991 Marketing Manager jobs in Bengaluru

Job Title: Digital Marketing Manager

Department: Marketing

Reports To: Head of Marketing / Chief Marketing Officer (CMO)

Job Type: Full-Time

Location:Bangalore

Salary Range: (Insert Salary Range)

Job Summary

We are seeking an experienced, creative, and results-driven Digital Marketing Manager to lead and execute all aspects of our digital marketing strategy. This role will be responsible for planning, implementing, and optimizing campaigns across digital channels to drive traffic, generate leads, enhance brand awareness, and grow revenue. The ideal candidate is a strategic thinker with hands-on experience in SEO, SEM, social media, email marketing, content strategy, and analytics.

Key Responsibilities Digital Strategy & Planning

• Develop and own the company’s digital marketing strategy aligned with overall business goals.
• Conduct market research and competitor analysis to identify digital opportunities and trends.
• Manage digital marketing budgets and allocate resources across channels efficiently.

Campaign Management

• Plan and manage end-to-end digital campaigns (paid and organic) including Google Ads, Meta Ads (Facebook, Instagram), LinkedIn, Twitter, and YouTube.
• Monitor, test, and continuously improve campaigns (A/B testing, multivariate testing).

Search Engine Optimization (SEO)

• Lead on-page and off-page SEO strategies to increase organic search visibility.
• Conduct keyword research, backlink audits, and content optimization.
• Work closely with content teams to ensure SEO best practices are implemented.

Social Media & Content Marketing

• Develop and execute social media strategies for all platforms (Facebook, LinkedIn, Instagram, X, TikTok, YouTube).
• Collaborate with content creators to produce engaging, brand-aligned content.
• Track performance and audience engagement across all channels.

Email & CRM Marketing

• Create and manage email marketing campaigns (newsletters, nurture sequences, promotions).
• Segment audiences and personalize email content for higher engagement.
• Use CRM tools like HubSpot, Salesforce, or Zoho for lead management and marketing automation.

Analytics, Tracking & Reporting

• Track KPIs and measure campaign effectiveness using tools like:
• Google Analytics
• Google Tag Manager
• Data Studio
• Hotjar or Microsoft Clarity
• Provide detailed monthly performance reports with actionable insights and recommendations.

Team & Stakeholder Collaboration

• Coordinate with internal teams (sales, design, development) and external agencies.
• Lead and mentor junior marketing staff or freelancers.
• Present marketing plans, reports, and recommendations to senior management.

Required Qualifications Education

• Bachelor’s degree in Marketing, Business, Digital Media, or related field.

Experience

• Minimum of 4–7 years of experience in digital marketing roles.
• Proven success in managing integrated digital campaigns from concept to execution.
• Experience managing marketing budgets and ROI optimization.

Porter: Creating Impactful Journeys

At Porter, we're not just passionate about improving productivity; we're on a vision to Moving a billion dreams one delivery at a time. We empower businesses, both large and small, to optimize their operations and unleash unprecedented growth in their core functions. Join us in pioneering the future of last-mile logistics, one that's poised to disrupt the industry and redefine the way we think about transportation.

Why Porter?

• Industry Leadership: As the fastest-growing leader in last-mile logistics, we have a pan India and International presence with operations spanning multiple cities. With a fleet size exceeding 750k driver partners and 15 million customers. Porter is at the forefront of this dynamic and rapidly expanding sector.
• Cutting-Edge Technology: Our industry-best technology platform has garnered over $150 million in investments from renowned backers, including Sequoia Capital, Kae Capital, Mahindra Group, LGT Aspada, Tiger Global, and Vitruvian Partners. We leverage technology to drive efficiency, innovation, and unparalleled service.
• Ambitious: We're not just solving problems; we're addressing a massive challenge and going after a market with a valuation surpassing $50 billion USD. Our ambition extends beyond last-mile delivery; we aim to disrupt all facets of logistics, including warehousing and LTL transportation.
• Thriving Community: Join a community of passionate individuals who are committed to doing the best work of their lives. At Porter, we value the spirit of collaboration, innovation, and embracing challenges head-on.

