling techniques.
Excellent data visualization and presentation skills.
Ability to translate complex data into actionable business insights.
Strong problem-solving and critical thinking abilities.
Experience in the consumer goods sector is an advantage.
Excellent communication and collaboration skills to work effectively with cross-functional teams.

This is an excellent opportunity to make a significant impact on marketing strategies within a dynamic company environment.

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Digital Marketing Analyst

Mumbai, Maharashtra TD SYNNEX

Posted today

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Job Description

Role Summary:

We are seeking a proactive and creative Digital Adoption & Change Enablement Specialist to lead initiatives that drive the adoption and usage of our digital platforms (such as portal, mobile app as well as internal digital tools). This cross-functional role combines digital marketing, change management, and communications to ensure our employees and partners are engaged, enabled, and empowered to use our digital platforms effectively.

Key Responsibilities:

Partner & Customer Engagement

Design and execute digital marketing campaigns to increase usage of the partner portal and mobile app.

Develop compelling content (emails, banners, videos, toolkits) to promote key features and updates.

Collaborate with partner teams to gather insights and create targeted outreach strategies.

Internal Change Management

Lead change enablement activities to drive adoption of internal digital tools (e.g., CRM, Dashboards, Automation tools).

Identify employee pain points and develop interventions to overcome resistance to change.

Plan and deliver engaging communication and training content tailored to user personas.

Analytics & Reporting

Track and analyze adoption metrics across platforms and audiences.

Create dashboards and monthly reports with actionable insights for leadership.

Use data to continuously refine campaigns and change strategies.

Cross-Functional Collaboration

Work closely with Product, Marketing, Sales, IT, and HR teams to align efforts.

Act as the voice of the user, bringing partner and employee feedback into platform improvement discussions.

Support user testing, feedback loops, and continuous improvement initiatives.

Key Skills & Qualifications:

5+ years of experience in digital marketing, change management, or a communications-related role.

Strong content creation skills — including copywriting, visual storytelling, and campaign management.

Experience with digital tools like CRM systems, analytics platforms, and email marketing tools.

Excellent interpersonal and communication skills; able to influence and engage diverse audiences.

Strong analytical mindset with the ability to interpret metrics and measure impact.

Familiarity with digital adoption platforms, employee engagement tools, or user onboarding strategies is a plus.

Experience working in tech distribution, B2B environments, or partner ecosystems is advantageous.

Key Skills

What’s In It For You?

Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.

Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.

Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.

Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.

Make the Most of our Global Organization : Network with other new co-workers within your first 30 days through our onboarding program.

Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don’t meet every single requirement? Apply anyway.

At Tech Data, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!

We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates.

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Digital Marketing Analyst

Mumbai, Maharashtra Tech Data (Singapore) Pte. Ltd.

Posted today

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Job Description

Role Summary:

Key Responsibilities:

Partner & Customer Engagement

Design and execute digital marketing campaigns to increase usage of the partner portal and mobile app.

Develop compelling content (emails, banners, videos, toolkits) to promote key features and updates.

Collaborate with partner teams to gather insights and create targeted outreach strategies.

Internal Change Management

Lead change enablement activities to drive adoption of internal digital tools (e.g., CRM, Dashboards, Automation tools).

Identify employee pain points and develop interventions to overcome resistance to change.

Plan and deliver engaging communication and training content tailored to user personas.

Analytics & Reporting

Track and analyze adoption metrics across platforms and audiences.

Create dashboards and monthly reports with actionable insights for leadership.

Use data to continuously refine campaigns and change strategies.

Cross-Functional Collaboration

Work closely with Product, Marketing, Sales, IT, and HR teams to align efforts.

Act as the voice of the user, bringing partner and employee feedback into platform improvement discussions.

Support user testing, feedback loops, and continuous improvement initiatives.

Key Skills & Qualifications:

5+ years of experience in digital marketing, change management, or a communications-related role.

Strong content creation skills — including copywriting, visual storytelling, and campaign management.

Experience with digital tools like CRM systems, analytics platforms, and email marketing tools.

Excellent interpersonal and communication skills; able to influence and engage diverse audiences.

Strong analytical mindset with the ability to interpret metrics and measure impact.

Familiarity with digital adoption platforms, employee engagement tools, or user onboarding strategies is a plus.

