Marketing Automation Specialist

Mumbai, Maharashtra Veralto

Posted 10 days ago

Job Viewed

Tap Again To Close

Job Description

At **Hach** , we ensure water quality for people around the world, and every associate plays a vital role in that mission. Our founding vision is to make water analysis better-faster, simpler, greener and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.
As part of our team, you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs. You'll also belong to a respectful and collaborative community that fosters career growth and professional development. You'll be supported by resources that make a positive difference in your life because, at Hach, we value your authenticity and want your talents to shine.
Motivated by the highest possible stakes of climate change and global health, we're working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.
Hach is proud to be a Veralto Water Quality company. Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a global leader in essential technology solutions with annual revenue of nearly $5 billion and a proven track record of solving some of the most complex challenges we face as a society.
For additional information:
+ Veralto's Sustainability report ( About Hach ( Careers at Hach
**Position Summary:**
In essence, we are looking for a Marketing Automation Specialist who is a tech-savvy marketer who leverages automation to improve marketing efficiency, personalize customer experiences, and drive business growth.
As a Marketing Automation Specialist, you will be responsible for executing and optimizing marketing campaigns using Adobe Marketo Engage (Previously known as Marketo). You will be responsible for building and managing email campaigns, landing pages, forms and workflows that drive engagement. You will collaborate closely with global and regional marketing teams to deliver high-impact campaigns and ensure seamless customer experiences to help resolve technical issues. This role will also require an understanding of designing HTML/CSS to enable customization of email and landing page assets.
**Key responsibilities:**
+ Design, build, and deploy email campaigns, landing pages, and forms using Marketo, supporting both single-language and globally translated initiatives.
+ Create and execute email campaigns based on directions from the Global and Regional Marketing team.
+ Interpret performance of emails and other Marketo tactics to identify areas for improvement and optimization.
+ Deep understanding of different types of email campaigns - Trigger/Nurture/Engagement programs
+ Build and optimize scalable engagement programs and automation workflows that drive lead nurturing, customer retention, and campaign efficiency.
+ Engage and support design best practices for email and web page tactics including improvements.
+ Provide Tier 1 & Tier 2 troubleshooting support for Marketo using internal ticketing systems
+ Experience in managing tools integration will be a plus
+ Maintain and optimize marketing automation workflows, ensuring data integrity and alignment with CRM system.
+ Manage projects with a hands-on approach, effectively resolving priority conflicts and ensuring timely delivery.
+ Partner with design teams to ensure email and landing page assets follow brand guidelines and best practices.
+ Hands-on experience with designing email and landing page templates.
+ Support and execute existing daily management and process controls with Hach campaign teams including engagement in continuous improvement of activities and processes.
**Education, Background, and Skill Requirements**
+ Bachelor's degree in Marketing, Digital Communications, or related field.
+ 5+ years of hands-on experience in Marketing Automation, preferably with Marketo (Marketo Certified is a plus). Experience with Pardot, Eloqua, or Salesforce Marketing Cloud can be considered.
+ Experience with email marketing, lead nurturing, and campaign performance analysis.
+ Familiarity with CMS platforms such as AEM, Drupal, or WordPress.
+ Good knowledge of HTML/CSS for email and landing page customization.
+ 3+ year experience in customer service or Tier II support
+ 3+ year experience in project management
+ Good interpersonal and communication skills, both written and verbal.
+ Positive, open-minded, and proactive. Work well independently as well as in teams.
+ Able to establish and maintain strong working relationships with a wide range of internal customers and external vendors
+ Exceptional organizational and Project Management skills: ability to set priorities and adapt as priorities shift, balancing multiple assignments.
+ Curious & self-motivated with the ability to learn a complex platform quickly
+ Experience working with Global Stakeholders is a plus
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
**Unsolicited Assistance**
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies ( , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
This advertiser has chosen not to accept applicants from your region.

Marketing Automation Specialist

Thane, Maharashtra ₹250000 - ₹750000 Y AsmitA India Realty

Posted today

Job Viewed

Tap Again To Close

Job Description

Office Location -
Mira Road, Thane.

Landmark -
5 to 10 mins walking distance from Mira Road East Railway Station.

Working time:
10.00 AM to 6.00 PM

Wording Days
:
6 Days Working (2nd & 4th Saturday Week Off)

Website:

Role Overview:

The
Marketing Automation Executive
will be responsible for executing, optimising, and analysing targeted Email and WhatsApp marketing campaigns. The role requires strong skills in audience segmentation, automation workflows, campaign performance analysis, and the ability to deliver personalised and engaging communication to drive customer engagement, retention, and conversion.

