87 Media Planner jobs in Mumbai

We Are Hiring | Digital Media Planning | Mumbai

We are seeking a digital media planning professional with 2–4 years of experience to lead planning and execution of digital campaigns. The role involves creating media plans, aligning with brand objectives, managing client relationships, reviewing campaign performance, and driving innovation through new tools and industry best practices.

Experience: 2-4 years

Job Title – Manager/Group Head Digital Planning.

Job Location – Mumbai

Job Responsibilities

• Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
• Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
• Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
• Guide the team and provide direction on campaign planning, implementation and delivery
• Handle client queries and proactively address ad hoc requests related to digital media plan implementation
• Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
• Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
• Work on integrated pitches through cross functional team work and collaboration
• Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
• Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
• Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
• Stay abreast with latest developments and best practices in the area of digital media communication
• Participate in industry awards and forums to build awareness and recognition for brand OMG India

We Are Hiring | Digital Media Planning | Mumbai

We are seeking a digital media planning professional with 2–4 years of experience to lead planning and execution of digital campaigns. The role involves creating media plans, aligning with brand objectives, managing client relationships, reviewing campaign performance, and driving innovation through new tools and industry best practices.

Experience: 2-4 years

Job Title – Manager/Group Head Digital Planning.

Job Location – Mumbai

Job Responsibilities

• Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
• Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
• Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
• Guide the team and provide direction on campaign planning, implementation and delivery
• Handle client queries and proactively address ad hoc requests related to digital media plan implementation
• Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
• Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
• Work on integrated pitches through cross functional team work and collaboration
• Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
• Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
• Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
• Stay abreast with latest developments and best practices in the area of digital media communication
• Participate in industry awards and forums to build awareness and recognition for brand OMG India

Job Overview: Pencil is looking to hire a data analyst or Media planner to take the responsibility of setting up data funnel, collecting, and analyzing data for our Media Plans. For a person to do well in this role, he/she should have a thorough understanding of Google Analytics, Google Tag Manager, and Google Search Console.

Responsibilities and Duties:

1. Collect, Store, and Route user data  via all channels
2. Setting up business analytics events via Mixpanel (Segment) and similar tools
3. Recognizing lead channels and creating funnel specific to each channel to analyze and interpret data
4. Interpreting user behaviour via tools like Google Analytics, Google Tag Manager, and Google Search Console.  
5. Reporting the results back to the relevant members of the business  
6. Identifying patterns and trends in data sets  
7. Working alongside teams to establish business needs

Responsible/Accountable for team's success, Overall QA & performance

Min 2-3 Years of work experience required

Technical Skills

• Tools - Understands research/planning / Competitive tools such as comScore, GWI, Similar web, Semrush etc.
• Strategy - Generally, has a strong POV when it comes to strategy/recommendations/tools/requests
• Budget management – owner of campaign budgets, ensure no overspends, Evaluate ROI
• Campaign planning – Owning media planning on Biddable + 3rd Party platforms including Budgeting, Forecasting, A/B testing, Measurement and KPI Reporting (Search, social, programmatic as well as evaluation of 3rd party platforms). Should have worked on high decibel campaigns across multiple channels like OTT, SEM, Performance, CRM, Social, Impact / Innovations with varied campaign KPI’s
• Reporting and measurement - Should be able to create campaign post evaluation, Weekly, monthly campaign reports audience and creative wise
• Continuous campaign inspection – Perform in-platform audits, Strategies and monthly benchmarking that will lead to best – in- class execution and optimal results fo0r clients
• Effective budget management – Use Pause play approach with various platforms, audiences and creatives that are non performing and performing and efficiently allocating budgets
• Ad serving / tracking – knowledge of Ad serving / AD - Tracking , IAS, via Campaign manager 360, MOAT etc.
• Media Funnel – Knowledge of mapping media metrics to business numbers – Platform wise, Audience wise and creative wise

Campaign Management/Reporting

• Overall ownership of regular reporting & larger asks like QBRs/Monthly reviews /etc.
• Acts as the day-to-day liaison between the client, creative team, and 3rd Party partners
• Proactively identifies new opportunities & suggestions to push the

Responsible/Accountable for team's success, Overall QA & performance

Min 2-3 Years of work experience required

Technical Skills

• Tools - Understands research/planning / Competitive tools such as comScore, GWI, Similar web, Semrush etc.
• Strategy - Generally, has a strong POV when it comes to strategy/recommendations/tools/requests
• Budget management – owner of campaign budgets, ensure no overspends, Evaluate ROI
• Campaign planning – Owning media planning on Biddable + 3rd Party platforms including Budgeting, Forecasting, A/B testing, Measurement and KPI Reporting (Search, social, programmatic as well as evaluation of 3rd party platforms). Should have worked on high decibel campaigns across multiple channels like OTT, SEM, Performance, CRM, Social, Impact / Innovations with varied campaign KPI’s
• Reporting and measurement - Should be able to create campaign post evaluation, Weekly, monthly campaign reports audience and creative wise
• Continuous campaign inspection – Perform in-platform audits, Strategies and monthly benchmarking that will lead to best – in- class execution and optimal results fo0r clients
• Effective budget management – Use Pause play approach with various platforms, audiences and creatives that are non performing and performing and efficiently allocating budgets
• Ad serving / tracking – knowledge of Ad serving / AD - Tracking , IAS, via Campaign manager 360, MOAT etc.
• Media Funnel – Knowledge of mapping media metrics to business numbers – Platform wise, Audience wise and creative wise

Campaign Management/Reporting

• Overall ownership of regular reporting & larger asks like QBRs/Monthly reviews /etc.
• Acts as the day-to-day liaison between the client, creative team, and 3rd Party partners
• Proactively identifies new opportunities & suggestions to push the

• Developing comprehensive media plans for clients across various industries, ensuring alignment with marketing objectives and target audiences.
• Conducting in-depth media research to identify the most effective channels and opportunities for client campaigns.
• Negotiating and purchasing media space and time with media vendors to achieve optimal reach and frequency within budget constraints.
• Analyzing media performance data and providing insights to optimize ongoing campaigns and inform future planning.
• Building and maintaining strong relationships with media partners and vendors.
• Collaborating with creative and