Experience working in tech distribution, B2B environments, or partner ecosystems is advantageous.

Key Skills

What’s In It For You?

Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.

Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.

Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.

Make the Most of our Global Organization : Network with other new co-workers within your first 30 days through our onboarding program.

Don’t meet every single requirement? Apply anyway.

This advertiser has chosen not to accept applicants from your region.

Senior Consultant - Marketing Analyst

Mumbai, Maharashtra Fractal

Posted today

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Job Description

It's fun to work in a company where people truly BELIEVE in what they are doing!

Job Description

JOB DESCRIPTION:

We're searching for a talented Marketing Analyst to join our team, playing a key role in transforming raw data into strategic insights for our Fortune 500 clients. If you're passionate about leveraging data to understand market dynamics and drive business growth, we want to hear from you.

Responsibilities

Apply advanced marketing research methodologies and techniques, including segmentation, attribution, and ROI analysis , to uncover critical business insights.

Design and execute complex research studies and experiments, meticulously extracting actionable insights from diverse datasets.

Utilize a broad spectrum of data analysis and visualization tools, such as SQL, Excel, Tableau, and Google Analytics , to explore data and present findings effectively.

Manage multiple marketing analytics projects simultaneously, ensuring they are delivered on time and within budget, while effectively coordinating with various stakeholders.

Develop clear, concise, and impactful presentations and reports to communicate insights and recommendations to stakeholders across all organizational levels.

Qualifications

Experience: 6-8 years of hands-on experience in marketing analytics, business intelligence, or a related field.

Analytical Prowess: Solid understanding and practical application of marketing research methodologies, including segmentation, attribution, and ROI analysis.

Technical Toolkit: Proficient in data analysis and visualization software, with strong working knowledge of SQL, Excel, Tableau, and Google Analytics .

Project Management: Demonstrated ability to manage multiple projects concurrently, prioritize tasks, and collaborate effectively with cross-functional teams.

Communication Skills: Exceptional written and verbal communication skills, with a proven ability to translate complex data into compelling narratives and present insights to diverse audiences.

Education: B.E/B.Tech/M.Tech in Computer Science or a related technical degree, or equivalent practical experience.

Job Location

BLR/MUM/GUR/PUNE/CHENNAI

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Not the right fit? Let us know you're interested in a future opportunity by clickingin the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!

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Digital Marketing Analyst Manager

Mumbai, Maharashtra White Force

Posted today

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Job Description

Job description

Position Objective:

The objective of this position is to drive Performance and regular marketing through use of Digital
channels, CRM and Loyalty analytics, and analytics dashboards such as GA, MoEngage, Firebase, etc.

Major Responsibilities:

 Monthly Audit and health check of all Ecommerce channels – Website, Msite, App, and whatsapp

Daily tracking of traffic and conversions across all channels, and reporting the same.

 -monthly/ Monthly reporting of user acquisition, profile, sources of acquisition and conversion,
acquisition by platforms, channels, devices, country, etc

 bsite analytics in terms of Bounce rate, page views, time spent, etc

 strument conversion points and optimize user funnels

 an and execute all digital marketing campaigns including Search, Remarketing, Facbook CPC,
Promoted Posts, Google click to call, App install, GDN, Affiliate network marketing, Lookalike, GMB
marketing and SEO

 ecute all in-house campaigns including Whatsapp broadcast, SMS, Email marketing

 asure and report performance of all digital marketing campaigns, and assess against goals (ROI and
KPIs)

 entify trends and insights, and optimize spend and performance based on the insights

 ainstorm new and creative growth strategies

 an, execute, and measure experiments and conversion tests

 llaborate with internal teams to create landing pages and optimize user experience

 ilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
and customer touch points

 llaborate with agencies and other vendor partners

 aluate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate

 M / Loyalty Analytics – identify trends in major customer cohorts

 C / Loyalty Analytics – Identify niches / untapped segments of customers for potential to upgrade
spends / increase frequency

 C / Loyalty Analytics – Data analysis to understand reasons for degrowth in store/region/category

Key Competencies:

 A ity to take key strategic decisions for Digital Marketing and content development

 ility to analyse and develop campaign strategies to increase customer base and footfall based on
key data

 understanding of the market and consumer insights and trends

 cellent communication and interpersonal skills

 oficient in MS Office – in particular in Excel to handle data analysis and interpretation.

