Performance Marketer – D2C FMCG Brand – Exp: 03 years + WIPRO Partnered - Package 10 LPA
Posted 17 days ago
Job Viewed
Job Description
Location: Marol Andheri
Report to: Revenue Head
Working days: Mon to Sat (6 full days)
Timings: 10 am to 7 pm
Role Overview:
The Performance Marketer will be responsible for creating, implementing, and monitoring paid advertising campaigns across multiple digital platforms, including Meta (Facebook, Instagram), Google Ads, Amazon, and quick commerce platforms. The ideal candidate will be data-driven, results-oriented, and highly familiar with the nuances of each platform's advertising operations.
Key Responsibilities:
Campaign Creation & Management :
- Develop, manage, and optimize paid digital marketing campaigns on Meta, Google Ads, Amazon, and quick commerce platforms (e.g., Blinkit, Zepto).
- Set up campaign structures including ad sets, targeting, budgeting, bidding, and creative.
- Ensure alignment of ads with overall brand strategy, product launches, and promotions.
Performance Monitoring & Optimization :
- Monitor campaign performance on a daily basis, analyzing key performance metrics (KPIs) such as ROAS, CPC, CTR, conversion rates, and customer acquisition costs.
- Continuously optimize campaigns to improve performance and reach set goals.
- Conduct A/B tests for creative, targeting, and ad formats to identify the best-performing campaigns.
Data Analysis & Reporting :
- Prepare weekly and monthly performance reports to track the success of campaigns.
- Use analytics tools like Google Analytics, Meta Business Suite, and Amazon Advertising Console to track and interpret data.
- Provide actionable insights for scaling successful campaigns and pausing underperforming ones.
Budget Management :
- Manage budgets efficiently across different platforms to ensure maximum ROI.
- Reallocate budget based on campaign performance and business needs.
Collaboration & Communication :
- Work closely with the creative and content teams to develop high-converting ad creatives and copy.
- Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business goals.
- Maintain effective communication with external agencies or platforms when required.
Key Requirements:
- Education : Bachelor's degree in Marketing, Business, or a related field.
- Experience :
- 3 years of experience in digital advertising, with hands-on experience managing campaigns on Meta, Google, Amazon, and other platforms.
- Proven track record of managing and optimizing ad spend across multiple channels.
Technical Skills :
- Proficiency in Meta Ads Manager, Google Ads, Amazon Advertising Console, and quick commerce ad platforms.
- Strong understanding of paid media metrics, performance optimization, and budget management.
- Familiarity with Google Analytics, Excel, and performance reporting tools.
Soft Skills :
- Strong analytical and problem-solving skills.
- Excellent attention to detail and the ability to work in a fast-paced environment.
- Strong communication skills, both written and verbal.
- Ability to work independently as well as part of a team.
Key Performance Indicators (KPIs):
- Return on Ad Spend (ROAS)
- Cost Per Click (CPC) and Click-Through Rate (CTR)
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Budget adherence and allocation efficiency
Performance Marketer – D2C FMCG Brand – Exp: 03 years + WIPRO Partnered - Package 10 LPA
Posted 3 days ago
Job Viewed
Job Description
Location: Marol Andheri
Report to: Revenue Head
Working days: Mon to Sat (6 full days)
Timings: 10 am to 7 pm
Role Overview:
The Performance Marketer will be responsible for creating, implementing, and monitoring paid advertising campaigns across multiple digital platforms, including Meta (Facebook, Instagram), Google Ads, Amazon, and quick commerce platforms. The ideal candidate will be data-driven, results-oriented, and highly familiar with the nuances of each platform's advertising operations.
Key Responsibilities:
Campaign Creation & Management:
- Develop, manage, and optimize paid digital marketing campaigns on Meta, Google Ads, Amazon, and quick commerce platforms (e.g., Blinkit, Zepto).
- Set up campaign structures including ad sets, targeting, budgeting, bidding, and creative.
- Ensure alignment of ads with overall brand strategy, product launches, and promotions.
