20,322 Email Marketing Manager jobs in India
Email Marketing Manager
Posted 2 days ago
Job Viewed
Job Description
Position Overview :
The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A/B testing, and lifecycle marketing. A key aspect of this role will be maximizing the use of HubSpot and Mailchimp to create impactful campaigns and personalized customer journeys.
Key Responsibilities :
- Campaign Strategy and Execution :
- Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.
- Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions.
- Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.
- Audience Segmentation & Personalization :
- Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.
- Implement personalization strategies within email campaigns to increase open and conversion rates.
- Optimization & Reporting :
- Conduct A/B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.
- Track and analyze email performance metrics, providing insights and recommendations to enhance performance.
- Prepare and present monthly/quarterly reports, analyzing campaign success and areas for improvement.
- Automation and Workflow Management :
- Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.
- Create and manage automated workflows that improve the customer journey from awareness to loyalty.
- Compliance and List Management :
- Maintain and manage a clean and engaged subscriber database.
- Ensure compliance with GDPR, CAN-SPAM, and other regulations, incorporating double opt-in processes where required.
- Collaboration and Cross-Functional Support :
- Collaborate with sales, customer service, and product teams to align messaging and promote new features and services.
- Provide training and guidance to team members on best practices for using HubSpot and Mailchimp.
Requirements :
- Bachelor’s/Master's degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience in email marketing, with a strong portfolio of successful campaigns.
- Proficiency in HubSpot and Mailchimp ; experience in building and managing automation, workflows, and segmentations.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Familiarity with A/B testing methodologies and optimizing campaigns based on performance insights.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Knowledge of email compliance regulations, including CAN-SPAM and GDPR.
Preferred Skills :
- Experience with HTML/CSS for email templates.
- Knowledge of other CRM platforms or marketing automation tools.
- Strong understanding of digital marketing and customer lifecycle.
Email Marketing Manager
Posted 2 days ago
Job Viewed
Job Description
Angara E-Commerce Private Limited is a luxury jewelry e-commerce company founded in the year 2007. It is a subsidiary of the American company, Angara Inc., which is headquartered in Los Angeles, California. Over the last few years, Angara has grown exponentially, establishing itself as a global leader in handcrafted colored gemstone as well as diamond jewelry. Our luxury jewelry is shipped to more than 65 countries worldwide, and has a presence in the United States of America, Bangkok, Australia, Canada, and the United Kingdom. In India, our offices are located in Jaipur and Noida.
Angara was ranked the No.1 Online Jeweler in the US in 2020 by the leading American magazine, Newsweek. We were also recognized by Newsweek as 5 Year Champion on being voted among the best online jewelers in its list of “Best Online Shops” for five years in a row. That’s not all. Our ground-breaking innovation, ‘Create with Angara,’ earned us the Business Intelligence Group’s 2024 BIG Innovation Award as well as the #10 spot in Retail on Fast Company’s Most Innovative Companies 2024 list. In addition to this, we secured the prestigious Bizrate Insights Circle of Excellence Award for two consecutive years as well as the Business Intelligence Excellence in Customer Service Award 2023. Better Business Bureau has rated Angara A+ for excellence in service and our Trust Pilot rating stands at 4.5 out of 5.
We are looking for an Email Marketing Manager to manage and optimize our email marketing campaigns as well as expand our customer outreach through SMS, and automation. The ideal candidate will bring creative flair, a data-driven mindset, and hands-on experience to drive engagement, conversions, and revenue.
The Email Marketing Manager will be responsible for planning, executing, and optimizing Email and SMS campaigns that build lasting relationships with customers, drive brand loyalty, and increase revenue. You’ll work closely with our creative, content, and marketing teams to ensure campaigns are aligned with business objectives and provide customers with an exceptional experience across multiple touchpoints
Key Responsibilities:
- Campaign Creation & Execution : Design, build, and execute end-to-end email marketing campaigns including content creation, segmentation, A/B testing, scheduling, and deployment.