Be a Part of Something Extraordinary:

If you're ready to make an impact, be at the forefront of innovation, and embrace the challenges and opportunities of a fast-paced work environment, Porter is the place for you. We're not just building a brand; we're creating a household name in transportation. Join us and be part of the revolution – where every day is an opportunity to redefine what's possible.

If you are ready to make a significant impact and shape the future of Porter, apply now and be part of our exciting journey!

Roles and Responsibilities:

• Execution and management of all digital marketing channels with the aim of

increasing the customer acquisition and retention across various channels, including

Google Ads, Meta, Programmatic, and Affiliates.

• Collaborate with the business and marketing teams to execute re-marketing,

awareness, and acquisition initiatives aligned with overall business goals.

• Collaborate closely with performance marketing and creative agencies and internal

teams to ensure seamless project execution and closure.

• Optimize the channels by testing various campaign ideas, reporting & dashboarding

results

• Analyze new market trends in performance marketing and regular competitors

analysis to create an action plan to put them into execution

• Strong quantitative, analytical, and problem-solving skills to make data driven

decisions that will help to achieve targets

• Ability to work independently in a fast-paced environment to drive both strategy and

ground execution

• Evaluate incremental customers acquired from each growth experiments and

understanding of ROAS or LTV to CAC.

Skills Required:

● 4+ years of Digital Marketing experience and proven track record of managing successful campaigns across multiple channels for India (international countries is a plus)

● Excellent communication and interpersonal skills.

● Deep understanding of analytics tools and insight generation that are best aligned with the channel strategy

● In depth understanding of the attribution modeling of users

● Strong Excel abilities and SQL Knowledge is a must

● Knowledge of digital marketing to target iOS users is a plus

● A deeper understanding of the attribution modeling of users

● Hands-on experience with MMP Partners

● Hands-on experience in handling marketing budgets and forecasting/reporting results

We are looking for an experienced and strategic Digital Marketing Manager with 6–8 years of experience preferably (but not limited to) in the education or EdTech sector. The ideal candidate will lead the development and execution of data-driven digital marketing initiatives aimed at increasing student acquisition, brand visibility, and engagement across digital platforms.

You’ll work closely with cross-functional teams, including admissions, academic programs, content, and product, to execute full-funnel digital campaigns.

Key Responsibilities:

1. Develop & Execute Digital Strategy

• Design and lead the overall digital marketing strategy aligned with business and enrollment goals.
• Plan and execute multi-channel campaigns across paid, owned, and earned media.
• Define KPIs, track campaign performance, and continuously improve digital ROI through testing and analytics.

2. SEO & Content Marketing

• Oversee SEO strategies including technical SEO, backlinking, and keyword optimization for high-impact educational content.
• Collaborate with content teams to create blog articles, course pages, and academic content that drives organic traffic and supports lead generation.
• Monitor search engine performance and regularly audit and update content.

3. Paid Marketing

• Manage and optimize paid campaigns across Google Search & Display, Meta, LinkedIn, and relevant education marketplaces.
• Lead campaign setup, targeting, budget management, A/B testing, and performance tracking.
• Analyze CPL, CPA, and ROI metrics and take data-backed decisions to improve campaign efficiency.

4. CRM Strategy

• Own the CRM marketing funnel — from lead capture and segmentation to drip campaigns and post-enrollment engagement.
• Work with marketing automation tools (HubSpot, Zoho, Salesforce, etc.) to deploy personalized email, SMS, and WhatsApp campaigns.
• Use behavior-based segmentation and lifecycle marketing to improve lead nurturing and student retention.

