Product Marketing Manager

Pune, Maharashtra HCLSoftware

Posted 2 days ago

Job Viewed

Tap Again To Close

Job Description

About Company

HCLSoftware —a division of HCLTech—delivers cutting-edge solutions across Business and Industry Applications, Intelligent Operations, Total Experience, Data & Analytics, and Cybersecurity . With a strong focus on innovation, it powers over 20,000 global organizations , including a majority of the Fortune 100 and nearly half of the Fortune 500 .

Recognized as a Challenger in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms , HCLSoftware continues to strengthen its market position with a clear vision and execution strategy.

With a rapidly growing $2 billion business , HCLSoftware is on an ambitious path to becoming the #1 software company globally . This is the perfect time to join our dynamic team, make an impact from Day 1 , and be part of our expansion and innovation journey!


Job Description

We seek a Product Marketing Associate Manager to join our team. He/she will define and drive marketing initiatives to accelerate the market success of our software: increasing brand reputation and developing new opportunities for competitive displacements and whitespace.

Our products are foundational to our clients' digital journey by providing the much-needed Automation Fabric and Orchestration Platform in the product design and manufacturing space.

For the successful candidate, this is an excellent opportunity to work with a diverse team comprising product management, marketing, sales, and partner teams, while contributing to all aspects of product marketing.


Job Responsibilities

  • Demand Generation
  • Collaborate closely with the Inside Sales and Direct Sales Teams to provide marketing support at every stage of the lead-to-opportunity cycle.
  • Content creation
  • Own the creation of the whole spectrum of powerful content assets. i.e., brochures, white papers, case studies, webinars, website content, presentations, video scripts, data sheets, landing page, mailers, sales decks, sales FAQs, battle cards, demos, training materials etc.) to communicate the value proposition of our products to clients, prospects, and the sales team.
  • Collaboration
  • Working with cross-functional teams and product stakeholders to design and deliver integrated marketing campaigns to drive client acquisition.
  • Marketing physical Events, Webinars, and Podcasts
  • Spearheading planning, executing, and participating in global events.
  • Operation & metric reporting
  • Create ROI and lead analysis reports from various marketing campaigns, presenting actionable insights to derive and prioritize activities and campaigns that achieve target revenue and pipeline goals.
  • Website and SEO/AEO & Social Media presence
  • Execute SEO/AEO strategies, including paid media campaigns, website traffic improvement, and webpage optimization, to drive leads and consistently improve the visitor experience, while increasing brand awareness by leveraging and managing social media presence.
  • Product Launch & new product releases
  • Drive product launch programs and collaborate closely with the product management team to plan, release, and execute go-to-market strategies.
  • Manage go-to-market strategies
  • Owning and executing product marketing by developing product positioning and messaging.
  • Marketing strategy
  • Be the custodian of the Marketing strategy and develop high-impact materials for prospects, clients, and internal client-facing teams. Execute annual marketing plan in conjunction with relevant product stakeholders.


Preferred Technical and Professional Experience

  • Results-oriented and creative collaborator with broad experience in software product marketing is a must.
  • Strong analytical, problem-solving skills, and attention to detail
  • Demonstrated ability to manage multiple projects, programs, and priorities
  • Able to communicate effectively to influence the prompt action of stakeholders
  • Understanding of design and manufacturing (CAD/CAM/PLM) in the Software Industry is preferable

Skills Required

  • Desired: 5-8 years of product marketing experience, with an understanding of B2B marketing, preferably for a technology company
  • Knowledge of product design and manufacturing is preferred
  • Proficient in translating highly technical product solutions and concepts for a wide variety of audiences, clearly explaining the ‘why’, not just the ‘what’
  • Excellent written and verbal skills required, with the ability to tailor content to different audiences and media outlets, as well as an ability to edit content written by others for message and clarity
  • Ability to participate in the efforts of internal and external teams to create content and execute marketing programs
  • Experience of working in a highly matrixed structure
This advertiser has chosen not to accept applicants from your region.

Product Marketing Manager

Pune, Maharashtra ₹1500000 - ₹2500000 Y Olive Green Consulting

Posted today

Job Viewed

Tap Again To Close

Job Description

We're Hiring: Product Marketing Manager (Semiconductor Industry)


Location:
Pune


Experience:
Minimum 4+ Years in Marketing


Work Mode:
Work From Office – All 5 Days

We at Olive Green Consulting, currently hiring for
Product Marketing Manager
for one of our esteemed clients who is a leading name in the electronics industry, and play a key role in shaping product visibility, growth, and market success.