Performance Monitoring & Optimization:
- Monitor campaign performance on a daily basis, analyzing key performance metrics (KPIs) such as ROAS, CPC, CTR, conversion rates, and customer acquisition costs.
- Continuously optimize campaigns to improve performance and reach set goals.
- Conduct A/B tests for creative, targeting, and ad formats to identify the best-performing campaigns.
Data Analysis & Reporting:
- Prepare weekly and monthly performance reports to track the success of campaigns.
- Use analytics tools like Google Analytics, Meta Business Suite, and Amazon Advertising Console to track and interpret data.
- Provide actionable insights for scaling successful campaigns and pausing underperforming ones.
Budget Management:
- Manage budgets efficiently across different platforms to ensure maximum ROI.
- Reallocate budget based on campaign performance and business needs.
Collaboration & Communication:
- Work closely with the creative and content teams to develop high-converting ad creatives and copy.
- Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business goals.
- Maintain effective communication with external agencies or platforms when required.
Key Requirements:
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience:
- 3 years of experience in digital advertising, with hands-on experience managing campaigns on Meta, Google, Amazon, and other platforms.
- Proven track record of managing and optimizing ad spend across multiple channels.
Technical Skills:
- Proficiency in Meta Ads Manager, Google Ads, Amazon Advertising Console, and quick commerce ad platforms.
- Strong understanding of paid media metrics, performance optimization, and budget management.
- Familiarity with Google Analytics, Excel, and performance reporting tools.
Soft Skills:
- Strong analytical and problem-solving skills.
- Excellent attention to detail and the ability to work in a fast-paced environment.
- Strong communication skills, both written and verbal.
- Ability to work independently as well as part of a team.
Key Performance Indicators (KPIs):
- Return on Ad Spend (ROAS)
- Cost Per Click (CPC) and Click-Through Rate (CTR)
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Budget adherence and allocation efficiency
Performance Marketer - D2C FMCG Brand - Exp: 03 years + WIPRO Partnered - Package 10 LPA
Posted today
Job Viewed
Job Description
Location: Marol Andheri
Report to: Revenue Head
Working days: Mon to Sat (6 full days)
Timings: 10 am to 7 pm
Role Overview:
The Performance Marketer will be responsible for creating, implementing, and monitoring paid advertising campaigns across multiple digital platforms, including Meta (Facebook, Instagram), Google Ads, Amazon, and quick commerce platforms. The ideal candidate will be data-driven, results-oriented, and highly familiar with the nuances of each platform's advertising operations.
Key Responsibilities:
Campaign Creation & Management :
- Develop, manage, and optimize paid digital marketing campaigns on Meta, Google Ads, Amazon, and quick commerce platforms (e.g., Blinkit, Zepto).
- Set up campaign structures including ad sets, targeting, budgeting, bidding, and creative.
- Ensure alignment of ads with overall brand strategy, product launches, and promotions.
Performance Monitoring & Optimization :
- Monitor campaign performance on a daily basis, analyzing key performance metrics (KPIs) such as ROAS, CPC, CTR, conversion rates, and customer acquisition costs.
- Continuously optimize campaigns to improve performance and reach set goals.
- Conduct A/B tests for creative, targeting, and ad formats to identify the best-performing campaigns.
Data Analysis & Reporting :
- Prepare weekly and monthly performance reports to track the success of campaigns.
- Use analytics tools like Google Analytics, Meta Business Suite, and Amazon Advertising Console to track and interpret data.
- Provide actionable insights for scaling successful campaigns and pausing underperforming ones.
Budget Management :
- Manage budgets efficiently across different platforms to ensure maximum ROI.
- Reallocate budget based on campaign performance and business needs.
Collaboration & Communication :
- Work closely with the creative and content teams to develop high-converting ad creatives and copy.
- Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business goals.
- Maintain effective communication with external agencies or platforms when required.
Key Requirements:
- Education : Bachelor's degree in Marketing, Business, or a related field.
