What Jobs are available for Brand Strategist in Mumbai?
Showing 20 Brand Strategist jobs in Mumbai
Brand Strategist
Mumbai, Maharashtra
C5i
Posted 13 days ago
Job Viewed
Job Description
We are seeking a strategic thinker who can translate data, market intelligence, and cultural insights into meaningful brand strategies and actionable recommendations for clients. The Brand Strategist will work at the intersection of research, analysis, and creative thinking to develop compelling brand narratives and strategic frameworks that solve complex business challenges.
The ideal candidate thrives in a collaborative consulting environment, possesses strong analytical capabilities, and can synthesize diverse information sources—from primary and secondary research to competitive intelligence and trend analysis—into coherent strategic points of view. You will work directly with clients across B2B and consumer sectors, leading strategic workstreams and contributing to high-impact brand consulting projects.
Job Responsibilities
- Strategic Insight & Analysis
- Translate complex data sets, market research, and competitive intelligence into actionable strategic insights and recommendations
- Structure, analyze, and synthesize findings from both primary research (surveys, interviews) and secondary sources (reports, industry studies, competitive analysis) to generate insights that inform brand strategy
- Develop strategic hypotheses and points of view that facilitate brand positioning, architecture, and transformation initiatives
- Conduct comprehensive market assessments, competitive landscape analysis, and opportunity identification to inform strategic recommendations
- Stay ahead of emerging brand trends, cultural shifts, and innovation in marketing, design, and business strategy
- Project & Workstream Leadership
- Own and lead strategic workstreams from research through final recommendations, understanding how individual components contribute to overall project objectives
- Manage multiple concurrent projects with varying scopes, timelines, and stakeholder requirements
- Collaborate cross-functionally with research teams, creative departments, and client service teams to ensure integrated strategic solutions
- Client Engagement & Consulting
- Serve as a strategic advisor to clients, presenting insights and recommendations with confidence and clarity
- Actively contribute to client workshops and strategy sessions, utilizing strategic frameworks and tools to identify business opportunities and solve brand challenges
- Translate complex strategic concepts into clear, compelling narratives that resonate with diverse audiences including C-suite executives
- Influence internal and external stakeholders through persuasive communication and strategic thinking
- Respond to client questions and concerns with strategic perspective and business acumen
- Business Development & Thought Leadership
- Support new business initiatives by conducting background research on prospective clients and their competitive landscapes
- Contribute to the development of compelling pitch materials, proposals, and scopes of work
- Develop strategic points of view on industry trends, market opportunities, and brand challenges
- Create high-quality client presentations that effectively communicate strategic recommendations
- Innovation & Efficiency
- Leverage AI and emerging technologies to enhance research depth, improve analytical efficiency, and accelerate strategic development
- Continuously explore and evaluate new methodologies, tools, and approaches to brand strategy consulting
- Contribute to the development of proprietary frameworks, tools, and intellectual capita
Skills Requirements:
- Experience Required: 3+ years of core experience in strategy consulting (management consulting, brand consulting or business consulting)
- Demonstrated experience leading strategic projects from research through final recommendations
- Experience with both B2B and consumer sectors preferred; B2B experience highly valued
- Strong analytical and strategic thinking capabilities with ability to synthesize complex information into clear insights
- Strong analytical skills including competitive analysis, market assessment, trend analysis, and opportunity identification
- Experience with research methodologies and ability to select appropriate approaches based on business objectives
- Deep understanding of both Qualitative and Quantitative primary research methodologies & process
- Proven ability to create compelling presentations and strategic narratives
- Strong interpersonal skills with ability to influence and persuade internal and external stakeholders
- Advanced proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)
- Experience with data visualization tools (Power BI, Tableau) is a plus
- Familiarity with research databases, competitive intelligence platforms, and market research tools
- Comfort with AI tools and emerging technologies for research and analysis
- Strong communication and interpersonal skills.