Key Responsibilities

1. Campaign Management

  • Plan, create, and implement Email & WhatsApp campaigns in alignment with the marketing calendar.
  • Collaborate with content, design, and sales teams to develop engaging campaign concepts.
  • Monitor, test, and optimize for maximum reach, engagement, and conversion.

2. Segmentation & Targeting

  • Perform audience segmentation and smart targeting for personalized campaigns.
  • Manage and maintain segmented email lists and WhatsApp contact groups.
  • Maintain data hygiene and ensure accurate CRM database updates.

3. Strategic Ownership

  • Provide data-driven recommendations for new campaigns, creative angles, and audience targeting.
  • Conduct competitor analysis and track industry trends to improve campaign effectiveness.
  • Align campaigns with broader marketing goals and brand positioning.

4. Testing & Optimization

  • Conduct A/B testing for subject lines, content, and send times.
  • Track and analyze campaign performance via ESP analytics and Google Analytics.
  • Optimize based on KPIs such as open rate, CTR, and conversions.

5. CRM & Integration Skills

  • Integrate Email & WhatsApp marketing platforms with CRM tools like HubSpot, Zoho, or Salesforce.
  • Implement and manage automation workflows using Mailchimp, Zapier, Pabbly, or similar tools.
  • Utilize API and webhook integrations for lead management and reporting.

6. Compliance & Best Practices

  • Ensure adherence to GDPR, TRAI guidelines, and WhatsApp Business policies.
  • Manage opt-in/opt-out processes and maintain audience trust.

7. Preferred Industry Experience

  • Experience in
    FMCG
    or
    D2C
    sectors preferred.
  • Product based industry experience is must
  • Understanding of audience cultural nuances for personalized engagement.

Qualifications & Skills

  • Mandatory Bachelors Degree in Technology, Marketing, or related field.
  • 3 to 5 years of experience in Email & WhatsApp marketing.
  • Proficiency in ESPs like Mailchimp, HubSpot, Klaviyo, etc.
  • Strong knowledge of automation tools (Zapier, Pabbly), API, and webhooks.
  • Excellent copywriting skills for subject lines, CTAs, and short-form messaging.
  • Analytical mindset with the ability to turn insights into action.
This advertiser has chosen not to accept applicants from your region.

Marketing Automation Specialist

Mumbai, Maharashtra ₹600000 - ₹1200000 Y Hach Company

Posted today

Job Viewed

Tap Again To Close

Job Description

At Hach, we ensure water quality for people around the world, and every associate plays a vital role in that mission. Our founding vision is to make water analysis better—faster, simpler, greener and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.

As part of our team, you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs. You'll also belong to a respectful and collaborative community that fosters career growth and professional development. You'll be supported by resources that make a positive difference in your life because, at Hach, we value your authenticity and want your talents to shine.

Motivated by the highest possible stakes of climate change and global health, we're working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.

Hach is proud to be a Veralto Water Quality company. Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a global leader in essential technology solutions with annual revenue of nearly $5 billion and a proven track record of solving some of the most complex challenges we face as a society.

For additional information:

  • Veralto's Sustainability report
  • About Hach
  • Careers at Hach

Position Summary:

In essence, we are looking for a Marketing Automation Specialist who is a tech-savvy marketer who leverages automation to improve marketing efficiency, personalize customer experiences, and drive business growth.

As a Marketing Automation Specialist, you will be responsible for executing and optimizing marketing campaigns using Adobe Marketo Engage (Previously known as Marketo). You will be responsible for building and managing email campaigns, landing pages, forms and workflows that drive engagement. You will collaborate closely with global and regional marketing teams to deliver high-impact campaigns and ensure seamless customer experiences to help resolve technical issues. This role will also require an understanding of designing HTML/CSS to enable customization of email and landing page assets.

Key responsibilities:

  • Design, build, and deploy email campaigns, landing pages, and forms using Marketo, supporting both single-language and globally translated initiatives.
  • Create and execute email campaigns based on directions from the Global and Regional Marketing team.
  • Interpret performance of emails and other Marketo tactics to identify areas for improvement and optimization.
  • Deep understanding of different types of email campaigns – Trigger/Nurture/Engagement programs
  • Build and optimize scalable engagement programs and automation workflows that drive lead nurturing, customer retention, and campaign efficiency.
  • Engage and support design best practices for email and web page tactics including improvements.
  • Provide Tier 1 & Tier 2 troubleshooting support for Marketo using internal ticketing systems
  • Experience in managing tools integration will be a plus
  • Maintain and optimize marketing automation workflows, ensuring data integrity and alignment with CRM system.
  • Manage projects with a hands-on approach, effectively resolving priority conflicts and ensuring timely delivery.
  • Partner with design teams to ensure email and landing page assets follow brand guidelines and best practices.
  • Hands-on experience with designing email and landing page templates.
  • Support and execute existing daily management and process controls with Hach campaign teams including engagement in continuous improvement of activities and processes.

