395 Digital Marketing jobs in Kochi

Job Description

Job description

Expected Experience 

Skills 

Excellent English skills

Excellent creative capacity (If you’re excellent one of these, still apply)

Excellent digital marketing skills and strong understanding of techniques

Team player/client servicing/level headed

Tools

Photoshop/Illustrator/Video editing tools

Videography/Photography aptitude

Google AdWords/Analytics

Basic programming/html/javascript

Key responsibilities

Strategy and planning

• Create, implement, and manage end-to-end digital marketing strategies that align with broader business objectives.
• Oversee all digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, and display advertising.
• Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple digital touchpoints.

Team leadership and management

• Lead, mentor, and manage a team of digital marketing specialists and other marketing professionals.
• Provide guidance and support to team members, fostering a collaborative and high-performance work environment.
• Oversee content creation and distribution efforts to ensure brand consistency and effectiveness.

Campaign execution and optimization

• Plan, execute, and track multi-channel campaigns from the idea stage through to execution and implementation.
• Optimize campaign performance through continuous monitoring, analysis, and refinement based on data-driven insights.
• Conduct A/B testing and other experiments to optimize landing pages, user funnels, and other conversion points.

Budget and performance analysis

• Manage and allocate digital marketing budgets effectively to maximize return on investment (ROI).
• Measure and report on the performance of all digital marketing campaigns against key performance indicators (KPIs).
• Develop dashboards and reports to communicate performance and progress to senior stakeholders.

Cross-functional collaboration

• Work closely with cross-functional teams, including sales, product, and web development, to ensure consistent messaging and cohesive marketing initiatives.
• Provide strategic guidance and support to leadership on digital marketing trends and opportunities.

Market and trend analysis

• Stay up-to-date with the latest trends and best practices in digital marketing and emerging technologies.
• Research consumer behaviours and monitor competitor activity to identify new opportunities for growth.

Essential qualifications and skills

Experience

• 6+ years of digital marketing experience: With a proven track record of managing successful digital marketing campaigns.
• Leadership experience: Demonstrated ability to lead and manage a team of marketing professionals.
• Experience in relevant industry: Experience in a specific sector (e.g., B2B SaaS, e-commerce) may be preferred.

Technical skills

• Expertise across digital channels: In-depth knowledge of SEO, SEM, PPC, email marketing, content marketing, and social media advertising.
• Analytics and reporting tools: Proficiency with tools such as Google Analytics, HubSpot, SEMrush, and other analytics platforms.
• Technical knowledge: Familiarity with web technology, including basic HTML/CSS and content management systems (CMS).
• Certifications (optional): Certifications in Google Ads, Google Analytics, or HubSpot are a plus.

Soft skills

• Strategic thinking: Ability to develop long-term vision and plans aligned with business growth.
• Analytical mindset: Aptitude for interpreting complex data and deriving actionable insights.
• Excellent communication: Strong verbal and written communication skills to present strategies and reports to stakeholders.
• Leadership and mentorship: Ability to motivate, guide, and develop team members.
• Adaptability: Capacity to stay current with an ever-changing digital landscape and pivot strategies as needed

• Develop and implement integrated digital marketing strategies to achieve business goals.
• Manage and optimize SEO/SEM campaigns for increased visibility and lead generation.
• Create and execute engaging social media marketing strategies and content calendars.
• Develop and manage email marketing campaigns to nurture leads and drive customer loyalty.
• Oversee content marketing initiatives, including blog posts, articles, and website copy.
• Analyze website traffic, user behavior, and campaign performance using analytics tools.
• Conduct market and competitor research to identify opportunities and trends.
• Manage online advertising budgets and ensure optimal spend for maximum ROI.
• Collaborate with design and web development teams to improve user experience and conversion rates.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Report on key digital marketing metrics and provide actionable insights.

• Develop and implement comprehensive digital marketing strategies across various channels to achieve business objectives.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Oversee social media strategy, content creation, and community management.
• Develop and execute email marketing campaigns and lead nurturing programs.
• Create and manage engaging content marketing initiatives, including blog posts, articles, and website copy.
• Monitor website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics).
• Analyze data and provide actionable insights to improve campaign effectiveness and marketing ROI.
• Collaborate with internal teams (e.g., sales, product development) to ensure brand consistency and alignment.
• Manage the digital marketing budget and allocate resources effectively.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5-7 years of experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, marketing automation software).
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in managing digital marketing budgets.
• Creative mindset with a data-driven approach to decision-making.
• Experience with A/B testing and conversion rate optimization (CRO).

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Develop and execute engaging social media strategies across relevant platforms.
• Create and manage compelling content marketing initiatives, including blog posts, articles, and infographics.
• Design and implement effective email marketing campaigns for lead nurturing and customer engagement.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMrush, etc.
• Identify emerging digital marketing trends and opportunities for innovation.
• Collaborate with the sales and product teams to ensure cohesive messaging and campaign alignment.
• Manage the digital marketing budget and allocate resources effectively.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, with a focus on strategy and campaign management.
• Proven expertise in SEO, SEM, social media marketing, and content creation.
• Proficiency with digital marketing tools (Google Analytics, Google Ads, social media management tools, email marketing platforms).
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Ability to work independently and manage time effectively in a remote setting.
• Certifications in Google Ads, HubSpot, or similar are a plus.