64 Media Planner jobs in Mumbai

Identify and implement media initiatives across multi-media platforms
- Ensure that campaigns are tracked and measured based on agreed KPIs and media efficiencies
- Work with internal specialist resources and group resources
- Develop strong working relationship with key agency and media partners. This will include acting as the first point of contact for operational issues.

**Job Types**: Full-time, Regular / Permanent, Fresher

**Salary**: Up to ₹350,000.00 per year

Schedule:

- Day shift

Ability to commute/relocate:

- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Speak with the employer**
+91

What we want: We are looking for a Media Planner at Vertoz, who will be responsible for developing and executing strategic digital media plans to effectively reach target audiences and achieve client objectives. This role requires a deep understanding of digital advertising platforms, audience targeting techniques, and performance metrics to drive successful campaigns across online channels. Who we are: Vertoz is MADTech Group, helping Digital Marketers, Advertising Agencies, and Digital Media businesses with their Data-Driven Marketing, Advertising & Monetization expedition by utilizing the latest technology. Vertoz has developed in-house full-stack MADTech Products and acquired various components to complement them. For more details, please visit our website here What will you do: •Collaborate with clients and internal teams to understand advertising goals, target audiences, and campaign objectives.•Conduct thorough research on digital media landscape, including audience demographics, platform usage trends, and emerging technologies.•Develop comprehensive digital media plans that integrate various channels such as display, social media, search, video, and programmatic advertising.•Utilize audience segmentation and targeting tools to identify the most relevant audiences for each campaign.•Evaluate digital media opportunities and negotiate contracts and pricing with media vendors to optimize budget allocation.•Work closely with creative teams to develop compelling ad creatives and messaging that align with campaign objectives.•Set campaign KPIs and performance benchmarks, and monitor and analyze campaign metrics to optimize performance and ROI.•Stay informed about industry trends, new advertising technologies, and best practices to continuously improve campaign strategies.•Provide regular reporting and insights to clients and internal stakeholders on campaign performance and optimization recommendations.Requirements•Bachelor's degree in Marketing, Advertising, Communications, or a related field. •Previous experience in digital media planning, advertising, or marketing roles, preferably in an agency environment.•Strong understanding of digital advertising platforms and technologies, including ad serving, DSPs, DMPs, and tracking tools.•Proficiency in digital media planning and buying tools and platforms, such as Google Ads, Facebook Ads Manager, DV360, and Google Analytics.•Analytical mindset with the ability to interpret data and draw actionable insights to optimize campaign performance.•Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.•Strong project management skills, with the ability to multitask and prioritize tasks in a fast-paced environment.•Creative thinking and problem-solving abilities, with a focus on driving results and achieving campaign objectives.•Knowledge of emerging digital media trends, technologies, and best practices.•Join our dynamic team and play a key role in shaping the future of digital advertising.Benefits•No dress codes •Flexible working hours•5 days working•24 Annual Leaves•International Presence•Celebrations•Team outings•Referral Policies

**Job Description: Digital Marketing Media Planner**

**Company Location: Borivali West**

**Company Name: Image Media World**

**Position Overview**:
As a Digital Marketing Media Planner with a sales background at Image Media World in Borivali West, you will play a pivotal role in devising and executing digital advertising strategies to enhance brand visibility and drive business objectives. Leveraging your sales expertise, combined with media planning and digital marketing knowledge, you will collaborate with internal teams to craft impactful campaigns tailored to target audiences.

