1,113 Head Of Marketing jobs in India

Location: Andheri

Job Title: Head – Marketing

Work Profile / Responsibilities:

Strategic Planning:
1) Design and execute comprehensive marketing strategies aligned with overall business goals.
2) Focus on expanding the company's presence on online platforms and marketplaces.

Team Leadership:
1) Lead, mentor, and develop a high-performing marketing team.
2) Ensure the team's skills align with evolving demands in digital marketing.

Brand Management:
1) Oversee the development and maintenance of a strong brand identity across all online channels.
2) Ensure consistent messaging and positioning.

Customer Acquisition & Retention:
1) Drive customer acquisition through digital marketing channels, content marketing, social media, email marketing, and partnerships.
2) Implement strategies to enhance customer retention and loyalty.

Data-Driven Decision Making:
1) Utilize data analytics, market research, and customer insights to optimize marketing efforts and maximize ROI.

E-Commerce & Marketplace Strategies:
1) Develop and execute strategies to improve visibility, performance, and sales on online marketplaces.

Product Marketing:
1) Collaborate with product and sales teams to craft effective product marketing strategies.
2) Ensure the successful launch of new products and features.

Budget Management:
1) Manage the marketing budget effectively, allocating resources strategically for optimal results.

Competitive Analysis:
1) Conduct regular analysis of competitors' marketing efforts and market trends to identify opportunities.

Performance Metrics:
1) Establish KPIs and performance metrics for marketing initiatives.
2) Track and report results to the executive team regularly.

Cross-Functional Collaboration:
1) Work closely with departments such as Sales, Product Development, and Customer Support to foster alignment and collaboration.

Qualifications:
Master's degree in a relevant field.

Key Skills:
1) Proven track record of at least 10 years in progressively responsible marketing roles.
2) Demonstrated success in leading and managing marketing teams while fostering collaboration and professional growth.
3) Proficiency in online marketing channels such as SEO/SEM, social media, content marketing, email marketing, and performance marketing.
4) Experience with data analytics and market research for informed decision-making.
5) Strong knowledge of e-commerce platforms and online marketplaces.
6) Exceptional strategic thinking, problem-solving, and decision-making abilities.
7) Basic Photoshop skills.
8) Excellent communication, presentation, and negotiation skills.

Work Environment:
1) A dynamic and collaborative workspace.
2) Opportunity to lead and innovate in a fast-paced industry.

About Our Client

Our client is a leading player in the retail sector, known for its focus on customer-centric services and innovative marketing approaches. The company operates in a competitive market and is committed to delivering excellence in the retail industry.

Job Description

The Successful Applicant

A successful Head of Marketing should have:

Job description

Objective: The position involves leading all our marketing activities from social media and digital
campaigns to advertising and creative projects. This would also include developing plans to help
establish our brand, allocation of resources to different projects, and setting long-term and short-term
marketing goals.

Major Responsibilities: 

 Craft strategies for the Marketing team including Digital, Advertising, In-store Communications and
Creatives, Loyalty & Space on hire 

Prepare and manage monthly, quarterly, and annual budgets for the Marketing department. 

 ild marketing plans for the smooth operation of marketing campaigns.
repare social media marketing campaigns and strategize them such that they align with the business
objectives. 

 eate and monitor advertisements on various platforms keeping the business vision aligned. 

 nitor the team goals and their execution keenly. 

 sure that the website, promotional material, and marketing campaign strategies are updated on a
regular basis. 

 entify opportunities to reach new market segments and expand market share. 

 search about the latest marketing strategies and excel in marketing endeavours competitively. 

 t, monitor and report on team goals 

 sign branding, positioning and pricing strategies 

 sure Brand is strong and consistent across all channels and marketing efforts (like events, email
campaigns, web pages and promotional material)

  alyze consumer behavior and determine customer personas

  nitor competition (acquisitions, pricing changes and new products and features) 

 ordinate sales and marketing efforts to boost brand awareness

Key Competencies & Requirements

  A / Masters in Marketing 

 + years of prior experience in the field of Marketing. 

 nds-on experience in prolific marketing campaigns. 

 tstanding knowledge of web analytics and Google Ads. 

 tstanding ability to plan and manage budgets. 

 cellent leadership and project management skills. 

 rong analytical skills.

Apply now-

Job title: Business Head - Marketing

Summary: The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile.

The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores

THE HOUSE OF ABHINANDAN LODHA (HOABL)

We are a dynamic consumer tech brand that is disrupting land ownership by leveraging technology to make land, an age-old asset, young again. We’re breaking old traditions and bringing land ownership into the 21st century, for now, and for generations to come. New Generation Land for the New Generation of India.

Peace of Land, Grounded in Technology

Our brand name is amongst the most recognized and respected names in real estate. And our promise to make land ownership Easy, Transparent, Secure, and Liquid through ground-breaking technology ensure a fundamental change in land ownership in India.