- Experience :
- 3 years of experience in digital advertising, with hands-on experience managing campaigns on Meta, Google, Amazon, and other platforms.
- Proven track record of managing and optimizing ad spend across multiple channels.
Technical Skills :
- Proficiency in Meta Ads Manager, Google Ads, Amazon Advertising Console, and quick commerce ad platforms.
- Strong understanding of paid media metrics, performance optimization, and budget management.
- Familiarity with Google Analytics, Excel, and performance reporting tools.
Soft Skills :
- Strong analytical and problem-solving skills.
- Excellent attention to detail and the ability to work in a fast-paced environment.
- Strong communication skills, both written and verbal.
- Ability to work independently as well as part of a team.
Key Performance Indicators (KPIs):
- Return on Ad Spend (ROAS)
- Cost Per Click (CPC) and Click-Through Rate (CTR)
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Budget adherence and allocation efficiency
Performance Marketer – D2C FMCG Brand – Exp: 03 years + WIPRO Partnered - Package 10 LPA
Posted 15 days ago
Job Viewed
Job Description
Location: Marol Andheri
Report to: Revenue Head
Working days: Mon to Sat (6 full days)
Timings: 10 am to 7 pm
Role Overview:
The Performance Marketer will be responsible for creating, implementing, and monitoring paid advertising campaigns across multiple digital platforms, including Meta (Facebook, Instagram), Google Ads, Amazon, and quick commerce platforms. The ideal candidate will be data-driven, results-oriented, and highly familiar with the nuances of each platform's advertising operations.
Key Responsibilities:
Campaign Creation & Management :
- Develop, manage, and optimize paid digital marketing campaigns on Meta, Google Ads, Amazon, and quick commerce platforms (e.g., Blinkit, Zepto).
- Set up campaign structures including ad sets, targeting, budgeting, bidding, and creative.
- Ensure alignment of ads with overall brand strategy, product launches, and promotions.
Performance Monitoring & Optimization :
- Monitor campaign performance on a daily basis, analyzing key performance metrics (KPIs) such as ROAS, CPC, CTR, conversion rates, and customer acquisition costs.
- Continuously optimize campaigns to improve performance and reach set goals.
- Conduct A/B tests for creative, targeting, and ad formats to identify the best-performing campaigns.
Data Analysis & Reporting :
- Prepare weekly and monthly performance reports to track the success of campaigns.
- Use analytics tools like Google Analytics, Meta Business Suite, and Amazon Advertising Console to track and interpret data.
- Provide actionable insights for scaling successful campaigns and pausing underperforming ones.
Budget Management :
- Manage budgets efficiently across different platforms to ensure maximum ROI.
- Reallocate budget based on campaign performance and business needs.
Collaboration & Communication :
- Work closely with the creative and content teams to develop high-converting ad creatives and copy.
- Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business goals.
- Maintain effective communication with external agencies or platforms when required.
Key Requirements:
- Education : Bachelor's degree in Marketing, Business, or a related field.
- Experience :
- 3 years of experience in digital advertising, with hands-on experience managing campaigns on Meta, Google, Amazon, and other platforms.
- Proven track record of managing and optimizing ad spend across multiple channels.
Technical Skills :
- Proficiency in Meta Ads Manager, Google Ads, Amazon Advertising Console, and quick commerce ad platforms.
- Strong understanding of paid media metrics, performance optimization, and budget management.
- Familiarity with Google Analytics, Excel, and performance reporting tools.
Soft Skills :
- Strong analytical and problem-solving skills.
- Excellent attention to detail and the ability to work in a fast-paced environment.
- Strong communication skills, both written and verbal.
- Ability to work independently as well as part of a team.
