54 Marketing Director jobs in Bengaluru

BricknBolt is a managed marketplace providing construction services. We are category creators and front-runners in space. We are solving one of the most complex business problems and creating an ecosystem of trust for the Stakeholders, Customers, Construction professionals, and Material vendors. Construction has been a highly unorganized and severely tech-deficit industry globally. We are just not trying to organize but disrupt the industry completely using technology and process - creating the playbook for the industry.

● Indian real estate is earmarked to be a $650 billion market in 2025 and a $ trillion worth sector in 2030. With 85%+ construction still unorganized in India, Brick&Bolt is on a path to capture the massive and super-broken market using

our technology and processes.

● Expanding to more than 12 cities in 15 months. With the Series A2 round, Brick&Bolt has raised a total of $1 million.Earlier Sequoia Surge, HDFC Capital Advisors Limited and Stride Ventures have invested in Brick&Bolt. In Jan 2023, we raised Series A2 Funding of 10million from Accel and Celesta Capital.

We are seeking a strategic and hands-on Head of Marketing to lead our brand, digital, and offline marketing initiatives. The ideal candidate will be a creative thinker with strong execution capabilities, who can drive brand visibility, customer engagement, and business growth across all channels.

Key Responsibilities

• Build a consistent brand experience across all customer touchpoints
• Lead brand campaigns, storytelling, partnerships, and PR initiatives
• Measure offline channel performance and impact
• Lead a multidisciplinary marketing team and manage external agencies
• Develop annual marketing plans aligned with business objectives
• Track KPIs and marketing ROI across all channels
• Own brand strategy, identity, positioning, and tonality
• Drive performance marketing across paid and organic channels (Google, Meta, SEO, etc.)
• Oversee digital media planning, execution, and ROI optimization
• Manage CRM, email marketing, automation, and analytics tools
• Plan and execute on-ground activations, events, retail promotions, and ATL campaigns (OOH, print, radio, etc.)

Requirements

• 8+ years of experience in marketing with strong exposure to brand, digital, and offline strategies
• Proven success in building impactful marketing campaigns that drive business growth
• Excellent leadership, communication, and project management skills
• Data-driven mindset with strong analytical and creative balance
• MBA or equivalent degree preferred

Role: Marketing Head, Tricog Health

Role Overview:

Tricog Health is seeking a dynamic and strategic Marketing Head to lead the organisation’s marketing function across both Digital Health and Diagnostics Technologies verticals and the corporate brand of Tricog Health. This individual will be responsible for driving growth, strengthening brand equity, and establishing Tricog’s leadership across markets through strategic marketing, performance marketing, inside sales, and brand communications.

This leadership position requires a balance of strategic vision and executional excellence. The ideal candidate should be capable of building and managing teams, leading agency collaborations, driving digital performance and inside sales, and strengthening Tricog’s brand presence globally. The Marketing Head will manage in-house brand, creative, and inside sales teams, collaborate closely with business and product leaders, and interface with external creative and media agencies.

Key Responsibilities:

Strategic Leadership

• Develop and execute a comprehensive marketing strategy aligned with Tricog’s business goals across all product lines.
• Build and lead a unified marketing roadmap that integrates digital marketing, performance marketing, inside sales, brand marketing, communications, and creative design.
• Establish clear positioning for each product vertical, ensuring that Tricog’s mission and brand message remain consistent across all touchpoints.
• Design and implement long-term plans to strengthen Tricog’s brand visibility in India and international markets.

Performance Marketing and Growth

• Own and lead digital and performance marketing initiatives to drive customer acquisition, engagement, and retention for both B2B and B2C segments.
• Design and monitor ROI-driven campaigns across digital platforms, ensuring effective lead generation and conversion.
• Oversee the Inside Sales team under the Digital Health division to ensure strong funnel management and revenue contribution.
• Analyse data and marketing metrics to optimise campaigns and allocate budgets effectively.