Technical Competencies:

 C ified Google Adwords Professional

 rtified Google Analytics Training

 perience in using dashboards such as Moengage, Firebase, Appsflyer

 perience in CRM/Analytics software such as Salesforce, Tableau, SAP

 mpaign management experience in Facebook, and Google Search

Apply now-

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Digital Marketing Analyst- Mumbai

400079 Mumbai, Maharashtra 2coms

Posted 193 days ago

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Job Description

Digital Marketing AnalystWe are currently looking for a Digital Marketing Analyst to join our prestigious multinational client in Mumbai. The ideal candidate should possess a solid grasp of the digital media planning ecosystem, ad-operations, programmatic space, and data-driven digital marketing. This role entails managing and optimizing multiple campaign executions, resolving issues, and demonstrating professionalism and empathy within the team and with clients.Qualifications and ExperienceBachelor's degree or equivalentMinimum of 1 year of experience in Digital Marketing, particularly in Ad Operations/Campaign ManagementResponsibilitiesThorough understanding of the digital media planning ecosystem, with expertise in ad-operations, programmatic space, PMP, PMPG, RTB, etc.Understanding, implementation, and management of data-driven digital marketing RFPs.Monitoring and optimizing multiple campaign executions to ensure timely launch and delivery.Identifying, troubleshooting, and resolving issues, while keeping stakeholders informed.Attention to detail and strong problem-solving abilities.Demonstrating professionalism and empathy within the team and with clients.Requirements Requirements: 1+ years of experience in Ad OperationsFamiliarity with digital marketing terminologies and metrics, including CTR, CPL, CPI, etc.Basic knowledge of Digital Marketing Fundamentals, Media Channels, and Tools such as Google Analytics, SEMRush, Adword, Facebook Ads Manager, etc.Excellent written and verbal communication skillsData-driven approach and strong business acumenTeam player with a willingness to collaborate CTC : Up to 3000/month Note : Applicants must have at least 1 year of experience in Digital Marketing-Ad Operations/Campaign Management, be willing to work in rotational shifts with rotational week-offs, able to join within 15 days, and comfortable working from the office in Mumbai. Additionally, candidates should have offer letter/experience letter/bank statement+payslips for all the organizations. Contract : 6 months (Possibility of on-boarding on client payroll may happen in case of exceptional performance and a business need at our client's end)

This advertiser has chosen not to accept applicants from your region.

Marketing Data Analyst

400601 Thane, Maharashtra ₹70000 Annually WhatJobs

Posted today

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Job Description

full-time

Our client is seeking a detail-oriented and analytical Marketing Data Analyst to join their team in Thane, Maharashtra, IN . This on-site role is crucial for transforming raw marketing data into actionable insights that drive strategic decision-making and campaign optimization. You will be responsible for collecting, cleaning, analyzing, and interpreting data from various marketing channels, including digital, social, email, and traditional campaigns. Your work will involve developing dashboards and reports to visualize key performance indicators (KPIs), identifying trends, measuring campaign effectiveness, and providing recommendations for improving marketing ROI. The ideal candidate will possess strong analytical skills, proficiency in data analysis tools such as SQL, Excel, and potentially statistical software (R, Python), and a solid understanding of marketing principles. You will collaborate closely with the marketing team to understand their data needs and present findings in a clear, concise, and understandable manner. Experience with A/B testing, customer segmentation, and marketing attribution models is highly desirable. We are looking for a proactive individual who is passionate about data and its role in optimizing marketing efforts. This position is based in Thane, Maharashtra, IN and requires regular on-site presence.

Key Responsibilities:

Collect, clean, and organize marketing data from various sources.
Analyze marketing campaign performance, identifying trends and insights.
Develop and maintain marketing dashboards and reports using tools like Excel, Tableau, or Power BI.
Measure the effectiveness of marketing initiatives and provide recommendations for optimization.
Conduct A/B testing and analyze results to improve campaign performance.
Assist in customer segmentation and profiling based on data analysis.
Support the marketing team with data-driven insights for strategic planning.
Ensure data accuracy and integrity across all marketing platforms.
Interpret complex data and present findings clearly to non-technical stakeholders.
Stay updated with marketing analytics best practices and tools.