Key Performance Indicators (KPIs):
- Return on Ad Spend (ROAS)
- Cost Per Click (CPC) and Click-Through Rate (CTR)
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Budget adherence and allocation efficiency
Performance Marketer – D2C FMCG Brand – Exp: 03 years + WIPRO Partnered - Package 10 LPA
Posted today
Job Viewed
Job Description
Location: Marol Andheri
Report to: Revenue Head
Working days: Mon to Sat (6 full days)
Timings: 10 am to 7 pm
Role Overview:
The Performance Marketer will be responsible for creating, implementing, and monitoring paid advertising campaigns across multiple digital platforms, including Meta (Facebook, Instagram), Google Ads, Amazon, and quick commerce platforms. The ideal candidate will be data-driven, results-oriented, and highly familiar with the nuances of each platform's advertising operations.
Key Responsibilities:
Campaign Creation & Management :
- Develop, manage, and optimize paid digital marketing campaigns on Meta, Google Ads, Amazon, and quick commerce platforms (e.g., Blinkit, Zepto).
- Set up campaign structures including ad sets, targeting, budgeting, bidding, and creative.
- Ensure alignment of ads with overall brand strategy, product launches, and promotions.
Performance Monitoring & Optimization :
- Monitor campaign performance on a daily basis, analyzing key performance metrics (KPIs) such as ROAS, CPC, CTR, conversion rates, and customer acquisition costs.
- Continuously optimize campaigns to improve performance and reach set goals.
- Conduct A/B tests for creative, targeting, and ad formats to identify the best-performing campaigns.
Data Analysis & Reporting :
- Prepare weekly and monthly performance reports to track the success of campaigns.
- Use analytics tools like Google Analytics, Meta Business Suite, and Amazon Advertising Console to track and interpret data.
- Provide actionable insights for scaling successful campaigns and pausing underperforming ones.
Budget Management :
- Manage budgets efficiently across different platforms to ensure maximum ROI.
- Reallocate budget based on campaign performance and business needs.
Collaboration & Communication :
- Work closely with the creative and content teams to develop high-converting ad creatives and copy.
- Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business goals.
- Maintain effective communication with external agencies or platforms when required.
Key Requirements:
- Education : Bachelor's degree in Marketing, Business, or a related field.
- Experience :
- 3 years of experience in digital advertising, with hands-on experience managing campaigns on Meta, Google, Amazon, and other platforms.
- Proven track record of managing and optimizing ad spend across multiple channels.
Technical Skills :
- Proficiency in Meta Ads Manager, Google Ads, Amazon Advertising Console, and quick commerce ad platforms.
- Strong understanding of paid media metrics, performance optimization, and budget management.
- Familiarity with Google Analytics, Excel, and performance reporting tools.
Soft Skills :
- Strong analytical and problem-solving skills.
- Excellent attention to detail and the ability to work in a fast-paced environment.
- Strong communication skills, both written and verbal.
- Ability to work independently as well as part of a team.
Key Performance Indicators (KPIs):
- Return on Ad Spend (ROAS)
- Cost Per Click (CPC) and Click-Through Rate (CTR)
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Budget adherence and allocation efficiency
CRM & Retention (AM) – D2C FMCG Brand – Exp: 03 years + WIPRO Partnered - Package 10 LPA
Posted today
Job Viewed
Job Description
Location: Mumbai (Marol HQ)
Reports To: Head of D2C & Retention
Working days: Mon to Sat (6 full days)
About Soulflower
Soulflower is India’s No.1 hair oil brand on Amazon and a leading natural beauty and wellness company. With global certifications (FDA, Ecocert, PETA) and clinical proof backing every product, we are building a trusted, authentic, and sustainable beauty brand. We’re expanding rapidly across eCommerce, Quick Commerce, Retail, and Global markets – and customer retention is at the heart of our growth.
Role Overview
We are looking for a passionate Assistant Manager – CRM & Retention to strengthen Soulflower’s relationship with its loyal customer base. This role will focus on customer lifecycle management, personalization, loyalty, and repeat purchase growth across digital channels. You will use data-driven insights, creative campaigns, and automation to turn customers into brand evangelists.
Key Responsibilities:
Customer Lifecycle Management
- Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
- Increase Repeat Purchase Rate, AOV, and CLV through targeted CRM strategies.
- Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
Campaign & Channel Management
- Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
- Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
- Ensure consistent brand voice, empathy, and care in all CRM communications.