Brand and Communication

• Define, build, and maintain Tricog’s corporate and product-level brand identity.
• Lead brand storytelling across all digital, print, and experiential channels, including events, PR, and thought leadership content.
• Supervise internal creative and communication teams responsible for campaign design, copy, and collateral creation.
• Collaborate with external creative and media agencies for product launches, brand campaigns, and new market entries.
• Ensure brand consistency across all Tricog products in the Digital Health and Diagnostic Technology verticals

Market Insights and Consumer Understanding

• Drive research to understand evolving consumer and clinician behaviour, preferences, and needs across markets.
• Develop customer personas and refine messaging to suit each segment and geography.
• Monitor industry trends, competitor activity, pricing strategies, and marketing innovations to stay ahead of the curve.
• Translate insights into actionable marketing plans that align with Tricog’s product and commercial objectives.

Planning, Budgeting, and Governance

• Prepare and manage monthly, quarterly, and annual budgets for the marketing function.
• Set, monitor, and report on departmental goals and KPIs.
• Develop team hiring plans for performance, brand, and creative functions, ensuring the right talent mix for execution excellence.
• Ensure strict budget discipline and a strong focus on return on marketing investment.

Cross-Functional Collaboration

• Work closely with the Product, Business, Technology, and Clinical teams to ensure integrated go-to-market strategies.
• Collaborate with the Corporate and HR teams for employer branding, internal communication, and event management.
• Partner with external organisations, healthcare partners, and collaborators to amplify Tricog’s brand globally.
• Ensure strong alignment between sales and marketing to maximise conversion and market penetration.

Leadership and People Management

• Build and mentor a high-performing team across digital, creative, and inside sales functions.
• Foster a culture of accountability, collaboration, and innovation within the marketing team.
• Encourage continuous learning and adaptability to changing market dynamics.
• Represent marketing in leadership discussions and quarterly business reviews.

Candidate Profile

• Graduate degree in Marketing, Business, or a related field. MBA preferred.
• 6 to 7 years or more of experience in marketing, with at least 3 to 4 years in a leadership or managerial role.
• Proven track record of building and executing successful multi-channel marketing campaigns.
• Strong understanding of digital marketing, brand communication, and inside sales strategies.
• Experience in healthcare, technology, or digital-first businesses preferred.
• Exceptional communication, stakeholder management, and leadership skills.
• Ability to operate in a fast-paced, high-growth, and innovation-driven environment.
• Strong analytical mindset and ability to translate data into strategic insights.

Key Performance Indicators

• Lead generation, conversion rates, and marketing-driven revenue.
• Brand awareness, engagement, and sentiment across markets.
• Marketing ROI and budget efficiency.
• Growth in digital footprint and campaign reach.
• Team performance and retention.
• Timely and impactful execution of campaigns and launches.

Why Join Tricog

Tricog Health is a leader in transforming cardiovascular care through artificial intelligence and connected Digital Health technologies. As Marketing Head, you will play a pivotal role in shaping the narrative of a company that saves lives every day through innovation and scale. This is an opportunity to define how healthcare technology is perceived and adopted across diverse global markets.

Reporting To: Senior Vice President – Digital Health

Location: Bangalore, India (On-site role)

Job Title: Head of Marketing (Brand & Consumer Focus)

Location: Bellandur, Bangalore (On-site only)

Company: Series A Fintech Startup (Backed by Peak XV)

About the Company:

A fast-growing Series A fintech company backed by Peak XV, based in Bangalore, is on a mission to revolutionize consumer finance through innovative technology and customer-centric solutions. The company is young, dynamic, and ambitious, seeking a passionate marketing leader to build its brand and scale its consumer base.

Role Overview:

The company is looking for a Head of Marketing with strong B2C experience to lead all marketing efforts focused on brand building and consumer acquisition. This leadership role involves shaping and executing the marketing strategy to establish a strong brand presence and drive growth in a competitive fintech market.

Key Responsibilities:

• Develop and implement a comprehensive brand strategy to create a differentiated market presence.
• Lead consumer marketing initiatives aimed at driving user acquisition, engagement, and retention.
• Oversee all marketing channels including digital, social media, events, PR, and influencer partnerships.
• Collaborate with product, growth, and data teams to ensure marketing efforts align with business objectives.
• Build and mentor a high-performing marketing team as the company scales.
• Analyze market trends, customer insights, and competitor activities to optimize campaigns and maximize ROI.
• Manage marketing budgets effectively and report on key performance metrics to senior leadership and investors.