Qualifications:

Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related analytical field.
3+ years of experience in data analysis, with a focus on marketing analytics.
Proficiency in SQL for data extraction and manipulation.
Advanced Excel skills for data analysis and reporting.
Experience with data visualization tools (e.g., Tableau, Power BI) is a strong plus.
Understanding of marketing principles and key performance indicators (KPIs).
Familiarity with statistical analysis concepts and tools (R, Python) is beneficial.
Strong analytical, problem-solving, and critical thinking skills.
Excellent communication and presentation abilities.

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Marketing Data Analyst

Navi Mumbai, Maharashtra The House of Abhinandan Lodha

Posted today

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Job Description

We are seeking a detail-oriented Marketing Data Analyst to join our team in Mumbai. The role requires strong analytical skills to interpret marketing data, derive insights, and support data-driven decision-making for business growth. The ideal candidate will collaborate with the marketing and product teams to measure performance, optimize campaigns, and identify opportunities to enhance ROI.

Key Responsibilities:

Collect, analyze, and interpret data from multiple marketing channels (digital campaigns, CRM, web analytics, etc.).
Build dashboards and reports to track KPIs, campaign performance, and customer behavior.
Identify trends, patterns, and insights to support marketing strategy and decision-making.
Work closely with marketing, sales, and product teams to align data insights with business objectives.
Develop predictive models and segmentation to enhance targeting and personalization.
Optimize campaign performance through continuous monitoring and data-backed recommendations.
Ensure data accuracy, hygiene, and compliance with organizational standards.
Stay updated on analytical tools, marketing technology, and industry best practices.

Qualifications & Skills Needed

Education: Bachelor’s degree in engineering, Technology, Statistics, Mathematics or a related field
Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
Excellent problem-solving, analytical thinking, and storytelling skills with data.
Strong communication and collaboration abilities to work across teams.
Ability to handle large datasets and deliver actionable insights within deadlines.

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Marketing Data Analyst

Mumbai, Maharashtra The House of Abhinandan Lodha

Posted today

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Job Description

Key Responsibilities:

Collect, analyze, and interpret data from multiple marketing channels (digital campaigns, CRM, web analytics, etc.).
Build dashboards and reports to track KPIs, campaign performance, and customer behavior.
Identify trends, patterns, and insights to support marketing strategy and decision-making.
Work closely with marketing, sales, and product teams to align data insights with business objectives.
Develop predictive models and segmentation to enhance targeting and personalization.
Optimize campaign performance through continuous monitoring and data-backed recommendations.
Ensure data accuracy, hygiene, and compliance with organizational standards.
Stay updated on analytical tools, marketing technology, and industry best practices.

Qualifications & Skills Needed

Education: Bachelor’s degree in engineering, Technology, Statistics, Mathematics or a related field
Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
Excellent problem-solving, analytical thinking, and storytelling skills with data.
Strong communication and collaboration abilities to work across teams.
Ability to handle large datasets and deliver actionable insights within deadlines.

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Marketing Data Analyst

Thane, Maharashtra The House of Abhinandan Lodha

Posted today

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Job Description

Key Responsibilities:

Collect, analyze, and interpret data from multiple marketing channels (digital campaigns, CRM, web analytics, etc.).
Build dashboards and reports to track KPIs, campaign performance, and customer behavior.
Identify trends, patterns, and insights to support marketing strategy and decision-making.
Work closely with marketing, sales, and product teams to align data insights with business objectives.
Develop predictive models and segmentation to enhance targeting and personalization.
Optimize campaign performance through continuous monitoring and data-backed recommendations.
Ensure data accuracy, hygiene, and compliance with organizational standards.
Stay updated on analytical tools, marketing technology, and industry best practices.

Qualifications & Skills Needed

Education: Bachelor’s degree in engineering, Technology, Statistics, Mathematics or a related field
Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
Excellent problem-solving, analytical thinking, and storytelling skills with data.
Strong communication and collaboration abilities to work across teams.
Ability to handle large datasets and deliver actionable insights within deadlines.

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46 Senior Marketing Analyst jobs in Mumbai

Senior Marketing Analyst

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Digital Marketing Analyst

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Digital Marketing Analyst

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Senior Consultant - Marketing Analyst

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Digital Marketing Analyst Manager

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Digital Marketing Analyst- Mumbai

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Marketing Data Analyst

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Marketing Data Analyst

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Marketing Data Analyst

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Marketing Data Analyst

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