21 Content Strategy jobs in Kochi

The opportunity

EY GDS Content Pillar at BMC in GDS is a fast-growing team of talented copywriters, editors, content strategists, thought leadership writers, technical writers and editorial managers. People in the team provide support for key global EY publications, campaigns and social media programs.

The Assistant Director – Content Strategy is a high-impact role that blends strategic thinking with hands-on content execution. Ideal for a content leader who understands the power of storytelling and can align it with business priorities, this role demands both vision and precision.

You’ll be responsible for shaping narrative direction, leading large teams and complex projects, and delivering high-value, on-brand content that helps EY stand out in the marketplace. You’ll also write, edit and guide editorial efforts to ensure every piece of content drives impact and reflects EY’s purpose. You bring proven stakeholder management skills, collaborating closely with senior leaders, cross-functional teams, data analysts and creative partners.

Your key responsibilities

Skills and attributes for success

To qualify for the role, you must have

Ideally, you will also have

Technologies and tools

What we look for

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

EY | Building a better working world 

• Develop and implement comprehensive media strategies for content campaigns.
• Plan and execute media buys across digital, social, print, and broadcast channels.
• Conceptualize and oversee the creation of engaging content assets.
• Analyze campaign performance and provide data-driven recommendations for optimization.
• Identify target audience segments and tailor media strategies accordingly.
• Manage relationships with media vendors and partners.
• Stay updated on emerging media trends and technologies.
• Collaborate with creative, marketing, and sales teams to ensure cohesive strategy execution.
• Manage media budgets and ensure efficient allocation of resources.
• Report on campaign effectiveness and ROI to stakeholders.

• Bachelor's or Master's degree in Media Studies, Marketing, Communications, or related discipline.
• 6-8 years of experience in media planning, strategy, or content development.
• Proven track record of developing and executing successful media campaigns.
• Strong understanding of digital marketing, social media, and traditional media channels.
• Proficiency in media planning and analytics tools (e.g., Google Analytics, DCM, social media platforms).
• Excellent analytical, strategic thinking, and problem-solving skills.
• Creative mindset with a passion for storytelling and content creation.
• Strong communication, presentation, and interpersonal skills.
• Ability to manage multiple projects and meet deadlines.
• Experience working with diverse client portfolios or internal brands.

• Develop and implement data-driven digital content strategies aligned with marketing goals.
• Create and manage content calendars for social media, blogs, websites, and email campaigns.
• Oversee the creation of engaging and high-quality content, including articles, videos, infographics, and social media posts.
• Conduct keyword research and SEO optimization to improve content visibility.
• Analyze content performance metrics and provide actionable insights for optimization.
• Manage social media channels and community engagement.
• Collaborate with design, marketing, and product teams to ensure brand consistency.
• Stay updated on the latest digital marketing trends and best practices.
• Manage content budgets and vendor relationships.
• Report on content marketing ROI and campaign effectiveness.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in digital content strategy, content marketing, or social media management.
• Proven track record of developing successful content strategies and campaigns.
• Strong understanding of SEO, SEM, and social media marketing principles.
• Proficiency in content management systems (CMS) like WordPress.
• Experience with analytics tools such as Google Analytics.
• Excellent writing, editing, and proofreading skills.
• Creative thinker with a keen eye for detail.
• Strong project management and organizational skills.
• Ability to work effectively in a hybrid work environment, balancing remote and in-office collaboration.

• Develop and implement comprehensive digital content strategies.
• Create and manage editorial calendars for various platforms.
• Oversee the creation, editing, and publishing of high-quality content (articles, blog posts, social media, video scripts, etc.).
• Ensure all content is SEO-optimized, on-brand, and engaging for target audiences.
• Analyze content performance using analytics tools and provide actionable insights for improvement.
• Collaborate with marketing, design, and product teams to align content with broader business goals.
• Manage content distribution across multiple digital channels.
• Stay up-to-date with industry trends, SEO best practices, and digital marketing innovations.
• Manage relationships with freelance writers and content creators.

• Proven experience as a Content Strategist, Digital Marketer, or similar role.
• Demonstrated success in developing and executing content marketing strategies.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO, SEM, and content management systems (CMS).
• Proficiency with analytics tools (e.g., Google Analytics).
• Experience with social media marketing and content distribution.
• Strong project management and organizational skills.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.
• Excellent communication and collaboration skills.

• Conceptualize, script, shoot, and edit high-quality video content, including promotional videos, social media clips, explainer videos, and testimonials.
• Develop and create visually appealing graphics and other digital assets for social media, websites, and marketing campaigns using design software.
• Write engaging and SEO-friendly copy for blog posts, social media captions, website content, and email marketing campaigns.
• Manage and grow social media channels, fostering community engagement and interaction.
• Collaborate with marketing and product teams to align content with brand strategy and campaign objectives.
• Analyze content performance metrics and use insights to optimize future content creation strategies.
• Stay up-to-date with the latest trends in digital content creation, social media, and video production.
• Manage content calendars and ensure timely delivery of all digital assets.
• Explore and experiment with new content formats and platforms to enhance reach and engagement.
• Ensure all content adheres to brand guidelines and quality standards.

• Bachelor's degree in Marketing, Communications, Fine Arts, Digital Media, or a related field, or equivalent practical experience.
• Proven experience as a Digital Content Creator, Videographer, Graphic Designer, or similar role.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and graphic design software (e.g., Adobe Photoshop, Illustrator, Canva).
• Strong writing, editing, and proofreading skills.
• Excellent understanding of social media platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.) and their respective best practices.
• Knowledge of SEO principles and content optimization techniques.
• Creative mindset with a strong visual eye and storytelling ability.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Good communication and collaboration skills.
• A portfolio showcasing previous work is highly recommended.