Education, Background, and Skill Requirements

  • Bachelor's degree in Marketing, Digital Communications, or related field.
  • 5+ years of hands-on experience in Marketing Automation, preferably with Marketo (Marketo Certified is a plus). Experience with Pardot, Eloqua, or Salesforce Marketing Cloud can be considered.
  • Experience with email marketing, lead nurturing, and campaign performance analysis.
  • Familiarity with CMS platforms such as AEM, Drupal, or WordPress.
  • Good knowledge of HTML/CSS for email and landing page customization.
  • 3+ year experience in customer service or Tier II support
  • 3+ year experience in project management
  • Good interpersonal and communication skills, both written and verbal.
  • Positive, open-minded, and proactive. Work well independently as well as in teams.
  • Able to establish and maintain strong working relationships with a wide range of internal customers and external vendors
  • Exceptional organizational and Project Management skills: ability to set priorities and adapt as priorities shift, balancing multiple assignments.
  • Curious & self-motivated with the ability to learn a complex platform quickly
  • Experience working with Global Stakeholders is a plus

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

This advertiser has chosen not to accept applicants from your region.

Marketing Automation Specialist

Mumbai, Maharashtra ₹600000 - ₹1200000 Y Black Box

Posted today

Job Viewed

Tap Again To Close

Job Description

Job Description
Marketing Automation Specialist
Black Box, a comprehensive IT product and service solutions provider, is seeking an experienced Marketing Automation Specialist. This position on the Marketing Operations team will report to the Manager of Global Marketing Operations & Analytics. The location of this position is the Black Box office in Mumbai, India.

The marketing automation platform plays a pivotal role in our Marketing and Sales activities. Pardot is used throughout the customer journey to attract, engage and nurture prospects. As a Marketing Automation Specialist, you will contribute to the growth of our organization by building, optimizing, and managing marketing automation workflows that attract new qualified leads from various sources to Black Box.

Responsibilities

  • Build and deploy demand generation programs/campaigns in Pardot with input from various stakeholders across the organization.
  • Create emails, landing pages, forms, and reports. Manage A/B tests, and continuously optimize campaigns to improve performance.
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
  • Manage and implement content translation and localisation for different regions.
  • Creating template based & customised emailers in HTML & CSS on Pardot.
  • Advance lead scoring and support asset tracking.
  • Provide first-line support to international team members on the functionality of the marketing automation platform.
  • Support the Marketing Operations Manager in data management initiatives, including the improvement of data integrity; segmentation and analysis; defragramentation, list management; testing; deployment; Integration and lead processes connected to Salesforce.
  • Partner with our Salesforce admin to ensure proper Pardot-to-Salesforce data flow.
  • Perform day-to-day system maintenance, driving improvements, and employing best practices.

Qualifications

  • At least 3+ years of experience using a marketing automation tool.
  • Proficiency in Pardot, HubSpot, Marketo, or experience in working on email marketing campaigns, lead generation, landing pages, forms, and nurturing.
  • Proficiency in HTML & CSS is required, understanding of email-campaign best practices, as well as expertise with email fundamentals including reputation, spam, security & deliverability.
  • Working knowledge of testing to check HTML for browser, device compatibility issues, email providers etc.
  • Certification in marketing automation tools will be added advantage
  • Basic Adobe Photoshop skills are required.
  • Strong attention to detail.
  • Ability to multi-task and meet deadlines.
  • Excellent communication and interpersonal skills.
  • Ability to work in multi-disciplinary and international teams.
  • Fluent in English at the business level (written and verbal). Any additional language skills are welcomed in our international environment.

Black Box is an equal opportunity employer. Black Box does not discriminate against individuals on the basis of race, color, marital status, sex, sexual orientation, religion, national origin, age, disability, veteran status, genetic information, or any other protected status, and endorses those policies and practices which seek to recruit, hire, train and promote the most qualified persons into available jobs.

This advertiser has chosen not to accept applicants from your region.

