357 Marketing jobs in Kanpur

Senior Sports Marketing Manager

208001 Kanpur, Uttar Pradesh ₹700000 Annually WhatJobs

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full-time
Our client, a dynamic leader in the sports and entertainment industry, is seeking a visionary Senior Sports Marketing Manager to join their fully remote team. This position is ideal for a passionate and results-driven individual based anywhere in Kanpur, Uttar Pradesh, IN , who thrives in a fast-paced, collaborative environment. You will be responsible for developing and executing innovative marketing strategies to enhance brand visibility, drive fan engagement, and increase revenue streams for our sports properties. The ideal candidate possesses a deep understanding of the sports landscape, a proven ability to craft compelling marketing campaigns, and extensive experience in digital marketing, social media management, content creation, and partnership development. You must have exceptional communication and interpersonal skills to build and maintain relationships with athletes, teams, sponsors, and media outlets. Responsibilities include creating and managing integrated marketing plans, overseeing advertising and promotional activities, analyzing market trends, and measuring campaign performance. You will also be involved in sponsorship acquisition and activation, ensuring maximum ROI for our partners. Experience with event marketing and public relations is highly advantageous. This role demands a creative thinker with a strategic mindset and a hands-on approach to execution. If you are a marketing expert with a passion for sports and a proven track record of success in driving growth and engagement within the sports industry, we encourage you to apply. This is an exceptional opportunity to shape the narrative of exciting sports brands and connect with a global audience. Your contribution will be vital in elevating our sports properties to new heights of popularity and commercial success.
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E-commerce Growth Marketing Manager

208001 Kanpur, Uttar Pradesh ₹1400000 Annually WhatJobs

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full-time
Our client is seeking a dynamic and results-oriented E-commerce Growth Marketing Manager to drive online sales and expand market reach. This fully remote position requires a strategic thinker with a proven ability to develop and execute data-driven marketing campaigns across multiple digital channels. You will be responsible for optimizing the customer journey, increasing conversion rates, and fostering customer loyalty for their online retail platforms. Key responsibilities include developing and managing paid advertising campaigns (SEM, social media ads), overseeing SEO strategies to improve organic visibility, implementing email marketing and CRM initiatives, and analyzing campaign performance to identify areas for improvement. You will work closely with content creators, designers, and web developers to ensure a cohesive and engaging brand experience. The ideal candidate will have a deep understanding of e-commerce best practices, customer acquisition strategies, and the latest trends in digital marketing and social media. Experience with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. This is a remote-first opportunity, allowing you to contribute your expertise from anywhere within India, demanding excellent self-management skills and strong communication for effective virtual collaboration. We are looking for a creative and analytical individual with a passion for driving measurable growth in the online retail space. The ability to interpret complex data, derive actionable insights, and present findings clearly to stakeholders is crucial. This role offers a significant opportunity to shape the growth trajectory of a thriving e-commerce business and play a pivotal role in its success. You will be instrumental in testing and iterating on marketing strategies to maximize ROI and achieve ambitious growth targets. A strong understanding of customer segmentation and personalization techniques will be highly valued. Join a forward-thinking team and leverage your marketing prowess to elevate the online presence and sales performance of our client.
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Lead Digital Marketing Strategist - Experiential Events

208001 Kanpur, Uttar Pradesh ₹1000000 Annually WhatJobs

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full-time
Our client is looking for an innovative and experienced Lead Digital Marketing Strategist to conceptualize and execute cutting-edge digital campaigns for arts and entertainment events. This position is based in our **Kanpur, Uttar Pradesh, IN** office and requires a dedicated individual with a passion for creativity and a deep understanding of the digital landscape. The Lead Digital Marketing Strategist will be responsible for developing and implementing comprehensive digital marketing strategies that drive audience engagement, ticket sales, and brand awareness for a diverse portfolio of arts and entertainment properties, including theatre productions, music festivals, art exhibitions, and cultural events.

