47 Brand Strategist jobs in Mumbai

The role requires an individual who eats, sleep, and breathes culture, news, and trends - and has an expert understanding of how to bring these to life through thumb-stopping social content and campaigns that are truly tailored to each of our social channels. The successful candidate will need to understand the power of community management in building brand relevance, value to followers, and in driving social conversations, and work with our internal team on smart proactive and reactive social listening to execute on this. The right person thrives on innovative social media marketing and is hungry to create social strategies, content, and campaigns that break the mould, surprise, and delight, and drive both online and offline conversations.

A successful candidate must have impeccable attention to detail, be obsessed with innovating and improving our content strategy through testing and reporting and be comfortable with fast-paced marketing and managing shifting priorities. Experience working on social media campaigns for large brands is preferred.

Key Responsibilities:

• Leads on bringing our social strategy to life across all our social handles and focused on building brand relevancy and brand love through agile and cultural social marketing
• Leads on spotlighting Creators that OI works with and developing social activations that surprise and delight our followers
• Develop a robust social media strategy to boost following and visibility across various platforms ·
• Develop new case studies, in sync with the internal stakeholders and publish them via different channels
• Email Marketing at scale to both Influencers and clients for topics of their interest
• Driving one on one sessions with Influencers on different topics on social media
• Arranging meetups and meets with influencers, to help build Influencers relationships in a better way
• Managing the One Impression Blogs and managing the pipeline of content that has to go live to attract audiences and publishing the same over different platforms
• Managing Google Reviews, and driving more reviews with Influencers that we work with, and getting video testimonials from them
• Making an inventory of video testimonials and business case studies to be published on the One Impression website
• New initiatives and projects from time to time to market One Impression as a Global brand
• Identify and define the most important social media KPIs and monitor them regularly
• Create a monthly social media calendar with relevant special days, hashtags, and occasion-specific campaigns
• Organic performance and consultation: Consistently measure the performance of each social channel, make timely adjustments to improve performance, and work cross-functionally as an informed consultant to make relevant recommendations to editorial strategy
• Study and analyze the insights to fine-tune the social media strategy for more reach and higher engagement
• Run ad campaigns on social media platforms and optimize them to deliver better results
• Prepare and submit monthly reports to internal stakeholders, covering various parameters including performance, reach, engagement, and ROI
• Keep track of the latest trends, hashtags, and developments on social media and use it to create content and improve overall performance
• Manage and oversee the creation of high-quality content - both written and visual - for the social media platforms
• Platform experience and channel ownership: Lead what the visual look and feel of each platform looks like, the tone of voice, and daily editorial optimization
• Audience Strategy: Social audience evaluation and segmentation across the brand’s social media presence. Identify key cohorts of audiences and devise a “go-to” strategy to grow and scale these groups. The strategy will include a communication strategy on how to speak to these audiences and their content preferences. Engage, retain and grow our audience on social channels

Qualifications

Basic Qualifications:

• 3+ years prior experience in social media marketing, email marketing, content marketing & building relationships.

Preferred Qualifications

• Excited by good creativity, thrives on culture, and is inspired by smart strategy
• Proven record of developing best-in-class and innovative social content
• Deep understanding of how social media plays a crucial part in building a brand, and what it means to be a “brand steward” across all lines of work
• Deep knowledge of social channel best practices, social publishing tools, and social listening platforms
• Ability to identify and act on relevant trends, and how they map to business goals, that could be a fit for brand/social activations
• Experience working with creators/influencers
• Strives to constantly optimize social content strategies through testing, learning, and reporting
• Experience in developing social strategies and tactics for large, integrated campaigns for brands
• Experience working with paid media teams and/or agencies to develop paid social strategies
• Ability to work within tight deadlines and balance short-term needs with long-term strategic initiatives, all with meticulous attention to detail
• Excellent verbal and written communication skills
• Possess a high degree of integrity, ownership, and pride in their work, whilst having a tonne of fun

Job description

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Key Responsibilities: (for reference only,
not limited to)

· Develop brand growth through the right strategies and plans for
brand reputation monitoring.

