5,177 Campaign Management jobs in India

Who we are looking for

The role Marketing Officer will be responsible for supporting the Global Account-based marketing (ABM) and European marketing team on developing and executing marketing campaigns to support regional revenue priorities.

In this full-time role, you will support and coordinate with cross-functional teams to ensure planning and delivery of marketing assets, supporting the execution of campaigns across channels including email, advertising, webinars, events, and social media. You will also assist with inputs on campaign messaging, content creation and reporting as needed. You will be required to work collaboratively with the following teams and channels, international marketing, product marketing, customer insights and analytics, digital team, content, creative and, as relevant, third-party contractors or agencies to deliver the projects as per plan.

This position will provide the successful candidate an opportunity to gain experience and grow their skills across the full marketing mix while working in a vital and dynamic industry.

Why this role is important to us

This role is essential to support the success of the Account based marketing (ABM) and European focused campaigns, both from brand awareness, engagement and lead generation perspective. Timely planning and execution of these campaigns is key for International Marketing to contribute to business and sales outcomes. In this role, the candidate will help us manage day-to-day deliverables in an effective way, while also helping build long term plans, processes and best practices for campaigns for Marketing as a whole.

What you will be responsible for

Responsibilities include (but not limited to):

What we value

These skills will help you succeed in this role:

Education & Preferred Qualifications

About State Street

What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we’re making our mark on the financial services industry. For more than two centuries, we’ve been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.

Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You’ll have access to flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.

• Develop and execute digital marketing strategies.
• Manage and optimize paid search (PPC) and social media advertising campaigns.
• Create and curate engaging content for various digital platforms.
• Monitor and analyze website traffic and campaign performance metrics.
• Implement SEO best practices to improve organic search rankings.
• Manage email marketing campaigns and lead nurturing processes.
• Collaborate with cross-functional teams on marketing initiatives.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Strong understanding of SEO, SEM, and content marketing principles.
• Excellent analytical and problem-solving skills.

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Monitor campaign performance, analyze data, and provide regular reports with actionable insights.
• Optimize campaigns for better ROI, conversion rates, and customer acquisition cost (CAC).
• Conduct market research and competitor analysis to identify new opportunities.
• Create engaging and relevant content for various digital channels, including website copy, blog posts, social media updates, and email newsletters.
• Manage social media presence and engage with the online community.
• Collaborate with the design and content teams to create compelling marketing materials.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Track website traffic, user behavior, and campaign performance using analytics tools like Google Analytics.
• Manage the digital marketing budget effectively.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (3+ years) in digital marketing, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Hands-on experience with digital advertising platforms (Google Ads, Facebook Ads Manager, etc.).
• Proficiency in Google Analytics and other web analytics tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities with a focus on data-driven decision-making.
• Creative thinking and a passion for innovative marketing approaches.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Experience with marketing automation tools and CRM software is a plus.

• Develop and implement comprehensive digital marketing strategies across various platforms, including social media, search engines, email, and content marketing.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to achieve target KPIs and ROI.
• Create engaging and relevant content for websites, blogs, social media, and email newsletters.
• Analyze website traffic, campaign performance, and customer engagement using tools like Google Analytics.
• Monitor market trends and competitor activities to identify new opportunities and adjust strategies accordingly.
• Manage social media accounts, fostering community engagement and brand advocacy.
• Execute email marketing campaigns, including segmentation, automation, and performance tracking.
• Collaborate with design and content teams to create compelling marketing materials.
• Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
• Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing tools, trends, and best practices.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a proven track record of successful campaign management.
• Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.
• Experience with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Team player with strong collaboration skills.
• Familiarity with CMS platforms like WordPress is a plus.

• Develop and implement comprehensive digital marketing strategies.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads).
• Conduct keyword research and implement SEO best practices to improve organic rankings.
• Create and manage engaging content for social media platforms and blogs.
• Develop and execute email marketing campaigns.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• A/B test different marketing approaches to maximize effectiveness.
• Prepare regular reports on campaign performance and insights.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing.
• Proven experience in managing successful online advertising campaigns.
• Proficiency in SEO, SEM, social media marketing, and email marketing.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail.
• Ability to work independently and manage multiple projects remotely.
• Experience with marketing automation platforms is a plus.

Job Description

Data Axle Inc. has been an industry leader in data, marketing solutions, sales and research for 50 years in the USA. Data Axle has set up a strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business & consumer databases. Data Axle is headquartered in Dallas, TX, USA.

This position is responsible for managing client accounts by overseeing the daily execution, scheduling, delivery, data preparation and reporting of targeted campaigns. This position is also responsible for acting as the primary liaison between the Client and the Development staff to HTML build and QA marketing messages. This position regularly and customarily exercises discretion and independent judgment relative to matters of significance.

Responsibilities:

Qualifications

Qualifications:

This position description is intended to describe the duties most frequently performed by an individual in this position. It is not intended to be a complete list of assigned duties but to describe a position level.