14,634 Marketo jobs in India

Role Overview

We are looking for a highly skilled and certified Marketo Campaign Specialist to join our Marketing Operations team. The ideal candidate will have strong hands-on experience in Marketo and be responsible for end-to-end campaign execution, data management, reporting, and automation workflows. This is a key role in driving demand generation and marketing automation excellence across regions.

Key Responsibilities

• Lead full-cycle Marketo campaignscraft compelling emails, landing pages, forms, and smart lists
• Collaborate with demand gen, marketing, and sales teams to drive effective lead nurturing
• Boost conversion rates through advanced segmentation, lead scoring, and lifecycle management
• Own campaign analytics—track KPIs, build reports, and optimize future performance
• Ensure flawless data accuracy, compliance, and smooth Salesforce integration

Requirements

• 5+ years of hands-on experience in Marketo as a core marketing automation tool; Marketo Certified Expert/Specialist is mandatory.
• Proven expertise in B2B marketing, lead generation, and customer journey mapping.
• Proficient in HTML/CSS for email and landing page customization, with strong Salesforce CRM experience.
• Strong analytical and reporting skills with proven ability to track and optimize campaign performance.
• Excellent communication, project management, and collaboration skills to drive cross-functional success.

Role: Marketo Specialist

Location: Pune (On-site)

Type: Full-Time

Experience: 3 6 Years

Timings: 3:00 pm – 12:00 am

About Us

Tru Performance is a technology-driven company partnering with Fortune 500 enterprises, SMEs, and IT service providers to scale and optimise their businesses. Headquartered in Pune. with offices across four continents, we provide an environment of continuous learning, challenging projects, and client-facing opportunities.

Role Overview

We are seeking a Marketo Specialist with strong expertise in Marketo and Salesforce CRM. The ideal candidate will manage and optimise automation workflows, maintain database hygiene, and deliver data-driven insights to enhance marketing effectiveness. Proficiency in Excel and strong communication skills are key to success in this role.

Key Responsibilities

• Build and manage automated campaigns in Marketo integrated with Salesforce.
• Ensure database accuracy and hygiene through data cleaning and validation.
• Use Excel (pivot tables, V LOOKUP, reporting) for data management and analysis.
• Develop lead nurturing workflows, drip campaigns, and segmentation strategies.
• Generate campaign reports and provide actionable insights.
• Collaborate with sales and marketing teams to align automation with business goals.
• Run A/B tests and ensure compliance with data protection regulations.

Qualifications

• Bachelor's degree in marketing, Business, or related field.
• Proven experience in Marketo and Salesforce CRM.
• Strong skills in Excel for data management.
• Excellent verbal and written communication skills.
• Marketo certification is a plus.
• Basic knowledge of HTML/CSS for email customisation preferred.

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Position: Marketo Specialist

Exp: 8 - 12 Years

Location: Bangalore

Work experience with CRM Software such as Eloqua, Microsoft Dynamics, Salesforce, Adobe Marketo Engage. Preferred to have experience with Marketo Engage

Roles & Responsibilities:

• Strong understanding of marketing automation, Marketo platform administration, integration, and data management
• Marketo Engage skills (certified) including Solution design including data management, lead scoring, integrations, campaign logic etc - or experience in leading Marketo-projects.
• responsible for design, development, enhancement, and maintenance of Marketo Marketing Platform
• Ability to convert requirements into achievable development goals.
• Deep understanding of all digital marketing and product experiences, and an understanding of how they connect brands to consumers

Must Have Skills:

• Knowledge and hands-on experience with programming and scripting languages, web services, web development, relational databases, and integration with RESTAPIs. Experience with any of the following: JavaScript, ASP.NET, C# and Java
• Marketo, Salesforce CRM, Marketo Certified Expert certification preferred.
• Design, Build and execute email marketing campaigns, nurture campaigns and automation workflows in marketo.
• Manage lead scoring, segmentation and data cleaning to improve marketing performance

Responsibilities
Role description
Configuration on technical needs of Marketo tool and thirdparty integrations

Manage the Marketo integrations and API integrations with Salesforce to ensure effectively leads are processing

Help in documenting integrations and the system connected ecosystem is up to date with ongoing process enhancements

Building email and landing page templates in content builder and Velocity Scripting

Working closely with the strategy team to understand requirements and technical specifications for fast delivery

Building and testing user journeys

Creating indepth test plans to make sure allpossible scenarios are tested properly before deployment

Understanding the endtoend experience of emails and formslanding pages from creation to deployment and reporting