Marketing Automation Specialist

Mumbai, Maharashtra Black Box

Posted today

Job Viewed

Tap Again To Close

Job Description

Marketing Automation Specialist

Black Box, a comprehensive IT product and service solutions provider, is seeking an experienced Marketing Automation Specialist. This position on the Marketing Operations team will report to the Manager of Global Marketing Operations & Analytics. The location of this position is the Black Box office in Mumbai, India.

The marketing automation platform plays a pivotal role in our Marketing and Sales activities. Pardot is used throughout the customer journey to attract, engage and nurture prospects. As a Marketing Automation Specialist, you will contribute to the growth of our organization by building, optimizing, and managing marketing automation workflows that attract new qualified leads from various sources to Black Box.

Responsibilities

  • Build and deploy demand generation programs/campaigns in Pardot with input from various stakeholders across the organization.
  • Create emails, landing pages, forms, and reports. Manage A/B tests, and continuously optimize campaigns to improve performance.
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
  • Manage and implement content translation and localisation for different regions.
  • Creating template based & customised emailers in HTML & CSS on Pardot.
  • Advance lead scoring and support asset tracking.
  • Provide first-line support to international team members on the functionality of the marketing automation platform.
  • Support the Marketing Operations Manager in data management initiatives, including the improvement of data integrity; segmentation and analysis; defragramentation, list management; testing; deployment; Integration and lead processes connected to Salesforce.
  • Partner with our Salesforce admin to ensure proper Pardot-to-Salesforce data flow.
  • Perform day-to-day system maintenance, driving improvements, and employing best practices.

     
  • Qualifications

  • At least 3+ years of experience using a marketing automation tool.
  • Proficiency in Pardot, HubSpot, Marketo, or experience in working on email marketing campaigns, lead generation, landing pages, forms, and nurturing.
  • Proficiency in HTML & CSS is required, understanding of email-campaign best practices, as well as expertise with email fundamentals including reputation, spam, security & deliverability.
  • Working knowledge of testing to check HTML for browser, device compatibility issues, email providers etc.
  • Certification in marketing automation tools will be added advantage
  • Basic Adobe Photoshop skills are required.
  • Strong attention to detail.
  • Ability to multi-task and meet deadlines.
  • Excellent communication and interpersonal skills.
  • Ability to work in multi-disciplinary and international teams.
  • Fluent in English at the business level (written and verbal). Any additional language skills are welcomed in our international environment.
  • Black Box is an equal opportunity employer. Black Box does not discriminate against individuals on the basis of race, color, marital status, sex, sexual orientation, religion, national origin, age, disability, veteran status, genetic information, or any other protected status, and endorses those policies and practices which seek to recruit, hire, train and promote the most qualified persons into available jobs.

    This advertiser has chosen not to accept applicants from your region.

    Marketing Automation Specialist

    Mumbai, Maharashtra Morningstar

    Posted today

    Job Viewed

    Tap Again To Close

    Job Description

    Marketing Automation Specialist

    Shift: General Shift

    Job responsibilities:

  • Build, execute, and manage global integrated campaigns and workflows utilising our marketing technology stack; such as Eloqua, BrightTALK,ContentStack, Cvent, Terminus, Salesforce.Campaigns can include emails, webinars, newsletters, nurture

  • Create segments for global marketing campaigns based on criteria defined by our buyer personas.

  • Develops ongoing nurture campaigns to support all stages of sales-marketing funnel.

  • Collaborate with regional events manager to assist in creating and managing event campaign process from start to finish,as well as provide on the day support for our annual Morningstar Investment Conference 

  • Serve as the conduit between global and regional teams, facilitating the exchange of shared learnings, performance benchmarks, and innovation in marketing operations.

  • Champion the adoption of global best practices in campaign execution, lead management, and data hygiene across APAC marketing teams.

  • Lead regional training and enablement sessions to upskill local marketers on marketing automation global processes, tools, and governance.

  • Monitor regional compliance with global data privacy and marketing regulations, ensuring campaigns meet both global and local standards.

  • Analyse campaign performanceto identify key drivers of high engagement and offer recommendations on optimisation

  • Occasionally present to marketing/sales on anynew marketing operations initiatives or campaign metrics.

  • Schedule regional social media posts using social media scheduling tool.

  • Qualifications:

  • +3 years of hands-on marketing automation experience in Eloqua, ideally. (Eloqua certification preferred but equivalent experience with a similar platform will be given equal consideration.)

  • Fluent in English

  • Additional experience with web-page authoring tools or webinar hosting platforms a plus but not necessary

  • Proven ability to translate marketing use cases into well-designed campaign workflows.

  • Demonstrate communication (verbal and written) skills, analytical, problem solving and teamwork skills.

