130 Social Media Strategist jobs in Kanpur

Location: India / UAE / Singapore (Remote with flexibility)

Type: Freelance / Part-time (with potential to grow)

I’m looking for a data-driven yet creative social media strategist to help scale my content and community in the luxury fashion, beauty, and lifestyle space.

• Analyze Instagram Insights → Track performance, retention graphs, follower vs non-follower engagement, hook drop-off %, and identify what’s working.
• Content Strategy → Suggest optimizations to improve retention and virality across Reels.
• Creative Packaging → Help script and package content (hooks, captions, formats) in ways that maximize saves, shares, and reach.
• Trend Mapping → Spot trending formats, sounds, and cultural moments in India/UAE relevant to luxury audiences.
• Growth Guidance → Recommend data-backed strategies to consistently hit 100K+ views.

• You have proven experience with creators or brands in fashion, luxury, or lifestyle .
• You’re comfortable reading analytics AND turning them into actionable creative ideas .
• You understand the Indian and/or UAE luxury consumer mindset .
• You’ve helped scale accounts with viral content (100K–1M views) .
• You’re skilled at short-form storytelling (hooks, scripts, keyworks, trending audios and captions).

About the company:

At INSIDEA, we are a fully remote organisation, hiring top talents from across the globe to deliver exceptional digital marketing and HubSpot solutions. Our diverse services are designed to enhance your brand’s online presence and drive real, measurable growth. From marketing optimization and content creation to full-scale HubSpot integration, we provide a holistic approach to transform your digital experience and maximize performance.

To learn more about INSIDEA please visit

Job Description:

We are looking for a talented Social Media Specialist to run our client’s social media pages and oversee online presence by:

• Creating engaging content
• Creating strategies
• Monitoring usage statistics
• Managing social campaigns
• Staying up-to-date with digital technologies and social media trends
• Possessing outstanding communication abilities.
• Briefly, managing the Client’s social media presence to grow the online traffic and consumer interaction to boost our marketing and sales efforts.

Job Responsibilities:

• Develop and execute social media strategies aligned with business goals.
• Manage end-to-end social media presence across major platforms (with strong focus on LinkedIn for B2B ).
• Create engaging multi-channel content calendars and campaign copy.
• Monitor, analyze, and report on performance using defined KPIs and ROI metrics.
• Engage with followers, respond to queries, and foster online communities.
• Stay updated on social media trends, competitor activity, and industry benchmarks.
• Collaborate with designers to deliver high-quality, brand-consistent content.

Skills and Experience:

• 3+ years of proven work experience in social media , preferably in a B2B SaaS company
• Excellent copywriting skills
• Ability to deliver creative content (text, image, and video)
• Understanding of SEO and web traffic metrics
• Knowledge of online marketing channels
• Excellent communication skills
• Familiarity with web design is an added advantage.
• Good understanding of social media KPIs
• Excellent knowledge of LinkedIn, Twitter, and other social media best practices

Location: India / UAE / Singapore (Remote with flexibility)

Type: Freelance / Part-time (with potential to grow)

I’m looking for a data-driven yet creative social media strategist to help scale my content and community in the luxury fashion, beauty, and lifestyle space.

• Analyze Instagram Insights → Track performance, retention graphs, follower vs non-follower engagement, hook drop-off %, and identify what’s working.
• Content Strategy → Suggest optimizations to improve retention and virality across Reels.
• Creative Packaging → Help script and package content (hooks, captions, formats) in ways that maximize saves, shares, and reach.
• Trend Mapping → Spot trending formats, sounds, and cultural moments in India/UAE relevant to luxury audiences.
• Growth Guidance → Recommend data-backed strategies to consistently hit 100K+ views.

• You have proven experience with creators or brands in fashion, luxury, or lifestyle .
• You’re comfortable reading analytics AND turning them into actionable creative ideas .
• You understand the Indian and/or UAE luxury consumer mindset .
• You’ve helped scale accounts with viral content (100K–1M views) .
• You’re skilled at short-form storytelling (hooks, scripts, keyworks, trending audios and captions).

