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Marketing Manager - Automotive - Dandenong South - Australian Head Office

Marketing Manager - Automotive

POSITION OBJECTIVE

Under the general direction of the COO the objective of this position is to take a leadership role in managing the market requirements, product & solution positioning, competitive intelligence, segmentation, pricing, lead generation, product launches, marketing programs, advertising, and events, of our client in the Automotive industry. Their vision is to be recognised as a global brand in high quality premium products and solutions for Logistics and Recreational sectors.

A critical component of the Marketing Manager role will be to partner with the CEO, COO, Country Managers and Sales Managers to develop a winning business strategy that accounts for current and future market conditions to grow market share.

KEY RESPONSIBILITIES

1. Understand needs and requirements

• Work with senior management and subsidiaries and business units to understand their objectives and goals

•Understand the competitive landscape and how others have approached similar problems

•Familiarise with existing product and service offering and identify market gaps for new opportunities

•Manage and conduct market research to determine market requirements for existing and future productsinformation

•Understand the needs, challenges and expectations of end users

•Audit and report regularly on the as-­is marketing, advertising, promotions and brand building activities for the company and its subsidiaries

•Contribute to Business Canvas development for new products and solutions for each market

•Identify opportunities for marketing improvements to increase sales and market share through the B2B, B2C and O2O sales channels for digital and bricks and mortar (Our Client's Pro shops) retail

2. Design and develop solutions to address these needs

•Develop a marketing strategy that aligns with and enhances the business unit’s overall strategy and business objectives

•Develop a winning business plan (including budget) to increase sales and market share by leveraging market insight and foresight

•Ensure an effective go-­o- arket strategy, including brand building and product launches

•Continue to drive a results-­ d metrics- riented approach to marketing within the unit

•Develop the organization’s capabilities ((ie move from 4P to7P) in o market requirements o market plans o product/solution positioning o competitive intelligence o segmentation o pricing o lead generation

•Develop processes and disciplined approach to be used as company standard for data and information collection

•Define user market research or stories to execute the project and develop the final solution

•Define and set the standard for Our Client's Pro Retail shops globally and work with Thai andInternational subsidiaries, including POS systems, displays, layout, and product mix 3. Roll out the solution

•Implement marketing strategy

•Monitor, review and report on all marketing activity and results

•Initiate and manage to completion marketing projects and initiatives

•Work with business units, product and solutions teams and other stakeholders to launch new products and solutions – these may include existing product enhancements

•Educate and communicate to market on product and solution and brand positioning

•Develop marketing documentation and implementation of Our Client's Pro Shop brand, product mix, systems and POS processes and standards with Thai and International subsidiaries

3. General Responsibility

• Develop and maintain cohesive marketing roadmap for corporate and align with regional requirements

• Support leadership team to develop clear and effective written marketing proposals for winning over current and prospective customers, Tenders and prospective partnerships, mergers and acquisitions

• Works with Sales and Customer Service Team to develop short and long term solutions to increase sales

• Supplies management with oral and written reports on customer needs, problems, interests, competitors, and potential for new products and services.

• Keeps abreast of product applications, technical services, competitor activities, through the reading of pertinent literature and consulting with global sales teams

• Create marketing presentations

• Liaise with media and advertising

• Serve as a marketing “coach” to the leadership team

4. Key Performance Indicators

• A Key Indicator is to increase sales and market share in all markets and segments that the company participates – including a return on investment metric• Growth in brand awareness in depth, premium segment and brand value

• Manage self and assigned resources to achieve assigned Key Performance Indicators in order to achieve the company’s corporate goals as set out in the company business plan

• Deliver marketing plans within agreed budget

5. Leadership

• To be self motivated and disciplined.• Lead and motivate direct reports and multi-­disciplinary remote teams with people from different cultur , time zones and language skills

• Contribute to strategy development as part of the management team• Provide general management support for the development, improvement and implementation of company policies, procedures and goals

CORPORATE ACCOUNTABILITIES

• To work in the best interest of the company at all times

• Adhere to Our Client's (Australia) Employee Manual and Code of Conduct

• To provide the company with prominent acknowledgement and display of appropriate Our Client's (Australia) logos wherever possible

QUALIFICATIONS

Minimum qualifications

• Bachelor's degree in Marketing, Business, Engineering or equivalent practical experience

• Minimum 7 years of experience in marketing and sales in B2B or B2C (retail) inPreferred qualifications

• MBA or Higher Degree or equivalent practical experience

• Experience in marketing for one or more of the following: vehicle accessory, automotive, aftermarket, technically complex goods and services

• Have delivered corporate marketing strategy from concept to implementation (end to end) in digital and off-­line channels, pref ably in international setting

• Setup and execute flagship showroom and retail

• Excellent written and verbal communication skills

SKILLS

• Demonstrates passion for premium products and solutions

• A proven track record of designing winning business plans

• Deep industry experience, with relationships to thought leaders at both supplier and customer organizations

• Commercialization experience with a focus on building market awareness, go-­to-­market rategy and execution

• An ability to synthesize complex issues and communicate into simple messages

• Hands-­on perience developing and deploying processes, tools, and metrics to drive marketing accountability, transparency, and results

• A best practices mentality and ability to incorporate best practices into the marketing organization

• Business and financial acumen flexibility

• Ability to work in a team, outstanding stakeholder management

• Flexible, open and comfortable working with a broad range of people across teams and cultures, including remote teams

• Excellent communication skills

• Demonstrated understanding and appreciation of our client’s business model

• Self-­starter with pl ty of initiative and drive

• Strong and meticulous attention to detail

SPECIFIC RESTRICTIONS/CONDITIONS

• Role is based primarily in Melbourne Australia

• Must be able to read and write in English as mother tongue

• Ability to converse in second or third languages advantageous

• This role requires significant out-­of-­hours ork and flexible work arrangements and locations

• This role requires travel in Australia and Internationally

• Must have current and valid International driver’s licence with no disqualifications.

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