  • Skilled in problem solving, time management and project management.

  • Self-starter and committed to driving operational excellence.

  • Must be data-driven and understand how to translate marketing metrics into opportunities for action.

  • Meticulous attention to detail, process-improvement mindset.

  • Ability to balance priorities across multiple projects with multiple stakeholders.

  • Experience in collaborating with global teams (preferably)
     

  • Morningstar is an equal opportunityemployer.

    Morningstar’s hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We’ve found that we’re at our best when we’re purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you’ll have tools and resources to engage meaningfully with your global colleagues.

    I10_MstarIndiaPvtLtd Morningstar India Private Ltd. (Delhi) Legal Entity
    This advertiser has chosen not to accept applicants from your region.

    Marketing Automation & Operations Specialist

    Mumbai, Maharashtra ISMG - Information Security Media Group

    Posted today

    Job Viewed

    Tap Again To Close

    Job Description

    About Us ISMG  is a global intelligence firm and media powerhouse, leading the way in cybersecurity, enterprise IT, and digital transformation.

    With 10+ brands, 38 digital media properties, and over 400 premier events annually—ISMG connects a network of over 2M executives, decision-makers, and innovators with the insights and opportunities they need to stay ahead.

    We’re not just evolving—we’re accelerating.

    By expanding our solution offerings and enhancing our go-to-market strategies, we’re entering one of the most exciting phases in our company’s growth.

    This is the moment to join us.

    The Opportunity ISMG is seeking a hands-on and technically adept Marketing Automation & Operations Specialist to drive the execution, efficiency, and impact of our digital outreach to existing and potential vendors.

    This role is pivotal in restoring structure and consistency to our marketing engine by managing end-to-end email campaign delivery, vendor relationships, and performance reporting.

    With a balanced mix of platform expertise—Marketo and HubSpot being the preferred tools—campaign ownership, and stakeholder management, you will ensure seamless execution of targeted email marketing campaigns that directly support sales performance, revenue growth, and customer engagement.

    This role is ideal for someone who thrives in a fast-paced, high-impact environment and is motivated by the opportunity to both execute and innovate.

    At ISMG, you won’t be limited to a narrow function—you’ll gain exposure across campaign strategy, analytics, vendor coordination, and process improvements, giving you a strong platform for continuous learning and career growth.

    Key Responsibilities Build, launch, and manage email marketing campaigns using Marketo and HubSpot.

    Automate workflows, nurture streams, and list management for large-scale databases.

    Troubleshoot issues and maintain platform best practices to ensure flawless campaign delivery.

    Partner with stakeholders to translate business objectives into campaign strategies.

    Act as the primary liaison with external vendors and internal teams (sales, operations, content).

    Ensure deliverables are met on time, communicate proactively, and manage dependencies across functions.

    Design and implement reporting frameworks to measure campaign effectiveness and ROI.

    Monitor performance metrics (open rates, conversion rates, pipeline contribution, revenue impact).

    Translate insights into actionable recommendations to optimize future campaigns.

    Qualifications & Skills Required: 3+ years of hands-on experience with Marketo (certification preferred).

    Strong working knowledge of HubSpot.

    Proven track record in end-to-end campaign execution at scale, including database segmentation and automation workflows.

    Excellent communication skills with demonstrated ability to manage vendors, stakeholders, and cross-functional teams.

    Strong reporting and analytics skills; ability to translate data into actionable strategies.

    Preferred: Experience in B2B media, marketing events, or technology-driven organizations.

    Demonstrated ability to manage large volumes of data and campaigns simultaneously.

    Familiarity with Salesforce integrations, field mapping, and marketing-to-sales alignment.

    Proficiency in HTML/CSS for email customization and troubleshooting.

    Why Join ISMG?

    Own end-to-end campaigns with visibility and accountability for impact.

    Be empowered to ideate, innovate, and improve processes instead of just executing pre-set tasks.

    Work in a culture that values continuous learning, cross-functional collaboration, and individual contributions .

    Directly impact ISMG’s growth goals by fueling the efficiency and scalability of our marketing-to-sales pipeline.

    Ready to be part of something bigger?  Apply now or visit   to learn more.

    Located in our Mumbai, IN office (on-site presence required 5 days/week) Exact compensation varied based on skills and experience level.

    Powered by JazzHR

    This advertiser has chosen not to accept applicants from your region.
    Be The First To Know

    About the latest Marketing automation Jobs in Mumbai !