Qualifications:

• 10-12 years of marketing experience with a proven track record in B2C marketing, preferably within fintech, BFSI, or consumer technology sectors.
• Demonstrated success in brand building and scaling consumer brands.
• Hands-on expertise in digital marketing, brand communications, PR, and performance marketing.
• Strong leadership skills with experience managing cross-functional teams.
• Data-driven and analytical with excellent decision-making capabilities.
• Excellent communication and stakeholder management skills.
• Ability to thrive in a fast-paced startup environment with a hands-on approach.
• Willingness to work from the Bellandur office in Bangalore;
  remote work is not offered.

Why Join?

• Opportunity to work with a dynamic and passionate team backed by leading investors.
• A chance to shape the marketing strategy and brand identity of a high-growth fintech startup.
• Collaborative and transparent work culture.
• Competitive compensation and benefits.

Budget: upto-80-85lacs

We're seeking a Digital Marketing Leader

Our ideal candidate will drive our full-funnel digital strategy for paid media and SEO. This includes developing and executing comprehensive strategies across various platforms, designing full-funnel SEO plans to boost organic traffic, analyzing campaign performance data, and collaborating with internal teams and agency partners to execute campaigns that fuel brand expansion.

Main Responsibilities:

• Develop and execute paid media and SEO strategies across Google, Meta, display, video, affiliate, and programmatic platforms.
• Design and implement full-funnel SEO strategies (local and national) to increase organic traffic and visibility.
• Analyze and report on campaign performance data to inform ongoing strategy and drive executive reporting.
• Collaborate with internal teams and agency partners to ideate and execute campaigns that drive business growth.

Requirements:

• 7+ years of experience in paid media and SEO, preferably in a multi-location or franchise business.
• Proven track record of success in driving performance marketing efforts across digital channels.
• Experience with Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs), Google Analytics, and media buying platforms.
• HubSpot experience is required; Amperity or Klaviyo is a plus.
• Strong analytical mindset with hands-on experience using BI tools (Tableau, DOMO).

Key Responsibilities

• Own the end-to-end digital marketing strategy, delivering growth across awareness, acquisition, and retention.
• Lead integrated campaigns across digital channels including search, social, programmatic, affiliates, and app marketing.
• Implement MMM, MTA, and attribution models to guide budget allocation and measure impact.
• Optimize the customer funnel by identifying drop-off points and running targeted experiments to improve conversion rates across awareness, consideration, and purchase.
• Collaborate with Product, Category Marketing, and Sales teams to align performance initiatives with business priorities.
• Partner with analytics teams to translate consumer and channel data into actionable growth strategies.
• Build and mentor a specialist performance marketing team, driving agility, innovation, and accountability.

Requirements

• MBA/PGDM from a reputed institution.
• 9–12 years of experience in performance/digital marketing.
• Strong pedigree from Automobile/OEMs, Consumer Electronics & Appliances, or high-growth digital-first startups.
• Proven expertise in paid media, user acquisition, retention, and ROI optimization.
• Ability to thrive in a fast-paced, high-growth environment with strong ownership and execution mindset.

Branch Overview

Branch is a leading AI-based lending fintech with 50M+ downloads across India and Africa. We use alternative data to reach millions of people that are largely excluded from the financial sector.Headquartered in Silicon Valley with operations in India, Nigeria and Kenya, Branch is a for-profit, socially conscious company built for scale and impact. Our mission-driven team—founded and led by the former CEO of Kiva.Org—now spans 400+ employees globally. We’re backed by investors such as Andreessen Horowitz, Visa, and the IFC.

Job Overview

As Head of Marketing, you will own the mandate for business growth. You work closely with various functional teams such as product & finance for the India business. You will also be a partner in shaping the company strategy and product roadmap.