Preferred Qualifications:
- MBA or Master's degree in Marketing, Business, Strategy, or related field preferred
- Bachelor's degree in Business, Economics, Liberal Arts, Communications, or related discipline
- Continuous learning mindset with demonstrated professional development
C5i is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, age, marital status, disability, gender identity, etc. If you have a disability or special need that requires accommodation, please keep us informed about the same at the hiring stages for us to factor necessary accommodations.
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0
Associate Brand Strategist
400061 Mumbai, Maharashtra
Wife
Posted 473 days ago
Job Viewed
Job Description
Wife is looking for an Associate Brand Strategist – a big-picture thinker, a storyteller, one who can incorporate market insights, consumer behavior, brand development tools, and dreams to build stunning brands. Positioning, identity, personality, awareness, equity, leveraging, research, and analysis should be words he/ she uses in passé. If David Aaker is your claimed mentor or you watch ads for entertainment, then we’re looking for you. And if you are looking for us too, below are the qualifications. Develop existing and new brand strategies, after undergoing thorough research and analysis of the current market and trends using traditional tried and tested, and modern disruptive methods. Create marketing and communication strategies in line with the brand values and thereafter enhance its positioning in the market. Be in constant touch with the brand owners/ clients/ representatives and be a liaison between the external and internal teams. Think forward and anticipate future trends, opportunities, and prospective successes for the brand. Be collaborative, a number thinker, and fact-driven. Be in a mutually symbiotic relationship with the brand, the creative team, the digital strategists, and the operations of an execution. A horizontal, to all verticals. Create real and effective yet simple and disruptive short-term and long-term plans, calendars, and strategies – that will not only be inspirational but also actionable. Contribute to the company’s overall growth strategy. RequirementsA Bachelor’/Master’/ Specialized course in Business or Marketing and Communications or Advertising or Brand Planning. Confidence, tact, people skills, instinctive, Strong command of language – oral and written Degree of understanding of people, brands, and the market Strong leadership skills MS-Office 1-3 years of relevant experience in the same/ similar roleMulti-tasker The capability of team leadership Sales experience/ understanding Technically equipped to conduct thorough market research (primary and secondary) BenefitsPersonal Health Insurance & Accidental5-day working weekIn-house Cafe Wifey's (monthly credit given to employees)Flexible working hoursOn-the-house Wednesday breakfastsOpen-door-policyPerformance-based growth which goes beyond traditional yearly compliance
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1
Lead Brand Strategist
400061 Mumbai, Maharashtra
Wife
Posted 473 days ago
Job Viewed
Job Description
Wife is looking for a Lead Brand Strategist – the ultimate master of contradictions!
They are big-picture thinkers, but know how to execute the minutest detail.
They live for integration, but have a laser sharp focus on the brand’s individual needs.
They are jack of all trades and still can master in marrying insight to equity.
They talk in a way that compels one to listen yet listen like no one else can.
They can lead the way, yet know when to share the candy.
They are expert jugglers, even when being there for everyone they interact with.