- Email & SMS Automation : Set up automated email and SMS workflows such as welcome series, cart abandonment, post-purchase emails, and customer engagement drip campaigns.
- Content Development : Collaborate with the creative team to produce visually engaging, on-brand email and SMS templates that incorporate personalized content and product recommendations.
- List Management : Drive growth of the opt-in email list and manage both email and SMS databases. Implement segmentation strategies for targeted messaging, audience reactivation, and regular list hygiene by removing inactive or non-engaging recipients.
- Performance Tracking & Reporting : Monitor key metrics such as open rates, click-through rates, conversion rates, and revenue across email, SMS, channels. Provide regular performance reports and actionable insights to optimize future campaigns.
- A/B Testing : Conduct A/B testing for subject lines, content, offer and creative to continually improve engagement and conversion rates.
- Compliance & Best Practices : Ensure compliance with email regulations (e.g., CAN-SPAM, CASL (Canada's Anti-Spam Legislation), PECR (Privacy and Electronic Communications Regulations), Australia – Spam Act, GDPR) and mobile messaging regulations, maintaining high sender reputation scores and opt-in rates.
- Cross-functional Collaboration : Work closely with internal teams (creative, content, digital experience, analytics) to ensure campaigns across all channels are aligned with broader marketing strategies and business goals.
- Marketing Calendar Management : Maintain a comprehensive marketing calendar to ensure timely and consistent communication with prospects and customers across email, and SMS.
- Optimization & Testing : Use heatmaps, channel tracking, and behavioral insights to continuously improve content, layouts, and timing across multiple channels.
- Customer Engagement : Implement strategies that ensure a seamless and cohesive customer experience across email and SMS.
- CDP (Customer Data Platform) Skills
Ideal Candidate:
- 8+ years of experience in email marketing with hands-on experience in SMS, ideally within e-commerce (luxury) or a related industry.
- Proficiency with email marketing platforms (e.g., Bluecore, Emarsys, Klaviyo, Campaign Monitor, SendGrid, Omnisend).
- Strong understanding of marketing CDP, automation, and segmentation.
- Experience with performance tracking tools such as Google Analytics, Adobe Analytics (Omniture), Power BI or similar platforms.
- Knowledge of email and mobile messaging deliverability best practices, sender reputation management, and compliance with regulations.
- Familiarity with email and SMS marketing metrics (e.g., CTR, CVR, bounce rates, unsubscribe rates) and the ability to derive actionable insights from performance data.
- Basic knowledge of HTML/CSS for creating and troubleshooting email templates is a plus.
- Ability to collaborate with design, content, and marketing teams to create cohesive and compelling multichannel campaigns.
Email Marketing Manager
Posted 1 day ago
Job Viewed
Job Description
The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A/B testing, and lifecycle marketing. A key aspect of this role will be maximizing the use of HubSpot and Mailchimp to create impactful campaigns and personalized customer journeys.
Key Responsibilities :
Campaign Strategy and Execution :
Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.
Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions.
Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.
Audience Segmentation & Personalization :
Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.
Implement personalization strategies within email campaigns to increase open and conversion rates.
Optimization & Reporting :
Conduct A/B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.
Track and analyze email performance metrics, providing insights and recommendations to enhance performance.
Prepare and present monthly/quarterly reports, analyzing campaign success and areas for improvement.
Automation and Workflow Management :
Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.
Create and manage automated workflows that improve the customer journey from awareness to loyalty.
Compliance and List Management :
Maintain and manage a clean and engaged subscriber database.
Ensure compliance with GDPR, CAN-SPAM, and other regulations, incorporating double opt-in processes where required.
Collaboration and Cross-Functional Support :
Collaborate with sales, customer service, and product teams to align messaging and promote new features and services.
Provide training and guidance to team members on best practices for using HubSpot and Mailchimp.
Requirements :
Bachelor’s/Master's degree in Marketing, Communications, Business, or a related field.
