194 Social Media jobs in Kanpur

Digital Marketing & Social Media Strategist

208001 Kanpur, Uttar Pradesh ₹1100000 Annually WhatJobs

Posted 13 days ago

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Job Description

full-time
Our client is a fast-growing e-commerce startup seeking a talented and creative Digital Marketing & Social Media Strategist to join their team in a fully remote capacity. This role is pivotal in developing and executing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and engagement across all online channels. The ideal candidate will possess a deep understanding of current digital marketing trends, social media platforms, SEO/SEM, content marketing, and analytics.

Responsibilities:
  • Develop and implement data-driven digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
  • Manage and grow the company's social media presence across platforms like Instagram, Facebook, Twitter, LinkedIn, and YouTube, creating engaging content and fostering community interaction.
  • Plan, execute, and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve marketing objectives and ROI.
  • Develop and manage the content calendar, ensuring a consistent flow of high-quality, relevant content across all digital channels.
  • Monitor, analyze, and report on key digital marketing metrics (website traffic, conversion rates, engagement rates, ROI) using tools like Google Analytics.
  • Identify target audiences and devise strategies to effectively reach and engage them through digital channels.
  • Collaborate with cross-functional teams, including product, design, and sales, to ensure brand consistency and integrated campaign execution.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively recommend new strategies.
  • Conduct competitor analysis and market research to identify opportunities and threats.
  • Manage the digital marketing budget and allocate resources effectively to maximize impact.
  • Develop and implement email marketing campaigns for lead nurturing and customer retention.
  • Optimize website content for search engines (SEO) to improve organic search rankings.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing and social media management, preferably within an e-commerce or startup environment.
  • Proven success in developing and executing comprehensive digital marketing strategies that drive measurable results.
  • Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency with Google Analytics, Google Ads, social media management tools (e.g., Hootsuite, Buffer), and email marketing platforms (e.g., Mailchimp).
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Excellent written and verbal communication skills, with a creative flair for content creation.
  • Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced remote environment.
  • Experience with A/B testing and conversion rate optimization (CRO).
  • A portfolio of successful digital marketing campaigns is highly desirable.
This is an excellent opportunity to shape the online presence of a dynamic e-commerce brand. If you are a creative digital marketer with a passion for growth, we encourage you to apply.
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Social Media Marketing Specialist

208001 Kanpur, Uttar Pradesh ₹40000 Monthly WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Social Media Marketing Specialist to join their fully remote team. This role is instrumental in developing and executing innovative social media strategies that enhance brand visibility, engage target audiences, and drive conversions for our client's e-commerce and digital presence. The Social Media Marketing Specialist will be responsible for managing and growing our client's presence across various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and emerging channels. Key duties involve creating compelling and shareable content (text, images, video), scheduling posts, monitoring social media trends, and actively engaging with the online community. You will develop and implement targeted social media advertising campaigns, optimizing them for maximum reach and return on investment. Analyzing social media metrics, tracking key performance indicators (KPIs), and generating comprehensive reports on campaign effectiveness will be a critical part of your role. The ideal candidate possesses a deep understanding of social media best practices, SEO principles as they apply to social content, and digital marketing trends. Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms is essential. You will collaborate closely with content creators, graphic designers, and marketing managers to ensure brand consistency and message alignment. A strong ability to interpret data and translate insights into actionable strategies is crucial. This position requires excellent written and verbal communication skills, a proactive attitude, and the ability to work independently and manage time effectively in a remote work environment. If you are passionate about crafting engaging online narratives and driving measurable results through digital channels, this is the perfect opportunity for you.
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Social Media Marketing Manager

208001 Kanpur, Uttar Pradesh ₹60000 Monthly WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client is searching for a creative and strategic Social Media Marketing Manager to lead their online presence. This role involves developing and executing comprehensive social media strategies across various platforms to enhance brand awareness, engage with our target audience, and drive online sales. You will be responsible for content creation, campaign management, performance analysis, and community engagement. The ideal candidate possesses a deep understanding of social media trends, digital marketing tools, and effective communication strategies. This hybrid position allows for a blend of in-office collaboration and remote flexibility, offering the best of both worlds.

Key Responsibilities:
  • Develop and implement a strategic social media plan aligned with business goals.
  • Create engaging and high-quality content (text, image, video) for platforms like Instagram, Facebook, Twitter, LinkedIn, and others.
  • Manage social media posting schedules, ensuring consistent and timely updates.
  • Monitor social media channels for industry trends, customer feedback, and competitor activity.
  • Engage with followers, respond to comments and messages, and foster a positive online community.
  • Plan and execute paid social media advertising campaigns to reach target audiences.
  • Analyze social media performance metrics and provide regular reports with actionable insights.
  • Collaborate with the marketing and sales teams to ensure brand consistency and integrated campaign efforts.
  • Identify and build relationships with social media influencers and brand advocates.
  • Stay up-to-date with the latest social media best practices, tools, and technologies.
  • Manage social media budget and optimize ad spend for maximum ROI.
  • Develop and implement strategies to increase follower count, engagement rates, and website traffic.
  • Monitor online reputation and manage any crisis communication situations effectively.
  • Continuously test and optimize content, targeting, and ad creatives.
  • Lead brainstorming sessions for new social media campaigns and content ideas.

