283 Web Analytics jobs in Kanpur
Digital Marketing Analytics Lead
208001 Kanpur, Uttar Pradesh
₹90000 Annually
WhatJobs
Posted 16 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and results-oriented Digital Marketing Analytics Lead to drive data-informed marketing strategies from a fully remote position. This role will be instrumental in measuring, analyzing, and reporting on the performance of all digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and display advertising. The ideal candidate will possess a strong command of web analytics tools, data visualization platforms, and statistical analysis techniques. You will be responsible for tracking key performance indicators (KPIs), identifying trends, deriving actionable insights, and providing strategic recommendations to optimize campaign effectiveness, improve ROI, and enhance customer acquisition and retention. Collaboration with marketing managers, content creators, and other stakeholders will be crucial for translating data into impactful strategies.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing analytics frameworks and dashboards.
- Track, measure, and analyze the performance of all digital marketing campaigns across multiple channels.
- Identify key trends, insights, and opportunities for campaign optimization and strategic adjustments.
- Generate regular performance reports and present findings and recommendations to the marketing team and leadership.
- Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website traffic, user behavior, and conversion rates.
- Conduct A/B testing and other experiments to improve campaign performance and user experience.
- Provide data-driven recommendations for budget allocation and channel optimization.
- Analyze customer journey data to identify pain points and opportunities for improvement.
- Stay up-to-date with the latest trends and best practices in digital marketing analytics and data science.
- Collaborate with cross-functional teams to ensure data accuracy and consistency.
- Develop predictive models to forecast marketing performance and customer behavior.
- Manage and maintain marketing databases and ensure data integrity.
- Contribute to the development of attribution models to understand the impact of different marketing touchpoints.
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0
Digital Marketing – QA & Analytics
Kanpur, Uttar Pradesh
Atidiv
Posted today
Job Viewed
Job Description
Role: Sr. Manager – QA & Analytics
Purpose of the Role
To lead the QA and Analytics functions supporting multiple digital marketing teams (AdOps, Programmatic, Search & Social). The person will ensure delivery quality, data accuracy, and actionable insights through strong team management and process excellence.
Team Scope
- QA Team: Reviews and audits tasks delivered by AdOps, Programmatic, and Search/Social teams. Drive quality and ensure no errors in client delivery
- Analytics Team: Collaborate with Atidiv’s central Analytics team to build dashboards, own and deliver all client and internal team reports, conduct ad-hoc data analysis to generate insights.
Core Responsibilities
- Own the quality metric across all accounts to ensure error free delivery
- Build and manage QA frameworks and review processes across functions.
- Ensure adherence to SOPs and track error trends for performance improvement.
- Lead analytics projects – dashboard creation, data accuracy, and insights generation.
- Partner with operations leadership to translate data into performance actions.
- Manage and mentor 10–15 member teams (QA + Analytics combined).
- Drive automation and standardization of reporting where possible.
Ideal Candidate Profile
- 7–10 years total experience, with at least 3+ years in team leadership .
- Background in digital marketing operations / outsourcing setup .
- Deep understanding of AdOps, Programmatic, Search, and Social workflows.
- Strong analytical skills – experience with Looker Studio, Power BI, or Tableau would be a plus
- Hands-on with QA frameworks and error analysis.
- Excellent communication and stakeholder management skills.
Bonus / Nice-to-Have
- Experience with process automation tools (Zapier, Make, or VBA).
- Exposure to offshore delivery and global client engagement.
- Proven track record of improving team efficiency and accuracy.
This advertiser has chosen not to accept applicants from your region.
1
Digital Marketing – QA & Analytics
Kanpur, Uttar Pradesh
Atidiv
Posted 6 days ago
Job Viewed
Job Description
Role: Sr. Manager – QA & Analytics
Purpose of the Role
To lead the QA and Analytics functions supporting multiple digital marketing teams (AdOps, Programmatic, Search & Social). The person will ensure delivery quality, data accuracy, and actionable insights through strong team management and process excellence.
