654 Google Ads Specialist jobs in Bengaluru

Experience:

5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc.), preferably in EdTech/consumer/subscription businesses

Job Description:

To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.

Key Responsibilities:

• Define and own the Google Ads strategy (Search, Display, YouTube, Video), aligning with Bhanzu's growth/revenue / enrollment goals.
• Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.
• Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates.
• Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate.
• Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.
• Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.
• Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing.
• Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness.
• Mentor / lead a small team or direct reports (if applicable), or guide more junior performance marketers.
• Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.

Must-Have Skills & Qualifications:

• Deep expertise in Google Ads across formats: Search, Display, Video/YouTube.
• Strong understanding of paid acquisition metrics & ROAS, CPA, Lifetime Value (LTV), CAC.
• Proficiency in analytics tools, attribution, and tracking systems.
• Experience with A/B testing and conversion rate optimisation.
• Solid budget management skills; able to forecast, scale, and shift spend based on performance.
• Excellent data-driven mindset: ability to analyse large data sets, derive insights, and make recommendations.
• Good collaboration skills: working with creative, content, and product teams.
• Up-to-date with Google Ads best practices and policy changes.
• Strong communication skills (written & verbal).

Good to have:

• Experience in EdTech, consumer, subscription models
• Experience working with automation tools, scripts (e.g. for bidding), or managing programmatic display/retargeting.
• Experience with international markets (US, UK, GCC, ANZ, etc.), especially since Bhanzu operates globally.
• Experience with other paid channels to complement Google Ads (Meta, YouTube outside the Google network, affiliate, etc.).

Experience:

5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc.), preferably in EdTech/consumer/subscription businesses

Job Description:

To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.

Key Responsibilities:

• Define and own the Google Ads strategy (Search, Display, YouTube, Video), aligning with Bhanzu's growth/revenue / enrollment goals.
• Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.
• Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates.
• Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate.
• Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.
• Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.
• Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing.
• Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness.
• Mentor / lead a small team or direct reports (if applicable), or guide more junior performance marketers.
• Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.

Must-Have Skills & Qualifications:

• Deep expertise in Google Ads across formats: Search, Display, Video/YouTube.
• Strong understanding of paid acquisition metrics & ROAS, CPA, Lifetime Value (LTV), CAC.
• Proficiency in analytics tools, attribution, and tracking systems.
• Experience with A/B testing and conversion rate optimisation.
• Solid budget management skills; able to forecast, scale, and shift spend based on performance.
• Excellent data-driven mindset: ability to analyse large data sets, derive insights, and make recommendations.
• Good collaboration skills: working with creative, content, and product teams.
• Up-to-date with Google Ads best practices and policy changes.
• Strong communication skills (written & verbal).

Good to have:

• Experience in EdTech, consumer, subscription models
• Experience working with automation tools, scripts (e.g. for bidding), or managing programmatic display/retargeting.
• Experience with international markets (US, UK, GCC, ANZ, etc.), especially since Bhanzu operates globally.
• Experience with other paid channels to complement Google Ads (Meta, YouTube outside the Google network, affiliate, etc.).

Experience:

5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc.), preferably in EdTech/consumer/subscription businesses

Job Description:

To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.

Key Responsibilities:

• Define and own the Google Ads strategy (Search, Display, YouTube, Video), aligning with Bhanzu's growth/revenue / enrollment goals.
• Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.
• Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates.
• Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate.
• Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.
• Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.
• Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing.
• Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness.
• Mentor / lead a small team or direct reports (if applicable), or guide more junior performance marketers.
• Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.

Must-Have Skills & Qualifications:

• Deep expertise in Google Ads across formats: Search, Display, Video/YouTube.
• Strong understanding of paid acquisition metrics & ROAS, CPA, Lifetime Value (LTV), CAC.
• Proficiency in analytics tools, attribution, and tracking systems.
• Experience with A/B testing and conversion rate optimisation.
• Solid budget management skills;
  able to forecast, scale, and shift spend based on performance.
• Excellent data-driven mindset: ability to analyse large data sets, derive insights, and make recommendations.
• Good collaboration skills: working with creative, content, and product teams.
• Up-to-date with Google Ads best practices and policy changes.
• Strong communication skills (written & verbal).

Good to have:

• Experience in EdTech, consumer, subscription models
• Experience working with automation tools, scripts (e.G. for bidding), or managing programmatic display/retargeting.
• Experience with international markets (US, UK, GCC, ANZ, etc.), especially since Bhanzu operates globally.
• Experience with other paid channels to complement Google Ads (Meta, YouTube outside the Google network, affiliate, etc.).

Job Title: Google Ad Specialist

Location: Koramangala, Bengaluru

Shift: 12:00PM to 9:00PM

DataCaptive is a leading B2B Data Solutions provider helping businesses supercharge their lead generation. We’re looking for a Google Ads Specialist who can take charge of our paid campaigns and deliver high-quality leads.

Key Responsibilities

- Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and Remarketing.

- Conduct thorough keyword research and competitor analysis to identify growth opportunities.

- Write compelling ad copies, select appropriate creatives, and optimize landing pages for higher Quality Scores.

- Monitor campaign performance daily, ensuring alignment with ROI, CPL, and lead generation goals.

- Set up conversion tracking and analyze campaign data using Google Analytics, Tag Manager, and other tools.

- Continuously test ads, bidding strategies, and audience targeting to maximize performance.

- Collaborate with the SEO, content, and design teams to improve ad relevance and conversion rates.

- Provide regular reports on campaign performance with actionable insights. Required Skills & Qualifications

- Proven experience (2–4 years) in managing Google Ads campaigns for lead generation.

- Strong knowledge of Google Ads, Keyword Planner, Analytics, Tag Manager, and Data Studio.

- Hands-on experience with Search, Display, Remarketing, and YouTube Ads.

- Understanding of B2B lead generation funnels and data-driven marketing.