Required Qualifications:
  • Proven work experience as a Social Media Manager or similar role.
  • Demonstrable experience in creating engaging social media content and managing campaigns.
  • Excellent knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
  • Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
  • Strong understanding of SEO, keyword research, and Google Analytics.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Creative thinking and ability to generate innovative ideas.
  • Strong analytical skills to interpret data and provide insights.
  • Ability to work independently and collaboratively in a hybrid work environment.
  • Bachelor's degree in Marketing, Communications, or a relevant field.
  • Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
  • Knowledge of paid social advertising platforms (e.g., Facebook Ads Manager).
This position is based in Kanpur, Uttar Pradesh, IN , offering a hybrid work arrangement for optimal work-life balance.
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Social Media Marketing Strategist

208001 Kanpur, Uttar Pradesh ₹50000 Annually WhatJobs

Posted 13 days ago

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Job Description

full-time
Our client, a dynamic e-commerce and social media agency, is seeking an innovative Social Media Marketing Strategist to join their team in **Kanpur, Uttar Pradesh, IN**. This role will involve developing, implementing, and managing comprehensive social media strategies that align with our clients' brand objectives and drive engagement, traffic, and conversions. You will be responsible for creating compelling content across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok), monitoring social media trends, and analyzing campaign performance using analytics tools. Developing content calendars, scheduling posts, and engaging with online communities to foster brand loyalty and positive sentiment are key responsibilities. You will collaborate closely with design, content, and marketing teams to ensure a cohesive brand voice and visual identity. Staying up-to-date with the latest social media best practices, platform updates, and emerging technologies will be crucial for success. The ideal candidate will possess a strong understanding of social media marketing principles, SEO, and content marketing. Excellent written and verbal communication skills, creative thinking, and a keen eye for detail are essential. Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, platform-specific insights) is required. Proficiency in graphic design basics or video editing is a plus. This is an excellent opportunity for a motivated marketer to contribute to the success of diverse clients and grow their career in the fast-paced world of digital marketing. Your ability to craft engaging narratives and build vibrant online communities will be highly valued.
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Social Media Marketing Strategist

208001 Kanpur, Uttar Pradesh ₹800000 Annually WhatJobs

Posted 13 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Social Media Marketing Strategist to lead their online presence initiatives in Kanpur, Uttar Pradesh, IN . This role is essential for building brand awareness, driving engagement, and generating leads through innovative social media campaigns. You will be responsible for developing and executing a comprehensive social media strategy that aligns with the company’s overall marketing objectives. This includes identifying target audiences, selecting the most effective social media platforms, and creating compelling content tailored to each platform. You will manage all social media channels, including content creation, scheduling posts, and community management. Analyzing social media metrics and performance data will be a key part of your role, using insights to optimize campaigns and improve ROI. Experience with paid social media advertising, including campaign setup, targeting, and budget management, is crucial. You will stay up-to-date with the latest social media trends, tools, and best practices, continuously experimenting with new strategies. Collaboration with other marketing team members, graphic designers, and content creators will be necessary to ensure a cohesive brand message. You will also monitor online conversations about the brand and industry, responding to comments and messages in a timely and professional manner, and escalating issues when necessary. The ability to translate complex data into actionable insights for stakeholders will be highly valued.

Key Responsibilities:
  • Develop and implement a comprehensive social media strategy aligned with business goals.
  • Manage and grow the company's presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube).
  • Create engaging, high-quality, and platform-specific content, including text, image, and video.
  • Develop and manage social media content calendars.
  • Monitor social media channels for industry trends, relevant conversations, and brand mentions.
  • Engage with the online community, respond to comments and messages, and foster positive relationships.
  • Plan, execute, and optimize paid social media advertising campaigns.
  • Analyze social media metrics, track campaign performance, and generate regular reports with actionable insights.
  • Collaborate with internal teams (marketing, sales, design) to ensure brand consistency and campaign alignment.
  • Stay current with social media best practices, emerging platforms, and new technologies.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Proven experience as a Social Media Strategist or similar role.
  • Demonstrable experience in creating successful social media campaigns and managing social media accounts.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
  • Strong understanding of SEO, keyword research, and content marketing principles.
  • Excellent copywriting, editing, and communication skills.
  • Experience with paid social advertising and budget management.
  • Creative thinking and ability to generate innovative ideas.
  • Strong analytical skills and data-driven thinking.
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