Team Scope
- QA Team: Reviews and audits tasks delivered by AdOps, Programmatic, and Search/Social teams. Drive quality and ensure no errors in client delivery
- Analytics Team: Collaborate with Atidiv’s central Analytics team to build dashboards, own and deliver all client and internal team reports, conduct ad-hoc data analysis to generate insights.
Core Responsibilities
- Own the quality metric across all accounts to ensure error free delivery
- Build and manage QA frameworks and review processes across functions.
- Ensure adherence to SOPs and track error trends for performance improvement.
- Lead analytics projects – dashboard creation, data accuracy, and insights generation.
- Partner with operations leadership to translate data into performance actions.
- Manage and mentor 10–15 member teams (QA + Analytics combined).
- Drive automation and standardization of reporting where possible.
Ideal Candidate Profile
- 7–10 years total experience, with at least 3+ years in team leadership .
- Background in digital marketing operations / outsourcing setup .
- Deep understanding of AdOps, Programmatic, Search, and Social workflows.
- Strong analytical skills – experience with Looker Studio, Power BI, or Tableau would be a plus
- Hands-on with QA frameworks and error analysis.
- Excellent communication and stakeholder management skills.
Bonus / Nice-to-Have
- Experience with process automation tools (Zapier, Make, or VBA).
- Exposure to offshore delivery and global client engagement.
- Proven track record of improving team efficiency and accuracy.
This advertiser has chosen not to accept applicants from your region.
2
Senior Digital Marketing Specialist - Performance & Analytics
208001 Kanpur, Uttar Pradesh
₹800000 Annually
WhatJobs
Posted 18 days ago
Job Viewed
Job Description
Our client is seeking a data-driven and results-oriented Senior Digital Marketing Specialist to spearhead performance marketing initiatives and drive measurable growth. This challenging role is based in **Kanpur, Uttar Pradesh, IN**, and requires a candidate who thrives in a dynamic, in-office environment. The ideal candidate will possess a deep understanding of paid social media, search engine marketing (SEM), display advertising, and advanced analytics. You will be responsible for developing, executing, and optimizing multi-channel digital marketing campaigns designed to achieve key business objectives, including customer acquisition, lead generation, and brand awareness.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
- Manage and optimize paid search (PPC) campaigns, focusing on keyword research, ad copy creation, bid management, and landing page optimization.
- Oversee paid social media campaigns, including audience segmentation, creative development, A/B testing, and budget allocation.
- Analyze campaign performance data to identify trends, insights, and opportunities for improvement.
- Prepare regular performance reports and presentations for senior management, highlighting key metrics, ROI, and actionable recommendations.
- Conduct in-depth market research and competitor analysis to inform campaign strategies.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution and compelling creative assets.
- Implement and manage marketing automation tools and CRM integrations for lead nurturing and customer journey optimization.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage and mentor junior marketing team members, fostering a culture of continuous learning and improvement.
- Oversee budget allocation for all performance marketing channels, ensuring efficient spend and maximum ROI.
- Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and analytics.
- Proven track record of successfully managing and optimizing paid search and paid social campaigns that deliver measurable results.
- Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing platforms.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) is desirable.
- Solid understanding of SEO principles and their integration with paid media strategies.
- Exceptional written and verbal communication skills.
- Ability to work effectively in a fast-paced, collaborative team environment.
This advertiser has chosen not to accept applicants from your region.