Being the liaison in troubleshooting a myriad of data or technical challenges

Working with vendor development teams and the business to find resolutions

Lead Coordinate with QA UAT and GoLive Activities

What Were Looking For

The ideal candidate will have experience on the development side of Marketo technical workrequired in the Marketo Database Marketing Activities Design Studio activities and other API integrations

Candidate must have handson experience with JSON as Marketo Developer work involves either accessing Marketo API or Webhooks and connecting other tools and systems within our Marketing Technology ecosystem

Ability topick up on new technologies and tackle challenges quickly isa must The candidate will work with a global team

Understanding of Software Development Lifecycle SDLC

Strong SQL Skills

Willing to work in Eastern Standard Time zone Nightshift

Basic Qualifications
Minimum 35 years of experience with handson development inmarketing automation tools like Marketo and Salesforce

Marketo technical certification or equal level ofexpertise

Assist inmanaging project exports detailed data analysis andintegration API calls

Stay on top of marketing automation developments industry trends and best practices particularly in relation to demand generation and optimizedintegration performance

Identify how new features and functionality within Marketo can beleveraged internally and by clients to continuously enhance campaign performance and automated integration processes

Work with IT and other teams on how to best configure Marketo with SFDC as well as other thirdparty integrations

Ability to articulate demand generation nurturing and scoring principles to all levels ofexpertise and integrate this data seamlessly in Marketing Technology ecosystem

Ability to create execute and troubleshoot complexprograms and integrations

Able to work on Excel HTML Marketo API CSS andJavaScript

Detail oriented selfstarter who can multitask well in a fastpaced growth driven environment

Experience with resultsoriented marketing technology with proven history inoptimizing results

Ability to continuously learn and develop new skills to maintain technical currency

Strong problem solving critical thinking troubleshooting and analytical skills to set up and interpret logic data and rule relationships

Excellent verbal and written communication skills

Demonstrated listening analytical organizational and time management skills

Demonstrated ability to work independently and crossfunctionally including in highpressure situations

Recommends development and configuration strategies received minimal guidance Uses subjectmatter expertise to advise others

Preferred Qualifications
Good handson experience using Marketo Engage marketing automation software buildingintegrations Webhooks Database management Landing pages munchkin tracking etc

Familiarity with marketing campaign integrations in Marketo On24 CVENT LinkedIn platform integrations

Familiarity withSAFe Agile Framework preferred

Exposure to Salesforce andor other lead generation marketing automation and CRMsoftware and systems anddevelopment

Skills
Mandatory Skills :
HTML/HTML5,JavaScript,Marketo

Role & responsibilities

Campaign ManagementDesigning, building, and executing marketing campaigns within Marketo, including email campaigns, landing pages, forms, and other automated workflows. Lead ManagementImplementing lead scoring models, nurturing campaigns, and managing lead lifecycles within Marketo. Email MarketingCreating and optimizing email marketing strategies, including email templates, segmentation, and deliverability. Performance AnalysisTracking and analyzing campaign performance, identifying areas for improvement, and providing data-driven insights. IntegrationIntegrating Marketo with other marketing and sales systems, such as CRM (Salesforce, etc.), website analytics, and other platforms.

Essential Skills: Campaign ManagementDesigning, building, and executing marketing campaigns within Marketo, including email campaigns, landing pages, forms, and other automated workflows. Lead ManagementImplementing lead scoring models, nurturing campaigns, and managing lead lifecycles within Marketo. Email MarketingCreating and optimizing email marketing strategies, including email templates, segmentation, and deliverability. Performance AnalysisTracking and analyzing campaign performance, identifying areas for improvement, and providing data-driven insights. IntegrationIntegrating Marketo with other marketing and sales systems, such as CRM (Salesforce, etc.), website analytics, and other platforms.

Hi All,

Anlage Infotech is hiring for Marketo Admin & Automation role for Hyderabad location

Exp: 5 to 7yrs

3-5 years of experience with hands on development in marketing automation tools like Marketo and Salesforce

Immediate joiners preferred

Skills needed: Marketing Automation, Salesforce, Marketo, HTML, API's

Any Project specific Prerequisite skills : Marketo Admin and configuration

What We're Looking For

The ideal candidate will have experience on the development side of Marketo technical work required in the Marketo Database Marketing Activities Design Studio activities and other API integrations

Candidate must have hands on experience with JSON as Marketo Developer work involves either accessing Marketo API or Webhooks and connecting other tools and systems within our Marketing Technology ecosystem

Ability to pick up on new technologies and tackle challenges quickly isa must. The candidate will work with a global team