If you are a powerful paradox , then we must meet you. And if you want to meet us too, here’s what we are hoping you can be –
Be a brand’s better half – However it may be, thorough research, analysis, stick to tried and tested, disrupt it all to come up with strategies that they just can’t say no to – be it for positioning, communication, marketing, content et al. Be the client’s assurance - Engage continuously with brand owners/ clients/ representatives and be a bridge between the external and internal teams. Be your team’s best friend – Create a safe, inclusive, respectful space that encourages your team to flourish, flex and even flounder sometimes. Help your team navigate internally and externally, be there to make it easy for them to shine which would make you a star. Be forward – In Thought and Talk. Think forward and anticipate future trends, opportunities, and prospective successes for the brand. Be collaborative, a number thinker, and fact driven. Be a horizontal, to all verticals - Develop mutually symbiotic relationship with the brand, the creative team, the digital strategists and the operations of an execution. Be the exception, the contradiction - Create real and effective yet simple and disruptive short-term and long-term plans, calendars, and strategies – that will not only be inspirational but also actionable. Be growth obsessed – For you, for your team, for your work, for your clients, for your brands, for your company.RequirementsWhile we love meeting new people, but Wife can only have so much bandwidth. So, to save us both some heartbreaks, we will swipe right if You have Graduated / Post-graduated / hold a specialized degree in one or more - Business, Marketing, Communications, Advertising, Brand Planning with relevant experience. Your profession may not match your education, but you’ve still got a shot if you have proven experience in the fields of Brand Building, Marketing or Advertising with a strong understanding of the industry. Your degree comes with a strong side of soft skills like confidence, tact, people skills, good instincts, strong command of language (oral and written), high emotional quotient, curiosity and ingenuity. You are a natural (or naturalized) leader . You will be a role model to many so you’ve got to have the props to truly live up to that. You are a MS-Office maestro . You get extra brownie point if you’re on-point with your PowerPoint. You have 5+ years of relevant experience in the same/ similar role. The more the merrier, your role and remuneration will be designed accordingly. You are a master multi-tasker who can juggle many tasks and expectations easily. You are a research romantic and love to dive into research (primary and secondary) when needed for strategy and planning. BenefitsNow, why should you swipe right on us (or in this case ‘apply’): We love growth and truly believe that if you grow, we will grow. This is why our appraisals are performance-based which go beyond traditional yearly compliance. We really hope you never have to use this ‘perk’ but in case you do, we’ve got you covered with Personal Health Insurance & Accidental coverage. Your weekends are completely yours. Unlike traditional set-ups, we have 5 days working week. Any exceptions also come with comp-offs. Work-Wife balance is the key to ultimate happiness. So, you can have flexible working hours that help you (without inconveniencing your colleagues, of course) achieve the best output. We are obsessed with food and sometimes fast delivery is just not fast enough! So, we have our very own Café Wifeys where you can keep trying something delectable using the monthly credits that you will get.Speaking of food, we have ‘Chit Chaats ’ every Wednesday where we exchange learnings, indulge our competitive sides, check in on each other, all over the best that Mumbai Street food scene has to offer. Samosa and strategy? Yes, please!We have a true open-door system. You should check out our Mumbai HO pictures, we’ve even broken down walls to open up conversations. We work hard to maintain Wife as an equitable, inclusive and respectful workplace. We wait and crusade for the day that this doesn’t have to be listed as a ‘benefit’ but till then, know that your voice will always matter here, irrespective of your designation.Is this job a match or a miss?
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FMCG Brand Manager - New Product Development
400049 Mumbai, Maharashtra
₹1200000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and strategic Brand Manager to lead new product development initiatives. This role is critical in identifying market opportunities, conceptualizing new products, and driving their successful launch and growth in the competitive FMCG landscape. The Brand Manager will be responsible for market research, consumer insights, product positioning, marketing strategy development, and cross-functional team leadership. The ideal candidate possesses a deep understanding of the FMCG market, consumer behavior, and a passion for building impactful brands.
Key Responsibilities:
Qualifications:
This is a high-impact role for a visionary marketer looking to shape the future of our client's product portfolio. We offer an attractive remuneration package, significant growth opportunities, and the chance to work with leading brands.
This position is based in Mumbai, Maharashtra, IN .
Key Responsibilities:
- Conduct comprehensive market research and analysis to identify consumer needs, market trends, and competitive landscapes within the FMCG sector.
- Develop and articulate clear brand strategies and positioning for new and existing products.
- Lead the end-to-end process of new product development, from ideation and concept testing to product formulation, packaging design, and go-to-market strategy.
- Collaborate closely with R&D, Sales, Marketing, Operations, and Supply Chain teams to ensure successful product launches.
- Develop and manage integrated marketing plans, including advertising, promotions, digital marketing, and public relations.
- Monitor brand performance, sales data, and market share, making data-driven recommendations for optimization.