3
Digital Marketing Strategist
208001 Kanpur, Uttar Pradesh
₹40000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a creative and data-driven Digital Marketing Strategist to develop and execute comprehensive online marketing campaigns in Kanpur, Uttar Pradesh, IN . This Hybrid role offers the opportunity to blend strategic planning with hands-on campaign management, fostering growth and brand awareness. The ideal candidate will have a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics. Responsibilities include conducting market research to identify target audiences and market trends, developing innovative marketing strategies aligned with business objectives, and managing the execution of these strategies across various digital channels. You will be responsible for setting campaign goals, tracking performance metrics, analyzing data, and providing actionable insights to optimize campaign effectiveness and ROI. This role requires strong analytical skills, proficiency in marketing automation tools, and experience with A/B testing and conversion rate optimization. The Digital Marketing Strategist will also collaborate with creative teams to develop compelling marketing content and manage advertising budgets effectively. Excellent communication and project management skills are essential for coordinating efforts and reporting on campaign progress to stakeholders. We are looking for a proactive individual with a proven ability to drive measurable results and adapt to the ever-evolving digital marketing environment. A Bachelor's degree in Marketing, Communications, or a related field, coupled with demonstrable experience in digital marketing, is required. Join our forward-thinking team and play a key role in shaping our online presence and achieving ambitious marketing goals.
This advertiser has chosen not to accept applicants from your region.
4
Digital Marketing Manager
208001 Kanpur, Uttar Pradesh
₹70000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is looking for a creative and data-driven Digital Marketing Manager to lead their marketing efforts in Kanpur, Uttar Pradesh, IN . This pivotal role will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement. The successful candidate will possess a deep understanding of various digital channels, a knack for analytics, and the ability to translate market insights into actionable campaigns. Key responsibilities include planning, implementing, and managing all digital marketing campaigns across various channels such as SEO, SEM, social media, email marketing, and content marketing; measuring and reporting on the performance of all digital marketing campaigns against goals (ROI and KPIs); identifying trends and insights, and optimizing spend and performance based on the insights; brainstorming new and creative growth strategies; planning, executing, and measuring experiments and conversion tests; collaborating with internal teams to create landing pages and optimize the user experience; utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints; and providing thought leadership and perspective for adoption where possible. Ideal qualifications include a Bachelor's degree in Marketing, Communications, or a related field; 5+ years of experience in digital marketing, with a proven track record of success; extensive experience with SEM, SEO, social media marketing, and email marketing platforms; strong understanding of website analytics tools (e.g., Google Analytics); excellent written and verbal communication skills; strong analytical and problem-solving abilities; and a passion for staying ahead of the latest digital marketing trends. This role requires on-site presence in our Kanpur, Uttar Pradesh, IN office.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Strategist
208001 Kanpur, Uttar Pradesh
₹60000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
We are looking for a results-driven Digital Marketing Strategist to spearhead our online marketing efforts. This position is critical in developing and implementing innovative digital strategies to enhance brand visibility, drive customer engagement, and achieve key business objectives. You will be responsible for managing all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising. The ideal candidate will possess a deep understanding of digital marketing trends, analytics tools, and best practices. You will analyze market trends, identify new opportunities, and optimize campaigns for maximum ROI. Key responsibilities include developing marketing campaign strategies, creating engaging content, managing social media presence, and reporting on campaign performance. Collaboration with the sales and product teams to align marketing efforts with business goals is essential. This role is based at our office in **Kanpur, Uttar Pradesh, IN**, requiring a dedicated on-site presence. We seek a candidate with exceptional analytical skills, creativity, and a proven ability to execute successful digital marketing campaigns. A Bachelor's degree in Marketing, Communications, or a related field is required, along with a minimum of 3-5 years of experience in digital marketing. Proficiency in marketing automation platforms, CRM software, and analytics tools (e.g., Google Analytics) is a must. Strong leadership qualities and the ability to mentor junior team members are desirable. This is an excellent opportunity to contribute to a growing organization and shape its digital future.
This advertiser has chosen not to accept applicants from your region.