Understanding of Software Development Lifecycle SDLC

Strong SQL Skills

Willing to work in Eastern Standard Time zone Nightshift

Basic Qualifications

Minimum 3-5 years of experience with hands on development in marketing automation tools like Marketo and Salesforce

Marketo technical certification or equal level of expertise

Assist in managing project exports detailed data analysis and integration API calls

Stay on top of marketing automation developments industry trends and best practices particularly in relation to demand generation and optimized integration performance

Identify how new features and functionality within Marketo can be leveraged internally and by clients to continuously enhance campaign performance and automated integration processes

Work with IT and other teams on how to best configure Marketo with SFDC as well as other third party integrations

Ability to articulate demand generation nurturing and scoring principles to all levels of expertise and integrate this data seamlessly in Marketing Technology ecosystem

Ability to create execute and troubleshoot complex programs and integrations

Able to work on Excel HTML Marketo API CSS and JavaScript

Detail oriented self-starter who can multitask well in a fast paced growth driven environment

Experience with results oriented marketing technology with proven history in optimizing results

Ability to continuously learn and develop new skills to maintain technical currency

Strong problem solving critical thinking troubleshooting and analytical skills to set up and interpret logic data and rule relationships

Interested candidates please apply with following details

Exp:

CTC:

ECTC:

NP:

Location

Regards

Sweta K

Exp 5+Yrs- Certified Marketo

Use Marketo to build, deploy and monitor critical demand generation programs, trigger and batch campaigns, email, webinar and live event programs. Responsibilities will include the strategy, execution and maintain

1. 6+ years of experience in campaign operations using Adobe Marketo, supporting B2B/B2C marketing efforts
2. Hands-on expertise in developing smart campaigns, engagement programs, and lead scoring within Marketo
3. Experience working with integrations (Salesforce/MS Dynamics), launchpoint partners, and CRM data flows
4. Built and maintained email templates, landing pages, forms, and preference centers following best practices
5. Monitored campaign performance, tested workflows, and implemented enhancements based on engagement data
6. Familiar with GDPR-compliant practices and marketing governance protocols
7. Strong communicator with experience collaborating across global marketing, ops, and technical teams
8. Deep technical knowledge of Marketing Automation (Marketo Certified Expert preferred) and CRM tools to execute, troubleshoot, and track demand gen campaigns
9. Strong interpersonal skills to build rapport with Marketing, Web, Data, Sales, and IT to drive results and lead adoption through collaboration within cross-functional teams
10. Possess best practices insights regarding email campaigns, nurtures, list management, data quality, optimization, privacy, etc. Experience building, executing, and tracking multi-channel (organic and paid) marketing programs

Experience- 5-8 years

Location- Bangalore/ Hyderabad/ Noida/ Mumbai/ Pune

Overview

We are looking for a Senior Marketo Developer to lead the design, development, and optimization of advanced marketing automation solutions. This role requires deep technical expertise in Marketo, hands-on API integration experience, and the ability to architect scalable workflows that align with sales and marketing processes.

Key Responsibilities

Marketo Development & Automation

• Design, build, and optimize complex Marketo programs, nurture streams, and lead scoring models.
• Develop and maintain dynamic content, snippets, tokens, and program templates.

API & Integration

• Develop custom integrations using Marketo REST/SOAP APIs and LaunchPoint connectors.
• Ensure seamless data flow between Marketo, Salesforce, and third-party systems.

Data Management & Architecture

• Maintain data hygiene, enrichment, and normalization across platforms.
• Architect scalable solutions for lead lifecycle, routing, and attribution.

Performance Optimization & Troubleshooting

• Monitor system performance, troubleshoot sync/API issues, and resolve campaign execution errors.
• Conduct unit, integration, and regression testing for new solutions.
• Provide technical documentation, best practices, and mentor junior developers.

Qualifications

• 5+ years of hands-on experience with Marketo development and administration.
• Expertise in Marketo APIs, LaunchPoint services, and integrations with CRMs (preferably Salesforce).
• Strong skills in HTML, CSS, JavaScript, Velocity scripting, JSON, XML.
• Proven experience building scalable, modular program templates and workflows.
• Strong understanding of lead lifecycle management, attribution, and marketing operations best practices.
• Marketo Certified Expert (MCE) required; additional certifications preferred.

Job Types: Full-time, Permanent

Pay: From ₹1,200,000.00 per year

Application Question(s):

• What is your total years of experience?
• What is your relevant experience in Marketo development?
• What is your current CTC?
• What is your expected CTC?
• What is your notice period/ LWD?
• What is your current and preferred location?
• Are you ok with the third-party payroll?