1049 Marketing Manager jobs in Bengaluru

Role Overview

The Digital Marketing Manager at Xiaomi India will drive all aspects of digital marketing to maximize brand visibility, accelerate new product launches, and deliver business growth across online channels. Will be working across Smartphones, Tablets ,Televisions & AIOT categories.This role requires strong expertise in performance marketing, strategic campaign planning, cross-channel execution, and analytical optimization to deliver high ROI in a fast-paced FMCD environment

Key Responsibilities

Strategy & Planning

• Develop and execute comprehensive digital marketing strategies aligned with Xiaomi’s business and product launch objectives
• Plan, budget, and oversee omnichannel digital campaigns, including Google Ads, Meta Ads, e-commerce marketplace ads, DV360, and other programmatic platforms
• Lead media planning and media buying activities, optimizing spending across digital touchpoints.

Campaign Management

• Set up, manage, and optimize paid marketing campaigns on Google, Meta (Facebook, Instagram), Amazon, Flipkart, and other e-commerce channels
• Execute programmatic buying through DV360 and other DSPs; leverage audience segmentation and advanced targeting
• Track and maximize campaign performance based on KPIs like ROAS, CAC, CPL, LTV, and conversion rates

Analysis & Optimization

• Analyze trends, consumer insights, and competitive landscape to identify growth opportunities and inform marketing strategy
• Use analytics tools (GA4, Meta Business Suite, Appsflyer) to report, interpret, and optimize campaign results.
• Lead A/B testing and creative experimentation across ad creatives, landing pages, and funnels.

Product Launches & Innovation

• Partner with product and creative teams to drive successful digital launches of new products and categories
• Collaborate with cross-functional teams (Growth, Brand, Content, Product) to ensure integrated launch campaigns.
• Identify and test emerging platforms, channels, and acquisition tactics.

Leadership & Collaboration

• Manage, mentor, and inspire a high-performing digital marketing team.
• Collaborate with external agencies, media partners, and technology vendors to execute and scale marketing programs.
• Present campaign strategies, learnings, and results to internal stakeholders and senior leadership.

Preferred Attributes

• Experience managing multi-crore digital budgets
• Strong project management and organizational skills.
• Creative and data-driven with a passion for innovation.
• Campaign Reporting & communication to top management regarding the performance of projects
• Experience in omni-channel brand building within a high-growth environment

Desired Skillsets & Qualifications

• MBA from a recognized institution
• Minimum 5-7 years of hands-on digital marketing experience in FMCD, FMCG, or agency background
• Deep expertise in Google Ads, Meta Ads, and running programmatic campaigns via DV360
• Proven experience with e-commerce platform advertising (e.g., Amazon, Flipkart)
• Advanced skills in media planning and media buying across multiple digital channels
• Strong analytical abilities with experience using tools such as GA4, Meta Business Suite, or Appsflyer
• Demonstrated success in launching new products through digital go-to-market campaigns
• Excellent communication, reporting presentation, and stakeholder management skills
• Up-to-date with the latest industry trends, technology platforms, and regulatory requirements
• Experience managing large digital budgets and optimizing for maximum ROI
• Team leadership and cross-functional collaboration capabilities
• Creative, data-driven, and detail-oriented approach to campaign management

Key Responsibilities Strategic Leadership

• Develop and lead end-to-end digital marketing strategy for biotech courses, services, events, and brand growth.
• Identify growth opportunities through market trends, competitor research, and digital innovations.
• Collaborate with product, sales, academic, and design teams to align digital marketing with business objectives.

Performance Marketing

• Drive and manage paid advertising campaigns across Google, Facebook, Instagram, LinkedIn, and YouTube.
• Own the digital funnel from impressions to conversions — optimize targeting, creatives, landing pages, and CTAs.
• Manage budgets, ROAS, CPL, and CAC benchmarks with precision.

SEO & Content Growth

• Lead the organic growth engine — implement high-impact SEO strategies for scientific content, landing pages, and blogs.
• Oversee keyword strategy, technical SEO audits, backlink planning, and on-page optimization.
• Collaborate with content writers and scientific experts to ensure quality and visibility.