Your role will involve leveraging a wide array of digital channels, including social media, search engine optimization (SEO), search engine marketing (SEM), email marketing, content marketing, and influencer collaborations. You will conduct market research to identify target audiences, analyze competitor activities, and develop data-driven strategies to optimize campaign performance. This position demands a creative thinker who can translate artistic vision into compelling digital narratives and experiences. You will manage campaign budgets, track key performance indicators (KPIs), and provide regular reports on campaign effectiveness to stakeholders. The Lead Digital Marketing Strategist will also be responsible for staying ahead of digital marketing trends and technologies, ensuring our client remains at the forefront of the industry.

Key Responsibilities:
  • Develop and execute integrated digital marketing strategies for arts and entertainment events.
  • Manage and optimize social media presence, content creation, and community engagement.
  • Implement and manage SEO/SEM campaigns to increase online visibility and drive traffic.
  • Design and execute email marketing campaigns to nurture leads and engage patrons.
  • Develop compelling content marketing strategies, including blog posts, videos, and infographics.
  • Identify and collaborate with relevant influencers and brand partners.
  • Analyze campaign performance data, provide insights, and make data-driven recommendations for optimization.
  • Manage digital advertising budgets and ensure maximum ROI.
  • Stay current with digital marketing trends, tools, and best practices in the arts and entertainment sector.
  • Collaborate with event organizers, creative teams, and sales departments to ensure campaign alignment.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 6 years of experience in digital marketing, with a strong focus on the arts, entertainment, or events industry.
  • Proven track record of developing and executing successful digital marketing campaigns that drive engagement and conversions.
  • Expertise in social media marketing, SEO, SEM, email marketing, and content strategy.
  • Proficiency with marketing analytics tools (e.g., Google Analytics, social media analytics).
  • Strong understanding of the arts and entertainment landscape and consumer behavior.
  • Excellent communication, presentation, and project management skills.
  • Creative and innovative mindset with a keen eye for detail.
  • Ability to work effectively in a fast-paced, deadline-driven environment.
This is a fantastic opportunity to merge your passion for marketing with your love for the arts. Join our team and help shape unforgettable cultural experiences through innovative digital strategies.
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Senior Digital Marketing Strategist

208001 Kanpur, Uttar Pradesh ₹950000 Annually WhatJobs

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full-time
Our client, a dynamic e-commerce enterprise, is seeking a highly strategic and data-driven Senior Digital Marketing Strategist. This role offers a hybrid work model, blending remote flexibility with essential in-office collaboration. The ideal candidate will possess a comprehensive understanding of the digital marketing landscape, with proven expertise in developing and executing successful online campaigns. You will be responsible for creating impactful strategies across various channels, including SEO, SEM, social media, content marketing, and email marketing, to drive brand awareness, customer acquisition, and revenue growth. This position requires exceptional analytical skills, creativity, and a passion for staying ahead of digital trends.

Responsibilities:
  • Develop and implement integrated digital marketing strategies aligned with business objectives.
  • Oversee and manage campaigns across multiple digital channels, including SEO, SEM (PPC), social media marketing, content marketing, email marketing, and affiliate marketing.
  • Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
  • Manage and optimize digital advertising budgets to maximize ROI and achieve key performance indicators (KPIs).
  • Analyze website traffic, campaign performance, and user behavior using analytics tools (e.g., Google Analytics) to derive actionable insights.
  • Develop and execute content marketing strategies, including blog posts, social media content, and website copy, to engage target audiences.
  • Manage social media presence, develop engaging content, and foster community interaction.
  • Plan and execute email marketing campaigns, including lead nurturing and customer retention initiatives.
  • Collaborate with web development, design, and sales teams to ensure a cohesive brand experience.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
  • Provide regular reports on campaign performance, insights, and recommendations to stakeholders.
  • Test and iterate on various marketing approaches to continuously improve campaign effectiveness.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
  • Minimum of 6 years of progressive experience in digital marketing, with a strong emphasis on strategy development and execution.
  • Proven expertise in SEO, SEM, social media marketing, content strategy, and email marketing.
  • Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
  • Strong analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
  • Excellent written and verbal communication skills, with a talent for creative storytelling.
  • Experience working in a hybrid environment, effectively balancing remote and in-office responsibilities.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • A proactive, innovative, and results-oriented mindset.
This hybrid role, contributing to marketing efforts around **Kanpur, Uttar Pradesh, IN**, is ideal for a strategist ready to elevate online presence.
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Marketing Automation Specialist - Lead Generation