Loyalty & Retention Programs
- Strengthen Soulflower’s Loyalty Program – driving sign-ups, redemptions, and customer delight.
- Develop VIP & Subscriber Programs to improve LTV.
- Partner with CX teams to ensure issue resolution translates into retention opportunities.
Data, Analytics & Reporting
- Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
- Run A/B tests to optimize messaging, cadence, and offers.
- Build weekly dashboards and insights for leadership.
Tools & Technology
- Manage CRM/automation tools like Klaviyo, WebEngage, MoEngage, Clevertap, Shopify CRM integrations.
- Drive data hygiene, personalization logic, and automation workflows.
- Explore AI-driven segmentation and predictive churn tools.
Desired Skills & Experience:
- 3–5 years of experience in CRM, Retention, or Customer Engagement in D2C/Consumer Brands.
- Strong knowledge of CRM tools, automation, and analytics platforms. Webengage, Moengage
- Analytical mindset – comfort with data, cohort analysis, and A/B testing.
- Creative thinker with ability to personalize content and storytelling.
- Strong understanding of customer empathy and solution-driven communication (aligned with Soulflower’s care-first ethos).
- Exposure to eCommerce/beauty/wellness industry preferred.
Why Soulflower?
• Opportunity to scale a high-growth D2C brand trusted by millions.
• Work in a fast-paced, entrepreneurial environment where ideas are valued.
• Be part of a purpose-led, sustainable brand shaping the future of clean beauty.
• Growth path into CRM & Retention leadership roles.
Videographer – D2C FMCG Beauty Brand – Exp: 02 years + – WIPRO Partnered Brand - Package 6 LPA
Posted 4 days ago
Job Viewed
Job Description
Location: Marol Andheri
Report to: Marketing Manager
Working days: Mon to Sat
Please do not apply if you stay beyond 7 kms.
Key Responsibilities:
Video Shooting:
- Plan and shoot engaging content for social media, campaigns, ads, tutorials, testimonials, and product showcases
- Ensure high-quality framing, lighting, and audio setup
- Coordinate with the creative and marketing teams for shoot concepts
Video Editing & Motion Graphics:
- Edit high-quality videos for YouTube, website, and marketing campaigns.
- Create motion graphics, animations, and reels to enhance content engagement.
- Work on product demo videos, testimonials, and brand storytelling content.
- Optimize videos for different platforms (Instagram, Facebook, YouTube, etc.).
Skills & Qualifications:
- 2–4 years of experience in shooting and editing beauty, fmcg products.
- Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop)
- Experience with social media formats: Instagram Reels, YouTube Shorts, Facebook Ads, etc.
- Ability to work independently and manage multiple projects under tight deadlines
- A portfolio of past video work is mandatory
About Soulflower:
As a D2C Business we have grown for the past 2 decades, understanding the India consumer & offering them solutions.
We are in a HYPER GROWTH BUSINESS CYCLE and are inviting TOP TALENT with Growth Mindset to be part of our journey to creating history in the world of skin and haircare.
Soulflower is headquartered in Mumbai, Soulflower is a Farm2Face Brand, specializing in high efficacy, preservative-free, cruelty-free, aromatherapy, natural (ECO-CERT & ESG certified) face, skin, and hair care products.
In our mission to bring to you natural and potent ingredients in their purest form, our Farm to Face initiative came into existence; products sourced, harvested and delivered from a sustainable farm, straight to your skin and hair, without any chemicals or preservatives!
Highest selling premium oil on Blinkit and Amazon serving over 5 Million direct customers & 100 plus corporates and growing.
Website:
Bestseller Brand in Skin Glow and hair Growth on Amazon, Blinkit, Instamart, Tira, Flipkart, Nykaa, Tira, etc currently available across India, USA, Singapore, UAE, Japan & UK. Retail Presence across India in Shoppers Stop, Lifestyle, Noble Chemist, Reliance Retail, Lulu, Netmeds, etc.