There are few things in life that match the joy of doing something that no one has been able to do before. The joy of being a trailblazer who sets a path for others to follow. Setting standards and charting a path ahead for all the rest to follow. Candidates with an entrepreneurial mindset who not just push past the established boundaries, but also who can also carry the light into the unknown, and who have the vision to create what does not exist. The last time land changed so much; our country became independent. Come join the Revolution and become a part of history

At The House of Abhinandan Lodha, we are always keen to innovate and explore innovative and newer strategies to drive brand and business growth. Given the significance of digital, we would like to set up a very strong in-house digital function lead by senior leadership.

Roles and Responsibilities:

Functional Mandate

• Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)
• To create an effective product portfolio for the business by understanding the present and future business opportunities
• To create and manage world-class real estate brands using advertising and other marketing tools
• Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity
• To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures

• Targeted Gross Contribution - in Value and %age terms as per business plan
• Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project
• Maximize brand valuation and maximize the capability to charge a price premium
• Brand:

o% change in public perception of target brand attributes as measured by a third-party survey

o% increase in actual brand spend over target budget

• Competitor pricing change and sales transaction information speed (Response time in the number of days)

The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

The group strongly believes in using ‘brand’ as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever-evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies.

Competencies:

• Building brand strategy
• New product development
• Effective consumer understating
• Brand communication development
• Go-to-market strategy
• Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence
• Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time
• Adaptable to different / rapidly changing circumstances
• Ability to manage client conversation & manage relationships

Job title: Business Head - Marketing

Summary: The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile.

The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores

THE HOUSE OF ABHINANDAN LODHA (HOABL)

We are a dynamic consumer tech brand that is disrupting land ownership by leveraging technology to make land, an age-old asset, young again. We’re breaking old traditions and bringing land ownership into the 21st century, for now, and for generations to come. New Generation Land for the New Generation of India.

Peace of Land, Grounded in Technology

Our brand name is amongst the most recognized and respected names in real estate. And our promise to make land ownership Easy, Transparent, Secure, and Liquid through ground-breaking technology ensure a fundamental change in land ownership in India.

There are few things in life that match the joy of doing something that no one has been able to do before. The joy of being a trailblazer who sets a path for others to follow. Setting standards and charting a path ahead for all the rest to follow. Candidates with an entrepreneurial mindset who not just push past the established boundaries, but also who can also carry the light into the unknown, and who have the vision to create what does not exist. The last time land changed so much; our country became independent. Come join the Revolution and become a part of history

At The House of Abhinandan Lodha, we are always keen to innovate and explore innovative and newer strategies to drive brand and business growth. Given the significance of digital, we would like to set up a very strong in-house digital function lead by senior leadership.

Roles and Responsibilities:

Functional Mandate

• Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)
• To create an effective product portfolio for the business by understanding the present and future business opportunities
• To create and manage world-class real estate brands using advertising and other marketing tools
• Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity
• To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures

• Targeted Gross Contribution - in Value and %age terms as per business plan
• Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project
• Maximize brand valuation and maximize the capability to charge a price premium
• Brand:

o% change in public perception of target brand attributes as measured by a third-party survey

o% increase in actual brand spend over target budget

• Competitor pricing change and sales transaction information speed (Response time in the number of days)

The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

The group strongly believes in using ‘brand’ as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever-evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies.

Competencies:

• Building brand strategy
• New product development
• Effective consumer understating
• Brand communication development
• Go-to-market strategy
• Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence
• Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time
• Adaptable to different / rapidly changing circumstances
• Ability to manage client conversation & manage relationships

Job title: Business Head - Marketing

Summary: The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile.

The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores

THE HOUSE OF ABHINANDAN LODHA (HOABL)

We are a dynamic consumer tech brand that is disrupting land ownership by leveraging technology to make land, an age-old asset, young again. We’re breaking old traditions and bringing land ownership into the 21st century, for now, and for generations to come. New Generation Land for the New Generation of India.

Peace of Land, Grounded in Technology

Our brand name is amongst the most recognized and respected names in real estate. And our promise to make land ownership Easy, Transparent, Secure, and Liquid through ground-breaking technology ensure a fundamental change in land ownership in India.

There are few things in life that match the joy of doing something that no one has been able to do before. The joy of being a trailblazer who sets a path for others to follow. Setting standards and charting a path ahead for all the rest to follow. Candidates with an entrepreneurial mindset who not just push past the established boundaries, but also who can also carry the light into the unknown, and who have the vision to create what does not exist. The last time land changed so much; our country became independent. Come join the Revolution and become a part of history

At The House of Abhinandan Lodha, we are always keen to innovate and explore innovative and newer strategies to drive brand and business growth. Given the significance of digital, we would like to set up a very strong in-house digital function lead by senior leadership.