**Responsibilities**:

- **Campaign Strategy Development**:

- Collaborate with marketing teams to define campaign objectives, target audience demographics, and budget parameters, aligning them with sales goals.
- Devise comprehensive digital media plans encompassing various channels like display, social media, search, video, and mobile advertising, with a focus on driving sales conversions.
- **Audience Research and Analysis**:

- Conduct thorough audience research to gain insights into demographics, behaviors, and purchasing preferences, aligning them with sales strategies.
- Utilize data analytics tools to derive actionable insights and refine media strategies for maximum sales impact.
- **Media Buying and Negotiation**:

- Source and negotiate media buys across digital platforms to secure optimal placements and cost efficiency, with a keen focus on driving sales-qualified leads.
- Cultivate strong relationships with media vendors and platforms to leverage sales opportunities and stay abreast of industry trends.
- **Sales Alignment and Collaboration**:

- Collaborate closely with sales teams to understand target market segments, sales cycles, and lead generation goals, ensuring alignment with digital media strategies.
- Provide sales teams with insights and support to optimize lead nurturing and conversion strategies through digital channels.
- **Budget Management**:

- Develop and manage campaign budgets, ensuring effective allocation across different digital channels to maximize sales-driven outcomes.
- Monitor campaign expenditure and adjust budgets as required to optimize return on investment and sales performance.
- **Campaign Implementation and Optimization**:

- Oversee the seamless execution of digital media campaigns, ensuring adherence to timelines and performance benchmarks directly tied to sales objectives.
- Monitor key performance indicators such as sales conversions, lead quality, and ROI, implementing optimization strategies to enhance campaign effectiveness.
- **Creative Collaboration**:

- Collaborate closely with creative teams to develop compelling ad creatives tailored to each digital platform and audience segment, with a focus on driving sales engagement.
- Provide guidance on digital ad formats and messaging best practices to maximize sales impact and conversion rates.
- **Reporting and Analysis**:

- Generate regular reports on campaign performance, offering insights and recommendations for optimization directly impacting sales outcomes.
- Conduct post-campaign analysis to evaluate overall effectiveness and identify opportunities for refinement in future initiatives, focusing on sales-driven metrics.
- **Stay Updated on Industry Trends**:

- Keep abreast of digital marketing trends, emerging technologies, and industry developments, with a keen focus on sales-driven opportunities.
- Identify and capitalize on new opportunities to enhance digital media strategies and drive sales growth for Image Media World.

**Qualifications**:

- Bachelor's degree in Marketing, Advertising, Sales, Business, or a related field.
- Proven experience in sales, preferably with a background in digital marketing, media planning, or advertising.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, CRM systems, etc.
- Excellent communication, negotiation, and sales skills.
- Ability to multitask and prioritize tasks in a dynamic, sales-focused environment.
- Proficiency in Microsoft Excel, PowerPoint, and other relevant software.
- Familiarity with digital advertising platforms like Google Ads, Facebook Ads Manager, DSPs, and ad networks.
- Understanding of digital marketing KPIs and metrics, with a sales-driven perspective.
- Creative thinking and problem-solving skills.
- Certifications in digital marketing or sales (e.g., Google Ads certification) are advantageous.

Pay: ₹360,000.00 - ₹600,000.00 per year

**Benefits**:

- Flexible schedule
- Paid sick time
- Paid time off

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

Key Responsibilities:

- Work closely with the Head of Marketing and Communications to develop and own
the media strategy for TV, OOH, and Radio and meet business and growth KPIs
- Manage best in class media planning and buying practices for campaigns across all
offline media channels
- To drive media pitching and rates negotiations with media agencies and sales houses
- Develop market strategies that align with business needs, market trends, and media
mix
- Define and set the right KPIs by campaign type and channel by using insights and
making data-driven decisions
- Analyze the effectiveness of the media campaign results and continuously optimize
spend and performance against targets
- Partner closely with Marketing Research and the Performance marketing team to
optimise campaign output
- Own the relationship with the appointed Media Agencies and other key strategic
media partners
- Take ownership for budget planning and meeting business targets
- Gain competitive insights and benchmark media strategies against our competition
- Output analyzing reports of competing brands, media environment and consumer
media habits
**Requirements**:

- 4+ years experience in media, advertising and brand consulting at large advertising,
media agencies, or international companies
- Deep analytical skills for data insights while partnering with in-house analytics teams
to tackle tough business challenges
- Advanced understanding of the media landscape, using market trends, business
insights, and macro data to inform and develop longer-term strategic plans
- Ability to manage multiple, complex tasks simultaneously and prioritize appropriately
for maximizing business impact
- Excellent communication and interpersonal skills with ability to work in a
multicultural environment
- Fluent in English

**Salary**: ₹300,000.00 - ₹700,000.00 per year

Schedule:

- Day shift

Application Question(s):

- Current Location ?
- Current Salary ?
- Expected Salary ?
- Days Take to Join ?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Media Planner (offline): 3 years (preferred)

**Speak with the employer**

+91-XXX

**What we want**:
We are looking for a Media Planner at Vertoz, who will be responsible for developing and executing strategic digital media plans to effectively reach target audiences and achieve client objectives. This role requires a deep understanding of digital advertising platforms, audience targeting techniques, and performance metrics to drive successful campaigns across online channels.

**Who we are**:

- Vertoz is MADTech Group, helping Digital Marketers, Advertising Agencies, and Digital Media businesses with their Data-Driven Marketing, Advertising & Monetization expedition by utilizing the latest technology. Vertoz has developed in-house full-stack MADTech Products and acquired various components to complement them. For more details, please visit our website here

**What will you do**:

- Collaborate with clients and internal teams to understand advertising goals, target audiences, and campaign objectives.
- Conduct thorough research on digital media landscape, including audience demographics, platform usage trends, and emerging technologies.
- Develop comprehensive digital media plans that integrate various channels such as display, social media, search, video, and programmatic advertising.
- Utilize audience segmentation and targeting tools to identify the most relevant audiences for each campaign.
- Evaluate digital media opportunities and negotiate contracts and pricing with media vendors to optimize budget allocation.
- Work closely with creative teams to develop compelling ad creatives and messaging that align with campaign objectives.
- Set campaign KPIs and performance benchmarks, and monitor and analyze campaign metrics to optimize performance and ROI.
- Stay informed about industry trends, new advertising technologies, and best practices to continuously improve campaign strategies.
- Provide regular reporting and insights to clients and internal stakeholders on campaign performance and optimization recommendations.

**Requirements**:

- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Previous experience in digital media planning, advertising, or marketing roles, preferably in an agency environment.
- Strong understanding of digital advertising platforms and technologies, including ad serving, DSPs, DMPs, and tracking tools.
- Proficiency in digital media planning and buying tools and platforms, such as Google Ads, Facebook Ads Manager, DV360, and Google Analytics.
- Analytical mindset with the ability to interpret data and draw actionable insights to optimize campaign performance.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- Strong project management skills, with the ability to multitask and prioritize tasks in a fast-paced environment.
- Creative thinking and problem-solving abilities, with a focus on driving results and achieving campaign objectives.
- Knowledge of emerging digital media trends, technologies, and best practices.
- Join our dynamic team and play a key role in shaping the future of digital advertising.

**Benefits**:

- No dress codes
- Flexible working hours
- 5 days working
- 24 Annual Leaves
- International Presence
- Celebrations
- Team outings
- Referral Policies