Key Responsibilities:

• Overall planning and execution of customer acquisition and retention
• Collaborate with cross-functional teams to design and execute marketing initiatives
• Develop and maintain public relations with key stakeholders
• Handling Performance Marketing activities which include funnel optimizations, Google Search Ads/SEM, Ad Networks, Affiliate Partnerships, Ad Fraud Management, etc.
• Organic user-acquisition via ASO (across stores) and SEO
• Brand Marketing activities which include Brand Building, Digital Media Optimization, Content Marketing, Influencer Marketing, PR, etc.
• Shape content & creatives to build & implement performance & brand campaigns
• Handling Partnerships & Strategic Alliances of API-led integrations across lending marketplaces.

Requirements:

• Bachelor's degree in marketing, business, or a related field.
• Strong understanding of the fintech industry.
• Hands-on experience of building new acquisition channels
• 8-15 years of experience. Minimum 2 years in financial services. Fintech background is a big plus.
• Excellent communication and interpersonal skills
• Affinity for data, keenness to measure and track metrics
• Extensive experience working with marketing tools such as AD platforms, CRMs, Campaign management platforms

Benefits of Joining

• Be part of a mission-driven, fast-paced, and entrepreneurial environment that fosters innovation and impact.
• Receive a competitive salary and equity package, reflecting your value and contributions.
• Thrive in a collaborative and flat company culture that encourages open communication and idea-sharing
• Enjoy the flexibility of a remote-first work setup, with opportunities for occasional in-person collaboration.
• Benefit from fully-paid Health Insurance to support your well-being.
• Work-life balance is not a myth. Take advantage of paid time off, including personal leave, bereavement leave, and sick leave.
• Access fully paid parental leave, with 6 months of maternity leave and 3 months of paternity leave.
• Leverage annual professional development budget to upskill and advance your career.
• Participate in discretionary trips to our offices around the globe, supported by global travel medical insurance.
• Enjoy team meals and social events, both virtual and in-person, to connect and bond with colleagues.

We’re looking for more than just qualifications – if you’re unsure that you meet the criteria but identify with our vision of providing equal opportunity to everyone to access financial services, please do not hesitate to apply!

Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law.

Role Overview

We are seeking a results-driven Digital Marketing Lead to direct our online marketing strategies and expand our digital presence. This position requires a balance of creativity, analytics, and leadership, along with strong content writing capabilities to guide and oversee the content production team. You will develop, implement, track, and optimize our marketing campaigns across diverse digital channels while ensuring brand alignment and high-quality content.

Key Responsibilities:

1. Strategy & Planning

o Develop and execute comprehensive digital marketing strategies aligned with business objectives.

o Define and manage budgets, timelines, and KPIs for all digital campaigns.

2. Content Development & Oversight

o Create and refine written content for various digital platforms when necessary.

o Provide guidance, feedback, and editorial direction to content writers and copywriters.

o Ensure content is on-brand, SEO-friendly, and resonates with target audiences.

3. Campaign Management

o Oversee the planning, creation, and optimization of marketing campaigns across channels (e.G., SEO, SEM, social media, email marketing).

o Drive traffic and conversions through targeted campaigns, A/B testing, and continuous optimization.

4. Team Leadership

o Lead, mentor, and manage a team of digital marketing specialists and content writers.

o Foster a collaborative environment that supports learning and professional development.

5. Performance Analysis & Reporting

o Track and analyze campaign performance metrics, providing actionable insights to stakeholders.

o Use data to refine strategies, adjust budget allocations, and identify new growth opportunities.

6. Technology & Tools

o Stay updated on the latest digital marketing trends, tools, and platforms.

o Recommend and implement new marketing technologies that enhance efficiency and effectiveness.

7. Brand Management

o Ensure brand consistency across all digital touchpoints.

o Identify opportunities to elevate the brand and engage with online communities.

Qualifications:

- Education: Bachelor's degree in marketing, Business, Communications, or a related field (master's degree or relevant certifications a plus).

- Experience:

o 5+ years of experience in digital marketing, with at least 2 years in a leadership or managerial role.

o Demonstrated track record of developing and managing content strategies.

