17 Content Creation jobs in Kolkata

Job Title: Product Marketing Manager

Location: Bangalore, India or Remote

Reports to: Sr. Director Communications & Content Marketing

Working Hours: 3-12 PM IST (EST time zone)

Position Overview:

Gainwell is seeking a highly skilled and detail-oriented Product Marketing Content Manager to develop compelling and persuasive content that supports our product marketing initiatives. This role will focus on translating complex product features and benefits into clear, value-driven content that drives engagement and showcases Gainwell’s differentiation to public health and Medicaid decision-makers. The ideal candidate will have experience creating product-centric content such as solution messaging and positioning frameworks, case studies, sales collateral, presentations, and white papers, ensuring all content is aligned with Gainwell’s product positioning and go-to-market strategies.

Key Responsibilities:

• Content Strategy: Work closely with Marketing Content Manager to help inform content strategy that supports Gainwell’s marketing and business objectives with a focus on product-centric content creation. Input should be coordinated with the product marketing team to align consistency with product messaging, positioning, and go-to-market strategies.
• Product-Centric Content Creation: Develop high-quality content that clearly communicates the value of Gainwell’s solutions, including product briefs, white papers, case studies, sales enablement materials, video scripts, and more. It should be optimized for a range of channels, including digital, print, and presentations, ensuring a consistent tone and style that resonates with key decision-makers in government and healthcare markets.
• Brand Voice & Tone: Ensure all content is aligned with Gainwell’s brand voice, messaging, and positioning, ensuring consistency across all marketing channels and platforms.
• Cross-Functional Collaboration: Work closely with the all marketing & communications teams to create content that is tailored to specific state accounts and sectors, ensuring personalized messaging for account-based marketing efforts.
• Content Calendar Management: Work closely with Marketing Content Manager to help inform an editorial calendar to ensure a consistent cadence of high-quality content across multiple platforms.
• Thought Leadership: Collaborate with thought leadership content team to ensure consistent messaging that positions Gainwell as an innovator in public health and Medicaid technology and speaks to industry trends and challenges.
• Technical Translation: Translate technical product details into accessible, benefits-focused content that is understandable to both technical and non-technical audiences within state agencies.
• Performance Measurement: Use analytics and performance data to measure the effectiveness of product-centric content and make data-driven recommendations for future content strategy improvements.
• SEO & Content Optimization: Ensure that product-centric content is optimized for search engines and aligned with SEO best practices to maximize reach and visibility.
• Content Management: Maintain an organized repository of product content, ensuring it is up-to-date, accurate, and readily available for marketing and sales teams.

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 5+ years of experience in product marketing content creation, within healthcare, public sector, or technology industries.
• Strong writing and editing skills with a proven ability to create content that simplifies complex concepts and resonates with target audiences.
• Experience collaborating with product marketing teams to align content with product strategy and messaging.
• Strong project management skills with the ability to handle multiple projects and deadlines.
• Knowledge of SEO best practices and content optimization is preferred.
• Experience in healthcare public sector marketing is a plus.

Job Title: Product Marketing Manager

Location: Bangalore, India or Remote

Reports to: Sr. Director Communications & Content Marketing

Working Hours: 3-12 PM IST (EST time zone)

Position Overview:

Gainwell is seeking a highly skilled and detail-oriented Product Marketing Content Manager to develop compelling and persuasive content that supports our product marketing initiatives. This role will focus on translating complex product features and benefits into clear, value-driven content that drives engagement and showcases Gainwell’s differentiation to public health and Medicaid decision-makers. The ideal candidate will have experience creating product-centric content such as solution messaging and positioning frameworks, case studies, sales collateral, presentations, and white papers, ensuring all content is aligned with Gainwell’s product positioning and go-to-market strategies.