Are you a dynamic marketing professional with a strong background in active components and a passion for go-to-market strategy? Then this job opportunity is for you.


Role Overview:

As a
Product Marketing Manager
, you will drive the go-to-market strategy for our active component product lines (Renesas, NXP, ST Micro, Microchip, Nuvoton, etc.), collaborate with internal R&D, and partner with the national sales team to expand our customer base and market share across India.


Key Responsibilities:

  • Own GTM strategies and marketing execution for semiconductor product lines.
  • Identify, engage, and convert key players in the electronics space.
  • Build strong technical and commercial customer relationships.
  • Collaborate with global principals for technical marketing alignment.
  • Coordinate with pre-sales, R&D, and application teams to understand customer needs and propose solutions.
  • Represent the company at trade shows, conferences, and product demos.
  • Meet revenue targets and manage business cycles with key principals.


Requirements:

  • Bachelor's in Electronics or Electrical Engineering (must).
  • 4 to 8 years of experience in product marketing in the semiconductor/electronics domain.
  • Experience working with or marketing
    Renesas, NXP, ST Micro, Microchip, or Nuvoton
    .
  • Strong communication, negotiation, and customer engagement skills.
  • Proficient in MS Excel, MS Office, and market research tools.
  • Must be proactive, analytical, and team-oriented.


Interview Process:

  1. First Round – Virtual Interview
  2. Final Round – Face-to-Face (at Pune Office)

Interested or know someone great for the role?

Apply now or reach out to us at

.

ProductMarketing #Semiconductors #MarketingJobs #ElectronicsIndustry #NXP #STMicro #Renesas #PuneJobs #HiringNow #GoToMarket #ActiveComponents #MarketingLeadership
This advertiser has chosen not to accept applicants from your region.

Product Marketing Manager

Pune, Maharashtra HCLSoftware

Posted today

Job Viewed

Tap Again To Close

Job Description

About Company

HCLSoftware—a division of HCLTech—delivers cutting-edge solutions across Business and Industry Applications, Intelligent Operations, Total Experience, Data & Analytics, and Cybersecurity. With a strong focus on innovation, it powers over 20,000 global organizations, including a majority of the Fortune 100 and nearly half of the Fortune 500.

Recognized as a Challenger in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms, HCLSoftware continues to strengthen its market position with a clear vision and execution strategy.

With a rapidly growing $2 billion business, HCLSoftware is on an ambitious path to becoming the #1 software company globally. This is the perfect time to join our dynamic team, make an impact from Day 1, and be part of our expansion and innovation journey!

Job Description

We seek a Product Marketing Associate Manager to join our team. He/she will define and drive marketing initiatives to accelerate the market success of our software: increasing brand reputation and developing new opportunities for competitive displacements and whitespace.

Our products are foundational to our clients' digital journey by providing the much-needed Automation Fabric and Orchestration Platform in the product design and manufacturing space.

For the successful candidate, this is an excellent opportunity to work with a diverse team comprising product management, marketing, sales, and partner teams, while contributing to all aspects of product marketing.

Job Responsibilities

- Demand Generation
- Collaborate closely with the Inside Sales and Direct Sales Teams to provide marketing support at every stage of the lead-to-opportunity cycle.
- Content creation
- Own the creation of the whole spectrum of powerful content assets. i.e., brochures, white papers, case studies, webinars, website content, presentations, video scripts, data sheets, landing page, mailers, sales decks, sales FAQs, battle cards, demos, training materials etc.) to communicate the value proposition of our products to clients, prospects, and the sales team.
- Collaboration
- Working with cross-functional teams and product stakeholders to design and deliver integrated marketing campaigns to drive client acquisition.
- Marketing physical Events, Webinars, and Podcasts
- Spearheading planning, executing, and participating in global events.
- Operation & metric reporting
- Create ROI and lead analysis reports from various marketing campaigns, presenting actionable insights to derive and prioritize activities and campaigns that achieve target revenue and pipeline goals.
- Website and SEO/AEO & Social Media presence
- Execute SEO/AEO strategies, including paid media campaigns, website traffic improvement, and webpage optimization, to drive leads and consistently improve the visitor experience, while increasing brand awareness by leveraging and managing social media presence.
- Product Launch & new product releases
- Drive product launch programs and collaborate closely with the product management team to plan, release, and execute go-to-market strategies.
- Manage go-to-market strategies
- Owning and executing product marketing by developing product positioning and messaging.
- Marketing strategy
- Be the custodian of the Marketing strategy and develop high-impact materials for prospects, clients, and internal client-facing teams. Execute annual marketing plan in conjunction with relevant product stakeholders.