Automation & CRM

• Design and manage lead-nurture journeys using marketing automation platforms .
• Segment audience lists and set up behavior-based campaigns, triggers, and retargeting workflows.Analytics, Insights & Optimization
• Set performance KPIs and build dashboards to track campaign success using Google Analytics, Search Console, Meta Business Suite, etc.
• Translate data into actionable insights, regular reports, and optimization strategies.

Team Leadership & Vendor Coordination

• Lead and mentor a team of digital marketers, designers, interns, and agencies (where applicable).
• Ensure timely execution of tasks, consistent brand voice, and delivery of measurable results.

What You Bring

• Bachelor’s/Master’s degree in Marketing, Biotechnology, Life Sciences, or related fields.
• Minimum 5 years of progressive experience in digital marketing, with at least 4 years in a leadership/managerial capacity.
• Proven success in running high-performing digital campaigns with strong conversion metrics.
• Strong grasp of marketing tools: Google Ads, Meta Ads, Google Analytics, SEMrush/Ahrefs, Mailchimp/Zoho/HubSpot, Canva, and WordPress.
• Ability to translate complex scientific concepts into engaging, simplified digital content.
• Excellent communication, project management, and cross-functional collaboration skills.

Bonus If You Have

• Experience in the edtech, biotech, or healthcare sectors
• Video marketing and storytelling experience for scientific content
• Digital certifications (Google Ads, SEO, HubSpot, Meta Blueprint)
• Experience managing global campaigns or scaling to international audiences.

Why Work With Us?

Be at the forefront of biotech education and digital transformation.

Take full ownership of your ideas and see them come to life.

Join a collaborative, mission-driven, and growth-focused team

Opportunity to impact thousands of scientists, students, and innovators

Performance-based growth, learning support, and flexible work culture.

Role Overview

The Digital Marketing Manager at Xiaomi India will drive all aspects of digital marketing to maximize brand visibility, accelerate new product launches, and deliver business growth across online channels. Will be working across Smartphones, Tablets ,Televisions & AIOT categories.This role requires strong expertise in performance marketing, strategic campaign planning, cross-channel execution, and analytical optimization to deliver high ROI in a fast-paced FMCD environment

Key Responsibilities

Strategy & Planning

• Develop and execute comprehensive digital marketing strategies aligned with Xiaomi’s business and product launch objectives
• Plan, budget, and oversee omnichannel digital campaigns, including Google Ads, Meta Ads, e-commerce marketplace ads, DV360, and other programmatic platforms
• Lead media planning and media buying activities, optimizing spending across digital touchpoints.

Campaign Management

• Set up, manage, and optimize paid marketing campaigns on Google, Meta (Facebook, Instagram), Amazon, Flipkart, and other e-commerce channels
• Execute programmatic buying through DV360 and other DSPs; leverage audience segmentation and advanced targeting
• Track and maximize campaign performance based on KPIs like ROAS, CAC, CPL, LTV, and conversion rates

Analysis & Optimization

• Analyze trends, consumer insights, and competitive landscape to identify growth opportunities and inform marketing strategy
• Use analytics tools (GA4, Meta Business Suite, Appsflyer) to report, interpret, and optimize campaign results.
• Lead A/B testing and creative experimentation across ad creatives, landing pages, and funnels.

Product Launches & Innovation

• Partner with product and creative teams to drive successful digital launches of new products and categories
• Collaborate with cross-functional teams (Growth, Brand, Content, Product) to ensure integrated launch campaigns.
• Identify and test emerging platforms, channels, and acquisition tactics.

Leadership & Collaboration

• Manage, mentor, and inspire a high-performing digital marketing team.
• Collaborate with external agencies, media partners, and technology vendors to execute and scale marketing programs.
• Present campaign strategies, learnings, and results to internal stakeholders and senior leadership.

