385 Marketing jobs in Kanpur

Job Designation: Performance MarketingAbout us: Pixis is a US-based codeless technology company that develops accessible AI to empower brands to scale their performance marketing efforts and augment their decision-making seamlessly. Since its inception, Pixis has been on a mission to develop powerful AI infrastructure that equips marketers across countries with robust plug-and-play AI products, 200+ proprietary, self-evolving AI models without having to write a single line of code.The company has raised a total funding of $209 M across Series A, B, C and C1, and is backed by recognized investors including Soft Bank Vision Fund 2, Touring Capital, Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures.Our customer base includes global brands such as DHL Express, Joe & The Juice, Claroshop, Allbirds, L’Oreal, HDFC Bank, Skoda, Swiggy, Clar and Smart Asset, to name a few Today Pixis’ talented and diverse team of 300+ spread across over 14 geographies is focused on building incredibly transformative AI products to help customers get the most out of their marketing and demand generation efforts. Get ready to embark on an AI venture at Pixis? We at Pixis believe that nothing is impossible, when you fail fast you learn faster, zero hierarchy, put the team above everything else, get constructive feedback that helps you build better products, and disagree if you disbelieve. These values guide us in everything we do, and is reflected in our employees and the products we build together.Our commitment to fostering an exceptional workplace has been recognized with the prestigious People Workplace Awards 2024 by the HR Association of India, a testament to our dedication to creating an outstanding environment for our employees.Join Pixis and be a part of a team where innovation knows no bounds, every idea counts, and together, we shape the future of technology.Job SummaryWe are seeking a dynamic and results-oriented Client Solution Strategist with a strong background in performance marketing. In this role, you will be responsible for developing, executing, and optimizing performance marketing strategies that align with our clients' business objectives. You will work closely with our clients and internal teams to ensure that our AI-driven solutions deliver maximum value.Key Responsibilities:Client Strategy Development:• Understand clients’ business goals and objectives to develop tailored performance marketing strategies.• Collaborate with clients to identify key performance indicators (KPIs) and align marketing strategies to achieve these targets.• Provide thought leadership and strategic insights to clients on leveraging AI-driven marketing solutions.Campaign Management:• Plan, execute, and optimize performance marketing campaigns across various digital channels (e.g., PPC, social media, display, programmatic).• Use data-driven insights to adjust strategies and tactics to maximize campaign performance.• Monitor campaign performance and provide regular reports to clients, highlighting successes, challenges, and recommendations for improvement.Client Relationship Management:• Serve as the primary point of contact for clients, ensuring exceptional service and satisfaction.• Build and maintain strong relationships with clients, understanding their needs, and proactively identifying opportunities for growth.• Present and communicate complex performance data in a clear and actionable manner.Cross-Functional Collaboration:• Work closely with internal product, data science, and engineering teams to ensure seamless integration and execution of AI solutions.• Provide feedback to product teams to help shape the development of new features and enhancements based on client needs.Market Research and Insights:• Stay updated on industry trends, competitive landscape, and emerging technologies in performance marketing.• Share insights with clients and internal teams to drive innovation and stay ahead of the competition.Requirements & Skills:• Experience: 2-5 years of experience in performance marketing, with a proven track record of managing and optimizing campaigns.• Technical Skills: Strong understanding of digital marketing channels, including paid search, social media advertising, programmatic, and display. Familiarity with AI and machine learning in marketing is a plus.• Analytical Skills: Proficient in analysing data to derive actionable insights and optimize marketing strategies. Experience with tools like Google Analytics, Google Ads, Facebook Ads Manager, etc.• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.• Client-Focused: Demonstrated ability to build and maintain strong client relationships, with a focus on delivering value and exceeding client expectations.• Education: Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in e-commerce marketing, digital marketing, and social media management, with at least 2 years in a senior or managerial role.
• Proven track record of successfully developing and executing online marketing campaigns that drive sales and engagement.
• In-depth knowledge of SEO/SEM, PPC advertising, social media marketing, content marketing, and email marketing.
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics, social media insights).
• Strong understanding of customer journey mapping and conversion rate optimization (CRO).
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional written and verbal communication skills, with strong presentation abilities.
• Experience managing marketing budgets and analyzing campaign performance metrics.
• Ability to work effectively in a hybrid team environment, balancing remote and in-office responsibilities.

• Develop and execute comprehensive digital marketing strategies for e-commerce growth.
• Oversee SEO, SEM, social media, content, email, and affiliate marketing campaigns.
• Manage and optimize the digital marketing budget for maximum ROI.
• Define, track, and analyze key performance indicators (KPIs).
• Conduct market research and competitive analysis to identify opportunities.
• Lead and mentor a remote digital marketing team.
• Develop engaging content strategies to attract and retain customers.
• Implement A/B testing and other optimization techniques.
• Collaborate with product, sales, and design teams.
• Report on campaign performance to senior management.