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CRM & Retention (AM) – D2C FMCG Brand – Exp: 03 years + WIPRO Partnered - Package 10 LPA
Posted today
Job Viewed
Job Description
Location: Mumbai (Marol HQ)
Reports To: Head of D2C & Retention
Working days: Mon to Sat (6 full days)
About Soulflower
Soulflower is India’s No.1 hair oil brand on Amazon and a leading natural beauty and wellness company. With global certifications (FDA, Ecocert, PETA) and clinical proof backing every product, we are building a trusted, authentic, and sustainable beauty brand. We’re expanding rapidly across eCommerce, Quick Commerce, Retail, and Global markets – and customer retention is at the heart of our growth.
Role Overview
We are looking for a passionate Assistant Manager – CRM & Retention to strengthen Soulflower’s relationship with its loyal customer base. This role will focus on customer lifecycle management, personalization, loyalty, and repeat purchase growth across digital channels. You will use data-driven insights, creative campaigns, and automation to turn customers into brand evangelists.
Key Responsibilities:
Customer Lifecycle Management
- Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
- Increase Repeat Purchase Rate, AOV, and CLV through targeted CRM strategies.
- Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
Campaign & Channel Management
- Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
- Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
- Ensure consistent brand voice, empathy, and care in all CRM communications.
Loyalty & Retention Programs
- Strengthen Soulflower’s Loyalty Program – driving sign-ups, redemptions, and customer delight.
- Develop VIP & Subscriber Programs to improve LTV.
- Partner with CX teams to ensure issue resolution translates into retention opportunities.
Data, Analytics & Reporting
- Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
- Run A/B tests to optimize messaging, cadence, and offers.
- Build weekly dashboards and insights for leadership.
Tools & Technology
- Manage CRM/automation tools like Klaviyo, WebEngage, MoEngage, Clevertap, Shopify CRM integrations.
- Drive data hygiene, personalization logic, and automation workflows.
- Explore AI-driven segmentation and predictive churn tools.
Desired Skills & Experience:
- 3–5 years of experience in CRM, Retention, or Customer Engagement in D2C/Consumer Brands.
- Strong knowledge of CRM tools, automation, and analytics platforms. Webengage, Moengage
- Analytical mindset – comfort with data, cohort analysis, and A/B testing.
- Creative thinker with ability to personalize content and storytelling.
- Strong understanding of customer empathy and solution-driven communication (aligned with Soulflower’s care-first ethos).
- Exposure to eCommerce/beauty/wellness industry preferred.
Why Soulflower?
• Opportunity to scale a high-growth D2C brand trusted by millions.
• Work in a fast-paced, entrepreneurial environment where ideas are valued.
• Be part of a purpose-led, sustainable brand shaping the future of clean beauty.
• Growth path into CRM & Retention leadership roles.
Videographer – D2C FMCG Beauty Brand – Exp: 02 years + – WIPRO Partnered Brand - Package 6 LPA
Posted 4 days ago
Job Viewed
Job Description
Location: Marol Andheri
Report to: Marketing Manager
Working days: Mon to Sat
Please do not apply if you stay beyond 7 kms.
Key Responsibilities:
Video Shooting:
- Plan and shoot engaging content for social media, campaigns, ads, tutorials, testimonials, and product showcases
- Ensure high-quality framing, lighting, and audio setup
- Coordinate with the creative and marketing teams for shoot concepts
Video Editing & Motion Graphics:
- Edit high-quality videos for YouTube, website, and marketing campaigns.
- Create motion graphics, animations, and reels to enhance content engagement.
- Work on product demo videos, testimonials, and brand storytelling content.
- Optimize videos for different platforms (Instagram, Facebook, YouTube, etc.).
Skills & Qualifications:
- 2–4 years of experience in shooting and editing beauty, fmcg products.
- Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop)
- Experience with social media formats: Instagram Reels, YouTube Shorts, Facebook Ads, etc.