Preferred Technical and Professional Experience

- Results-oriented and creative collaborator with broad experience in software product marketing is a must.
- Strong analytical, problem-solving skills, and attention to detail
- Demonstrated ability to manage multiple projects, programs, and priorities
- Able to communicate effectively to influence the prompt action of stakeholders
- Understanding of design and manufacturing (CAD/CAM/PLM) in the Software Industry is preferable

Skills Required

- Desired: 5-8 years of product marketing experience, with an understanding of B2B marketing, preferably for a technology company
- Knowledge of product design and manufacturing is preferred
- Proficient in translating highly technical product solutions and concepts for a wide variety of audiences, clearly explaining the ‘why’, not just the ‘what’
- Excellent written and verbal skills required, with the ability to tailor content to different audiences and media outlets, as well as an ability to edit content written by others for message and clarity
- Ability to participate in the efforts of internal and external teams to create content and execute marketing programs
- Experience of working in a highly matrixed structure
This advertiser has chosen not to accept applicants from your region.

Product Marketing Manager

Pune, Maharashtra HCLSoftware

Posted today

Job Viewed

Tap Again To Close

Job Description

About Company

HCLSoftware —a division of HCLTech—delivers cutting-edge solutions across Business and Industry Applications, Intelligent Operations, Total Experience, Data & Analytics, and Cybersecurity . With a strong focus on innovation, it powers over 20,000 global organizations , including a majority of the Fortune 100 and nearly half of the Fortune 500 .

Recognized as a Challenger in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms , HCLSoftware continues to strengthen its market position with a clear vision and execution strategy.

With a rapidly growing $2 billion business , HCLSoftware is on an ambitious path to becoming the #1 software company globally . This is the perfect time to join our dynamic team, make an impact from Day 1 , and be part of our expansion and innovation journey!

Job Description

We seek a Product Marketing Associate Manager to join our team. He/she will define and drive marketing initiatives to accelerate the market success of our software: increasing brand reputation and developing new opportunities for competitive displacements and whitespace.

Our products are foundational to our clients' digital journey by providing the much-needed Automation Fabric and Orchestration Platform in the product design and manufacturing space.

For the successful candidate, this is an excellent opportunity to work with a diverse team comprising product management, marketing, sales, and partner teams, while contributing to all aspects of product marketing.

Job Responsibilities

  • Demand Generation
  • Collaborate closely with the Inside Sales and Direct Sales Teams to provide marketing support at every stage of the lead-to-opportunity cycle.
  • Content creation
  • Own the creation of the whole spectrum of powerful content assets. i.e., brochures, white papers, case studies, webinars, website content, presentations, video scripts, data sheets, landing page, mailers, sales decks, sales FAQs, battle cards, demos, training materials etc.) to communicate the value proposition of our products to clients, prospects, and the sales team.
  • Collaboration
  • Working with cross-functional teams and product stakeholders to design and deliver integrated marketing campaigns to drive client acquisition.
  • Marketing physical Events, Webinars, and Podcasts
  • Spearheading planning, executing, and participating in global events.
  • Operation & metric reporting
  • Create ROI and lead analysis reports from various marketing campaigns, presenting actionable insights to derive and prioritize activities and campaigns that achieve target revenue and pipeline goals.
  • Website and SEO/AEO & Social Media presence
  • Execute SEO/AEO strategies, including paid media campaigns, website traffic improvement, and webpage optimization, to drive leads and consistently improve the visitor experience, while increasing brand awareness by leveraging and managing social media presence.
  • Product Launch & new product releases
  • Drive product launch programs and collaborate closely with the product management team to plan, release, and execute go-to-market strategies.
  • Manage go-to-market strategies
  • Owning and executing product marketing by developing product positioning and messaging.
  • Marketing strategy
  • Be the custodian of the Marketing strategy and develop high-impact materials for prospects, clients, and internal client-facing teams. Execute annual marketing plan in conjunction with relevant product stakeholders.