• Develop and implement comprehensive social media strategies to achieve business goals.
• Create engaging and shareable content tailored for different social media platforms.
• Manage and optimize paid social advertising campaigns.
• Monitor social media trends, competitor activities, and relevant industry news.
• Analyze social media performance using analytics tools and provide regular reports.
• Build and nurture online communities, fostering positive engagement and interaction.
• Collaborate with cross-functional teams to ensure brand consistency and integrated marketing efforts.
• Identify and manage relationships with social media influencers and brand advocates.
• Stay updated on the latest social media best practices and platform updates.
• Manage social media crisis communications effectively.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in social media marketing, with a focus on e-commerce.
• Demonstrated success in developing and executing social media campaigns.
• Expertise in major social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Strong understanding of SEO and content marketing principles.
• Excellent written and verbal communication skills.
• Creative thinking and a passion for digital storytelling.
• Ability to work effectively in a hybrid work environment.

• Develop and implement comprehensive social media strategies aligned with business objectives and target audience.
• Manage and oversee all social media channels, including content creation, scheduling, and community management.
• Create engaging and compelling content (text, image, video) tailored to each platform and audience segment.
• Plan and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Monitor social media trends, conversations, and competitor activities, identifying opportunities and potential risks.
• Analyze social media performance data, generating regular reports with actionable insights and recommendations.
• Collaborate with marketing, sales, and product teams to ensure integrated campaign execution.
• Manage the social media budget effectively, allocating resources for maximum ROI.
• Build and maintain relationships with influencers and brand advocates.
• Stay up-to-date with the latest social media best practices, tools, and technologies.
• Develop crisis communication plans for social media.
• Mentor and guide junior social media team members.

• Proven experience as a Social Media Strategist or similar role, with a strong portfolio of successful campaigns.
• Deep understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their advertising capabilities.
• Excellent content creation and copywriting skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong analytical skills with experience in social media analytics tools (e.g., Google Analytics, platform insights).
• Experience with paid social media advertising and budget management.
• Ability to think creatively and strategically, with a data-driven approach.
• Excellent communication, collaboration, and project management skills.
• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in e-commerce is highly desirable.
• Adaptability and a keen interest in emerging digital trends.

• Developing and implementing a cutting-edge social media strategy tailored for e-commerce growth.
• Managing all social media channels, including content planning, scheduling, and posting.
• Creating engaging and high-quality content (graphics, videos, written posts) that resonates with our target audience.
• Monitoring social media trends, tools, and applications, and optimizing strategies accordingly.
• Engaging with the online community, responding to comments and messages promptly and professionally.
• Identifying and managing relationships with relevant influencers and brand advocates.
• Planning and executing paid social media advertising campaigns, managing budgets, and optimizing for ROI.
• Analyzing social media performance metrics, generating reports, and providing actionable insights.
• Collaborating with cross-functional teams to ensure brand consistency and campaign alignment.
• Staying up-to-date with the latest social media best practices and technologies.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (5+ years) as a Social Media Manager or similar role, with a strong focus on e-commerce.
• Demonstrated success in developing and executing impactful social media campaigns that drive sales.
• Excellent understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok) and their respective audiences.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong creative skills with experience in content creation and basic design/video editing.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Analytical mindset with strong problem-solving skills.

• Develop and execute advanced social media strategies aligned with e-commerce sales goals.
• Manage and grow social media presence across all relevant platforms.
• Create and curate engaging, high-quality content (visuals, video, copy) tailored for social channels.
• Monitor social media channels for trends, conversations, and customer feedback.
• Implement and manage paid social media advertising campaigns.
• Analyze social media metrics and provide regular performance reports with actionable insights.
• Identify and engage with relevant influencers and brand advocates.
• Build and nurture online communities around our brands.
• Stay updated with the latest social media trends, tools, and best practices.
• Collaborate with cross-functional teams to ensure integrated marketing efforts.

• Proven experience (5+ years) in social media marketing, specifically within e-commerce.
• Demonstrable success in developing and implementing social media strategies that drive sales.
• Expertise in major social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Strong understanding of social media analytics tools (e.g., Google Analytics, native platform insights).
• Excellent content creation, copywriting, and editing skills.
• Experience with paid social media advertising.
• Strong project management and organizational skills.
• Ability to work independently and as part of a remote team.
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).