8+ years of experience in email marketing, with a strong portfolio of successful campaigns.
Proficiency in HubSpot and Mailchimp ; experience in building and managing automation, workflows, and segmentations.
Strong analytical skills and the ability to interpret data to make informed decisions.
Familiarity with A/B testing methodologies and optimizing campaigns based on performance insights.
Excellent written and verbal communication skills, with a keen eye for detail.
Knowledge of email compliance regulations, including CAN-SPAM and GDPR.
Preferred Skills :
Experience with HTML/CSS for email templates.
Knowledge of other CRM platforms or marketing automation tools.
Strong understanding of digital marketing and customer lifecycle.
Email Marketing Manager
Posted today
Job Viewed
Job Description
Angara was ranked the No.1 Online Jeweler in the US in 2020 by the leading American magazine, Newsweek. We were also recognized by Newsweek as 5 Year Champion on being voted among the best online jewelers in its list of “Best Online Shops” for five years in a row. That’s not all. Our ground-breaking innovation, ‘Create with Angara,’ earned us the Business Intelligence Group’s 2024 BIG Innovation Award as well as the #10 spot in Retail on Fast Company’s Most Innovative Companies 2024 list. In addition to this, we secured the prestigious Bizrate Insights Circle of Excellence Award for two consecutive years as well as the Business Intelligence Excellence in Customer Service Award 2023. Better Business Bureau has rated Angara A+ for excellence in service and our Trust Pilot rating stands at 4.5 out of 5.
We are looking for an Email Marketing Manager to manage and optimize our email marketing campaigns as well as expand our customer outreach through SMS, and automation. The ideal candidate will bring creative flair, a data-driven mindset, and hands-on experience to drive engagement, conversions, and revenue.
The Email Marketing Manager will be responsible for planning, executing, and optimizing Email and SMS campaigns that build lasting relationships with customers, drive brand loyalty, and increase revenue. You’ll work closely with our creative, content, and marketing teams to ensure campaigns are aligned with business objectives and provide customers with an exceptional experience across multiple touchpoints
Key Responsibilities:
- Campaign Creation & Execution: Design, build, and execute end-to-end email marketing campaigns including content creation, segmentation, A/B testing, scheduling, and deployment.
- Email & SMS Automation: Set up automated email and SMS workflows such as welcome series, cart abandonment, post-purchase emails, and customer engagement drip campaigns.
- Content Development: Collaborate with the creative team to produce visually engaging, on-brand email and SMS templates that incorporate personalized content and product recommendations.
- List Management: Drive growth of the opt-in email list and manage both email and SMS databases. Implement segmentation strategies for targeted messaging, audience reactivation, and regular list hygiene by removing inactive or non-engaging recipients.
- Performance Tracking & Reporting: Monitor key metrics such as open rates, click-through rates, conversion rates, and revenue across email, SMS, channels. Provide regular performance reports and actionable insights to optimize future campaigns.
- A/B Testing: Conduct A/B testing for subject lines, content, offer and creative to continually improve engagement and conversion rates.
- Compliance & Best Practices: Ensure compliance with email regulations (e.g., CAN-SPAM, CASL (Canada's Anti-Spam Legislation), PECR (Privacy and Electronic Communications Regulations), Australia – Spam Act, GDPR) and mobile messaging regulations, maintaining high sender reputation scores and opt-in rates.
- Cross-functional Collaboration: Work closely with internal teams (creative, content, digital experience, analytics) to ensure campaigns across all channels are aligned with broader marketing strategies and business goals.
- Marketing Calendar Management: Maintain a comprehensive marketing calendar to ensure timely and consistent communication with prospects and customers across email, and SMS.
- Optimization & Testing: Use heatmaps, channel tracking, and behavioral insights to continuously improve content, layouts, and timing across multiple channels.
- Customer Engagement: Implement strategies that ensure a seamless and cohesive customer experience across email and SMS.