Preferred Technical and Professional Experience

  • Results-oriented and creative collaborator with broad experience in software product marketing is a must.
  • Strong analytical, problem-solving skills, and attention to detail
  • Demonstrated ability to manage multiple projects, programs, and priorities
  • Able to communicate effectively to influence the prompt action of stakeholders
  • Understanding of design and manufacturing (CAD/CAM/PLM) in the Software Industry is preferable

Skills Required

  • Desired: 5-8 years of product marketing experience, with an understanding of B2B marketing, preferably for a technology company
  • Knowledge of product design and manufacturing is preferred
  • Proficient in translating highly technical product solutions and concepts for a wide variety of audiences, clearly explaining the ‘why’, not just the ‘what’
  • Excellent written and verbal skills required, with the ability to tailor content to different audiences and media outlets, as well as an ability to edit content written by others for message and clarity
  • Ability to participate in the efforts of internal and external teams to create content and execute marketing programs
  • Experience of working in a highly matrixed structure

This advertiser has chosen not to accept applicants from your region.

Product marketing manager

Pune, Maharashtra HCLSoftware

Posted today

Job Viewed

Tap Again To Close

Job Description

permanent
About Company HCLSoftware—a division of HCLTech—delivers cutting-edge solutions across Business and Industry Applications, Intelligent Operations, Total Experience, Data & Analytics, and Cybersecurity. With a strong focus on innovation, it powers over 20,000 global organizations, including a majority of the Fortune 100 and nearly half of the Fortune 500. Recognized as a Challenger in the 2025 Gartner Magic Quadrant TM for Digital Experience Platforms, HCLSoftware continues to strengthen its market position with a clear vision and execution strategy. With a rapidly growing $2 billion business, HCLSoftware is on an ambitious path to becoming the #1 software company globally. This is the perfect time to join our dynamic team, make an impact from Day 1, and be part of our expansion and innovation journey! Job Description We seek a Product Marketing Associate Manager to join our team. He/she will define and drive marketing initiatives to accelerate the market success of our software: increasing brand reputation and developing new opportunities for competitive displacements and whitespace. Our products are foundational to our clients' digital journey by providing the much-needed Automation Fabric and Orchestration Platform in the product design and manufacturing space. For the successful candidate, this is an excellent opportunity to work with a diverse team comprising product management, marketing, sales, and partner teams, while contributing to all aspects of product marketing. Job Responsibilities Demand Generation Collaborate closely with the Inside Sales and Direct Sales Teams to provide marketing support at every stage of the lead-to-opportunity cycle. Content creation Own the creation of the whole spectrum of powerful content assets. i.e., brochures, white papers, case studies, webinars, website content, presentations, video scripts, data sheets, landing page, mailers, sales decks, sales FAQs, battle cards, demos, training materials etc.) to communicate the value proposition of our products to clients, prospects, and the sales team. Collaboration Working with cross-functional teams and product stakeholders to design and deliver integrated marketing campaigns to drive client acquisition. Marketing physical Events, Webinars, and Podcasts Spearheading planning, executing, and participating in global events. Operation & metric reporting Create ROI and lead analysis reports from various marketing campaigns, presenting actionable insights to derive and prioritize activities and campaigns that achieve target revenue and pipeline goals. Website and SEO/AEO & Social Media presence Execute SEO/AEO strategies, including paid media campaigns, website traffic improvement, and webpage optimization, to drive leads and consistently improve the visitor experience, while increasing brand awareness by leveraging and managing social media presence. Product Launch & new product releases Drive product launch programs and collaborate closely with the product management team to plan, release, and execute go-to-market strategies. Manage go-to-market strategies Owning and executing product marketing by developing product positioning and messaging. Marketing strategy Be the custodian of the Marketing strategy and develop high-impact materials for prospects, clients, and internal client-facing teams. Execute annual marketing plan in conjunction with relevant product stakeholders. Preferred Technical and Professional Experience Results-oriented and creative collaborator with broad experience in software product marketing is a must. Strong analytical, problem-solving skills, and attention to detail Demonstrated ability to manage multiple projects, programs, and priorities Able to communicate effectively to influence the prompt action of stakeholders Understanding of design and manufacturing (CAD/CAM/PLM) in the Software Industry is preferable Skills Required Desired: 5-8 years of product marketing experience, with an understanding of B2 B marketing, preferably for a technology company Knowledge of product design and manufacturing is preferred Proficient in translating highly technical product solutions and concepts for a wide variety of audiences, clearly explaining the ‘why’, not just the ‘what’ Excellent written and verbal skills required, with the ability to tailor content to different audiences and media outlets, as well as an ability to edit content written by others for message and clarity Ability to participate in the efforts of internal and external teams to create content and execute marketing programs Experience of working in a highly matrixed structure
This advertiser has chosen not to accept applicants from your region.