- Manage the marketing budget effectively to ensure maximum ROI.
- Build and maintain strong relationships with external agencies and partners.
- Present brand plans and performance reviews to senior management.
- Ensure brand consistency across all consumer touchpoints.
Qualifications:
- MBA in Marketing or a related field, from a reputed institution.
- Minimum of 6 years of progressive experience in Brand Management within the FMCG industry.
- Proven track record of successfully launching and growing new consumer products.
- Strong understanding of market research methodologies, consumer insights, and data analysis.
- Excellent strategic thinking, planning, and execution skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
- Proficiency in financial analysis and budget management.
- Creative mindset with a strong commercial acumen.
- Experience with digital marketing and social media strategies for consumer brands is a plus.
This is a high-impact role for a visionary marketer looking to shape the future of our client's product portfolio. We offer an attractive remuneration package, significant growth opportunities, and the chance to work with leading brands.
This position is based in Mumbai, Maharashtra, IN .
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3
FMCG Brand Manager - Strategic Market Development (Remote)
400002 Mumbai, Maharashtra
₹1600000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to join their fully remote team. This role is ideal for a seasoned marketing professional passionate about building and growing iconic brands. You will be responsible for developing and executing comprehensive brand strategies, driving market share growth, and enhancing brand equity across diverse product portfolios. This fully remote position requires a deep understanding of the FMCG landscape, consumer insights, market analysis, and integrated marketing communications. Your responsibilities will include market research, competitive analysis, developing marketing plans, managing marketing budgets, overseeing advertising and promotional campaigns, and collaborating with sales and product development teams. The ideal candidate will have a proven track record of successful brand management, demonstrated by quantifiable market performance and brand growth. Excellent analytical, strategic thinking, and leadership skills are crucial, as is the ability to lead cross-functional teams and external agencies in a virtual environment. Experience with digital marketing, social media strategy, and e-commerce within the FMCG sector is highly advantageous. We are looking for a results-oriented individual with a passion for consumer brands and the ability to drive innovation and execution. A Master's degree in Business Administration (MBA) with a specialization in Marketing, or a related field, coupled with significant brand management experience in FMCG, is required.
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4
Solution Consultant - Salesforce Marketing Cloud
Mumbai, Maharashtra
VML
Posted 13 days ago
Job Viewed
Job Description
About Us:
VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.
For more information, visit
Job Title: Marketing Technology Solution Consultant
Location: Mumbai
Job Summary:
We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions using Salesforce Marketing Cloud. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud to drive customer engagement and business growth.
Key Responsibilities:
Solution Design & Implementation:
- Conduct discovery sessions with client teams for understanding requirements and the current solution setup.
- Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions
- Conduct platform assessments and recommend optimal marketing technology stacks
- Create technical documentation, solution architecture diagrams, and implementation roadmaps
- Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Contact Builder, Web Studio, Automation Studio, Einstein)
- Build responsive, personalized email templates, landing pages, and mobile campaigns using out of the box templates, content blocks, HTML, Javascript, AMPScript
- Build automations and data management using SQL.