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 8+ years of experience in digital marketing, with a strong focus on e-commerce.
• Demonstrated success in developing and executing profitable digital marketing campaigns.
• Expertise in SEO, SEM, PPC advertising, social media marketing, and content strategy.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong understanding of customer journey mapping and conversion rate optimization (CRO).
• Excellent leadership, team management, and communication skills.
• Ability to analyze complex data and translate it into actionable insights.
• Creative thinker with a data-driven approach.
• Experience working in a fully remote environment is highly desirable.

• Develop and execute comprehensive digital marketing strategies to drive lead generation and customer acquisition.
• Implement and manage SEO/SEM campaigns to improve organic and paid search visibility.
• Create and manage social media marketing campaigns across relevant platforms.
• Develop and implement effective email marketing campaigns and automation strategies.
• Conduct thorough market research and competitor analysis to identify growth opportunities.
• Optimize website and landing pages for maximum conversion rates.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics.
• A/B test various marketing approaches to identify optimal strategies.
• Collaborate with cross-functional teams to ensure integrated marketing efforts.
• Stay abreast of the latest digital marketing trends and technologies.

• Proven experience as a Digital Marketing Strategist or similar role, with a focus on growth hacking.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and other relevant marketing platforms.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

• Design and execute integrated digital marketing strategies aligned with overall business objectives.
• Manage and optimize paid search (PPC) campaigns across Google Ads and other platforms.
• Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
• Oversee content marketing efforts, including content creation, distribution, and promotion.
• Manage social media presence and engagement across relevant channels.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Monitor, analyze, and report on key digital marketing metrics and KPIs using tools like Google Analytics, SEMrush, etc.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Collaborate with cross-functional teams (e.g., sales, product development) to ensure marketing messages are consistent and effective.
• Stay current with the latest digital marketing trends, technologies, and best practices.
• Manage and mentor junior marketing team members in a remote setting.
• Utilize data-driven insights to continuously improve campaign performance and ROI.
• Develop creative campaigns that resonate with target audiences and drive conversions.

• Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
• Minimum of 6-8 years of proven experience in digital marketing, with a strong focus on strategy development and campaign management.
• Demonstrated success in driving measurable results through SEO, SEM, content, social, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, Mailchimp, etc.
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Strong understanding of customer journey mapping and conversion rate optimization (CRO).
• Exceptional written and verbal communication skills.
• Experience managing marketing budgets and optimizing ad spend.
• Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.
• A strong portfolio showcasing successful digital marketing campaigns is highly desirable.

• Develop and implement comprehensive digital marketing campaign strategies aligned with business goals.
• Manage and execute campaigns across various digital channels, including Google Ads, social media advertising, email marketing, and content promotion.
• Set campaign objectives, key performance indicators (KPIs), and budgets, and track performance against these metrics.
• Conduct keyword research, audience segmentation, and A/B testing to optimize campaign performance and ROI.
• Create compelling ad copy, landing page content, and email subject lines to maximize engagement.
• Monitor campaign performance using analytics tools (e.g., Google Analytics, Facebook Ads Manager) and provide regular reports with actionable insights.
• Collaborate with content and design teams to create high-quality marketing materials.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage relationships with external agencies and vendors as needed.
• Continuously analyze campaign data to identify areas for improvement and innovation.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of proven experience in digital marketing campaign management.
• Demonstrable experience with Google Ads, Facebook Ads Manager, and other paid social platforms.
• Proficiency in marketing automation tools (e.g., HubSpot, Mailchimp) and CRM systems.
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
• Proficiency in Google Analytics and other web analytics platforms.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a remote team environment.

• Develop and implement digital marketing strategies to increase brand awareness and drive lead generation.
• Manage and optimize social media profiles and campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Plan and execute SEO strategies to improve website ranking and organic traffic.
• Create, manage, and optimize PPC advertising campaigns (e.g., Google Ads, social media ads).
• Develop and execute email marketing campaigns to nurture leads and engage customers.
• Create compelling and engaging content for websites, blogs, social media, and email newsletters.
• Monitor and analyze website traffic, campaign performance, and key marketing metrics using tools like Google Analytics.
• Provide regular reports on digital marketing performance and recommend strategic adjustments.
• Collaborate with design and content teams to ensure brand consistency.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively.
• Conduct competitor analysis to identify opportunities and threats.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a strong portfolio of successful campaigns.
• Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.
• Hands-on experience with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities, with a data-driven approach.
• Ability to manage multiple projects and meet deadlines in a remote setting.
• Creativity and a keen eye for detail.
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
• Familiarity with content management systems (CMS) is advantageous.