**Job Information**:
Industry

**IT Services***

Work Experience

**4-5 years***

City

**Mumbai***

State/Province

**Maharashtra***

Country

**India***

Zip/Postal Code

**400080

What we want: We are looking for a highly motivated Media Planner with 1-3 years of experience in biddable and non-biddable media planning. In this role, you will create media plans for various direct and publisher platforms along with platforms like Google Ads, Facebook, Instagram, LinkedIn, DV360, Snapchat. The ideal candidate will be a strong strategist with a deep understanding of both programmatic and direct media buys, bringing insights-driven planning to deliver measurable results. Who we are: Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here. What will you do: Campaign Planning: •Develop comprehensive media plans for both biddable (Google Ads, DV360) and non-biddable media (direct partnerships, publisher placements).•Leverage programmatic platforms like DV360 to create targeted campaigns that maximize reach and ROI. Campaign Execution & Optimization: •Adjust strategies and plans based on real-time data, ensuring all campaigns are delivering optimal performance.•Modify media campaign plans across digital channels, monitor performance, and provide optimization actions for key KPIs like CTR, CPC, and conversion rates. Budget & Resource Management: •Work closely with media buyers and other teams to allocate and manage campaign budgets efficiently.•Ensure campaign budgets are met without exceeding cost limits, while delivering high-impact results. Collaboration: •Work closely with the creative, analytics, and client servicing teams to ensure the media strategy aligns with overall marketing objectives.•Build and maintain strong relationships with publishers and external media partners. Reporting & Analytics: •Provide performance analysis, actionable insights, and optimization recommendations to improve future campaigns.•Prepare regular reports for clients, showcasing key metrics and the success of the media plans.Requirements•2-3 years of experience in media planning, including both biddable and non-biddable channels. •Proficient in Google Ads, Facebook Ads, DV360, Instagram, LinkedIn, and other relevant media platforms.•Familiarity with programmatic platforms and audience segmentation tools.•Strong communication, negotiation, and relationship-building skills.•Data-driven with the ability to analyze performance and adjust strategies accordingly.•Experience with media buying, campaign optimization, and reporting.•Certification in Google Ads or Facebook Blueprint.•Familiarity with Google Analytics or similar analytics tools.•Experience working with DSPs (Demand-Side Platforms).Benefits•No dress codes•Flexible working hours•5 days working•24 Annual Leaves•International Presence•Celebrations•Team outings•Referral Policies

JOB DETAILS

1) Collect and analyse market data. Identify target audiences and understand their behaviour and habits. 
2) Development of performance and data-driven strategies for current clients, as well as pitches.
3) Creating cross-channel media plans, covering SEM, paid social, programmatic, affiliates.
4) Allocate budgets and monitor costs.
5) Developing a robust measurement and analysis approach across the agency with a focus on ROI, attribution and cross-channel conversion analysis.
6) Adopting a test-and-learn approach to campaign optimisation across all accounts.
FUNCTIONAL AREA
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JOB DETAILS

1.Collect and analyse market data.
2.Identify target audiences and understand their behaviour and habits. 
3.Development of performance and data-driven strategies for current clients, as well as pitches.
4.Creating cross-channel media plans, covering SEM, paid social, programmatic, affiliates.
5.Allocate budgets and monitor costs.
6.Developing a robust measurement and analysis approach across the agency with a focus on ROI, attribution and cross-channel conversion analysis.
7.Adopting a test-and-learn approach to campaign optimisation across all accounts.
8.Liaise with the client and account management team to understand the campaign brief, including audience and performance goals.
9.Proactively supporting the client, account management and creative teams with the latest technological updates that can be utilised to improve strategy and ROI.
10.Driving innovation within the team, by proactively recommending improvements in ways of working, as well as tools, new technologies, industry updates.
11.Supervising the implementation of the approved media plans using industry-best practices, including ad setup, audience list updates, pixel tracking, site tagging, etc.
12.Sharing campaign performance insights/discoveries/trends with the client and the wider agency team.
FUNCTIONAL AREA
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**Role Overview**:

- As a Digital Media Intern, you will support both the website and social media teams in content creation, publishing, and digital storytelling. This is a hands-on role where you’ll learn how a legacy newspaper transforms into a modern digital platform. From uploading articles to brainstorming reel ideas and tracking performance, you’ll get exposure to multiple aspects of digital journalism and content strategy.

**Job Types**: Full-time, Fresher, Internship
Contract length: 3 months

Pay: From ₹5,000.00 per month

**Education**:

- Diploma (preferred)

Work Location: In person

Expected Start Date: 01/08/2025