Technical Integration & Analytics:
- Develop and maintain integrations between marketing platforms and external systems via APIs, data imports, SQL
- Design data integration strategies ensuring seamless data flow across marketing technology stack
- Build and manage audience segments, data extensions, and customer profiles
- Analyze campaign performance metrics and provide actionable optimization insights
- Conduct A/B testing strategies to improve engagement rates and ROI
Client Management:
- Serve as primary technical point of contact for marketing technology initiatives
- Stay current with platform updates, new features, and industry best practices
Experience:
- 4-5 years in marketing technology consulting or solution implementation
- Strong hands-on experience with Salesforce Marketing Cloud
- Experience in marketing automation strategy and multi-channel campaign orchestration
Technical Skills:
- Proficiency in JavaScript, HTML, CSS and web development concepts
- Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL
- Strong understanding of API integrations and data management
- Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)
Soft Skills:
- Excellent problem-solving and analytical abilities
- Strong communication skills for technical and non-technical audiences
Certifications (Optional):
- Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)
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5
Director of Digital Marketing Strategy
400050 Mumbai, Maharashtra
₹1600000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client is seeking a highly strategic and results-oriented Director of Digital Marketing to lead their marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere while making a significant impact on brand growth and customer engagement. The ideal candidate will have a comprehensive understanding of all facets of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will be responsible for developing and executing innovative digital marketing strategies that drive qualified leads, increase brand awareness, and enhance customer acquisition and retention. Key responsibilities include setting marketing objectives, developing campaign plans, managing marketing budgets, analyzing campaign performance, and identifying opportunities for optimization. You will lead and mentor a team of digital marketing professionals, fostering a culture of creativity and data-driven decision-making. A minimum of 8-10 years of progressive experience in digital marketing, with at least 3-5 years in a leadership role, is required. Proven success in developing and executing successful multi-channel digital marketing campaigns is essential. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is a must. This role demands exceptional leadership, strategic thinking, and communication skills, with the ability to articulate complex strategies to stakeholders at all levels. As a remote employee, you will be expected to be highly organized, self-disciplined, and adept at collaborating virtually. We are looking for a visionary leader who can stay ahead of digital marketing trends and drive measurable business outcomes. If you are passionate about digital transformation and eager to lead a dynamic team in a remote-first environment, we encourage you to apply.
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6
Head of Digital Marketing Strategy
400001 Mumbai, Maharashtra
₹160000 Monthly
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a visionary and data-driven Head of Digital Marketing Strategy to spearhead their online marketing initiatives. This is a fully remote position, offering the flexibility to work from anywhere in India while making a significant impact on our brand's digital presence. You will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, engagement, and revenue growth.
Key responsibilities include overseeing all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. You will analyze market trends, competitor activities, and customer behavior to identify opportunities and optimize campaign performance. The ideal candidate will have a deep understanding of digital marketing analytics and tools, with a proven ability to translate data into actionable insights and strategic recommendations. You will lead and mentor a team of digital marketing specialists, fostering a collaborative and results-oriented environment. This role requires strong leadership skills, excellent communication abilities, and a strategic mindset. Experience in developing and managing large-scale digital marketing budgets and reporting on ROI is essential. Join our remote team and shape the future of our digital marketing efforts from **Mumbai, Maharashtra, IN** and beyond.
Key responsibilities include overseeing all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. You will analyze market trends, competitor activities, and customer behavior to identify opportunities and optimize campaign performance. The ideal candidate will have a deep understanding of digital marketing analytics and tools, with a proven ability to translate data into actionable insights and strategic recommendations. You will lead and mentor a team of digital marketing specialists, fostering a collaborative and results-oriented environment. This role requires strong leadership skills, excellent communication abilities, and a strategic mindset. Experience in developing and managing large-scale digital marketing budgets and reporting on ROI is essential. Join our remote team and shape the future of our digital marketing efforts from **Mumbai, Maharashtra, IN** and beyond.
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7
Head of Digital Marketing Strategy
400001 Mumbai, Maharashtra
₹100000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking an accomplished and forward-thinking Head of Digital Marketing Strategy to lead their marketing efforts in Mumbai, Maharashtra, IN . This senior leadership role is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, engagement, and revenue growth. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. You will be tasked with defining the overall digital vision, setting measurable goals, and overseeing the implementation of integrated campaigns across multiple channels. This position requires exceptional analytical skills to track, measure, and report on the performance of digital marketing initiatives, providing insights and recommendations for optimization. You will lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performance culture. Strategic planning, budget management, and staying ahead of emerging digital trends and technologies will be key responsibilities. The successful candidate will have a proven track record of developing and executing successful digital marketing strategies for major brands, demonstrating a strong ROI and a data-driven approach. This is an exciting opportunity to shape the digital presence of a leading organization and drive significant business impact.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement innovative digital marketing strategies to achieve business objectives.