Product marketing manager

Pune, Maharashtra HCLSoftware

Posted today

Job Viewed

Tap Again To Close

Job Description

permanent
About Company HCLSoftware —a division of HCLTech—delivers cutting-edge solutions across Business and Industry Applications, Intelligent Operations, Total Experience, Data & Analytics, and Cybersecurity . With a strong focus on innovation, it powers over 20,000 global organizations , including a majority of the Fortune 100 and nearly half of the Fortune 500. Recognized as a Challenger in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms , HCLSoftware continues to strengthen its market position with a clear vision and execution strategy. With a rapidly growing $2 billion business , HCLSoftware is on an ambitious path to becoming the #1 software company globally . This is the perfect time to join our dynamic team, make an impact from Day 1 , and be part of our expansion and innovation journey! Job Description We seek a Product Marketing Associate Manager to join our team. He/she will define and drive marketing initiatives to accelerate the market success of our software: increasing brand reputation and developing new opportunities for competitive displacements and whitespace. Our products are foundational to our clients' digital journey by providing the much-needed Automation Fabric and Orchestration Platform in the product design and manufacturing space. For the successful candidate, this is an excellent opportunity to work with a diverse team comprising product management, marketing, sales, and partner teams, while contributing to all aspects of product marketing. Job Responsibilities Demand Generation Collaborate closely with the Inside Sales and Direct Sales Teams to provide marketing support at every stage of the lead-to-opportunity cycle. Content creation Own the creation of the whole spectrum of powerful content assets. i.e., brochures, white papers, case studies, webinars, website content, presentations, video scripts, data sheets, landing page, mailers, sales decks, sales FAQs, battle cards, demos, training materials etc.) to communicate the value proposition of our products to clients, prospects, and the sales team. Collaboration Working with cross-functional teams and product stakeholders to design and deliver integrated marketing campaigns to drive client acquisition. Marketing physical Events, Webinars, and Podcasts Spearheading planning, executing, and participating in global events. Operation & metric reporting Create ROI and lead analysis reports from various marketing campaigns, presenting actionable insights to derive and prioritize activities and campaigns that achieve target revenue and pipeline goals. Website and SEO/AEO & Social Media presence Execute SEO/AEO strategies, including paid media campaigns, website traffic improvement, and webpage optimization, to drive leads and consistently improve the visitor experience, while increasing brand awareness by leveraging and managing social media presence. Product Launch & new product releases Drive product launch programs and collaborate closely with the product management team to plan, release, and execute go-to-market strategies. Manage go-to-market strategies Owning and executing product marketing by developing product positioning and messaging. Marketing strategy Be the custodian of the Marketing strategy and develop high-impact materials for prospects, clients, and internal client-facing teams. Execute annual marketing plan in conjunction with relevant product stakeholders. Preferred Technical and Professional Experience Results-oriented and creative collaborator with broad experience in software product marketing is a must. Strong analytical, problem-solving skills, and attention to detail Demonstrated ability to manage multiple projects, programs, and priorities Able to communicate effectively to influence the prompt action of stakeholders Understanding of design and manufacturing (CAD/CAM/PLM) in the Software Industry is preferable Skills Required Desired: 5-8 years of product marketing experience, with an understanding of B2 B marketing, preferably for a technology company Knowledge of product design and manufacturing is preferred Proficient in translating highly technical product solutions and concepts for a wide variety of audiences, clearly explaining the ‘why’, not just the ‘what’ Excellent written and verbal skills required, with the ability to tailor content to different audiences and media outlets, as well as an ability to edit content written by others for message and clarity Ability to participate in the efforts of internal and external teams to create content and execute marketing programs Experience of working in a highly matrixed structure
This advertiser has chosen not to accept applicants from your region.

Product Marketing Manager

Pune, Maharashtra HCLSoftware

Posted today

Job Viewed

Tap Again To Close

Job Description

About Company

HCLSoftware —a division of HCLTech—delivers cutting-edge solutions across Business and Industry Applications, Intelligent Operations, Total Experience, Data & Analytics, and Cybersecurity . With a strong focus on innovation, it powers over 20,000 global organizations , including a majority of the Fortune 100 and nearly half of the Fortune 500 .