    Marketing Automation

    Mumbai, Maharashtra ₹2000000 - ₹2500000 Y Jsw One Platforms

    Posted today

    Job Viewed

    Tap Again To Close

    Job Description

    Required Experience & Skills
    • 710 years of experience in marketing automation, lifecycle marketing, or mobile CRM roles.
    • Demonstrated expertise in tools such as: o MoEngage, Gupshup, Salesforce Sales Cloud, Zapier o Mobile communication channels: WhatsApp Business API, RCS, Google Chat, FB Messenger, SMS, push o Email orchestration and cross-channel routing
    • Proven experience designing and executing mobile-first automated funnels with attribution, personalization, and ROI tracking.
    • Strong understanding of funnel metrics: activation, conversion, repeat rate, CAC, CLTV, and reactivation.
    • Ability to work with data teams to set up event tracking, cohort analysis, and performance dashboards. Role Overview

    JSW One is looking for an Assistant General Manager (AGM) to lead marketing automation and customer lifecycle management across web and mobile platforms. This role is pivotal in designing, executing, and scaling mobile-first, automation-led funnel enhancements that power user acquisition, app adoption, and repeat transactions across our diverse customer base. The ideal candidate brings deep domain expertise in marketing automation, hands-on execution with tools like MoEngage, Gupshup, Salesforce Sales Cloud, and proven ability to scale multi-channel mobile marketing journeys with performance rigor and automation-first thinking and building clear dashboards across the journeys

    Key Responsibilities

    1. Lifecycle Marketing Design & Execution
      • Design full-funnel automated journeys for customers across stages: lead > install > order > repeat > retain.
      • Integrate online and offline journey legs to build a unified journey and engagement plan
      • Build mobile-first journeys using email, WhatsApp, RCS, SMS, Messenger (Instagram, FB Messenger, Google Chat) and in-app push.

    2. Marketing Automation & MarTech Integration
      • Lead the orchestration of campaigns through tools like MoEngage, Gupshup, Zapier, Salesforce Sales Cloud, and other internal CRM tools.
      • Build trigger-based workflows using behavioral, transactional, and CRM signals for dynamic targeting and personalization.
      • Standardize automation playbooks using best practices from industry leaders in mobile and lifecycle marketing.

    3. Funnel Enhancements & Attribution
      • Improve top-to-bottom funnel metrics via journey optimization and multi-touch attribution models.
      • Drive lead scoring, drop-off recovery, and personalized nudges through automation logic.
      • Partner with inside sales and field teams to bridge campaign impact with real-world follow-through.
      • Build data led insights to drive the automation strategy

    4. Segmentation, Experimentation & Personalization
      • Drive micro-segmentation by channel preference, purchase frequency, RFM scores, and app/web behavior.
      • Conduct rigorous A/B and multivariate testing on messages, subject lines, CTA timings, and channel routing.
      • Deliver contextual personalization in journey flows, including multi-language content and regional triggers.

    5. Cross-Functional Campaign Enablement
      • Collaborate with Product, Growth, Inside Sales, Performance Marketing, and Data teams to align lifecycle initiatives.
      • Automate CRM workflows (Salesforce Sales Cloud) to reflect customer stage, recent actions, and next best actions.
      • Work with regional and vertical sales teams to tailor lifecycle interventions by business (e.g., Construct, Retail, MFG).

    Required Experience & Skills


    • 710 years of experience in marketing automation, lifecycle marketing, or mobile CRM roles.


    • Demonstrated expertise in tools such as: o MoEngage, Gupshup, Salesforce Sales Cloud, Zapier o Mobile communication channels: WhatsApp Business API, RCS, Google Chat, FB Messenger, SMS, push o Email orchestration and cross-channel routing


    • Proven experience designing and executing mobile-first automated funnels with attribution, personalization, and ROI tracking.
    • Strong understanding of funnel metrics: activation, conversion, repeat rate, CAC, CLTV, and reactivation.


    • Ability to work with data teams to set up event tracking, cohort analysis, and performance dashboards.

    This advertiser has chosen not to accept applicants from your region.

    Marketing Automation

    Mumbai, Maharashtra ₹1200000 - ₹3600000 Y Information Security Media Group

    Posted 1 day ago

    Job Viewed

    Tap Again To Close

    Job Description

    About Us

    ISMG is a global intelligence firm and media powerhouse, leading the way in cybersecurity, enterprise IT, and digital transformation. With 10+ brands, 38 digital media properties, and over 400 premier events annually—ISMG connects a network of over 2M executives, decision-makers, and innovators with the insights and opportunities they need to stay ahead.

    We're not just evolving—we're accelerating. By expanding our solution offerings and enhancing our go-to-market strategies, we're entering one of the most exciting phases in our company's growth. This is the moment to join us.