- Oversee all digital marketing channels, including SEO, SEM, social media, email, and display advertising.
- Define key performance indicators (KPIs) and track campaign performance using analytics tools.
- Manage the digital marketing budget and allocate resources effectively.
- Lead and mentor the digital marketing team, fostering professional growth.
- Analyze market trends, competitor activities, and customer insights to identify opportunities.
- Collaborate with cross-functional teams (product, sales, content) to ensure brand consistency and integrated campaigns.
- Drive continuous improvement and optimization of digital marketing efforts.
- Stay abreast of emerging digital technologies and best practices.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
- Proven expertise in SEO, SEM, content marketing, social media, and email marketing.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Demonstrated ability to develop and execute successful digital marketing strategies.
- Excellent leadership, communication, and interpersonal skills.
- Experience managing marketing budgets and vendor relationships.
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8
Head of Digital Marketing Strategy (Remote)
400001 Mumbai, Maharashtra
₹1200000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client is looking for an visionary and results-oriented Head of Digital Marketing Strategy to spearhead their online presence and customer engagement initiatives, operating entirely remotely. This pivotal role will define, develop, and execute comprehensive digital marketing strategies that drive brand awareness, lead generation, and customer acquisition across various online channels. The successful candidate will possess a deep understanding of the FMCG landscape and its unique digital marketing challenges and opportunities. Your responsibilities will encompass overseeing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising campaigns. You will be instrumental in identifying emerging trends and technologies in digital marketing, and translating them into actionable strategies for the FMCG sector. This role requires exceptional analytical skills to measure and report on the performance of all digital marketing campaigns, and to gain insights into audience behavior. You will collaborate closely with cross-functional teams, including product development, sales, and creative, to ensure brand consistency and achieve business objectives. The ability to manage a significant budget, optimize campaign spend, and demonstrate a clear ROI will be crucial. You will also be responsible for building and nurturing a high-performing remote marketing team, fostering a culture of innovation and continuous improvement. Experience in A/B testing, conversion rate optimization (CRO), and leveraging marketing automation platforms is essential. A strong grasp of customer journey mapping and personaliztion techniques within the FMCG context will be highly valued. This is an exciting opportunity to shape the digital future of a prominent brand from the comfort of your remote workspace. The ideal candidate is a strategic thinker, a creative problem-solver, and a leader capable of inspiring teams to achieve ambitious goals. We seek an individual who is passionate about leveraging digital channels to connect with consumers and drive measurable business outcomes in the fast-paced FMCG industry. This role is based inMumbai, Maharashtra, IN but requires the incumbent to work from a remote location.
Responsibilities:
Responsibilities:
- Develop and implement innovative digital marketing strategies aligned with FMCG business objectives.
- Oversee all digital marketing channels including SEO, SEM, social media, email, and paid advertising.
- Manage the digital marketing budget, ensuring optimal allocation and ROI.
- Analyze campaign performance, generate insightful reports, and provide data-driven recommendations.
- Lead and mentor a remote digital marketing team.
- Conduct market research and competitive analysis to identify new opportunities.
- Collaborate with product and sales teams to ensure cohesive brand messaging.
- Drive website traffic, lead generation, and customer acquisition through digital initiatives.
- Stay abreast of the latest digital marketing trends and technologies.
- Develop and execute strategies for customer engagement and retention.
- Master's degree in Marketing, Business Administration, or a related field.
- 10+ years of experience in digital marketing, with at least 5 years in a leadership role within the FMCG sector.
- Proven track record of developing and executing successful digital marketing campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Experience with marketing automation platforms and analytics tools (e.g., Google Analytics, HubSpot).
- Strong analytical and problem-solving skills.
- Excellent communication, leadership, and team management abilities.
- Demonstrated experience in managing remote teams is essential.
- Creative thinking and ability to innovate in a dynamic market.
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