Recognized as a Challenger in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms , HCLSoftware continues to strengthen its market position with a clear vision and execution strategy.

With a rapidly growing $2 billion business , HCLSoftware is on an ambitious path to becoming the #1 software company globally . This is the perfect time to join our dynamic team, make an impact from Day 1 , and be part of our expansion and innovation journey!


Job Description

We seek a Product Marketing Associate Manager to join our team. He/she will define and drive marketing initiatives to accelerate the market success of our software: increasing brand reputation and developing new opportunities for competitive displacements and whitespace.

Our products are foundational to our clients' digital journey by providing the much-needed Automation Fabric and Orchestration Platform in the product design and manufacturing space.

For the successful candidate, this is an excellent opportunity to work with a diverse team comprising product management, marketing, sales, and partner teams, while contributing to all aspects of product marketing.


Job Responsibilities

  • Demand Generation
  • Collaborate closely with the Inside Sales and Direct Sales Teams to provide marketing support at every stage of the lead-to-opportunity cycle.
  • Content creation
  • Own the creation of the whole spectrum of powerful content assets. i.e., brochures, white papers, case studies, webinars, website content, presentations, video scripts, data sheets, landing page, mailers, sales decks, sales FAQs, battle cards, demos, training materials etc.) to communicate the value proposition of our products to clients, prospects, and the sales team.
  • Collaboration
  • Working with cross-functional teams and product stakeholders to design and deliver integrated marketing campaigns to drive client acquisition.
  • Marketing physical Events, Webinars, and Podcasts
  • Spearheading planning, executing, and participating in global events.
  • Operation & metric reporting
  • Create ROI and lead analysis reports from various marketing campaigns, presenting actionable insights to derive and prioritize activities and campaigns that achieve target revenue and pipeline goals.
  • Website and SEO/AEO & Social Media presence
  • Execute SEO/AEO strategies, including paid media campaigns, website traffic improvement, and webpage optimization, to drive leads and consistently improve the visitor experience, while increasing brand awareness by leveraging and managing social media presence.
  • Product Launch & new product releases
  • Drive product launch programs and collaborate closely with the product management team to plan, release, and execute go-to-market strategies.
  • Manage go-to-market strategies
  • Owning and executing product marketing by developing product positioning and messaging.
  • Marketing strategy
  • Be the custodian of the Marketing strategy and develop high-impact materials for prospects, clients, and internal client-facing teams. Execute annual marketing plan in conjunction with relevant product stakeholders.


Preferred Technical and Professional Experience

  • Results-oriented and creative collaborator with broad experience in software product marketing is a must.
  • Strong analytical, problem-solving skills, and attention to detail
  • Demonstrated ability to manage multiple projects, programs, and priorities
  • Able to communicate effectively to influence the prompt action of stakeholders
  • Understanding of design and manufacturing (CAD/CAM/PLM) in the Software Industry is preferable

Skills Required

  • Desired: 5-8 years of product marketing experience, with an understanding of B2B marketing, preferably for a technology company
  • Knowledge of product design and manufacturing is preferred
  • Proficient in translating highly technical product solutions and concepts for a wide variety of audiences, clearly explaining the ‘why’, not just the ‘what’
  • Excellent written and verbal skills required, with the ability to tailor content to different audiences and media outlets, as well as an ability to edit content written by others for message and clarity
  • Ability to participate in the efforts of internal and external teams to create content and execute marketing programs
  • Experience of working in a highly matrixed structure
This advertiser has chosen not to accept applicants from your region.
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Product Marketing Manager

Pune, Maharashtra HCLSoftware

Posted 10 days ago

Job Viewed

Tap Again To Close

Job Description

About Company

HCLSoftware —a division of HCLTech—delivers cutting-edge solutions across Business and Industry Applications, Intelligent Operations, Total Experience, Data & Analytics, and Cybersecurity . With a strong focus on innovation, it powers over 20,000 global organizations , including a majority of the Fortune 100 and nearly half of the Fortune 500 .

Recognized as a Challenger in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms , HCLSoftware continues to strengthen its market position with a clear vision and execution strategy.

With a rapidly growing $2 billion business , HCLSoftware is on an ambitious path to becoming the #1 software company globally . This is the perfect time to join our dynamic team, make an impact from Day 1 , and be part of our expansion and innovation journey!


