194 Social Media jobs in Kanpur
Digital Marketing & Social Media Strategist
Posted 13 days ago
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Job Description
Responsibilities:
- Develop and implement data-driven digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Manage and grow the company's social media presence across platforms like Instagram, Facebook, Twitter, LinkedIn, and YouTube, creating engaging content and fostering community interaction.
- Plan, execute, and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve marketing objectives and ROI.
- Develop and manage the content calendar, ensuring a consistent flow of high-quality, relevant content across all digital channels.
- Monitor, analyze, and report on key digital marketing metrics (website traffic, conversion rates, engagement rates, ROI) using tools like Google Analytics.
- Identify target audiences and devise strategies to effectively reach and engage them through digital channels.
- Collaborate with cross-functional teams, including product, design, and sales, to ensure brand consistency and integrated campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively recommend new strategies.
- Conduct competitor analysis and market research to identify opportunities and threats.
- Manage the digital marketing budget and allocate resources effectively to maximize impact.
- Develop and implement email marketing campaigns for lead nurturing and customer retention.
- Optimize website content for search engines (SEO) to improve organic search rankings.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing and social media management, preferably within an e-commerce or startup environment.
- Proven success in developing and executing comprehensive digital marketing strategies that drive measurable results.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with Google Analytics, Google Ads, social media management tools (e.g., Hootsuite, Buffer), and email marketing platforms (e.g., Mailchimp).
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills, with a creative flair for content creation.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced remote environment.
- Experience with A/B testing and conversion rate optimization (CRO).
- A portfolio of successful digital marketing campaigns is highly desirable.
Social Media Marketing Specialist
Posted 3 days ago
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Job Description
Social Media Marketing Manager
Posted 5 days ago
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Job Description
Key Responsibilities:
- Develop and implement a strategic social media plan aligned with business goals.
- Create engaging and high-quality content (text, image, video) for platforms like Instagram, Facebook, Twitter, LinkedIn, and others.
- Manage social media posting schedules, ensuring consistent and timely updates.
- Monitor social media channels for industry trends, customer feedback, and competitor activity.
- Engage with followers, respond to comments and messages, and foster a positive online community.
- Plan and execute paid social media advertising campaigns to reach target audiences.
- Analyze social media performance metrics and provide regular reports with actionable insights.
- Collaborate with the marketing and sales teams to ensure brand consistency and integrated campaign efforts.
- Identify and build relationships with social media influencers and brand advocates.
- Stay up-to-date with the latest social media best practices, tools, and technologies.
- Manage social media budget and optimize ad spend for maximum ROI.
- Develop and implement strategies to increase follower count, engagement rates, and website traffic.
- Monitor online reputation and manage any crisis communication situations effectively.
- Continuously test and optimize content, targeting, and ad creatives.
- Lead brainstorming sessions for new social media campaigns and content ideas.
Required Qualifications:
- Proven work experience as a Social Media Manager or similar role.
- Demonstrable experience in creating engaging social media content and managing campaigns.
- Excellent knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Strong understanding of SEO, keyword research, and Google Analytics.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Creative thinking and ability to generate innovative ideas.
- Strong analytical skills to interpret data and provide insights.
- Ability to work independently and collaboratively in a hybrid work environment.
- Bachelor's degree in Marketing, Communications, or a relevant field.
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
- Knowledge of paid social advertising platforms (e.g., Facebook Ads Manager).
Social Media Marketing Strategist
Posted 13 days ago
Job Viewed
Job Description
Social Media Marketing Strategist
Posted 13 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement a comprehensive social media strategy aligned with business goals.
- Manage and grow the company's presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube).
- Create engaging, high-quality, and platform-specific content, including text, image, and video.
- Develop and manage social media content calendars.
- Monitor social media channels for industry trends, relevant conversations, and brand mentions.
- Engage with the online community, respond to comments and messages, and foster positive relationships.
- Plan, execute, and optimize paid social media advertising campaigns.
- Analyze social media metrics, track campaign performance, and generate regular reports with actionable insights.
- Collaborate with internal teams (marketing, sales, design) to ensure brand consistency and campaign alignment.
- Stay current with social media best practices, emerging platforms, and new technologies.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience as a Social Media Strategist or similar role.
- Demonstrable experience in creating successful social media campaigns and managing social media accounts.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Strong understanding of SEO, keyword research, and content marketing principles.
- Excellent copywriting, editing, and communication skills.
- Experience with paid social advertising and budget management.
- Creative thinking and ability to generate innovative ideas.
- Strong analytical skills and data-driven thinking.
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