· Achieve long-term organizational goals through planning and
implementing marketing initiatives on various platforms.

· Build brand awareness and propel the company towards its mission
and vision.

· Devise further growth strategies, and implement them from a
brand innovation point of view.

· Lead and guide social media and influencer marketing team to create
marketing strategies and to achieve desired growth goals.

· Analyze monthly performance of social media & influencer
marketing.

· Lead post boosting strategy for Instagram followers’ target.

· Leading marketing strategies for sales driven objective or
product push using various channels like influencer and paid marketing.

· Aligning communication and creatives for performance marketing
and e-commerce platforms.

· Design strategies and processes for smooth functioning of the
teams and departments.

· Promote kiosk stores by working with the malls marketing team.

· Undertake brand reputation projects and figure out the brand
positioning.

· Coordinate with production, website, ecommerce, and offline team
to align new product launches.

· Align shoot and content creation with production agencies.

· Oversee PR Strategy and execution for the brand.

· Collaborate with the design team for new product designs, names
and look.

· Collaborate with the offline team for brand communication and
brand positioning in GT, MT and mall kiosks stores.

· Working with design team on ideation and design strategy of new
kiosk/store launches.

The role requires an individual who eats, sleep, and breathes culture, news, and trends - and has an expert understanding of how to bring these to life through thumb-stopping social content and campaigns that are truly tailored to each of our social channels. The successful candidate will need to understand the power of community management in building brand relevance, value to followers, and in driving social conversations, and work with our internal team on smart proactive and reactive social listening to execute on this. The right person thrives on innovative social media marketing and is hungry to create social strategies, content, and campaigns that break the mould, surprise, and delight, and drive both online and offline conversations.

A successful candidate must have impeccable attention to detail, be obsessed with innovating and improving our content strategy through testing and reporting and be comfortable with fast-paced marketing and managing shifting priorities. Experience working on social media campaigns for large brands is preferred.

Key Responsibilities:

• Leads on bringing our social strategy to life across all our social handles and focused on building brand relevancy and brand love through agile and cultural social marketing
• Leads on spotlighting Creators that OI works with and developing social activations that surprise and delight our followers
• Develop a robust social media strategy to boost following and visibility across various platforms ·
• Develop new case studies, in sync with the internal stakeholders and publish them via different channels 
• Email Marketing at scale to both Influencers and clients for topics of their interest
• Driving one on one sessions with Influencers on different topics on social media
• Arranging meetups and meets with influencers, to help build Influencers relationships in a better way 
• Managing the One Impression Blogs and managing the pipeline of content that has to go live to attract audiences and publishing the same over different platforms
• Managing Google Reviews, and driving more reviews with Influencers that we work with, and getting video testimonials from them 
• Making an inventory of video testimonials and business case studies to be published on the One Impression website
• New initiatives and projects from time to time to market One Impression as a Global brand 
• Identify and define the most important social media KPIs and monitor them regularly
• Create a monthly social media calendar with relevant special days, hashtags, and occasion-specific campaigns
• Organic performance and consultation: Consistently measure the performance of each social channel, make timely adjustments to improve performance, and work cross-functionally as an informed consultant to make relevant recommendations to editorial strategy
• Study and analyze the insights to fine-tune the social media strategy for more reach and higher engagement
• Run ad campaigns on social media platforms and optimize them to deliver better results
• Prepare and submit monthly reports to internal stakeholders, covering various parameters including performance, reach, engagement, and ROI
• Keep track of the latest trends, hashtags, and developments on social media and use it to create content and improve overall performance
• Manage and oversee the creation of high-quality content - both written and visual - for the social media platforms
• Platform experience and channel ownership: Lead what the visual look and feel of each platform looks like, the tone of voice, and daily editorial optimization
• Audience Strategy: Social audience evaluation and segmentation across the brand’s social media presence. Identify key cohorts of audiences and devise a “go-to” strategy to grow and scale these groups. The strategy will include a communication strategy on how to speak to these audiences and their content preferences. Engage, retain and grow our audience on social channels

Qualifications

Basic Qualifications:

• 3+ years prior experience in social media marketing, email marketing, content marketing & building relationships. 

