62 Brand Management jobs in Mumbai

Job Overview:  

Black Box is a leading control room technology provider trusted by customers for mission-critical operations in the world’s most demanding high-performance environments. We specialize in the manufacturing of KVM, AV, and IoT product solutions. 

We are seeking a Senior Marketing Program Manager, with deep expertise in marketing KVM, AV and IoT products into Command Center and Control Room environments. The Senior Marketing Program Manager will drive high-impact marketing initiatives that generate qualified leads and support sales efforts across the Asia-Pacific region (India, Japan and Australia). 

This role will work closely with the direct/channel sales and distribution teams, ensuring alignment with global marketing strategies while tailoring campaigns to the regional markets. The ideal candidate is a strategic thinker who will also provide daily hands-on execution. The Senior Marketing Program Manager will have a strong background in B2B marketing, and a deep understanding of sales enablement, solutions marketing, digital marketing, and event execution.

Responsibilities:

Control Room Marketing: Drive new business and expand market share for Black Box’s high-performance KVM, secure AV, and mission-critical control room solutions across six vertical markets: Government (DOD & Civilian, Healthcare), Data Centers, Broadcast, Entertainment, Transportation.

Partner Marketing: Master the control room ecosystem—understand the key players and create lead programs that benefit all Black Box partners. 

Channel & Distribution Marketing: Collaborate with the APAC channel sales, direct sales and distribution teams to execute marketing programs focused on driving high-intent leads and qualified opportunities.

Sales Enablement: Equip sales teams with localized content and collateral to support lead conversion through the content portal.

Budget & Vendor Management: Work with the VP of Marketing to manage the marketing budget, coordinating with agencies, internal finance teams, and resource management teams to process SOWs, POs, and invoices.

Campaign Localization: Align with the global marketing team to adapt digital campaigns and messaging across multiple channels, ensuring relevance to the APAC market.

Event Planning & Execution: Organize and attend virtual and in-person events, including regional tabletop, distribution, and industry events, to generate leads. Manage event logistics with the support of a part-time contractor and marketing specialist.

Content Development: Partner with the content team to develop localized marketing collateral, craft compelling campaign copy, and optimize email marketing and event messaging for the APAC audience.

Product-Led Growth Initiatives: Support and optimize marketing communications and touchpoints for product-led growth in APAC.

Campaign Performance & Analytics: Leverage tools like Salesforce and Pardot to analyze marketing campaign performance and provide data-driven insights.

Marketing Automation & Lead Nurturing: Utilize marketing automation platforms, including ZoomInfo, to refine lead qualification and nurturing strategies.

Reporting & Strategy: Deliver monthly business reviews analyzing performance against sales goals, identifying strategic adjustments, and presenting actionable insights to leadership.

Requirements:

5+ years of experience in B2B marketing, preferably in a channel or distribution-focused role.

Strong background in digital marketing, sales enablement, and event marketing.

Experience in marketing technology products and/or services is strongly preferred.

Experience managing marketing budgets, vendors, and financial processes.

Proficiency in marketing automation platforms (., Pardot, ZoomInfo) and CRM tools (.

Strong analytical skills with the ability to track and report on campaign performance.

Excellent communication and copywriting skills, with experience localizing content for different audiences.

Ability to work cross-functionally with sales, content, and global marketing teams.

Highly organized, self-motivated, and able to manage multiple projects simultaneously.

#LI-RS1

Opportunity to work with a Global Food Ingredient MNC

Opportunity to work with highly experienced and exceptional leadership team

About Our Client

Our client is a Global FMCG MNC

Job Description

Category Management

End to end responsibility of assigned category / Product Portfolio

Renovation/ Rejuvenation of Projects

Conduct regular market insights to understand the customer needs, identify gaps, opportunities and feed into the Innovation funnel

Work closely with cross-functional teams to define Category Insights, Idea generation and converting them into NPD roadmaps

Build customer & consumer insights through various interactions

Develop marketing campaigns to drive business value

Work closely with sales and trade marketing team to grow Company's market share in the food services channel

Category champion and working very closely with the team especially Trade Marketing, Chef team and sales - having a true external orientation

Will be responsible for maintaining the A&P spends for the Product category

Reporting and analysis - Monthly Business reports, category analysis, forecasting for NPD products, market sizing

New Product Development

End to end responsibility for NPD projects - Product, packaging development, pricing and preparing business cases

Conduct market assessments & Feasibility Studies for new projects

Develop Product briefs with Research & Development teams and cross function teams

Responsible for Market Validations of NPD projects

Develop Launch Plans including communication development for New Products

Lead the Product launches and post launch reviews

Project Network Management and OTIF delivery of projects.