208001 Kanpur, Uttar Pradesh ₹90000 Annually WhatJobs

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full-time
Our client is looking for a results-driven Marketing Automation Specialist to join their dynamic marketing team in Kanpur, Uttar Pradesh, IN . This role operates on a hybrid model, requiring collaboration in the office and offering remote flexibility. You will be instrumental in designing, implementing, and optimizing marketing automation strategies to drive lead generation and nurture customer engagement. This position requires a blend of technical proficiency with marketing acumen, focusing on leveraging our automation platform to its full potential.

Responsibilities:
  • Develop, execute, and manage email marketing campaigns and nurture workflows using our marketing automation platform (e.g., HubSpot, Marketo, Pardot).
  • Segment customer databases and build targeted campaign lists.
  • Design and build landing pages and forms for lead capture.
  • Monitor campaign performance, analyze results, and provide actionable insights for optimization.
  • A/B test various campaign elements (subject lines, content, CTAs, timing) to improve engagement and conversion rates.
  • Ensure data integrity and cleanliness within the marketing automation platform.
  • Collaborate with content creators and demand generation teams to align automation efforts with overall marketing goals.
  • Implement lead scoring models to identify and prioritize high-quality leads for the sales team.
  • Manage integrations between the marketing automation platform and other systems (e.g., CRM).
  • Stay current with best practices in email marketing, automation, and digital marketing trends.
  • Troubleshoot any issues related to campaign execution or platform functionality.
  • Develop reports and dashboards to track key performance indicators (KPIs) and communicate campaign effectiveness.
  • Contribute to the development of marketing automation best practices and processes.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 3 years of hands-on experience with marketing automation platforms (specify platform if known, e.g., HubSpot, Marketo, Pardot).
  • Proven ability to design and execute successful email marketing campaigns and nurture sequences.
  • Strong understanding of lead generation principles and digital marketing strategies.
  • Experience with segmentation, A/B testing, and campaign analytics.
  • Proficiency in HTML/CSS for email and landing page creation is a plus.
  • Familiarity with CRM systems (e.g., Salesforce) is advantageous.
  • Excellent analytical and problem-solving skills.
  • Strong attention to detail and organizational abilities.
  • Ability to work effectively in a hybrid team environment.
  • Good communication and collaboration skills.
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E-commerce Performance Marketing Manager

208001 Kanpur, Uttar Pradesh ₹65000 Annually WhatJobs

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full-time
Our client is searching for an accomplished E-commerce Performance Marketing Manager to lead their digital acquisition strategies, operating in a fully remote capacity. This role is crucial for driving online sales growth and optimizing customer acquisition costs across various channels. You will be responsible for developing, implementing, and managing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and other relevant social media and search engines. The ideal candidate possesses a deep understanding of e-commerce funnels, analytics, and conversion rate optimization. This is a remote-first opportunity, perfect for a strategic marketer looking to make a significant impact from anywhere in India, while contributing to the brand's presence in **Kanpur, Uttar Pradesh, IN**.

Key responsibilities include:
  • Developing and executing comprehensive performance marketing strategies to drive traffic, conversions, and revenue for our e-commerce platform.
  • Managing and optimizing paid advertising budgets across Search (SEM), Social Media (SMM), Display, and affiliate marketing channels.
  • Conducting A/B testing and multivariate testing on ad creatives, landing pages, and targeting parameters to improve campaign performance.
  • Analyzing campaign data, website analytics, and customer behavior to identify insights and opportunities for improvement.
  • Collaborating with the creative and content teams to develop compelling ad copy and visuals.
  • Staying up-to-date with the latest trends, tools, and best practices in performance marketing and e-commerce.
  • Reporting on key performance indicators (KPIs) such as ROAS, CPA, CPL, and conversion rates.
  • Managing relationships with advertising platforms and third-party vendors.