- CDP (Customer Data Platform) Skills
Ideal Candidate:
- 8+ years of experience in email marketing with hands-on experience in SMS, ideally within e-commerce (luxury) or a related industry.
- Proficiency with email marketing platforms (e.g., Bluecore, Emarsys, Klaviyo, Campaign Monitor, SendGrid, Omnisend).
- Strong understanding of marketing CDP, automation, and segmentation.
- Experience with performance tracking tools such as Google Analytics, Adobe Analytics (Omniture), Power BI or similar platforms.
- Knowledge of email and mobile messaging deliverability best practices, sender reputation management, and compliance with regulations.
- Familiarity with email and SMS marketing metrics (e.g., CTR, CVR, bounce rates, unsubscribe rates) and the ability to derive actionable insights from performance data.
- Basic knowledge of HTML/CSS for creating and troubleshooting email templates is a plus.
- Ability to collaborate with design, content, and marketing teams to create cohesive and compelling multichannel campaigns.
Email Marketing Manager
Posted 1 day ago
Job Viewed
Job Description
Position Overview :
The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A/B testing, and lifecycle marketing. A key aspect of this role will be maximizing the use of HubSpot and Mailchimp to create impactful campaigns and personalized customer journeys.
Key Responsibilities :
- Campaign Strategy and Execution :
- Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.
- Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions.
- Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.
- Audience Segmentation & Personalization :
- Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.
- Implement personalization strategies within email campaigns to increase open and conversion rates.
- Optimization & Reporting :
- Conduct A/B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.
- Track and analyze email performance metrics, providing insights and recommendations to enhance performance.
- Prepare and present monthly/quarterly reports, analyzing campaign success and areas for improvement.
- Automation and Workflow Management :
- Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.
- Create and manage automated workflows that improve the customer journey from awareness to loyalty.
- Compliance and List Management :
- Maintain and manage a clean and engaged subscriber database.
- Ensure compliance with GDPR, CAN-SPAM, and other regulations, incorporating double opt-in processes where required.
- Collaboration and Cross-Functional Support :
- Collaborate with sales, customer service, and product teams to align messaging and promote new features and services.
- Provide training and guidance to team members on best practices for using HubSpot and Mailchimp.
Requirements :
- Bachelor’s/Master's degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience in email marketing, with a strong portfolio of successful campaigns.
- Proficiency in HubSpot and Mailchimp ; experience in building and managing automation, workflows, and segmentations.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Familiarity with A/B testing methodologies and optimizing campaigns based on performance insights.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Knowledge of email compliance regulations, including CAN-SPAM and GDPR.
Preferred Skills :
- Experience with HTML/CSS for email templates.
- Knowledge of other CRM platforms or marketing automation tools.
- Strong understanding of digital marketing and customer lifecycle.
Email Marketing Manager
Posted 1 day ago
Job Viewed
Job Description
Position Overview :
The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A/B testing, and lifecycle marketing. A key aspect of this role will be maximizing the use of HubSpot and Mailchimp to create impactful campaigns and personalized customer journeys.
Key Responsibilities :
- Campaign Strategy and Execution :
- Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.
- Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions.
- Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.
- Audience Segmentation & Personalization :
- Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.
- Implement personalization strategies within email campaigns to increase open and conversion rates.
- Optimization & Reporting :
- Conduct A/B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.
- Track and analyze email performance metrics, providing insights and recommendations to enhance performance.
- Prepare and present monthly/quarterly reports, analyzing campaign success and areas for improvement.
- Automation and Workflow Management :
- Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.
- Create and manage automated workflows that improve the customer journey from awareness to loyalty.
- Compliance and List Management :
- Maintain and manage a clean and engaged subscriber database.
- Ensure compliance with GDPR, CAN-SPAM, and other regulations, incorporating double opt-in processes where required.
- Collaboration and Cross-Functional Support :
- Collaborate with sales, customer service, and product teams to align messaging and promote new features and services.