- Technical Skills:

o Proficiency in marketing automation platforms (e.G., HubSpot, Marketo).

o Hands-on experience with Google Analytics, Google Ads, and social media advertising tools.

o Strong understanding of SEO best practices and analytics.

o Proven ability to drive successful multi-channel marketing campaigns.

- Content & Writing Skills:

o Excellent written communication and editorial skills.

o Ability to craft compelling, on-brand content and oversee a team of content creators.

- Soft Skills:

o Excellent leadership, communication, and interpersonal skills.

o Strategic thinker with the ability to balance creativity and data-driven decision-making.

o Strong organizational skills with the ability to handle multiple projects simultaneously.

What We Offer:

Competitive salary.

Opportunity to work on innovative projects with a talented and passionate team.

Professional growth and development opportunities.

Health insurance and other benefits

How to Apply:

Please send your resume detailing your relevant experience and why you are a good fit for this role to and Contact:

Regional Marketing Manager is responsible for overseeing marketing campaigns and initiatives to increase brand awareness as well as sales for an assigned region. This role is also responsible for driving new store launches and their sustenance and growth campaigns.

___

Notes:

1. Strong knowledge of digital marketing & know how of per marketing

2. Expert in market research analysis, customer segmentation, customer profiling

3. Marketing expertise in RFM, Retention, Loyalty

4. Ability to do or assist in media plan ( online and offline)

5. Activation experience a must

6. Expert in Analysis, Excel, Power BI, Data

Decison to be made : Regional Located vs Centrally Located

___

Objectives

• Achieve Sales Targets: Lead and execute marketing campaigns to meet or exceed predefined sales targets for each store in the assigned rew regions containing around to 30 to 40 stores.
• Enhance Customer Insights and Market Understanding: Regularly analyze sales data to identify customer preferences and market trends, and use this data to inform marketing strategies.
• Strengthen Stakeholder Relationships: Serve as the single point of contact for Regional and Cluster Managers, facilitating seamless communication and effective marketing support.
• Improve Underperforming Stores: Identify and implement targeted marketing initiatives to turnaround the performance of stores that are not meeting sales expectations.
• Increase Brand Awareness in Local Markets: Develop and implement strategies to build and maintain brand presence in local markets, aiming to increase footfall and market share.

Responsibilities:

• Develop and oversee sales-oriented marketing initiatives to enhance brand awareness and increase footfall in retail stores assigned.
• Regular store visits to meet customers, store manager, cluster manager and area manager and understand their marketing support requirements.
• Strategize and execute marketing plans for new store launches, encompassing pre-launch buzz, grand opening initiatives, and post-launch sustainability efforts.
• Ensure brand consistency across all marketing materials, campaigns, and in-store experiences.
• Identify underperforming stores and develop strategies to address issues, improve performance, and drive profitability.
• Responsible for setting up a strong network of vendors / agencies for various activities planned for the respective regions.
• Providing guidance and support to the marketing executives to achieve marketing objectives.
• Manage marketing budgets effectively, ensuring that all activities are completed within budget constraints and on time.

Candidate Profile:

Qualification

• Bachelor's degree in marketing, business administration, or a related field is required;
  a Master's degree is preferred.
• 4-6 years of retail marketing experience with earlier experience at individual store sales/marketing desirable
• Should have experience in working in the required region.

Experience

• Experience in managing ATL & BTL marketing strategies for specific regions within a retail environment.
• Strong knowledge of marketing concepts and strategies.
• Proficiency in budget management and optimizing marketing budgets for ROI.
• Experience with market research, market entry strategies, and new market development.
• Strong knowledge of market trends and competition.
• Demonstrated sales growth for specific regions.

Local Market Acumen

• Strong understanding of local market trends, customer behaviors, and competition.
• Ability to execute tailor marketing strategies to local market dynamics.

Achievements

• A track record of consistently meeting or exceeding sales targets within the region.
• Successfully launched and expanded into new regional markets, resulting in significant revenue growth.
• Implemented cost-effective marketing strategies, leading to notable ROI improvements.