We require a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience specifically in e-commerce performance marketing. Proven success in managing significant advertising budgets and delivering measurable results is essential. Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant marketing tools is mandatory. Strong analytical skills and a data-driven approach to decision-making are critical. If you are a results-oriented digital marketer passionate about e-commerce growth, we want to hear from you.
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Brand Marketing Manager

208001 Kanpur, Uttar Pradesh ₹100000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client is searching for a creative and strategic Brand Marketing Manager to spearhead their brand initiatives in Kanpur, Uttar Pradesh, IN . This role is crucial for developing and executing impactful marketing strategies that enhance brand visibility, customer loyalty, and market share. The ideal candidate will possess a strong understanding of brand building, market dynamics, and multi-channel marketing campaigns. You will be responsible for shaping the brand's narrative, overseeing creative development, and ensuring consistent brand messaging across all touchpoints. This is an exciting opportunity to lead brand strategy in a dynamic market.

Key Responsibilities:
  • Develop and implement comprehensive brand marketing strategies to achieve business objectives.
  • Define and refine brand positioning, messaging, and visual identity.
  • Oversee the creation and execution of integrated marketing campaigns across digital, social media, print, and events.
  • Manage the marketing budget effectively, ensuring optimal allocation of resources.
  • Conduct market research and analyze consumer insights to inform brand strategy.
  • Collaborate with product development, sales, and creative teams to ensure brand consistency.
  • Manage relationships with external agencies and partners.
  • Monitor brand performance, track key metrics, and provide regular reports with actionable recommendations.
  • Lead content strategy development to ensure compelling storytelling across all platforms.
  • Stay abreast of industry trends and competitive landscape to identify new opportunities.
The qualified candidate will have a Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA is a plus. A minimum of 5 years of experience in brand management or marketing is required, with a proven track record of successful brand campaigns. Strong understanding of market segmentation, consumer behavior, and digital marketing principles is essential. Excellent communication, presentation, and interpersonal skills are a must. Experience in managing cross-functional teams and external agencies is highly desirable. This role is based in our Kanpur, Uttar Pradesh, IN office.
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Senior Social Media Marketing Manager - Remote

208001 Kanpur, Uttar Pradesh ₹65000 Annually WhatJobs

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full-time
Our client is actively seeking an experienced and creative Senior Social Media Marketing Manager to lead their social media presence. This is a fully remote role, allowing you to excel from anywhere. You will be responsible for developing and executing a comprehensive social media strategy that aligns with brand objectives, drives engagement, and builds a strong online community. Your duties will encompass managing all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok), creating compelling content, planning and executing social media campaigns, and analyzing performance metrics to optimize results. You will also be tasked with staying up-to-date with the latest social media trends, tools, and best practices to ensure our client remains at the forefront of digital communication. Building and nurturing relationships with followers, influencers, and brand advocates will be a key aspect of this role. You will collaborate with marketing, creative, and product teams to ensure a cohesive brand message across all channels. The ideal candidate possesses a deep understanding of social media analytics, community management, and paid social advertising. Strong copywriting skills and a keen eye for visual aesthetics are essential. This position requires excellent organizational abilities, a proactive approach to problem-solving, and the capacity to manage multiple projects simultaneously in a remote setting. We are looking for a strategic thinker with a passion for storytelling and a proven ability to generate measurable results through social media. This is an exceptional opportunity for a seasoned social media professional to shape a brand's online narrative and drive meaningful engagement.

Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 6 years of experience in social media marketing, with a focus on strategy development and execution.
  • Proven experience managing and growing social media accounts for brands.
  • Expertise in social media analytics tools (e.g., Sprout Social, Hootsuite, native platform analytics).
  • Strong understanding of content creation, copywriting, and visual design principles.
  • Experience with paid social media advertising campaigns.
  • Excellent communication, leadership, and project management skills.
  • Ability to thrive in a fully remote work environment and collaborate effectively with a distributed team.
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Senior Social Media Marketing Specialist

208001 Kanpur, Uttar Pradesh ₹750000 Annually WhatJobs

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full-time
We are seeking a creative and results-driven Senior Social Media Marketing Specialist to join our fully remote team. This role is crucial for developing and executing innovative social media strategies that enhance brand visibility, engage target audiences, and drive measurable business outcomes. You will be responsible for managing all aspects of our social media presence across various platforms, from content creation and community management to paid social advertising and performance analysis. The ideal candidate possesses a deep understanding of social media trends, platform algorithms, and content marketing, with a proven ability to translate marketing objectives into compelling social media campaigns.

