Explore exciting Product Marketing Manager opportunities in What Jobs are available for Product Marketing Manager in Bangalore City?
Showing 152 Product Marketing Manager jobs in Bangalore City
Product Marketing Manager
560001 Bangalore, Karnataka
Yubi Group
Posted 381 days ago
Job Viewed
Job Description
Yubi, formerly known as CredAvenue, is re-defining global debt markets by freeing the flow of finance between borrowers, lenders, and investors. We are the world's possibility platform for the discovery, investment, fulfillment, and collection of any debt solution. At Yubi, opportunities are plenty and we equip you with tools to seize it.
In March 2022, we became India's fastest fintech and most impactful startup to join the unicorn club with a Series B fundraising round of $137 million.
In 2020, we began our journey with a vision of transforming and deepening the global institutional debt market through technology. Our two-sided debt marketplace helps institutional and HNI investors find the widest network of corporate borrowers and debt products on one side and helps corporates to discover investors and access debt capital efficiently on the other side. Switching between platforms is easy, which means investors can lend, invest and trade bonds - all in one place. All of our platforms shake up the traditional debt ecosystem and offer new ways of digital finance.
Yubi Credit Marketplace - With the largest selection of lenders on one platform, our credit marketplace helps enterprises partner with lenders of their choice for any and all capital requirements.Yubi Invest - Fixed income securities platform for wealth managers & financial advisors to channel client investments in fixed income Financial Services Platform - Designed for financial institutions to manage co-lending partnerships & asset based securitizationSpocto - Debt recovery & risk mitigation platformCorpository - Dedicated SaaS solutions platform powered by Decision-grade data, Analytics, Pattern Identifications, Early Warning Signals and Predictions to Lenders, Investors and Business Enterprises
So far, we have on-boarded over 17000+ enterprises, 6200+ investors & lenders and have facilitated debt volumes of over INR 1,40,000 crore.
Backed by marquee investors like Insight Partners, B Capital Group, Dragoneer, Sequoia Capital, LightSpeed and Lightrock, we are the only-of-its-kind debt platform globally, revolutionizing the segment.
At Yubi, People are at the core of the business and our most valuable assets. Yubi is constantly growing, with 1000+ like-minded individuals today, who are changing the way people perceive debt. We are a fun bunch who are highly motivated and driven to create a purposeful impact. Come, join the club to be a part of our epic growth story.
Role Overview:We are seeking a highly motivated Product Marketing Manager to join our team. In this role, you will support the development and execution of go-to-market strategies, collaborate with cross-functional teams, and contribute to product positioning, messaging, and sales enablement. The ideal candidate is detail-oriented with strong communication skills and a passion for translating technical product features into customer-centric benefits.
Key Responsibilities:
Assist in developing and executing product marketing strategies.
Conduct market research, analyze competition, and identify trends and opportunities.
Create marketing materials and content, with a strong focus on copywriting.
Organize product launches and promotional events.
Collaborate with product, sales, and marketing teams to ensure alignment on strategies and goals.
Track and report on the effectiveness of marketing campaigns.
Engage with customers to gather feedback and insights.
Support go-to-market plans for B2B product launches.
Develop product positioning, messaging, and value propositions for target audiences.
Create sales tools like presentations, datasheets, and case studies.
Monitor product performance and refine marketing strategies accordingly.
Drive awareness and engagement through content and digital strategies.
The Ideal Candidate Should Be:
A degree holder in Marketing, Business, or a related field.
Passionate about product marketing and technology.
Excellent in communication and writing skills.
Able to analyze data and identify trends.
Proficient in Microsoft Office Suite and familiar with marketing tools.
Creative and problem-solving.
Able to work both independently and as part of a team.
RequirementsQualifications:
Bachelor’s degree in Marketing, Business, or a related field.
1-2 years of experience in product marketing, preferably in a B2B environment.
Strong writing, communication, and project management skills.
Collaborative mindset, comfortable in a fast-paced environment.
Basic understanding of market research, positioning, and sales enablement.
