135 Media Planner jobs in Mumbai

Digital Media Planner

Mumbai, Maharashtra ₹900000 - ₹1200000 Y Omnicom Media Group India

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Job Description

We Are Hiring | Digital Media Planning | Mumbai

We are seeking a digital media planning professional with 2–4 years of experience to lead planning and execution of digital campaigns. The role involves creating media plans, aligning with brand objectives, managing client relationships, reviewing campaign performance, and driving innovation through new tools and industry best practices.

Experience: 2-4 years

Job Title – Manager/Group Head Digital Planning.

Job Location – Mumbai

Job Responsibilities

  • Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
  • Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
  • Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
  • Guide the team and provide direction on campaign planning, implementation and delivery
  • Handle client queries and proactively address ad hoc requests related to digital media plan implementation
  • Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
  • Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
  • Work on integrated pitches through cross functional team work and collaboration
  • Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
  • Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
  • Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
  • Stay abreast with latest developments and best practices in the area of digital media communication
  • Participate in industry awards and forums to build awareness and recognition for brand OMG India
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Media Planner

Mumbai, Maharashtra One Point Six Technologies Pvt Ltd

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Job Overview: Pencil is looking to hire a data analyst or Media planner to take the responsibility of setting up data funnel, collecting, and analyzing data for our Media Plans. For a person to do well in this role, he/she should have a thorough understanding of Google Analytics, Google Tag Manager, and Google Search Console.


Responsibilities and Duties:

  1. Collect, Store, and Route user data  via all channels
  2. Setting up business analytics events via Mixpanel (Segment) and similar tools
  3. Recognizing lead channels and creating funnel specific to each channel to analyze and interpret data
  4. Interpreting user behaviour via tools like Google Analytics, Google Tag Manager, and Google Search Console.  
  5. Reporting the results back to the relevant members of the business  
  6. Identifying patterns and trends in data sets  
  7. Working alongside teams to establish business needs
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Media Planner

400080 Mumbai, Maharashtra Vertoz

Posted 549 days ago

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Job Description

Permanent
What we want: We are looking for a Media Planner at Vertoz, who will be responsible for developing and executing strategic digital media plans to effectively reach target audiences and achieve client objectives. This role requires a deep understanding of digital advertising platforms, audience targeting techniques, and performance metrics to drive successful campaigns across online channels. Who we are: Vertoz is MADTech Group, helping Digital Marketers, Advertising Agencies, and Digital Media businesses with their Data-Driven Marketing, Advertising & Monetization expedition by utilizing the latest technology. Vertoz has developed in-house full-stack MADTech Products and acquired various components to complement them. For more details, please visit our website here What will you do: •Collaborate with clients and internal teams to understand advertising goals, target audiences, and campaign objectives.•Conduct thorough research on digital media landscape, including audience demographics, platform usage trends, and emerging technologies.•Develop comprehensive digital media plans that integrate various channels such as display, social media, search, video, and programmatic advertising.•Utilize audience segmentation and targeting tools to identify the most relevant audiences for each campaign.•Evaluate digital media opportunities and negotiate contracts and pricing with media vendors to optimize budget allocation.•Work closely with creative teams to develop compelling ad creatives and messaging that align with campaign objectives.•Set campaign KPIs and performance benchmarks, and monitor and analyze campaign metrics to optimize performance and ROI.•Stay informed about industry trends, new advertising technologies, and best practices to continuously improve campaign strategies.•Provide regular reporting and insights to clients and internal stakeholders on campaign performance and optimization recommendations.Requirements•Bachelor's degree in Marketing, Advertising, Communications, or a related field. •Previous experience in digital media planning, advertising, or marketing roles, preferably in an agency environment.•Strong understanding of digital advertising platforms and technologies, including ad serving, DSPs, DMPs, and tracking tools.•Proficiency in digital media planning and buying tools and platforms, such as Google Ads, Facebook Ads Manager, DV360, and Google Analytics.•Analytical mindset with the ability to interpret data and draw actionable insights to optimize campaign performance.•Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.•Strong project management skills, with the ability to multitask and prioritize tasks in a fast-paced environment.•Creative thinking and problem-solving abilities, with a focus on driving results and achieving campaign objectives.•Knowledge of emerging digital media trends, technologies, and best practices.•Join our dynamic team and play a key role in shaping the future of digital advertising.Benefits•No dress codes •Flexible working hours•5 days working•24 Annual Leaves•International Presence•Celebrations•Team outings•Referral Policies
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Digital OOH Media Planner

Mumbai, Maharashtra ₹900000 - ₹1200000 Y Wincity Infraworks

Posted 1 day ago

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WinCity Infra is a DOOH infrastructure installation, operations and management organization based out of Mumbai

Job description

  1. Develop OOH media strategies based on client objectives, target audience insights, and market trends.
  2. Select appropriate OOH formats (billboards, transit ads, posters, etc.) and locations to maximize campaign impact.
  3. Manage all aspects of the OOH campaign lifecycle, from strategy development to execution and post-campaign analysis.
  4. Prepare and manage OOH media budgets, ensuring efficient use of resources.
  5. Present media plans and strategies to clients in a clear and persuasive manner.
  6. Leverage technology to measure campaign success, such as through real-time data tracking or dynamic content delivery.