Responsibilities:
  • Develop and implement comprehensive social media strategies aligned with marketing objectives and brand identity.
  • Manage and grow the company's presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok).
  • Create, curate, and schedule engaging and high-quality content (text, images, video) tailored to each platform and audience segment.
  • Monitor social media channels for industry trends, competitor activities, and relevant conversations.
  • Engage with the online community, respond to comments and messages, and foster positive relationships with followers.
  • Develop and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
  • Analyze social media performance metrics, generate regular reports, and provide actionable insights for continuous improvement.
  • Collaborate with cross-functional teams (marketing, design, product) to ensure consistent messaging and integrated campaign execution.
  • Stay up-to-date with the latest social media best practices, platform updates, and emerging technologies.
  • Manage social media tools for scheduling, monitoring, and analytics.
  • Develop strategies to increase brand awareness, drive website traffic, and generate leads through social media.
  • Identify and cultivate relationships with relevant influencers and brand advocates.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 5 years of experience in social media marketing, with a strong track record of successful campaign management.
  • Proven experience in developing and executing social media strategies for diverse brands.
  • In-depth knowledge of major social media platforms, their algorithms, and best practices for each.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, platform-native analytics).
  • Experience with paid social media advertising and budget management.
  • Excellent content creation, copywriting, and visual storytelling skills.
  • Strong analytical and problem-solving abilities, with a data-driven approach to strategy.
  • Exceptional communication and community management skills.
  • Ability to work independently and collaboratively in a fast-paced, remote environment.
  • Understanding of SEO principles as they relate to social media content is a plus.
Join our innovative and collaborative team and help shape our brand's digital narrative.
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Head of Social Media Marketing

208001 Kanpur, Uttar Pradesh ₹110000 Monthly WhatJobs

Posted 2 days ago

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full-time
Our client is seeking a visionary and results-driven Head of Social Media Marketing to lead their fully remote marketing efforts. This senior role will be responsible for developing and executing a cutting-edge social media strategy that enhances brand visibility, engagement, and community growth across all relevant platforms. You will manage a team of social media specialists, oversee content creation, manage paid social campaigns, and analyze performance metrics to ensure maximum impact. The ideal candidate will have a deep understanding of social media trends, algorithm changes, and best practices for engaging diverse audiences. This is a remote-first opportunity, empowering you to shape our client's digital voice from anywhere.

Key Responsibilities:
  • Develop and implement a comprehensive social media strategy aligned with overall marketing objectives.
  • Manage and grow the company's presence across all major social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
  • Oversee the creation of engaging, high-quality content, including text, image, and video formats.
  • Plan and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
  • Monitor social media channels for industry trends, competitor activity, and customer feedback.
  • Engage with the online community, responding to comments and messages in a timely and brand-appropriate manner.
  • Analyze social media performance data, generating regular reports with actionable insights and recommendations.
  • Collaborate with content creators, designers, and other marketing team members to ensure cohesive messaging.
  • Stay up-to-date with the latest social media tools, technologies, and best practices.
  • Manage the social media budget effectively and track ROI.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Minimum of 6-8 years of experience in social media marketing, with at least 3 years in a leadership role.
  • Proven track record of developing and executing successful social media strategies that drive significant engagement and growth.
  • Expert knowledge of major social media platforms, their respective audiences, and best practices.
  • Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms.
  • Experience with paid social media advertising and budget management.
  • Excellent written and verbal communication skills.
  • Strong leadership and team management abilities.
  • Creative thinker with a passion for storytelling and community building.
  • Ability to work independently and manage multiple projects in a fast-paced remote environment.

This is a fantastic opportunity to lead the social media vision for a growing organization. If you are a strategic thinker with a passion for digital communication and community engagement, we encourage you to apply. The conceptual location is **Kanpur, Uttar Pradesh, IN**, but the role is fully remote.
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