Key Responsibilities:

• Content Strategy: Work closely with Marketing Content Manager to help inform content strategy that supports Gainwell’s marketing and business objectives with a focus on product-centric content creation. Input should be coordinated with the product marketing team to align consistency with product messaging, positioning, and go-to-market strategies.
• Product-Centric Content Creation: Develop high-quality content that clearly communicates the value of Gainwell’s solutions, including product briefs, white papers, case studies, sales enablement materials, video scripts, and more. It should be optimized for a range of channels, including digital, print, and presentations, ensuring a consistent tone and style that resonates with key decision-makers in government and healthcare markets.
• Brand Voice & Tone: Ensure all content is aligned with Gainwell’s brand voice, messaging, and positioning, ensuring consistency across all marketing channels and platforms.
• Cross-Functional Collaboration: Work closely with the all marketing & communications teams to create content that is tailored to specific state accounts and sectors, ensuring personalized messaging for account-based marketing efforts.
• Content Calendar Management: Work closely with Marketing Content Manager to help inform an editorial calendar to ensure a consistent cadence of high-quality content across multiple platforms.
• Thought Leadership: Collaborate with thought leadership content team to ensure consistent messaging that positions Gainwell as an innovator in public health and Medicaid technology and speaks to industry trends and challenges.
• Technical Translation: Translate technical product details into accessible, benefits-focused content that is understandable to both technical and non-technical audiences within state agencies.
• Performance Measurement: Use analytics and performance data to measure the effectiveness of product-centric content and make data-driven recommendations for future content strategy improvements.
• SEO & Content Optimization: Ensure that product-centric content is optimized for search engines and aligned with SEO best practices to maximize reach and visibility.
• Content Management: Maintain an organized repository of product content, ensuring it is up-to-date, accurate, and readily available for marketing and sales teams.

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 5+ years of experience in product marketing content creation, within healthcare, public sector, or technology industries.
• Strong writing and editing skills with a proven ability to create content that simplifies complex concepts and resonates with target audiences.
• Experience collaborating with product marketing teams to align content with product strategy and messaging.
• Strong project management skills with the ability to handle multiple projects and deadlines.
• Knowledge of SEO best practices and content optimization is preferred.
• Experience in healthcare public sector marketing is a plus.

Job description

Company Description

FranchiseBAZAR is India's most trusted franchise business investment advisory, connecting entrepreneurs with over 4000 brands and franchisors. With a large network of serious business seekers, investors, and entrepreneurs, FranchiseBAZAR offers a platform for successful franchise expansion and recruitment. The company has been in operation for 22+ years and provides comprehensive franchise solutions for businesses looking to expand in India.

Role Description

This is a full-time (Mon-Sat 9.00 am to 6.00 pm) remote paid internship for a Content Writer located in India. The Content Writer will be responsible for web content writing, developing content strategies, conducting research, writing, and proofreading. The role will involve creating engaging content to attract potential franchisees and promote brands on various platforms.

Qualifications

• Web Content Writing and Writing skills
• Experience in developing content strategies and conducting research
• Proofreading skills
• Excellent written and verbal communication skills
• Ability to work independently and collaboratively
• Experience in the entrepreneurship, business writing, franchise or business development industry is a plus
• Bachelor's degree in English, Journalism, Communications, or related field

Responsibilities

• Writing one blog and 10 Quora answers every day around franchising, entrepreneurship, new business opportunities, and starting a new business.
• Researching given topics for writing original and meaningful content around franchising and entrepreneurship. So this is for content writers who want to dabble with business writing.
• Working closely with the Digital Marketing and SEO team for content creation.
• Write long-form content/articles on specific topics across various platforms that can engage entrepreneurs and investors looking at starting a new business in India and around the franchising industry segments and sub-segments, top brands, and more.
• Edit and fact-check pieces of content thoroughly and ensure zero grammar, and spelling mistakes independently.
• Keep the brand’s tone consistent across all articles. Ensure that the franchisebazar brand directory is optimized for every brand that is registered on the website.

Ideal Persona

• Graduates with excellent writing and editing skills, with a keen eye for detail and a passion for entrepreneurship.
• Ability to research and go into the depth of the matter.
• Candidates must know how to manage their time effectively.

Only those candidates can apply who:

1. are available for the work-from-home job/internship.

2. can start the work-from-home job/internship and can join immediately

3. are available for a min duration of 6 months

4. have relevant skills and interests

*professionals wanting to start/restart their careers can also apply.

Duration: 6 months

Stipend: There is a fixed Stipend of ₹5000 PM Plus Additional Incentives based on your manager's Ratings and your performance.

Interested candidates kindly Share your resume with

Perks

• Full time content writer role after completion of initial 6 months

• Get your blogs published on FranchiseBAZAR and IndiaFranchiseBlogs and create a rich portfolio in serious business writing. All blogs that we publish are done with the writers names, hence you get complete recognition.