Required Skills Qualifications:

  • 2-5 years of experience in media planning, with a focus on OOH advertising.
  • Strong knowledge of media planning tools and software.
  • Proficiency in data analysis and the ability to interpret insights into actionable media plans.
  • Familiarity with digital OOH (DOOH) formats and programmatic media buying is a plus.
  • Some travel may be required locally for client meetings or site visits.
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Senior Media Planner

Mumbai, Maharashtra Schbang

Posted 1 day ago

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Job Description

Responsible/Accountable for team's success, Overall QA & performance


Min 2-3 Years of work experience required


Technical Skills


  • Tools - Understands research/planning / Competitive tools such as comScore, GWI, Similar web, Semrush etc.
  • Strategy - Generally, has a strong POV when it comes to strategy/recommendations/tools/requests
  • Budget management – owner of campaign budgets, ensure no overspends, Evaluate ROI
  • Campaign planning – Owning media planning on Biddable + 3rd Party platforms including Budgeting, Forecasting, A/B testing, Measurement and KPI Reporting (Search, social, programmatic as well as evaluation of 3rd party platforms). Should have worked on high decibel campaigns across multiple channels like OTT, SEM, Performance, CRM, Social, Impact / Innovations with varied campaign KPI’s
  • Reporting and measurement - Should be able to create campaign post evaluation, Weekly, monthly campaign reports audience and creative wise
  • Continuous campaign inspection – Perform in-platform audits, Strategies and monthly benchmarking that will lead to best – in- class execution and optimal results fo0r clients
  • Effective budget management – Use Pause play approach with various platforms, audiences and creatives that are non performing and performing and efficiently allocating budgets
  • Ad serving / tracking – knowledge of Ad serving / AD - Tracking , IAS, via Campaign manager 360, MOAT etc.
  • Media Funnel – Knowledge of mapping media metrics to business numbers – Platform wise, Audience wise and creative wise


Campaign Management/Reporting

  • Overall ownership of regular reporting & larger asks like QBRs/Monthly reviews /etc.
  • Acts as the day-to-day liaison between the client, creative team, and 3rd Party partners
  • Proactively identifies new opportunities & suggestions to push the account forward
  • Advanced analysis via various segmentations outside of typical categories (device/geo/audience/etc.)
  • Ability to put together an entire client report (Excel/PPT) without much supervision
  • Understands flowcharts / overall media mix schedules & implications on Search

Presentation/Client Communication

  • Gain partner/client's trust in the team's capability & execution
  • Taking the lead on e-mails addressed to the team and starting internal discussions if necessary
  • Effectively communicate information in a digestible manner, keeping the client objective in mind
  • Knows when to provide backing/support for team during client/partner conversations, especially during challenging times


Billing –

  • Raising client’s estimates
  • Getting PO and maintaining spends accrual sheet
  • Raising Vendor RO’s
  • Raising Vendor and client invoices
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Senior Media Planner

Mumbai, Maharashtra Schbang

Posted 1 day ago

Job Viewed

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Job Description

Responsible/Accountable for team's success, Overall QA & performance

Min 2-3 Years of work experience required

Technical Skills

Tools - Understands research/planning / Competitive tools such as comScore, GWI, Similar web, Semrush etc.
Strategy - Generally, has a strong POV when it comes to strategy/recommendations/tools/requests
Budget management – owner of campaign budgets, ensure no overspends, Evaluate ROI
Campaign planning – Owning media planning on Biddable + 3rd Party platforms including Budgeting, Forecasting, A/B testing, Measurement and KPI Reporting (Search, social, programmatic as well as evaluation of 3rd party platforms). Should have worked on high decibel campaigns across multiple channels like OTT, SEM, Performance, CRM, Social, Impact / Innovations with varied campaign KPI’s
Reporting and measurement - Should be able to create campaign post evaluation, Weekly, monthly campaign reports audience and creative wise
Continuous campaign inspection – Perform in-platform audits, Strategies and monthly benchmarking that will lead to best – in- class execution and optimal results fo0r clients
Effective budget management – Use Pause play approach with various platforms, audiences and creatives that are non performing and performing and efficiently allocating budgets
Ad serving / tracking – knowledge of Ad serving / AD - Tracking , IAS, via Campaign manager 360, MOAT etc.
Media Funnel – Knowledge of mapping media metrics to business numbers – Platform wise, Audience wise and creative wise