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0
Senior Product Marketing Manager
560067 Bangalore, Karnataka
₹950000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client is seeking a highly strategic and creative Senior Product Marketing Manager to drive the go-to-market strategy for their innovative product portfolio. This is a critical, fully remote role that requires a deep understanding of market dynamics, customer needs, and product positioning. You will be responsible for developing and executing comprehensive product marketing plans that generate demand, drive adoption, and ensure market success. The ideal candidate will have a proven track record in crafting compelling messaging, developing sales enablement tools, and launching new products effectively. You will collaborate closely with product management, sales, and marketing teams to articulate the value proposition of our offerings and differentiate them in the marketplace. Key responsibilities include conducting market research, defining target audiences, creating buyer personas, and developing compelling content such as white papers, case studies, presentations, and website copy. You will also be responsible for managing product launches, competitive analysis, and equipping the sales team with the knowledge and resources they need to succeed. This role demands exceptional analytical skills, strategic thinking, and the ability to translate complex technical features into tangible customer benefits. We are looking for a data-driven marketer who can measure the impact of marketing initiatives and optimize strategies for continuous improvement. This is an exciting opportunity to shape the narrative and market perception of innovative products in a dynamic, fully remote environment. This position is based remotely, with the primary focus on Bengaluru, Karnataka, IN .
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute product marketing strategies and go-to-market plans for new and existing products.
- Craft compelling product messaging, positioning, and value propositions.
- Conduct market research, competitive analysis, and customer segmentation.
- Create high-quality marketing collateral, including datasheets, brochures, presentations, case studies, and website content.
- Lead product launch activities, ensuring successful market introduction and adoption.
- Develop and deliver sales enablement programs and training materials for the sales team.
- Collaborate with product management to define product roadmaps and feature prioritization based on market insights.
- Measure and report on the effectiveness of product marketing initiatives.
- Identify and cultivate strategic partnerships to expand market reach.
- Act as a subject matter expert on product positioning and messaging within the organization.
- Manage product marketing budget and ensure efficient allocation of resources.
- Stay abreast of industry trends, market dynamics, and competitive landscape.
- Develop and execute demand generation campaigns in collaboration with the broader marketing team.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- 5-7 years of experience in product marketing, preferably in the technology or SaaS sector.
- Proven experience in developing and executing successful go-to-market strategies.
- Strong understanding of market research, competitive analysis, and customer segmentation.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives.
- Demonstrated ability to create high-impact marketing collateral and sales enablement materials.
- Experience with product launch management.
- Strong analytical and problem-solving skills, with a data-driven approach to marketing.
- Ability to work effectively in a fast-paced, cross-functional environment.
- Experience managing remote teams or working in a remote-first organization is highly desirable.
- Proficiency in marketing automation tools and CRM systems.
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1
Senior Product Marketing Manager - Tech
560001 Bangalore, Karnataka
₹95000 Annually
WhatJobs Direct
Posted 4 days ago
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Job Description
Our client, a dynamic leader in the fast-paced FMCG technology sector, is looking for an accomplished Senior Product Marketing Manager for a fully remote position. This role is pivotal in shaping the go-to-market strategies for innovative new products and enhancing the positioning of existing ones. The ideal candidate will possess a deep understanding of product marketing principles, market analysis, and a proven ability to craft compelling messaging that resonates with target audiences. You will collaborate closely with product management, sales, and marketing teams to drive product adoption, market share, and revenue growth. This position requires exceptional strategic thinking, creative flair, and strong leadership skills to influence cross-functional teams and execute successful product launches.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements.
- Craft compelling product positioning and messaging that clearly articulates value propositions to target segments.
- Conduct market research, competitive analysis, and customer segmentation to identify opportunities and inform strategies.
- Create sales enablement materials, including presentations, datasheets, white papers, and case studies.
- Collaborate with demand generation teams to develop integrated marketing campaigns.
- Define and track key performance indicators (KPIs) for product marketing initiatives.
- Educate and train internal sales teams and channel partners on product features, benefits, and competitive differentiators.
- Manage product lifecycle marketing, including product retirement strategies when necessary.
- Act as a subject matter expert for assigned products, understanding market dynamics and customer needs.
- Gather customer feedback and market insights to inform product development and strategy.
- Work closely with product management to influence the product roadmap.
- Develop pricing strategies and promotional programs in collaboration with sales and finance.
- Manage external agencies and vendors as required.
- Champion the voice of the customer internally.
Qualifications:
- MBA or equivalent advanced degree in Marketing, Business, or a related field.
- Minimum of 6 years of experience in product marketing, preferably within the FMCG or technology sectors.
- Demonstrated success in developing and executing go-to-market strategies for complex products.
- Strong understanding of market research, competitive analysis, and customer segmentation.
- Excellent written and verbal communication skills, with a talent for crafting persuasive messaging.
- Proficiency in developing sales enablement tools and marketing collateral.