- Ability to work independently and manage multiple projects under tight deadlines
- A portfolio of past video work is mandatory
About Soulflower:
As a D2C Business we have grown for the past 2 decades, understanding the India consumer & offering them solutions.
We are in a HYPER GROWTH BUSINESS CYCLE and are inviting TOP TALENT with Growth Mindset to be part of our journey to creating history in the world of skin and haircare.
Soulflower is headquartered in Mumbai, Soulflower is a Farm2Face Brand, specializing in high efficacy, preservative-free, cruelty-free, aromatherapy, natural (ECO-CERT & ESG certified) face, skin, and hair care products.
In our mission to bring to you natural and potent ingredients in their purest form, our Farm to Face initiative came into existence; products sourced, harvested and delivered from a sustainable farm, straight to your skin and hair, without any chemicals or preservatives!
Highest selling premium oil on Blinkit and Amazon serving over 5 Million direct customers & 100 plus corporates and growing.
Website:
Bestseller Brand in Skin Glow and hair Growth on Amazon, Blinkit, Instamart, Tira, Flipkart, Nykaa, Tira, etc currently available across India, USA, Singapore, UAE, Japan & UK. Retail Presence across India in Shoppers Stop, Lifestyle, Noble Chemist, Reliance Retail, Lulu, Netmeds, etc.
CRM & Retention (AM) – D2C FMCG Brand – Exp: 03 years + WIPRO Partnered - Package 10 LPA
Posted 1 day ago
Job Viewed
Job Description
Location: Mumbai (Marol HQ)
Reports To: Head of D2C & Retention
Working days: Mon to Sat (6 full days)
About Soulflower
Soulflower is India’s No.1 hair oil brand on Amazon and a leading natural beauty and wellness company. With global certifications (FDA, Ecocert, PETA) and clinical proof backing every product, we are building a trusted, authentic, and sustainable beauty brand. We’re expanding rapidly across eCommerce, Quick Commerce, Retail, and Global markets – and customer retention is at the heart of our growth.
Role Overview
We are looking for a passionate Assistant Manager – CRM & Retention to strengthen Soulflower’s relationship with its loyal customer base. This role will focus on customer lifecycle management, personalization, loyalty, and repeat purchase growth across digital channels. You will use data-driven insights, creative campaigns, and automation to turn customers into brand evangelists.
Key Responsibilities:
Customer Lifecycle Management
- Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
- Increase Repeat Purchase Rate, AOV, and CLV through targeted CRM strategies.
- Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
Campaign & Channel Management
- Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
- Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
- Ensure consistent brand voice, empathy, and care in all CRM communications.
Loyalty & Retention Programs
- Strengthen Soulflower’s Loyalty Program – driving sign-ups, redemptions, and customer delight.
- Develop VIP & Subscriber Programs to improve LTV.
- Partner with CX teams to ensure issue resolution translates into retention opportunities.
Data, Analytics & Reporting
- Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
- Run A/B tests to optimize messaging, cadence, and offers.
- Build weekly dashboards and insights for leadership.
Tools & Technology
- Manage CRM/automation tools like Klaviyo, WebEngage, MoEngage, Clevertap, Shopify CRM integrations.
- Drive data hygiene, personalization logic, and automation workflows.
- Explore AI-driven segmentation and predictive churn tools.
Desired Skills & Experience:
- 3–5 years of experience in CRM, Retention, or Customer Engagement in D2C/Consumer Brands.
- Strong knowledge of CRM tools, automation, and analytics platforms. Webengage, Moengage
- Analytical mindset – comfort with data, cohort analysis, and A/B testing.
- Creative thinker with ability to personalize content and storytelling.
- Strong understanding of customer empathy and solution-driven communication (aligned with Soulflower’s care-first ethos).
- Exposure to eCommerce/beauty/wellness industry preferred.
Why Soulflower?
• Opportunity to scale a high-growth D2C brand trusted by millions.
• Work in a fast-paced, entrepreneurial environment where ideas are valued.
• Be part of a purpose-led, sustainable brand shaping the future of clean beauty.
• Growth path into CRM & Retention leadership roles.