The Successful Applicant

Classical marketer who understands all facets of the 6P's of marketing with demonstrated success identifying new brand development opportunities, possible environmental or competitive threats as well as building ideas that encompass every brand touch point with customers.

Experience of conceptualizing new projects and leading it end to end through the innovation funnel.

Strong financial & business acumen with experience of closing business cases with functional stakeholders

Firsthand experience of working with the regulatory and legal functions in the organization. Good understanding of FSSAI norms would be useful.

Experience of leading or being part of the creative process for building an integrated communication campaign for customers.

Practical hands-on approach, customer focused, understand customer insights and creative bent of mind.

Strategic thinker, good communication and influencing skills.

Solution oriented, team player/collaborator and agile to changing environment.

Firsthand experience of working with the regulatory and legal functions in the organization would be useful.

Roles and Responsibilities  

Responsible for developing marketing strategies and developing promotional material for assigned brands leading to increase in market share. Conduct work activities in compliance with internal requirements and with applicable regulatory requirements

Desired Candidate Profile  

Perks and Benefits  

Deputy General Manager - Services Offer Management (Individual Contributor)Business Divisions Covered: * Power Systems (Medium & Low Voltage Equipment) * Power Products (Medium & Low Voltage Products and Components) * Digital Power (Protection Relays, Meters, SCADA, EMS & Substation Automation Software) Scope of Responsibility: Manage and drive the performance of Services Offers across the above product lines, contributing to a revenue for organization.
Offers include: * Consulting * Service Contracts (Digital/Non-Digital) * Preventive Maintenance Contracts * Digital & IoT Services (Remote Monitoring, Predictive Analytics) * Modernization & Retrofit Services * Spare Parts * Workforce Empowerment (Training, AR/VR Solutions) * Circularity Offers (Repair, Take-back, etc.) Key Responsibilities: * Execute end-to-end offer management: What to sell, how to sell, quote, and execute. * Apply deep understanding of services strategy, market trends, and customer needs. * Support transformation initiatives to shift from Capex-only to recurring revenue models via IoT & Digital Services. * Drive increased adoption of Digital Services and digitization within core business. * Ensure profitability and growth of assigned offers. * Coordinate new offer launches including business case preparation and execution support. * Monitor and report offer performance (OI, sales, GM). * Adapt and deploy marketing mix strategies for different go-to-market channels. * Collaborate with product teams for service enablement, product lifecycle management. * Implement pricing strategies and maintain pricing tools. * Utilize Installed Base analytics to generate leads and support sales campaigns. * Support proposal teams with documentation, pricing guides, and costing tools. * Contribute to marketing and sales plans, including campaign execution and visibility via Salesforce. * Develop and maintain sales enablement tools: prescription documents, battle cards, catalogues, etc. Key Success Factors: * Strong knowledge of services portfolio and customer value propositions. * Proficiency in marketing fundamentals (4Ps, segmentation, pricing strategies). * Experience with digital services and recurring business models. * Effective collaboration with global offer and product management teams. * Strong alignment with sales and local stakeholders for offer deployment. Education & Experience: * BE/MBA or equivalent qualification. * 8-14 years of experience in product/offer marketing or technical sales. * Strong marketing and pricing skills. * Consultative selling experience and value-based pricing expertise. * Understanding of regional market dynamics. * Ability to work with global stakeholders and cross-functional teams. KPIs & Measurement Criteria: * Execution of marketing action plans and demand generation initiatives. * Opportunity funnel growth in Salesforce. * Engagement through presentations, seminars, and webinars. * Margin improvement and offer performance tracking. * Launch and withdrawal of offers with financial impact. * Identification of opportunities in collaboration with sales. * Growth in digital services, modernization, and recurring revenue. * Prescription success in key growth domains. * BE/MBA or equivalent qualification. * 8-14 years of experience in product/offer marketing or technical sales. Looking to make an IMPACT with your career? When you are thinking about joining a new team, culture matters.
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