- Experience working cross-functionally with product management, sales, and marketing teams.
- Strong analytical and strategic thinking capabilities.
- Ability to work independently and thrive in a fast-paced, fully remote environment.
- Familiarity with marketing automation platforms and CRM systems is a plus.
- Creative mindset with a data-driven approach to decision-making.
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2
Senior Product Marketing Manager (FMCG)
560001 Bangalore, Karnataka
₹110000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client is seeking an experienced and strategic Senior Product Marketing Manager to lead product marketing initiatives for their innovative FMCG portfolio. This is a fully remote position where you will be instrumental in defining product positioning, go-to-market strategies, and driving adoption of new products. You will leverage your deep understanding of the FMCG market, consumer behavior, and marketing best practices to ensure the success of our product launches and ongoing brand initiatives.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies for new and existing FMCG products.
- Conduct thorough market, competitor, and consumer research to identify opportunities and inform product development.
- Define product positioning, value propositions, and key messaging for target audiences.
- Create compelling marketing collateral, sales enablement tools, and go-to-market plans.
- Collaborate closely with product management, sales, and marketing teams to ensure successful product launches.
- Develop and manage marketing campaigns across various channels to drive product awareness and demand.
- Monitor product performance, analyze market trends, and provide insights to optimize marketing efforts.
- Translate complex technical features into customer-centric benefits.
- Act as a subject matter expert on assigned products and their target markets.
- Contribute to the overall product roadmap and strategic planning process.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- Minimum of 7 years of experience in product marketing, preferably within the FMCG industry.
- Proven track record of successfully launching and managing products in a competitive market.
- Strong understanding of FMCG market dynamics, consumer trends, and purchasing behavior.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication, presentation, and interpersonal skills.
- Proficiency in market research, competitive analysis, and campaign management.
- Ability to work independently, manage multiple projects, and thrive in a dynamic, remote environment.
- Demonstrated ability to influence and collaborate with cross-functional teams.
- Passion for innovation and bringing new products to market.
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3
Senior Product Marketing Manager - FMCG
560001 Bangalore, Karnataka
₹1100000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client, a distinguished leader in the fast-moving consumer goods (FMCG) sector, is seeking a highly strategic and experienced Senior Product Marketing Manager to join their innovative team in Bengaluru, Karnataka, IN . This role offers a hybrid work arrangement, combining essential in-office collaboration with the flexibility of remote work. You will be instrumental in shaping the go-to-market strategies for new and existing product lines, driving product positioning, messaging, and demand generation initiatives. Responsibilities include conducting in-depth market research, analyzing consumer behavior, and identifying competitive advantages to inform product development and marketing efforts. You will work closely with product management, sales, and communications teams to create compelling marketing collateral, launch plans, and promotional campaigns that resonate with target audiences. The ideal candidate possesses a strong understanding of the FMCG market, a proven ability to translate technical features into compelling consumer benefits, and a track record of successful product launches. Your strategic thinking, coupled with exceptional analytical and communication skills, will be key to success. You will be responsible for developing comprehensive product marketing plans, managing marketing budgets, and measuring the effectiveness of campaigns. This is an exciting opportunity to contribute to the growth of well-known brands and make a significant impact on consumer preferences. If you are a results-oriented marketer with a passion for understanding consumers and driving brand success in the competitive FMCG landscape, we invite you to apply. Join our collaborative team and help redefine consumer experiences in Bengaluru, Karnataka, IN .
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies for FMCG products.
- Conduct market analysis, competitive research, and consumer insights gathering.
- Define product positioning, key messaging, and value propositions for target markets.
- Create compelling marketing collateral, sales enablement tools, and campaign materials.
- Lead go-to-market strategies for new product introductions and feature launches.
- Collaborate with product management, sales, and marketing teams to ensure alignment.
- Manage product marketing budgets and track campaign performance against KPIs.
- Identify market opportunities and develop strategies to capture them.
- Educate and train internal teams on product features, benefits, and competitive positioning.
- Stay abreast of industry trends and evolving consumer needs in the FMCG sector.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of experience in product marketing, preferably within the FMCG industry.
- Proven experience in developing and executing successful go-to-market strategies.
- Strong understanding of consumer behavior, market segmentation, and competitive analysis.
- Excellent written and verbal communication, presentation, and interpersonal skills.
- Demonstrated ability to manage multiple projects and prioritize effectively.
- Proficiency in marketing analytics tools and data interpretation.