    The Opportunity

    ISMG is seeking a hands-on and technically adept Marketing Automation & Operations Specialist to drive the execution, efficiency, and impact of our digital marketing campaigns. This role is pivotal in restoring structure and consistency to our marketing engine by managing end-to-end campaign delivery, vendor relationships, and performance reporting.

    With a balanced mix of platform expertise (Marketo & HubSpot), campaign ownership, and stakeholder management, you will ensure seamless execution of digital campaigns that directly support sales performance, revenue growth, and customer satisfaction.

    This role is ideal for someone who thrives in a fast-paced, high-impact environment and is motivated by the opportunity to both execute and innovate. At ISMG, you won't be limited to a narrow function—you'll gain exposure across campaign strategy, analytics, vendor coordination, and process improvements, giving you a strong platform for continuous learning and career growth.

    Key Responsibilities

    • Build, launch, and manage email marketing campaigns using Marketo and HubSpot.
    • Automate workflows, nurture streams, and list management for large-scale databases.
    • Troubleshoot issues and maintain platform best practices to ensure flawless campaign delivery.
    • Partner with stakeholders to translate business objectives into campaign strategies.
    • Act as the primary liaison with external vendors and internal teams (sales, operations, content).
    • Ensure deliverables are met on time, communicate proactively, and manage dependencies across functions.
    • Design and implement reporting frameworks to measure campaign effectiveness and ROI.
    • Monitor performance metrics (open rates, conversion rates, pipeline contribution, revenue impact).
    • Translate insights into actionable recommendations to optimize future campaigns.

    Qualifications & Skills

    Required:

    • 3+ years of hands-on experience with Marketo (certification preferred).
    • Strong working knowledge of HubSpot.
    • Proven track record in end-to-end campaign execution at scale, including database segmentation and automation workflows.
    • Excellent communication skills with demonstrated ability to manage vendors, stakeholders, and cross-functional teams.
    • Strong reporting and analytics skills; ability to translate data into actionable strategies.

    Preferred:

    • Experience in B2B media, marketing events, or technology-driven organizations.
    • Demonstrated ability to manage large volumes of data and campaigns simultaneously.
    • Familiarity with Salesforce integrations, field mapping, and marketing-to-sales alignment.
    • Proficiency in HTML/CSS for email customization and troubleshooting.

    Why Join ISMG?

    • Own end-to-end campaigns with visibility and accountability for impact.
    • Be empowered to ideate, innovate, and improve processes instead of just executing pre-set tasks.
    • Work in a culture that values continuous learning, cross-functional collaboration, and individual contributions.
    • Directly impact ISMG's growth goals by fueling the efficiency and scalability of our marketing-to-sales pipeline.

    Ready to be part of something bigger? Apply now or visit to learn more.

    • Located in our Mumbai, IN office (on-site presence required 5 days/week)
    • Exact compensation varied based on skills and experience level.

    JaLKaBS5lh

    This advertiser has chosen not to accept applicants from your region.

    Marketing Automation

    Mumbai, Maharashtra ₹500000 - ₹1500000 Y Information Security Media Group (ISMG)

    Posted today

    Job Viewed

    Tap Again To Close

    Job Description

    About Us
    ISMG is a global intelligence firm and media powerhouse, leading the way in cybersecurity, enterprise IT, and digital transformation. With 10+ brands, 38 digital media properties, and over 400 premier events annually—ISMG connects a network of over 2M executives, decision-makers, and innovators with the insights and opportunities they need to stay ahead.

    We're not just evolving—we're accelerating. By expanding our solution offerings and enhancing our go-to-market strategies, we're entering one of the most exciting phases in our company's growth. This is the moment to join us.

    The Opportunity
    ISMG is seeking a hands-on and technically adept
    Marketing Automation & Operations Specialist
    to drive the execution, efficiency, and impact of our digital marketing campaigns. This role is pivotal in restoring structure and consistency to our marketing engine by managing end-to-end campaign delivery, vendor relationships, and performance reporting.

    With a balanced mix of platform expertise (Marketo & HubSpot), campaign ownership, and stakeholder management, you will ensure seamless execution of digital campaigns that directly support sales performance, revenue growth, and customer satisfaction.

    This role is ideal for someone who thrives in a
    fast-paced, high-impact environment
    and is motivated by the opportunity to both execute and innovate. At ISMG, you won't be limited to a narrow function—you'll gain exposure across campaign strategy, analytics, vendor coordination, and process improvements, giving you a strong platform for continuous learning and career growth.

