137 Digital Marketing jobs in Kanpur
Digital Marketing Manager
Posted today
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Job Description
Job Title: Digital Marketing Manager
Department: Marketing
Location: Dubai
Employment Type: Full-Time
Job Summary:
We are seeking a results-driven Digital Marketing Manager to lead and execute innovative marketing strategies in the highly competitive and fast-paced iGaming industry. The ideal candidate will be responsible for driving customer acquisition, engagement, and retention through a wide range of digital marketing channels, ensuring alignment with business goals and brand identity.
Responsibilities
1.Strategy Development & Execution:
- Develop, implement, and manage comprehensive digital marketing strategies to increase brand visibility, drive traffic, and generate leads.
- Leverage analytics and market research to identify trends and opportunities in the iGaming sector.
2.Performance Marketing:
- Oversee PPC campaigns, paid social media ads, affiliate marketing, and programmatic advertising.
- Optimize campaigns to achieve ROI and KPI targets.
3.Content & Social Media Management:
- Collaborate with content creators to produce engaging, SEO-optimized content tailored to the iGaming audience.
- Manage social media platforms to build an engaged online community.
4.SEO & Website Management:
- Drive organic traffic growth through advanced SEO strategies, including technical SEO, on-page optimization, and link-building.
- Work with the web development team to enhance user experience (UX) and conversion rate optimization (CRO) on digital platforms.
5.CRM & Email Marketing:
- Design and execute email campaigns to nurture leads, promote offers, and re-engage inactive users.
- Implement A/B testing and personalization to improve email campaign performance.
6.Affiliate & Partnership Marketing:
- Develop and maintain strong relationships with affiliates and partners to expand the company’s reach.
- Monitor affiliate performance and ensure compliance with industry standards.
7.Analytics & Reporting:
- Track and analyze campaign performance using tools like Google Analytics, HubSpot, or similar platforms.
- Prepare detailed reports to measure the effectiveness of marketing efforts and recommend improvements.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
- Minimum of 5 years of experience in digital marketing, with at least 2 years in the iGaming or related industry.
- Proven track record in managing and optimizing multi-channel digital marketing campaigns.
- Hands-on experience with digital tools such as Google Ads, Facebook Ads Manager, SEO tools (e.g., SEMrush, Ahrefs), and CRM platforms.
- Strong knowledge of iGaming trends, regulations, and customer behaviors.
- Data-driven mindset with excellent analytical skills.
- Creative thinking and problem-solving abilities.
- Exceptional communication and leadership skills.
Digital Marketing Manager
Posted today
Job Viewed
Job Description
Job Title: Digital Marketing Manager
Department: Marketing
Reports To: Head of Marketing / Chief Marketing Officer (CMO)
Job Type: Full-Time
Location:Bangalore
Salary Range: (Insert Salary Range)
Job Summary
We are seeking an experienced, creative, and results-driven Digital Marketing Manager to lead and execute all aspects of our digital marketing strategy. This role will be responsible for planning, implementing, and optimizing campaigns across digital channels to drive traffic, generate leads, enhance brand awareness, and grow revenue. The ideal candidate is a strategic thinker with hands-on experience in SEO, SEM, social media, email marketing, content strategy, and analytics.
Key Responsibilities Digital Strategy & Planning
- Develop and own the company’s digital marketing strategy aligned with overall business goals.
- Conduct market research and competitor analysis to identify digital opportunities and trends.
- Manage digital marketing budgets and allocate resources across channels efficiently.
Campaign Management
- Plan and manage end-to-end digital campaigns (paid and organic) including Google Ads, Meta Ads (Facebook, Instagram), , Twitter, and YouTube.
- Monitor, test, and continuously improve campaigns (A/B testing, multivariate testing).
Search Engine Optimization (SEO)
- Lead on-page and off-page SEO strategies to increase organic search visibility.
- Conduct keyword research, backlink audits, and content optimization.
- Work closely with content teams to ensure SEO best practices are implemented.
Social Media & Content Marketing
- Develop and execute social media strategies for all platforms (Facebook, , Instagram, X, TikTok, YouTube).
- Collaborate with content creators to produce engaging, brand-aligned content.
- Track performance and audience engagement across all channels.
Email & CRM Marketing
- Create and manage email marketing campaigns (newsletters, nurture sequences, promotions).
- Segment audiences and personalize email content for higher engagement.
- Use CRM tools like HubSpot, Salesforce, or Zoho for lead management and marketing automation.
Analytics, Tracking & Reporting
- Track KPIs and measure campaign effectiveness using tools like:
- Google Analytics
- Google Tag Manager
- Data Studio
- Hotjar or Microsoft Clarity
- Provide detailed monthly performance reports with actionable insights and recommendations.
Team & Stakeholder Collaboration
- Coordinate with internal teams (sales, design, development) and external agencies.
- Lead and mentor junior marketing staff or freelancers.
- Present marketing plans, reports, and recommendations to senior management.
Required Qualifications Education
- Bachelor’s degree in Marketing, Business, Digital Media, or related field.
Experience
- Minimum of 4–7 years of experience in digital marketing roles.
- Proven success in managing integrated digital campaigns from concept to execution.
- Experience managing marketing budgets and ROI optimization.
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