- Experience with digital marketing and social media strategies.
- Ability to work effectively in a cross-functional team environment.
- A strategic mindset with a passion for consumer brands and product innovation.
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4
Senior Product Marketing Manager (SaaS)
560001 Bangalore, Karnataka
₹2000000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client, a fast-growing SaaS company revolutionizing the enterprise software market, is seeking an experienced Senior Product Marketing Manager to join their team in Bengaluru. This pivotal role will drive the go-to-market strategy for our innovative product suite, ensuring successful launches and sustained market adoption. You will be responsible for developing and executing comprehensive product marketing plans, from market analysis and positioning to messaging, collateral development, and sales enablement.
As the Senior Product Marketing Manager, you will be the expert on our target audience and their needs, translating market insights into compelling product strategies. You will work closely with product management, sales, and demand generation teams to define product positioning, craft persuasive messaging, and create high-impact marketing collateral, including white papers, case studies, presentations, and website content. You will also be instrumental in enabling the sales team with the knowledge and tools they need to effectively sell our solutions, including developing training materials and conducting product demos.
The ideal candidate will have a proven track record in product marketing for B2B SaaS products, with a deep understanding of the software development lifecycle and market dynamics. You should possess exceptional storytelling and communication skills, with the ability to articulate complex technical concepts in a clear and compelling manner to diverse audiences. Experience conducting market research, competitive analysis, and customer interviews is essential. You should be adept at identifying market opportunities, defining value propositions, and developing effective go-to-market strategies that drive revenue growth.
This hybrid role offers a blend of remote flexibility and in-office collaboration at our Bengaluru headquarters. You will need to be comfortable working in a fast-paced, dynamic environment and collaborating effectively with cross-functional teams. A Bachelor's degree in Marketing, Business, or a related field, coupled with significant experience in product marketing, is required. An MBA or equivalent advanced degree is a plus. If you are a strategic thinker with a passion for technology and a drive to make a significant impact on a company's growth, we encourage you to apply.
Responsibilities:
As the Senior Product Marketing Manager, you will be the expert on our target audience and their needs, translating market insights into compelling product strategies. You will work closely with product management, sales, and demand generation teams to define product positioning, craft persuasive messaging, and create high-impact marketing collateral, including white papers, case studies, presentations, and website content. You will also be instrumental in enabling the sales team with the knowledge and tools they need to effectively sell our solutions, including developing training materials and conducting product demos.
The ideal candidate will have a proven track record in product marketing for B2B SaaS products, with a deep understanding of the software development lifecycle and market dynamics. You should possess exceptional storytelling and communication skills, with the ability to articulate complex technical concepts in a clear and compelling manner to diverse audiences. Experience conducting market research, competitive analysis, and customer interviews is essential. You should be adept at identifying market opportunities, defining value propositions, and developing effective go-to-market strategies that drive revenue growth.
This hybrid role offers a blend of remote flexibility and in-office collaboration at our Bengaluru headquarters. You will need to be comfortable working in a fast-paced, dynamic environment and collaborating effectively with cross-functional teams. A Bachelor's degree in Marketing, Business, or a related field, coupled with significant experience in product marketing, is required. An MBA or equivalent advanced degree is a plus. If you are a strategic thinker with a passion for technology and a drive to make a significant impact on a company's growth, we encourage you to apply.
Responsibilities:
- Develop and execute go-to-market strategies for new and existing products.
- Define product positioning, messaging, and value propositions.
- Create compelling marketing collateral and sales enablement materials.
- Conduct market research, competitive analysis, and customer insights gathering.
- Collaborate with product management on product strategy and roadmap.
- Enable the sales team with training, tools, and resources.
- Launch new products and features successfully into the market.
- Track and analyze marketing campaign performance.
- Serve as a subject matter expert on target markets and customer needs.
- Proven experience as a Product Marketing Manager in the SaaS industry.
- Strong understanding of B2B technology markets.
- Excellent written and verbal communication skills.
- Demonstrated ability to develop effective marketing strategies.
- Experience with market research and competitive analysis.
- Proficiency in marketing automation and CRM tools.
- Bachelor's degree in Marketing, Business, or related field.
