291 Marketing jobs in Bhubaneswar

Marketing and Sales Manager

Company: Kings Foods Pvt. Ltd.

Location: Bhubaneswar, Odisha

Experience: 3-10 years

Kings Foods Pvt. Ltd., the master franchisee for a beverage and food brand in Odisha, is seeking a dynamic Marketing and Sales Manager to drive product promotion and sales in Bhubaneswar.

Key Responsibilities:

• Develop and execute marketing strategies to enhance brand visibility and sales.

• Manage sales channels, distributor networks, and retail partnerships.

• Conduct market research, analyze trends, and optimize promotional campaigns.

• Lead team efforts to achieve sales targets and expand market presence.

Requirements:

• 3-10 years of experience in marketing and sales, preferably in the beverage industry.

• Proven track record in FMCG or similar sectors.

• Strong communication, leadership, and analytical skills.

• Bachelor’s degree in Marketing, Business, or related field.

Apply with your resume to or via LinkedIn. Join us in refreshing Odisha’s beverage market!

Develop and Implement Marketing Strategy:

Formulate and execute comprehensive marketing strategies aligned with the overall business objectives.

Identify target markets, customer segments, and competitive landscape.

Brand Management:

Maintain and enhance the company's brand identity.

Ensure consistent messaging and brand positioning across all marketing channels.

Product Marketing:

Collaborate with product development teams to understand new offerings and communicate their value to the target audience.

Develop product launch strategies and promotional campaigns.

Digital Marketing:

Oversee the digital marketing strategy, including social media, email marketing, and online advertising.

Monitor and optimize the company's online presence to drive traffic and engagement.

Public Relations and Communication:

Manage relationships with media outlets and influencers.

Develop and implement PR strategies to enhance the company's reputation.

Analytics and Reporting:

Utilize data and analytics tools to measure and report on the effectiveness of marketing campaigns.

• Make data-driven decisions to optimize marketing strategies.

• Developing and implementing integrated digital marketing strategies aligned with business goals.
• Managing and optimizing Search Engine Optimization (SEO) efforts to improve organic search rankings and visibility.
• Planning and executing Search Engine Marketing (SEM) campaigns, including Google Ads and other paid search platforms.
• Developing and managing social media marketing strategies to build brand engagement and community.
• Creating and overseeing content marketing initiatives, including blog posts, articles, videos, and infographics.
• Designing and implementing email marketing campaigns to nurture leads and engage customers.
• Analyzing website traffic, campaign performance, and other digital marketing metrics using tools like Google Analytics.
• Identifying key performance indicators (KPIs) and reporting on campaign results to stakeholders.
• Conducting market research and competitor analysis to identify trends and opportunities.
• Collaborating with cross-functional teams (e.g., sales, product, design) to ensure cohesive marketing efforts.
• Staying up-to-date with the latest digital marketing trends, tools, and best practices.
• Managing the digital marketing budget and ensuring efficient allocation of resources.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree is a plus.
• Minimum of 5-7 years of progressive experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and analytics platforms.
• Proficiency in Google Analytics, Google Ads, and other relevant digital marketing tools.
• Strong analytical and problem-solving skills, with the ability to interpret data and translate it into actionable strategies.
• Excellent written and verbal communication skills.
• Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a remote setting.
• Creative thinking and a passion for innovation in digital marketing.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with marketing automation platforms is an advantage.

• Develop and implement comprehensive digital marketing strategies to achieve business goals for the hospitality portfolio.
• Manage and optimize all paid advertising campaigns (SEM, social media ads, display advertising).
• Oversee SEO strategy to improve organic search rankings and website traffic.
• Develop and execute social media marketing strategies to enhance brand engagement and community building.
• Create compelling content strategies, including blog posts, website copy, and promotional materials.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Analyze campaign performance using tools like Google Analytics, social media insights, and CRM data.
• Prepare regular reports on key metrics, insights, and recommendations for improvement.
• Collaborate with cross-functional teams and external agencies to ensure integrated marketing efforts.
• Stay abreast of industry trends, emerging technologies, and competitor activities in digital marketing and hospitality.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 7 years of experience in digital marketing, with a significant focus on the hospitality or travel industry.
• Proven track record of developing and executing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Business Suite, HubSpot).
• Strong analytical skills and ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills, with a creative flair.
• Ability to work independently in a remote setting, manage multiple projects, and meet deadlines.
• Experience with A/B testing and conversion rate optimization.
• A passion for travel and a strong understanding of consumer behavior in the hospitality sector.

• Developing and implementing integrated digital marketing strategies for e-commerce growth.
• Managing and optimizing SEO, SEM (Google Ads, Bing Ads), and social media advertising campaigns.
• Creating compelling content marketing strategies, including blog posts, articles, and website copy.
• Designing and executing email marketing campaigns to nurture leads and drive conversions.
• Managing social media presence across various platforms, fostering community engagement and brand loyalty.
• Analyzing campaign performance data using tools like Google Analytics to measure ROI and identify areas for improvement.
• Conducting market research and competitor analysis to identify new opportunities.
• Collaborating with design and development teams to ensure a seamless user experience on the e-commerce platform.
• Staying up-to-date with the latest digital marketing trends, algorithms, and best practices.
• Managing affiliate marketing programs and partnerships.
• Reporting on marketing campaign performance to senior management.
• Managing the digital marketing budget effectively.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
• Proven track record of developing and executing successful digital marketing campaigns.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong understanding of e-commerce platforms and online sales funnels.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Outstanding written and verbal communication skills.
• Ability to work effectively in a hybrid work environment.
• Experience with A/B testing and conversion rate optimization (CRO).
• Certifications in Google Ads or Google Analytics are a plus.

• Assist in the development and execution of brand marketing plans and campaigns.
• Support the creation of marketing collateral, advertisements, and promotional materials.
• Conduct market research, competitor analysis, and consumer trend monitoring.
• Manage social media platforms and assist in content creation and scheduling.
• Coordinate and execute promotional activities and in-store merchandising efforts.
• Track and report on the performance of marketing initiatives and campaigns.
• Assist in the planning and execution of brand events and activations.
• Liaise with external agencies, vendors, and partners.
• Maintain brand consistency across all communication channels.
• Contribute creative ideas for brand growth and consumer engagement.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-3 years of experience in marketing or brand management, preferably in FMCG.
• Solid understanding of marketing principles and consumer behavior.
• Experience with digital marketing tools and social media management.
• Strong analytical and research skills.
• Excellent written and verbal communication abilities.
• Proficiency in Microsoft Office Suite.
• Ability to work collaboratively and manage multiple projects simultaneously.
• Creative thinking and problem-solving skills.
• A passion for consumer brands and the FMCG industry.

• Develop and implement innovative social media strategies aligned with business goals.
• Create engaging and high-quality content (text, image, video) for various social media platforms.
• Manage and oversee social media advertising campaigns, including budget allocation and performance tracking.
• Monitor social media channels for industry trends, competitor activity, and customer feedback.
• Engage with online communities, respond to comments and messages in a timely and professional manner.
• Analyze social media performance metrics and generate regular reports.
• Collaborate with internal teams to ensure brand consistency and integrated marketing efforts.
• Identify and engage with influencers and brand advocates.
• Stay updated on the latest social media tools, platforms, and best practices.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in social media marketing or digital marketing.
• Proven success in developing and executing social media strategies.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, Google Ads).
• Strong understanding of SEO and web traffic metrics.
• Excellent written and verbal communication skills.
• Creative thinking and content creation abilities.
• Analytical skills to interpret data and derive actionable insights.