Roles and Responsibilities:

Functional Mandate

• Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)
• To create an effective product portfolio for the business by understanding the present and future business opportunities
• To create and manage world-class real estate brands using advertising and other marketing tools
• Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity
• To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures

• Targeted Gross Contribution - in Value and %age terms as per business plan
• Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project
• Maximize brand valuation and maximize the capability to charge a price premium
• Brand:

o% change in public perception of target brand attributes as measured by a third-party survey

o% increase in actual brand spend over target budget

• Competitor pricing change and sales transaction information speed (Response time in the number of days)

The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

The group strongly believes in using ‘brand’ as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever-evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies.

Competencies:

• Building brand strategy
• New product development
• Effective consumer understating
• Brand communication development
• Go-to-market strategy
• Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence
• Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time
• Adaptable to different / rapidly changing circumstances
• Ability to manage client conversation & manage relationships

Job title: Business Head - Marketing

Summary: The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile.

The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores

THE HOUSE OF ABHINANDAN LODHA (HOABL)

We are a dynamic consumer tech brand that is disrupting land ownership by leveraging technology to make land, an age-old asset, young again. We’re breaking old traditions and bringing land ownership into the 21st century, for now, and for generations to come. New Generation Land for the New Generation of India.

Peace of Land, Grounded in Technology

Our brand name is amongst the most recognized and respected names in real estate. And our promise to make land ownership Easy, Transparent, Secure, and Liquid through ground-breaking technology ensure a fundamental change in land ownership in India.

There are few things in life that match the joy of doing something that no one has been able to do before. The joy of being a trailblazer who sets a path for others to follow. Setting standards and charting a path ahead for all the rest to follow. Candidates with an entrepreneurial mindset who not just push past the established boundaries, but also who can also carry the light into the unknown, and who have the vision to create what does not exist. The last time land changed so much; our country became independent. Come join the Revolution and become a part of history

At The House of Abhinandan Lodha, we are always keen to innovate and explore innovative and newer strategies to drive brand and business growth. Given the significance of digital, we would like to set up a very strong in-house digital function lead by senior leadership.

Roles and Responsibilities:

Functional Mandate

• Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)
• To create an effective product portfolio for the business by understanding the present and future business opportunities
• To create and manage world-class real estate brands using advertising and other marketing tools
• Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity
• To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures

• Targeted Gross Contribution - in Value and %age terms as per business plan
• Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project
• Maximize brand valuation and maximize the capability to charge a price premium
• Brand:

o% change in public perception of target brand attributes as measured by a third-party survey

o% increase in actual brand spend over target budget

• Competitor pricing change and sales transaction information speed (Response time in the number of days)

The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

The group strongly believes in using ‘brand’ as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever-evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies.

Competencies:

• Building brand strategy
• New product development
• Effective consumer understating
• Brand communication development
• Go-to-market strategy
• Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence
• Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time
• Adaptable to different / rapidly changing circumstances
• Ability to manage client conversation & manage relationships

Job title: Business Head - Marketing

Summary: The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile.

The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores

THE HOUSE OF ABHINANDAN LODHA (HOABL)

We are a dynamic consumer tech brand that is disrupting land ownership by leveraging technology to make land, an age-old asset, young again. We’re breaking old traditions and bringing land ownership into the 21st century, for now, and for generations to come. New Generation Land for the New Generation of India.

Peace of Land, Grounded in Technology

Our brand name is amongst the most recognized and respected names in real estate. And our promise to make land ownership Easy, Transparent, Secure, and Liquid through ground-breaking technology ensure a fundamental change in land ownership in India.

There are few things in life that match the joy of doing something that no one has been able to do before. The joy of being a trailblazer who sets a path for others to follow. Setting standards and charting a path ahead for all the rest to follow. Candidates with an entrepreneurial mindset who not just push past the established boundaries, but also who can also carry the light into the unknown, and who have the vision to create what does not exist. The last time land changed so much; our country became independent. Come join the Revolution and become a part of history

At The House of Abhinandan Lodha, we are always keen to innovate and explore innovative and newer strategies to drive brand and business growth. Given the significance of digital, we would like to set up a very strong in-house digital function lead by senior leadership.

Roles and Responsibilities:

Functional Mandate

• Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)
• To create an effective product portfolio for the business by understanding the present and future business opportunities
• To create and manage world-class real estate brands using advertising and other marketing tools
• Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity
• To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures

• Targeted Gross Contribution - in Value and %age terms as per business plan
• Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project
• Maximize brand valuation and maximize the capability to charge a price premium
• Brand:

o% change in public perception of target brand attributes as measured by a third-party survey

o% increase in actual brand spend over target budget

• Competitor pricing change and sales transaction information speed (Response time in the number of days)

The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

The group strongly believes in using ‘brand’ as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever-evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies.

Competencies:

• Building brand strategy
• New product development
• Effective consumer understating
• Brand communication development
• Go-to-market strategy
• Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence
• Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time
• Adaptable to different / rapidly changing circumstances
• Ability to manage client conversation & manage relationships