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5
Senior Product Marketing Manager - FMCG
560001 Bangalore, Karnataka
₹175000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client is seeking a highly strategic and experienced Senior Product Marketing Manager to drive the go-to-market strategy for their diverse portfolio of FMCG products. This role is integral to understanding market dynamics, identifying consumer needs, and translating these insights into successful product positioning and launch plans. You will be responsible for developing compelling marketing strategies, crafting value propositions, and leading cross-functional teams to bring new products to market and maximize the performance of existing ones. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer behavior, and market trends. Proven experience in product lifecycle management, market segmentation, and competitive analysis is essential. You will work closely with product development, sales, and creative teams to ensure cohesive brand messaging and effective communication across all channels. Responsibilities include conducting market research, defining product positioning, developing marketing collateral, managing product launches, and analyzing sales performance. A passion for consumer brands, strong analytical skills, and exceptional communication and leadership abilities are paramount. This is an exciting opportunity to make a significant impact on well-known FMCG brands and contribute to their continued growth and success.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive product marketing strategies for FMCG products, from concept to launch and beyond.
- Conduct in-depth market research, consumer analysis, and competitive intelligence to identify market opportunities and define product positioning.
- Craft compelling value propositions, key messaging, and positioning statements for new and existing products.
- Lead cross-functional teams (product development, sales, R&D, creative) to ensure successful product launches and ongoing market success.
- Develop and manage integrated marketing plans, including digital marketing, advertising, PR, and promotional activities.
- Create persuasive marketing collateral, sales tools, and presentations to support product initiatives.
- Analyze product performance, sales data, and market trends to identify areas for improvement and growth.
- Manage the product lifecycle, including planning for product updates, extensions, and end-of-life strategies.
- Stay abreast of industry trends, emerging technologies, and best practices in product marketing within the FMCG sector.
- Collaborate with the sales team to ensure they are equipped with the necessary knowledge and tools to sell products effectively.
- Manage product marketing budgets and ensure efficient allocation of resources.
- Serve as a subject matter expert on the target market and competitive landscape for assigned product categories.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or equivalent preferred.
- Minimum of 7 years of experience in product marketing, with a significant focus on the FMCG industry.
- Proven track record of successfully launching and managing FMCG products.
- Strong understanding of market segmentation, consumer insights, and go-to-market strategies.
- Experience with various marketing channels, including digital, social media, and traditional advertising.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong leadership, communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
- Proficiency in market research tools and data analysis.
- Demonstrated ability to collaborate effectively with cross-functional teams.
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6
Senior Product Marketing Manager - FMCG Innovation
560001 Bangalore, Karnataka
₹90000 Monthly
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client is looking for a seasoned Senior Product Marketing Manager to spearhead the marketing strategy for their innovative new product lines within the Fast-Moving Consumer Goods (FMCG) sector. This is a remote-first opportunity, allowing you to contribute from the comfort of your home anywhere in India. You will play a critical role in understanding market dynamics, defining product positioning, and driving successful product launches. The ideal candidate possesses a strategic mindset, deep analytical skills, and a proven ability to translate consumer insights into effective marketing campaigns.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive product marketing strategies for new and existing FMCG products, focusing on driving market share and revenue growth.
- Conduct in-depth market research, competitive analysis, and consumer insight generation to identify opportunities and inform product development.
- Define product positioning, messaging, and go-to-market strategies for product launches.
- Collaborate with cross-functional teams, including Product Development, Sales, and Brand Management, to ensure seamless product introductions and ongoing success.
- Develop compelling marketing collateral, sales tools, and training materials to support the sales team.
- Manage the product lifecycle, including planning for new product introductions, line extensions, and discontinuations.
- Analyze sales data, market trends, and campaign performance to measure effectiveness and identify areas for optimization.
- Develop and manage marketing budgets, ensuring efficient allocation of resources.
- Stay informed about industry trends, competitor activities, and emerging consumer needs in the FMCG space.
- Build strong relationships with internal stakeholders and external partners to drive product marketing initiatives.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 6-8 years of experience in product marketing, with a significant focus on the FMCG industry.
- Proven experience in developing and launching new products successfully.
- Strong understanding of market research methodologies and consumer behavior analysis.
- Excellent analytical and strategic thinking skills, with a data-driven approach.
- Exceptional communication, presentation, and interpersonal skills.
- Experience in managing cross-functional projects and leading through influence.
- Proficiency in market analysis tools and software.
- Demonstrated ability to work independently and collaboratively in a remote setting.
- A passion for consumer brands and a keen understanding of the FMCG landscape.