- Provide training and guidance to team members on best practices for using HubSpot and Mailchimp.
Requirements :
- Bachelor’s/Master's degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience in email marketing, with a strong portfolio of successful campaigns.
- Proficiency in HubSpot and Mailchimp ; experience in building and managing automation, workflows, and segmentations.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Familiarity with A/B testing methodologies and optimizing campaigns based on performance insights.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Knowledge of email compliance regulations, including CAN-SPAM and GDPR.
Preferred Skills :
- Experience with HTML/CSS for email templates.
- Knowledge of other CRM platforms or marketing automation tools.
- Strong understanding of digital marketing and customer lifecycle.
Email Marketing Manager
Posted 1 day ago
Job Viewed
Job Description
Position Overview :
The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A/B testing, and lifecycle marketing. A key aspect of this role will be maximizing the use of HubSpot and Mailchimp to create impactful campaigns and personalized customer journeys.
Key Responsibilities :
- Campaign Strategy and Execution :
- Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.
- Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions.
- Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.
- Audience Segmentation & Personalization :
- Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.
- Implement personalization strategies within email campaigns to increase open and conversion rates.
- Optimization & Reporting :
- Conduct A/B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.
- Track and analyze email performance metrics, providing insights and recommendations to enhance performance.
- Prepare and present monthly/quarterly reports, analyzing campaign success and areas for improvement.
- Automation and Workflow Management :
- Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.
- Create and manage automated workflows that improve the customer journey from awareness to loyalty.
- Compliance and List Management :
- Maintain and manage a clean and engaged subscriber database.
- Ensure compliance with GDPR, CAN-SPAM, and other regulations, incorporating double opt-in processes where required.
- Collaboration and Cross-Functional Support :
- Collaborate with sales, customer service, and product teams to align messaging and promote new features and services.
- Provide training and guidance to team members on best practices for using HubSpot and Mailchimp.
Requirements :
- Bachelor’s/Master's degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience in email marketing, with a strong portfolio of successful campaigns.
- Proficiency in HubSpot and Mailchimp ; experience in building and managing automation, workflows, and segmentations.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Familiarity with A/B testing methodologies and optimizing campaigns based on performance insights.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Knowledge of email compliance regulations, including CAN-SPAM and GDPR.
Preferred Skills :
- Experience with HTML/CSS for email templates.
- Knowledge of other CRM platforms or marketing automation tools.
- Strong understanding of digital marketing and customer lifecycle.
Be The First To Know
About the latest Email marketing manager Jobs in India !
Email Marketing Manager
Posted 1 day ago
Job Viewed
Job Description
Position Overview :
The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A/B testing, and lifecycle marketing. A key aspect of this role will be maximizing the use of HubSpot and Mailchimp to create impactful campaigns and personalized customer journeys.
Key Responsibilities :
- Campaign Strategy and Execution :
- Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.
- Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions.
- Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.
- Audience Segmentation & Personalization :
- Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.
- Implement personalization strategies within email campaigns to increase open and conversion rates.
- Optimization & Reporting :
- Conduct A/B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.
- Track and analyze email performance metrics, providing insights and recommendations to enhance performance.
- Prepare and present monthly/quarterly reports, analyzing campaign success and areas for improvement.
- Automation and Workflow Management :
- Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.
- Create and manage automated workflows that improve the customer journey from awareness to loyalty.
- Compliance and List Management :
- Maintain and manage a clean and engaged subscriber database.
- Ensure compliance with GDPR, CAN-SPAM, and other regulations, incorporating double opt-in processes where required.
- Collaboration and Cross-Functional Support :
- Collaborate with sales, customer service, and product teams to align messaging and promote new features and services.
- Provide training and guidance to team members on best practices for using HubSpot and Mailchimp.
Requirements :
- Bachelor’s/Master's degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience in email marketing, with a strong portfolio of successful campaigns.