Preferred Attributes

• Experience managing multi-crore digital budgets
• Strong project management and organizational skills.
• Creative and data-driven with a passion for innovation.
• Campaign Reporting & communication to top management regarding the performance of projects
• Experience in omni-channel brand building within a high-growth environment

Desired Skillsets & Qualifications

• MBA from a recognized institution
• Minimum 5-7 years of hands-on digital marketing experience in FMCD, FMCG, or agency background
• Deep expertise in Google Ads, Meta Ads, and running programmatic campaigns via DV360
• Proven experience with e-commerce platform advertising (e.g., Amazon, Flipkart)
• Advanced skills in media planning and media buying across multiple digital channels
• Strong analytical abilities with experience using tools such as GA4, Meta Business Suite, or Appsflyer
• Demonstrated success in launching new products through digital go-to-market campaigns
• Excellent communication, reporting presentation, and stakeholder management skills
• Up-to-date with the latest industry trends, technology platforms, and regulatory requirements
• Experience managing large digital budgets and optimizing for maximum ROI
• Team leadership and cross-functional collaboration capabilities
• Creative, data-driven, and detail-oriented approach to campaign management

• Develop and execute integrated digital marketing strategies to achieve business objectives.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee Search Engine Optimization (SEO) efforts to improve organic search rankings and website traffic.
• Develop and manage social media marketing strategies across various platforms.
• Create and curate engaging content for blog posts, social media, email campaigns, and other digital channels.
• Manage email marketing campaigns, including list segmentation, campaign automation, and performance analysis.
• Analyze marketing data and key performance indicators (KPIs) to track campaign effectiveness and identify areas for improvement.
• Prepare regular reports on marketing performance for senior management.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with the sales team to ensure seamless lead generation and nurturing processes.
• Manage the marketing budget effectively.
• Conduct market research and competitive analysis to identify new opportunities.
• Lead and mentor a team of marketing specialists (if applicable in future).
• Optimize website user experience for better conversion rates.
• Ensure brand consistency across all digital marketing channels.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience of 5+ years in digital marketing, with a focus on strategy and execution.
• Demonstrable experience leading and managing SEO, SEM, social media, content marketing, and email marketing campaigns.
• Strong understanding of website analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent analytical and problem-solving skills.
• Proficiency in marketing automation tools and CRM systems.
• Exceptional written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinking and a passion for digital innovation.

• Develop and implement integrated digital marketing campaigns across various channels including SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to ensure maximum ROI and achieve target CPA/ROAS.
• Oversee social media strategy, content creation, community management, and engagement across all relevant platforms.
• Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads and drive conversions.
• Collaborate with content creators and designers to develop compelling marketing collateral and website content.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMrush, and social media analytics platforms.
• Identify trends and insights, and optimize spending and strategies based on performance data.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively and allocate resources for optimal impact.
• Work closely with product, sales, and customer service teams to ensure marketing efforts are aligned with overall business goals.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4-6 years of experience in digital marketing, with a proven track record of success in driving online growth.
• Strong understanding of SEO, SEM, PPC, content marketing, social media marketing, and email marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, Mailchimp, and SEO tools.
• Excellent analytical and data interpretation skills, with the ability to translate insights into actionable strategies.
• Creative thinking and problem-solving abilities.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work effectively in a collaborative team environment.
• This role requires your presence in our Bengaluru, Karnataka, IN office.

• Developing and implementing integrated digital marketing campaigns across multiple channels (SEO, SEM, social media, email, content marketing).
• Managing and optimizing paid advertising campaigns on platforms like Google Ads and social media.
• Overseeing the company's social media presence and engagement strategies.
• Developing and executing content marketing strategies to drive organic traffic and engagement.
• Managing email marketing campaigns, including list segmentation and automation.
• Analyzing website traffic, campaign performance, and marketing ROI using analytics tools (e.g., Google Analytics).
• Identifying trends and insights to optimize marketing spend and campaign effectiveness.
• Collaborating with the creative team to develop compelling marketing collateral and website content.
• Staying up-to-date with the latest digital marketing trends, tools, and best practices.
• Managing relationships with external agencies and vendors as needed.