Preferred Qualifications

• Excited by good creativity, thrives on culture, and is inspired by smart strategy
• Proven record of developing best-in-class and innovative social content
• Deep understanding of how social media plays a crucial part in building a brand, and what it means to be a “brand steward” across all lines of work
• Deep knowledge of social channel best practices, social publishing tools, and social listening platforms
• Ability to identify and act on relevant trends, and how they map to business goals, that could be a fit for brand/social activations
• Experience working with creators/influencers 
• Strives to constantly optimize social content strategies through testing, learning, and reporting
• Experience in developing social strategies and tactics for large, integrated campaigns for brands
• Experience working with paid media teams and/or agencies to develop paid social strategies 
• Ability to work within tight deadlines and balance short-term needs with long-term strategic initiatives, all with meticulous attention to detail
• Excellent verbal and written communication skills
• Possess a high degree of integrity, ownership, and pride in their work, whilst having a tonne of fun

Position- Senior Brand Strategist

Agency Experience- 2 to 6 years

Location- Saki Naka

Working Days- 5 days (Hybrid)

We are seeking a talented and experienced Brand Strategist who will also be responsible for managing a team of Social Media Managers. The ideal candidate will have a deep understanding of various social media platforms, marketing strategies, and team management skills. This role requires a creative thinker with a strategic mindset, strong leadership abilities, and excellent communication skills. The Social Media Marketing Strategist will be responsible for developing and executing effective social media campaigns, analyzing performance metrics, and guiding the team to achieve business goals.

Responsibilities:

Strategy Development:

• Develop comprehensive social media marketing strategies aligned with overall marketing objectives.
• Conduct market research, competitor analysis, and stay up-to-date with industry trends to identify new opportunities.
• Collaborate with cross-functional teams to integrate social media strategies with overall marketing plans.
• Campaign Planning and Execution:
• Create and manage social media content calendars, ensuring timely and engaging posts across various platforms.
• Oversee the creation of high-quality, compelling content (text, image, and video) that resonates with the target audience.
• Utilize social media management tools to schedule, publish, and monitor content across platforms.
• Implement paid social media campaigns, including budget allocation, targeting, and optimization.
• Performance Tracking and Analysis:
• Monitor key performance indicators (KPIs) to measure the effectiveness of social media campaigns.
• Analyze data and metrics, provide insights, and make data-driven recommendations for optimization.
• Prepare regular reports on campaign performance and present findings to stakeholders.

Team Management:

• Recruit, train, and mentor a team of Social Media Managers.
• Set clear performance expectations, provide regular feedback, and conduct performance evaluations.
• Foster a collaborative and creative work environment, encouraging innovative ideas and professional growth.
• Ensure team members have the necessary resources and tools to effectively execute their responsibilities.
• Collaboration and Communication:
• Collaborate with other marketing teams to ensure cohesive brand messaging and consistent communication.
• Liaise with internal stakeholders, such as designers, copywriters, and PR teams, to develop and execute integrated campaigns.
• Stay informed about emerging social media trends, tools, and platforms, and share relevant insights with the team.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• Proven work experience as a Social Media Marketing Strategist or similar role.
• Strong knowledge of social media platforms, best practices, and emerging trends.
• Experience managing social media campaigns and analyzing performance metrics.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Excellent written and verbal communication skills.
• Strong leadership abilities and experience in managing a team.
• Creative thinking and problem-solving skills.
• Ability to work under pressure and meet tight deadlines.
• Familiarity with graphic design and video editing tools is a plus.
• Join our dynamic team and play a vital role in shaping our brand's social media presence. Apply today with your resume, portfolio, and a brief description of your approach to social media strategy and team management.

*The budget for this role is up to 7 LPA. Please apply if this aligns with your expectations*

The Brand Strategist will be responsible for the fluidity and efficient execution of all