- Proficiency in HubSpot and Mailchimp ; experience in building and managing automation, workflows, and segmentations.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Familiarity with A/B testing methodologies and optimizing campaigns based on performance insights.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Knowledge of email compliance regulations, including CAN-SPAM and GDPR.
Preferred Skills :
- Experience with HTML/CSS for email templates.
- Knowledge of other CRM platforms or marketing automation tools.
- Strong understanding of digital marketing and customer lifecycle.
Email Marketing Manager
Posted 1 day ago
Job Viewed
Job Description
Position Overview :
The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A/B testing, and lifecycle marketing. A key aspect of this role will be maximizing the use of HubSpot and Mailchimp to create impactful campaigns and personalized customer journeys.
Key Responsibilities :
- Campaign Strategy and Execution :
- Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.
- Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions.
- Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.
- Audience Segmentation & Personalization :
- Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.
- Implement personalization strategies within email campaigns to increase open and conversion rates.
- Optimization & Reporting :
- Conduct A/B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.
- Track and analyze email performance metrics, providing insights and recommendations to enhance performance.
- Prepare and present monthly/quarterly reports, analyzing campaign success and areas for improvement.
- Automation and Workflow Management :
- Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.
- Create and manage automated workflows that improve the customer journey from awareness to loyalty.
- Compliance and List Management :
- Maintain and manage a clean and engaged subscriber database.
- Ensure compliance with GDPR, CAN-SPAM, and other regulations, incorporating double opt-in processes where required.
- Collaboration and Cross-Functional Support :
- Collaborate with sales, customer service, and product teams to align messaging and promote new features and services.
- Provide training and guidance to team members on best practices for using HubSpot and Mailchimp.
Requirements :
- Bachelor’s/Master's degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience in email marketing, with a strong portfolio of successful campaigns.
- Proficiency in HubSpot and Mailchimp ; experience in building and managing automation, workflows, and segmentations.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Familiarity with A/B testing methodologies and optimizing campaigns based on performance insights.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Knowledge of email compliance regulations, including CAN-SPAM and GDPR.
Preferred Skills :
- Experience with HTML/CSS for email templates.
- Knowledge of other CRM platforms or marketing automation tools.
- Strong understanding of digital marketing and customer lifecycle.
Email Marketing Manager
Posted 1 day ago
Job Viewed
Job Description
Position Overview :
The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A/B testing, and lifecycle marketing. A key aspect of this role will be maximizing the use of HubSpot and Mailchimp to create impactful campaigns and personalized customer journeys.
Key Responsibilities :
- Campaign Strategy and Execution :
- Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.
- Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions.
- Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.
- Audience Segmentation & Personalization :
- Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.
- Implement personalization strategies within email campaigns to increase open and conversion rates.
- Optimization & Reporting :
- Conduct A/B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.
- Track and analyze email performance metrics, providing insights and recommendations to enhance performance.
- Prepare and present monthly/quarterly reports, analyzing campaign success and areas for improvement.
- Automation and Workflow Management :
- Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.
- Create and manage automated workflows that improve the customer journey from awareness to loyalty.
- Compliance and List Management :
- Maintain and manage a clean and engaged subscriber database.
- Ensure compliance with GDPR, CAN-SPAM, and other regulations, incorporating double opt-in processes where required.
- Collaboration and Cross-Functional Support :
- Collaborate with sales, customer service, and product teams to align messaging and promote new features and services.
- Provide training and guidance to team members on best practices for using HubSpot and Mailchimp.
Requirements :
- Bachelor’s/Master's degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience in email marketing, with a strong portfolio of successful campaigns.
- Proficiency in HubSpot and Mailchimp ; experience in building and managing automation, workflows, and segmentations.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Familiarity with A/B testing methodologies and optimizing campaigns based on performance insights.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Knowledge of email compliance regulations, including CAN-SPAM and GDPR.
Preferred Skills :
- Experience with HTML/CSS for email templates.
- Knowledge of other CRM platforms or marketing automation tools.
- Strong understanding of digital marketing and customer lifecycle.