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7
Senior Product Marketing Manager - E-commerce Platforms
560076 Bangalore, Karnataka
₹120000 Monthly
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client is searching for an innovative and results-driven Senior Product Marketing Manager to lead the strategic positioning and go-to-market efforts for our cutting-edge e-commerce platforms. This is a fully remote role, offering the flexibility to work from anywhere. You will be responsible for developing compelling product narratives, crafting impactful marketing campaigns, and driving adoption of our solutions among a global audience. The ideal candidate has a deep understanding of the e-commerce landscape, a proven track record in product marketing, and a passion for translating complex technical features into tangible business value. You will collaborate closely with product management, sales, and engineering teams to ensure successful product launches and sustained growth.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies and plans for new and existing e-commerce platform features.
- Create compelling messaging and positioning that clearly articulates the value proposition of our products to target market segments.
- Produce high-quality marketing collateral, including website content, datasheets, case studies, presentations, and sales enablement materials.
- Lead the go-to-market strategy for product launches, ensuring cross-functional alignment and successful execution.
- Conduct market research, competitive analysis, and customer interviews to identify market opportunities and refine product strategies.
- Develop and manage integrated marketing campaigns across various channels, including digital, social media, and content marketing.
- Collaborate with the sales team to provide them with the tools, training, and support they need to effectively sell our e-commerce solutions.
- Track and analyze marketing campaign performance, reporting on key metrics and making data-driven optimizations.
- Serve as a subject matter expert on our e-commerce products, competitive landscape, and target markets.
- Manage external agencies and vendors as needed for specific marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA is a plus.
- Minimum of 6 years of experience in product marketing, preferably within the SaaS, e-commerce, or technology sectors.
- Proven ability to develop and execute successful go-to-market strategies for complex technology products.
- Exceptional written and verbal communication skills, with a knack for storytelling and crafting persuasive narratives.
- Strong understanding of digital marketing channels, SEO, content marketing, and social media strategies.
- Experience with market research methodologies and competitive analysis.
- Ability to work independently and manage multiple projects simultaneously in a remote environment.
- Experience in the e-commerce industry is highly desirable.
- Strong analytical skills and experience with marketing analytics tools.
- A collaborative mindset and the ability to build strong relationships with cross-functional teams.
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8
Head of Digital Marketing Strategy
560001 Bangalore, Karnataka
₹2000000 Annually
WhatJobs Direct
Posted today
Job Viewed
Job Description
Our client, a prominent player in the FMCG sector, is searching for an innovative and strategic Head of Digital Marketing to lead their online presence and customer engagement efforts. This is a fully remote, leadership position responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will manage a talented team of digital marketers and collaborate with cross-functional departments, including sales, product development, and brand management, to ensure a cohesive and impactful brand message across all digital channels.
Responsibilities:
Qualifications:
This is an exceptional remote opportunity for a visionary digital marketing leader to shape the online brand presence of a leading FMCG company. This role, nominally connected to Bengaluru, Karnataka, IN , offers the chance to work from anywhere.
Responsibilities:
- Develop and implement a forward-thinking digital marketing strategy aligned with overall business objectives.
- Oversee and manage all digital marketing channels, including SEO, SEM, social media, email, and affiliate marketing.
- Drive customer acquisition, engagement, and retention through innovative digital campaigns.
- Manage and optimize the company's website, social media profiles, and other digital assets.
- Lead the creation of compelling content strategies and oversee content production across various platforms.
- Analyze digital marketing performance data, provide insights, and make data-driven recommendations for improvement.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Lead, mentor, and develop a high-performing digital marketing team.
- Collaborate with internal teams to ensure consistent brand messaging and customer experience across all touchpoints.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
- 8+ years of progressive experience in digital marketing, with a proven track record of success in developing and executing strategies for large consumer brands, preferably in FMCG.
- Extensive experience with various digital marketing platforms and tools (e.g., Google Analytics, Adobe Marketing Cloud, HubSpot, social media management tools).
- Strong understanding of SEO, SEM, content marketing, social media strategy, and email marketing automation.
- Exceptional leadership, team management, and communication skills.
- Proven ability to analyze complex data sets and translate them into actionable insights.
- Strategic thinker with a creative and results-oriented mindset.
- Ability to thrive in a fully remote, fast-paced, and dynamic work environment.
- Experience with e-commerce platforms and digital advertising is highly desirable.
This is an exceptional remote opportunity for a visionary digital marketing leader to shape the online brand presence of a leading FMCG company. This role, nominally connected to Bengaluru, Karnataka, IN , offers the chance to work from anywhere.
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9