Job Description

We seek a Product Marketing Associate Manager to join our team. He/she will define and drive marketing initiatives to accelerate the market success of our software: increasing brand reputation and developing new opportunities for competitive displacements and whitespace.

Our products are foundational to our clients' digital journey by providing the much-needed Automation Fabric and Orchestration Platform in the product design and manufacturing space.

For the successful candidate, this is an excellent opportunity to work with a diverse team comprising product management, marketing, sales, and partner teams, while contributing to all aspects of product marketing.


Job Responsibilities

  • Demand Generation
  • Collaborate closely with the Inside Sales and Direct Sales Teams to provide marketing support at every stage of the lead-to-opportunity cycle.
  • Content creation
  • Own the creation of the whole spectrum of powerful content assets. i.e., brochures, white papers, case studies, webinars, website content, presentations, video scripts, data sheets, landing page, mailers, sales decks, sales FAQs, battle cards, demos, training materials etc.) to communicate the value proposition of our products to clients, prospects, and the sales team.
  • Collaboration
  • Working with cross-functional teams and product stakeholders to design and deliver integrated marketing campaigns to drive client acquisition.
  • Marketing physical Events, Webinars, and Podcasts
  • Spearheading planning, executing, and participating in global events.
  • Operation & metric reporting
  • Create ROI and lead analysis reports from various marketing campaigns, presenting actionable insights to derive and prioritize activities and campaigns that achieve target revenue and pipeline goals.
  • Website and SEO/AEO & Social Media presence
  • Execute SEO/AEO strategies, including paid media campaigns, website traffic improvement, and webpage optimization, to drive leads and consistently improve the visitor experience, while increasing brand awareness by leveraging and managing social media presence.
  • Product Launch & new product releases
  • Drive product launch programs and collaborate closely with the product management team to plan, release, and execute go-to-market strategies.
  • Manage go-to-market strategies
  • Owning and executing product marketing by developing product positioning and messaging.
  • Marketing strategy
  • Be the custodian of the Marketing strategy and develop high-impact materials for prospects, clients, and internal client-facing teams. Execute annual marketing plan in conjunction with relevant product stakeholders.


Preferred Technical and Professional Experience

  • Results-oriented and creative collaborator with broad experience in software product marketing is a must.
  • Strong analytical, problem-solving skills, and attention to detail
  • Demonstrated ability to manage multiple projects, programs, and priorities
  • Able to communicate effectively to influence the prompt action of stakeholders
  • Understanding of design and manufacturing (CAD/CAM/PLM) in the Software Industry is preferable

Skills Required

  • Desired: 5-8 years of product marketing experience, with an understanding of B2B marketing, preferably for a technology company
  • Knowledge of product design and manufacturing is preferred
  • Proficient in translating highly technical product solutions and concepts for a wide variety of audiences, clearly explaining the ‘why’, not just the ‘what’
  • Excellent written and verbal skills required, with the ability to tailor content to different audiences and media outlets, as well as an ability to edit content written by others for message and clarity
  • Ability to participate in the efforts of internal and external teams to create content and execute marketing programs
  • Experience of working in a highly matrixed structure
This advertiser has chosen not to accept applicants from your region.

Sr. Product Marketing Manager

Pune, Maharashtra ₹1200000 - ₹3600000 Y Qualys

Posted today

Job Viewed

Tap Again To Close

Job Description

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world

Qualys is seeking a product marketing manager for our lead a product line. The ideal candidate will have complete
GTM ownership
the product line. The candidate is expected to be responsible for the GTM success of the product line, have/gain a deep understanding of the market, industry, competitors – be able to guide product strategy. Be craft-full in building messaging and positioning that is clear, defensible and monetizable and lastly help in arming sales with the tools to go out there and win.

The ideal candidate must have excellent written and spoken communication skills. You will work closely with team members to align product roadmap plans, marketing plans, sales plays that align with customer needs within the market space.

What You Will Be Doing
Business Ownership
and
Responsibilities

  • Be the 'GTM Owner' of a product line and constantly think about how to grow the revenue, win customers and activate the market including new avenues for monetization.

  • Do the regular business analysis of the product's revenue along with PM, Sales, Leadership and understand and report on various metric such as cross-sell, up-sell, expansion, renewal and come up with business plan to improve on each of the metric and present to leadership team

  • Pipeline and Lead Generation -come up with campaign ideas to generate the leads for the business and execute the plan to convert pipeline to close won.