5. Social Media Marketing

• Lead the brand’s presence and engagement strategy across social media platforms (Instagram, LinkedIn, Facebook, YouTube).
• Plan content calendars, guide visual and content production, and manage influencer/partner collaborations where needed.
• Track engagement, sentiment, and follower growth; adjust strategy based on performance data.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field; MBA is a plus.
• 6–8 years of progressive experience in digital marketing, preferably with at least 2–3 years in the education or EdTech sector, Ecommerce .
• Proficient in Google Ads, Meta Ads Manager, Google Analytics (GA4), SEO tools (e.g., SEMrush, Ahrefs), and CRM systems.
• Exceptional analytical skills, with the ability to convert insights into actionable strategy.
• Excellent project management, stakeholder communication, and cross-functional collaboration abilities.

Role Overview

The Digital Marketing Manager at Xiaomi India will drive all aspects of digital marketing to maximize brand visibility, accelerate new product launches, and deliver business growth across online channels. Will be working across Smartphones, Tablets ,Televisions & AIOT categories.This role requires strong expertise in performance marketing, strategic campaign planning, cross-channel execution, and analytical optimization to deliver high ROI in a fast-paced FMCD environment

Key Responsibilities

Strategy & Planning

• Develop and execute comprehensive digital marketing strategies aligned with Xiaomi’s business and product launch objectives
• Plan, budget, and oversee omnichannel digital campaigns, including Google Ads, Meta Ads, e-commerce marketplace ads, DV360, and other programmatic platforms
• Lead media planning and media buying activities, optimizing spending across digital touchpoints.

Campaign Management

• Set up, manage, and optimize paid marketing campaigns on Google, Meta (Facebook, Instagram), Amazon, Flipkart, and other e-commerce channels
• Execute programmatic buying through DV360 and other DSPs; leverage audience segmentation and advanced targeting
• Track and maximize campaign performance based on KPIs like ROAS, CAC, CPL, LTV, and conversion rates

Analysis & Optimization

• Analyze trends, consumer insights, and competitive landscape to identify growth opportunities and inform marketing strategy
• Use analytics tools (GA4, Meta Business Suite, Appsflyer) to report, interpret, and optimize campaign results.
• Lead A/B testing and creative experimentation across ad creatives, landing pages, and funnels.

Product Launches & Innovation

• Partner with product and creative teams to drive successful digital launches of new products and categories
• Collaborate with cross-functional teams (Growth, Brand, Content, Product) to ensure integrated launch campaigns.
• Identify and test emerging platforms, channels, and acquisition tactics.

Leadership & Collaboration

• Manage, mentor, and inspire a high-performing digital marketing team.
• Collaborate with external agencies, media partners, and technology vendors to execute and scale marketing programs.
• Present campaign strategies, learnings, and results to internal stakeholders and senior leadership.

Preferred Attributes

• Experience managing multi-crore digital budgets
• Strong project management and organizational skills.
• Creative and data-driven with a passion for innovation.
• Campaign Reporting & communication to top management regarding the performance of projects
• Experience in omni-channel brand building within a high-growth environment

Desired Skillsets & Qualifications

• MBA from a recognized institution
• Minimum 5-7 years of hands-on digital marketing experience in FMCD, FMCG, or agency background
• Deep expertise in Google Ads, Meta Ads, and running programmatic campaigns via DV360
• Proven experience with e-commerce platform advertising (e.g., Amazon, Flipkart)
• Advanced skills in media planning and media buying across multiple digital channels
• Strong analytical abilities with experience using tools such as GA4, Meta Business Suite, or Appsflyer
• Demonstrated success in launching new products through digital go-to-market campaigns
• Excellent communication, reporting presentation, and stakeholder management skills
• Up-to-date with the latest industry trends, technology platforms, and regulatory requirements
• Experience managing large digital budgets and optimizing for maximum ROI
• Team leadership and cross-functional collaboration capabilities
• Creative, data-driven, and detail-oriented approach to campaign management

• Proficiency in Social Media Marketing and Lead Generation
• Experience in Marketing and Digital Marketing
• Strong skills in Web Analytics
• Excellent written and verbal communication skills
• Proven ability to create and manage digital marketing campaigns
• Bachelor’s degree in Marketing, Business, Communications, or related field
• Experience in the technology or manufacturing industry is a plus