    Key Responsibilities

    • Build, launch, and manage email marketing campaigns using Marketo and HubSpot.
    • Automate workflows, nurture streams, and list management for large-scale databases.
    • Troubleshoot issues and maintain platform best practices to ensure flawless campaign delivery.
    • Partner with stakeholders to translate business objectives into campaign strategies.
    • Act as the primary liaison with external vendors and internal teams (sales, operations, content).
    • Ensure deliverables are met on time, communicate proactively, and manage dependencies across functions.
    • Design and implement reporting frameworks to measure campaign effectiveness and ROI.
    • Monitor performance metrics (open rates, conversion rates, pipeline contribution, revenue impact).
    • Translate insights into actionable recommendations to optimize future campaigns.

    Qualifications & Skills
    Required:

    • 3+ years of hands-on experience with Marketo (certification preferred).
    • Strong working knowledge of HubSpot.
    • Proven track record in end-to-end campaign execution at scale, including database segmentation and automation workflows.
    • Excellent communication skills with demonstrated ability to manage vendors, stakeholders, and cross-functional teams.
    • Strong reporting and analytics skills; ability to translate data into actionable strategies.

    Preferred:

    • Experience in B2B media, marketing events, or technology-driven organizations.
    • Demonstrated ability to manage large volumes of data and campaigns simultaneously.
    • Familiarity with Salesforce integrations, field mapping, and marketing-to-sales alignment.
    • Proficiency in HTML/CSS for email customization and troubleshooting.

    Why Join ISMG?

    • Own end-to-end campaigns with visibility and accountability for impact.
    • Be empowered to ideate, innovate, and improve processes instead of just executing pre-set tasks.
    • Work in a culture that values continuous learning, cross-functional collaboration, and individual contributions.
    • Directly impact ISMG's growth goals by fueling the efficiency and scalability of our marketing-to-sales pipeline.

    Ready to be part of something bigger?
    Apply now or visit to learn more.

    • Located in our Mumbai, IN office ( on-site presence required 5 days/week)
    • Exact compensation varied based on skills and experience level.
    This advertiser has chosen not to accept applicants from your region.
     

    Nearby Locations

    Other Jobs Near Me

    Industry

    1. request_quote Accounting
    2. work Administrative
    3. eco Agriculture Forestry
    4. smart_toy AI & Emerging Technologies
    5. school Apprenticeships & Trainee
    6. apartment Architecture
    7. palette Arts & Entertainment
    8. directions_car Automotive
    9. flight_takeoff Aviation
    10. account_balance Banking & Finance
    11. local_florist Beauty & Wellness
    12. restaurant Catering
    13. volunteer_activism Charity & Voluntary
    14. science Chemical Engineering
    15. child_friendly Childcare
    16. foundation Civil Engineering
    17. clean_hands Cleaning & Sanitation
    18. diversity_3 Community & Social Care
    19. construction Construction
    20. brush Creative & Digital
    21. currency_bitcoin Crypto & Blockchain
    22. support_agent Customer Service & Helpdesk
    23. medical_services Dental
    24. medical_services Driving & Transport
    25. medical_services E Commerce & Social Media
    26. school Education & Teaching
    27. electrical_services Electrical Engineering
    28. bolt Energy
    29. local_mall Fmcg
    30. gavel Government & Non Profit
    31. emoji_events Graduate
    32. health_and_safety Healthcare
    33. beach_access Hospitality & Tourism
    34. groups Human Resources
    35. precision_manufacturing Industrial Engineering
    36. security Information Security
    37. handyman Installation & Maintenance
    38. policy Insurance
    39. code IT & Software
    40. gavel Legal
    41. sports_soccer Leisure & Sports
    42. inventory_2 Logistics & Warehousing
    43. supervisor_account Management
    44. supervisor_account Management Consultancy
    45. supervisor_account Manufacturing & Production
    46. campaign Marketing
    47. build Mechanical Engineering
    48. perm_media Media & PR
    49. local_hospital Medical
    50. local_hospital Military & Public Safety
    51. local_hospital Mining
    52. medical_services Nursing
    53. local_gas_station Oil & Gas
    54. biotech Pharmaceutical
    55. checklist_rtl Project Management
    56. shopping_bag Purchasing
    57. home_work Real Estate
    58. person_search Recruitment Consultancy
    59. store Retail
    60. point_of_sale Sales
    61. science Scientific Research & Development
    62. wifi Telecoms
    63. psychology Therapy
    64. pets Veterinary
    View All Marketing Automation Jobs View All Jobs in Mumbai