  • Create thought leadership content, including white papers, webinars, emails, presentations, etc.

  • Imaginative, Creative and Artful in creating messaging that is defensible, clear and monetizable

  • Research the competitive landscape, determine how competitors are positioned and develop optimized positioning strategies and support documents for the product. Educate the sales team on how to address competitors in the field.

  • Pricing and Packaging – evaluate various monetization options including freemium, premium and packaging with other Qualys products etc. to drive the customer adoption and revenue growth

  • Product-led-growth (PLG) / Product-Led-Sales (Sales) – Activate sales plays and pipelines by driving new ideas to drive PLG/PLS sales motion to build and drive Pipeline – be innovative and think about the various digital marketing and demand gen campaign to manage leads – acquire, nurture and convert them to paid customers
  • Design, deliver and train the Qualys Sales Team on value-based demonstration of our products
  • Develop sales enablement collateral including customer product presentations decks and demo scripts.
  • Foster strong relationships with customers to gather feedback, understand pain points, and translate insights into product requirements along with the PM team.

What We Need From You

  • Bachelor's degree in science, technology, or engineering; MBA or equivalent experience preferred.
  • 12+ years of experience in product marketing, with a focus on security products and solutions.
  • Proven experience in launching security products. Understanding of the various aspects of security industry with passion in working with customers/sales
  • Proven development of external-facing and enablement collateral.
  • Proven track record of use case demo creation
  • Strong presentation skills.
  • Exhibitable sales and marketing experience in the form of creating technical documentation and/or speakership appearances.
  • Passionate about trying out new ideas to promote the product, testing hypotheses, and making data-driven decisions to course correct.
  • Proven ability to effectively articulate and showcase technology for different use-cases, and to different types of audiences within the federal space.
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Senior Product Marketing Manager

411001 Pune, Maharashtra ₹1300000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client is searching for an accomplished Senior Product Marketing Manager to join their innovative, fully remote team. This role is designed for a strategic thinker who can drive product adoption and market success from anywhere in India. You will be responsible for developing and executing comprehensive product marketing strategies, crafting compelling messaging, and positioning our products effectively in the market. The ideal candidate possesses a strong understanding of product marketing principles, go-to-market strategies, and a passion for technology.

As a Senior Product Marketing Manager, you will serve as a critical link between product development, sales, and marketing teams. Your responsibilities will include conducting market research, analyzing competitive landscapes, and understanding customer needs to inform product roadmaps and marketing initiatives. You will create engaging marketing collateral, develop sales enablement tools, and lead product launch activities. This role requires exceptional communication, storytelling, and cross-functional collaboration skills, all executed within a remote-first environment. You will be pivotal in shaping how our products are perceived and adopted by our target audiences.

Key Responsibilities:
  • Develop and execute product marketing strategies and plans for new and existing products.
  • Craft compelling product positioning, messaging, and value propositions tailored to specific market segments.
  • Conduct in-depth market research, competitive analysis, and customer segmentation.
  • Lead go-to-market strategies for product launches, including planning, execution, and post-launch analysis.
  • Create high-impact marketing collateral, sales enablement materials, website content, and presentations.
  • Collaborate closely with Product Management to define product requirements and roadmaps based on market insights.
  • Partner with the Sales team to equip them with the knowledge and tools needed to sell effectively.
  • Develop and manage demand generation campaigns in collaboration with the marketing team.
  • Monitor and analyze product performance metrics and market reception.
  • Stay abreast of industry trends, emerging technologies, and customer needs.

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
  • Minimum of 7 years of experience in product marketing, preferably within the tech industry.
  • Proven track record of successfully launching and marketing complex products.
  • Strong understanding of B2B and/or B2C marketing principles and go-to-market strategies.
  • Excellent written and verbal communication skills, with strong presentation abilities.
  • Proficiency in market research, competitive analysis, and customer insights generation.
  • Experience with digital marketing channels and tools.
  • Ability to work independently, manage multiple projects, and thrive in a fast-paced, remote environment.
  • Strong collaboration and influencing skills across cross-functional teams.
  • Demonstrated strategic thinking and analytical capabilities.
This is an outstanding opportunity to make a significant impact on product success from your remote workspace, supporting a company connected to the **Pune, Maharashtra, IN** ecosystem.
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