Campaign Management/Reporting
Overall ownership of regular reporting & larger asks like QBRs/Monthly reviews /etc.
Acts as the day-to-day liaison between the client, creative team, and 3rd Party partners
Proactively identifies new opportunities & suggestions to push the account forward
Advanced analysis via various segmentations outside of typical categories (device/geo/audience/etc.)
Ability to put together an entire client report (Excel/PPT) without much supervision
Understands flowcharts / overall media mix schedules & implications on Search

Presentation/Client Communication
Gain partner/client's trust in the team's capability & execution
Taking the lead on e-mails addressed to the team and starting internal discussions if necessary
Effectively communicate information in a digestible manner, keeping the client objective in mind
Knows when to provide backing/support for team during client/partner conversations, especially during challenging times

Billing –
Raising client’s estimates
Getting PO and maintaining spends accrual sheet
Raising Vendor RO’s
Raising Vendor and client invoices
This advertiser has chosen not to accept applicants from your region.

Assistant media planner

Mumbai, Maharashtra Brandstory 25

Posted today

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Job Description

permanent
? EXCITING OPPORTUNITY AT BRANDSTORY INDIA 20 ?Position: Media PlannerCompany: Brandstory India 20Work Type: RemoteLocation: IndiaJob Type: ContractJob Description:Develop and execute media strategies.Manage campaigns across digital platforms.Collaborate with creative teams and external partners.Monitor, report, and adjust campaigns as needed.Requirements:Experience as a Media Planner or similar role.Knowledge of digital media and current trends.Strong communication skills and ability to work independently.Good time management and effective remote working skills.Benefits:Creative and dynamic work environment.Career growth opportunities and learning from experts.Flexible remote work setup.
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Assistant Media Planner

Mumbai, Maharashtra Brandstory 25

Posted 6 days ago

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Job Description

EXCITING OPPORTUNITY AT BRANDSTORY INDIA 20

Position: Media Planner

Company: Brandstory India 20

Work Type: Remote

Location: India

Job Type: Contract

Job Description:

Develop and execute media strategies.

Manage campaigns across digital platforms.

Collaborate with creative teams and external partners.

Monitor, report, and adjust campaigns as needed.

Requirements:


Experience as a Media Planner or similar role.

Knowledge of digital media and current trends.

Strong communication skills and ability to work independently.

Good time management and effective remote working skills.

Benefits:


Creative and dynamic work environment.

Career growth opportunities and learning from experts.

Flexible remote work setup.


This advertiser has chosen not to accept applicants from your region.

Assistant Media Planner

Thane, Maharashtra Brandstory 25

Posted 6 days ago

Job Viewed

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Job Description

EXCITING OPPORTUNITY AT BRANDSTORY INDIA 20

Position: Media Planner

Company: Brandstory India 20

Work Type: Remote

Location: India

Job Type: Contract

Job Description:

Develop and execute media strategies.

Manage campaigns across digital platforms.

Collaborate with creative teams and external partners.

Monitor, report, and adjust campaigns as needed.

Requirements:


Experience as a Media Planner or similar role.

Knowledge of digital media and current trends.

Strong communication skills and ability to work independently.

Good time management and effective remote working skills.

Benefits:


Creative and dynamic work environment.

Career growth opportunities and learning from experts.

Flexible remote work setup.


This advertiser has chosen not to accept applicants from your region.

Assistant Media Planner

Navi Mumbai, Maharashtra Brandstory 25

Posted 6 days ago

Job Viewed

Tap Again To Close

Job Description

EXCITING OPPORTUNITY AT BRANDSTORY INDIA 20

Position: Media Planner

Company: Brandstory India 20

Work Type: Remote

Location: India

Job Type: Contract

Job Description:

Develop and execute media strategies.

Manage campaigns across digital platforms.

Collaborate with creative teams and external partners.

Monitor, report, and adjust campaigns as needed.

Requirements:


Experience as a Media Planner or similar role.

Knowledge of digital media and current trends.

Strong communication skills and ability to work independently.

Good time management and effective remote working skills.

Benefits:


Creative and dynamic work environment.

Career growth opportunities and learning from experts.

Flexible remote work setup.


This advertiser has chosen not to accept applicants from your region.
 

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