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6
Digital Marketing Strategist
208001 Kanpur, Uttar Pradesh
₹700000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
We are seeking a creative and data-driven Digital Marketing Strategist to lead our online marketing efforts. This is a fully remote position, offering flexibility and the opportunity to work with a forward-thinking company. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. The goal is to enhance brand visibility, drive website traffic, generate leads, and improve conversion rates. You will analyze campaign performance, identify trends, and optimize strategies for maximum ROI. A deep understanding of digital marketing tools and platforms (e.g., Google Analytics, AdWords, social media management tools) is essential. Strong analytical skills, creativity, and excellent written and verbal communication are crucial. You should be adept at staying current with the latest digital marketing trends and best practices. This remote role requires excellent self-management, proactive communication, and the ability to collaborate effectively with remote teams. If you are passionate about digital marketing and eager to make a significant impact from anywhere, contributing to our strategic presence that reaches markets including **Kanpur, Uttar Pradesh, IN**, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
7
Digital Marketing Strategist
208001 Kanpur, Uttar Pradesh
₹90000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is looking for a creative and data-driven Digital Marketing Strategist to lead their online marketing efforts. This fully remote position offers the exciting opportunity to craft and execute comprehensive digital strategies that drive brand awareness, customer acquisition, and revenue growth. You will be instrumental in developing and managing integrated marketing campaigns across various digital channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising. The ideal candidate will possess a deep understanding of digital marketing analytics, campaign optimization, and the latest industry trends. Your responsibilities will include conducting market research, identifying target audiences, and developing compelling messaging that resonates with them. You will also manage the digital marketing budget, allocate resources effectively, and measure the ROI of all marketing activities. Collaboration with cross-functional teams, including content creators, web developers, and sales, will be crucial to ensure cohesive campaign execution. This role demands a strategic thinker with excellent analytical and problem-solving skills, capable of translating complex data into actionable insights. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, SEMrush) is essential. The ability to stay ahead of the curve in the ever-evolving digital landscape and adapt strategies accordingly is a key requirement. You will be responsible for generating regular reports on campaign performance, providing insights and recommendations for continuous improvement. A strong portfolio showcasing successful digital marketing campaigns and measurable results is highly desirable. This is a fantastic opportunity for a seasoned digital marketer to make a significant impact in a dynamic, remote-first environment, shaping the digital presence of our client. We seek an individual who is passionate about leveraging digital channels to achieve business objectives and is adept at working independently and as part of a distributed team. Join us in driving innovative digital marketing strategies to new heights.
This advertiser has chosen not to accept applicants from your region.
8
Digital Marketing Lead
208001 Kanpur, Uttar Pradesh
₹60000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is looking for a dynamic and results-oriented Digital Marketing Lead to spearhead their online presence from their office in Kanpur, Uttar Pradesh, IN . This role requires a strategic thinker with a proven track record in developing and executing successful digital marketing campaigns across various channels. You will be instrumental in driving brand awareness, generating leads, and optimizing customer acquisition strategies. The ideal candidate will possess a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
Key Responsibilities:
Qualifications:
If you are a passionate digital marketer with a knack for driving growth and are looking for a challenging and rewarding role, we encourage you to apply.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Manage and optimize all digital marketing channels including SEO/SEM, email marketing, social media, and display advertising campaigns.
- Oversee the creation and delivery of engaging and relevant content across all digital platforms.
- Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, etc.
- Identify key trends and insights to optimize campaign performance and maximize ROI.
- Manage the digital marketing budget and allocate resources effectively.
- Conduct market research and competitor analysis to identify new opportunities.
- Collaborate with cross-functional teams (sales, product, design) to ensure cohesive marketing efforts.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Manage and mentor junior marketing team members.
- Develop and maintain a strong brand voice and online identity.
- Ensure all marketing efforts are compliant with relevant regulations and company policies.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with at least 2 years in a leadership role.
- Proven experience in developing and executing successful digital marketing campaigns.
- Strong understanding of SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and other relevant marketing tools.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication skills.
- Experience with marketing automation platforms is a plus.
- Ability to manage multiple projects and meet tight deadlines.
- Experience in the (Industry specific, e.g., consumer goods, tech) sector is advantageous.
- Must be based in or willing to relocate to Kanpur.
If you are a passionate digital marketer with a knack for driving growth and are looking for a challenging and rewarding role, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
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